+=+=+=+= SIM's INSIDER REPORT =+=+=+=+
August 27, 2002
SIM's INSIDER REPORT is a free biweekly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.
IN THIS ISSUE
==> Tip of the Week
==> Tips, Tools & Resources
==> Affiliate Spotlight
==> SIM's Weekly Reports
==> Feedback & Contributions
==> Food for Thought
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This week's "Tip fo the Week" comes to us compliments of Robert Smith from smithfam.com and is titled Small Business Advantages. Robert explains how small business can take advantage of current trends bringing a distinct advantage over the big guys. Don't miss this one!
Your comments are always welcome.
SIM'S TIP OF THE WEEK
SMALL BUSINESS ADVANTAGES
The smart home worker can take advantage of current trends and do more for less, which brings a distinct advantage over the big guys. Nothing makes me feel as good as beating them at their own game.
Corporate marketing strategy seems based on who can afford to spend the most money for the longest period before giving up.
Lets Look at Some Numbers
Over eighty percent of all US companies advertise online. Spending on online advertising in the US tripled in the year 2001, four more times in 2002 with the average large corporation spending almost 2.5 million for Internet advertising. With over $67 billion in sales projected in 2003.
BizRate.Com reported that shoppers spent more than $6 billion online in the year 2001 holiday season, which is up bysixty percent. A study from Goldman Sachs / PC Data disclosed that holiday spending from November through December 2001 was over $10 billion, over an 110% increase over the $4 billion during the same period last year
Production costs for online marketing campaigns have increased by over 50 percent in 2002 with an average of $664,000.
It now costs an average of $548,000 to develop a website and an annual average of $601,000 a year to maintain it. E-commerce websites cost $825,000 to build and 1 million to maintain every year. Maintenance costs do not include salaries or overhead costs.
*According to the fifth annual survey from the US Association of National Advertisers (ANA).
From the point of the small home business this all sounds extreme but I really couldn't have made this up
Small Business Advantages
There is no way we can out-spend the corporations, but we can out-market them on a shoestring budget.
I remember an old saying. "It's better to be a star player on a minor league team than to be a bench warmer in a major league team."
We can outsell the corporations by getting a higher percentage of business from within a very narrow niche. We can pinpoint our focus; do well on a smaller profit margin.
We can do most or all of the work ourselves saving thousands of dollars in the process. Every dollar we save comes back to us in the form of additional profit.
The more time and effort we put into our marketing the more profit we can earn. It's difficult to make that first $1000 a month. It's much easier to boost that $1000 to $10,000, or even $100,000. It's all about smart marketing, and duplication of our own success.
The secret to smart marketing is leveraging your strengths TEST EVERYTHING on a small scale while gradually spending money only when you are sure it will bring you profit.
Where To Spend Your Hard Earned Money
Most of us do not have a limit less budget to promote our products and services online. Now it has become clear even the fortune 500 companies can run out of money. Our only option is to spend our money carefully where it will do the most good.
Invest In Skills Training
You will not outsell anyone who knows more than you know about marketing your product or service. So become a marketing expert WITHIN YOUR NICHE. Education pays off and is the most productive money you can spend.
Internet Marketing Courses
Internet Marketing eBooks
Smithfam's Archive 2002 (free)
Test And Re-Test Your Ads
Carefully select newsletters and ezines that already have access to your targeted customers. Once you develop an ad that sells, you can use it effectively in more ezines.
Never quit testing. Study magazines and newsletters in your area of special interest. You can assume that ads running issue after issue are making money. Follow their example. If you want what they already have you need to do what they do. Just do it better.
Buy Keywords On Search Engines
There are now over tons of specialized pay-per-click search engines in which you can purchase keywords, and others that will display your banner or ad for specific keywords. Spend time comparing rates and test until you are sure you have a winner.
