+=+=+=+= SIM's INSIDER REPORT =+=+=+=+

July 30, 2002

E-Zine #96

SIM's INSIDER REPORT is a free biweekly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.

==> Tip of the Week
==> Tips, Tools & Resources
==> Affiliate Spotlight
==> SIM's Weekly Reports
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==> Administrivia

SIM's Insider Report free marketing newsletter
Hello all. I've been working extensively with "DeskTop