A Professional eCommerce Website
It's fun to design your own personal website but if you are spending money to develop traffic you cannot afford to waste any of your advertising budget. Consider having your website developed professionally. Don't let your prospects be confused or disappointed when they visit your website.
Most importantly, make ordering from your web website as easy as possible. Offer options to purchase via a secure online order form with credit card or check and by phone. And make it easy for visitors to contact you with pre-sales questions.
If you can't accept credit cards you are not in business.You absolutely MUST be able to accept the currency of the Internet, and that currency is credit cards.
Internet Ecommerce Solutions
Develop a Two Step Marketing Program
You pay the entire marketing costs involved acquiring a lead before you even get a chance to make a sale. Develop an informative follow up system. Send your leads free and useful information. Use your email, autoresponders, and automated follow-up systems to follow up with your prospects over days, weeks and months.
Give them brief doses of the high quality information they want, explain how you can help first and then ask for the sale.
Earning Free Traffic From The Search Engines
The least expensive method, one that also the most powerful as well, is to attract free traffic through the search engines. One top ten listing in a major search engine can earn hundreds of sales for years completely free. Learn how to optimize your pages to obtain top listings. Consider traffic development a long-term project and develop your own homegrown strategy to develop that free traffic.
I consider investing in placement optimization and automated submission software an excellent investment but you also must invest in learning how to deliver content the search engines will reward you for with higher placements. In short, content is king on the Internet.
Search Engine Strategies
Placement Optimization Software Demo
Automated Submission Software Demo
Being Smaller Can Be Better
Don't overlook our advantages over the fortune 500 companies. We can earn a fortune targeting small niches considered too small and insignificant by the big corporations.
We can target more precisely, move faster, and do more with less. In fact, it's precisely because we have much less to spend that we must be more productive.
Is smaller better? The bigger they are, the harder they fall.
. . .
About the Author:
ROBERT SMITH helps thousands successfully market their Internet based home business. You'll find tons of free marketing tools & resources on his Internet Marketing web site at: http://www.smithfam.com
The Master's WebKit CD PackageD http://www.smithfam.com/webkit/
You can reach him by phone at: (541) 689-1847 PST, and by email at firstname.lastname@example.org
SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines
TIPS TOOLS & RESOURCES
This site is an online network of people and companies from around the world who offer their services to make any internet related project you have in mind into a reality. They'll bid on your project which would mean that you only select the best bid and get your project done at the lowest possible cost. Click on their "Buy Services" link to see what projects are being posted by others. This will give you a good idea on how to post your own projects too. http://www.elance.com/home?rid=OTH3
Web Link Validator
Web Link Validator is a powerful tool for webmasters to check links for accuracy and availability, find broken links or paths and links containing syntactic errors. http://www.relsoftware.com/wlv
Here are hundreds of Free Java Applets. JavaPowered is updated every week with new applets and web design resources, all free to download. http://www.javapowered.com/werks.html
* For more great tips and tools, visit our website:
FREE 5 DAY INTENSIVE COURSES
*Mastering Search Engine Placement
*Becoming a high-earning affiliate champion
*Creating, producing and selling your very own infoproduct
*Finding the Perfect Price that will maximize your profit
*How to write sales-clinching copy on the Net
MyPhotoZip is destined to become a household name, and a 'must- have' tool for every PC and Mac owner. And you now have the rare opportunity to get in right at the very beginning.
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When someone visits the site through your Affiliate link, they are 'cookied' and identified as your visitor. Whether they return to purchase after downloading the Free Trial, after reading the follow up autoresponders we send out, or buy on their first visit, when they buy MyPhotoZip, you earn 20% of the purchase price - a fraction under $8.00.
And when someone visits through your link, and signs up as an Affiliate themselves, they become your Sub Affiliate. So they earn 20% on their own sales and you earn 10% - almost $4.00 - on their sales.
You can track your real time traffic and commission stats, update your Affiliate records and take advantage of the wide range of advertising and promotional materials, specifically written by one of the internet's most successful advertising copywriters.
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UPDATED Affiliate Masters Course
The Affiliate Masters Course is a fantastic stand-alone information resource. This course REALLY has ALL the info and strategies required to build a profitable affiliate-based e-biz from the ground up.
It's the best product available for affiliates AT ANY PRICE...
and it's free - Click here to download immediately... http://www.startupinternetmarketing.com/free/Aff-Masters.zip
* Check out SIM's Top "10" Affiliate Review at
SIM's WEEKLY REPORTS
Google Wealth Pyramid
The Birth of a Successful Internet Business
Part four of ten -- Developing Your Business Plan
Canvassing: Selling Door-to-Door
Customizing Scrollbar Colors (IE)
Some Hazards of Accepting CC Info On One's Own Secure Server
FEEDBACK & CONTRIBUTIONS
"That's a great ad, I said. Who taught you copyrighting?"
Little did I know that sentence would make me over $100,000.
How could "doing the Jonathan" make you more money this month?
This is a crazy business we're in.
Sometimes the things you think are going to be great actually bomb on you.
And sometimes the things you don't think twice about turn out to be your real winners.
A case in point for me was years ago when I first met my friend Jonathan Mizel online.
That was before the World Wide Web existed.
It'll take me a minute to tell you the story. But there's a payoff for you in reading it. So stick with me if you will.
Back then, we sold our stuff on America Online and Compuserve.
Anyway, the game in those days was to run a little classified ad and people would respond for more information.
You'd send the info and hopefully they would buy.
You didn't have sequential autoresponders in those days like Aweber, Getresponse, Quicktell or Postmaster Online. So what you'd do is follow up by hand emailing everyone.
One day I spotted an ad that grabbed my attention. I still remember the email that came back to me. It led with a free offer.
You could get a free copy of a Russ Von Hoelscher book if you subscribed to the Online Marketing Letter.
I sent an email back saying that I admired the copywriting and asked who he learned his copywriting skills from.
He wrote back and told me John Caples and Robert Collier.
John Caples had several classic books on copywriting including "Tested Advertising Methods." And "The Robert Collier Letter Book" was likewise a staple for anyone who cared about learning to write copy.
I about freaked out! John Caples. I loved John Caples. At the time I hadn't written "The Amazing Formula That Sells Products Like Crazy."
There was NO step-by-step formula for writing ad copy as I later created.
John Caples and Robert Collier were as good as it got.
Anyway, I introduced Jonathan to the owner of the company I was writing ad copy for. He sold some of Jonathan's books.
I've always networked by helping the OTHER person make money first.
That's how Jonathan and I became friends.
Is your first initiate with someone asking THEM to do something for YOU? Or do you first help THEM make money?
You know, in all the time I've taught this method, I've never received one email from someone who said, "Hey Marlon, I'm doing this to help you make money."
It's always, "Hey Marlon, I have a product. Can you sell it to your list for me?" And so forth.
To get to the point, that friendship with Jonathan later landed me a position on his team travelling around the U.S. and speaking at over 120, $3,000 one-day seminars.
Over the years, my friendship with Jonathan has made me at least $100,000 and maybe more.
I call it "doing the Jonathan." Meeting someone by helping them make money.
Who can you "Do the Jonathan for" today?
If I had initiated my friendship with Jonathan by asking for something from him such as free help or whatever, then how far do you think that friendship would have gone?
Marlon Sanders is a renowned marketer on the Internet with customers in virtually every country of the world. He lives in Dallas, TX and can usually be found at a bookstore scouring pages for just one more little "Jonathan" technique that brings in extra profits.
You'll find his "Amazing Formula That Sells Products Like Crazy" at: www.amazingformula.com
Jonathan's Mizel can be found hanging out at: http://www.cyberwave.com
If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!
Send your tips, questions or answers to:
FOOD FOR THOUGHT
"As a man thinks, so is he; as he
continues to think, so he remains."
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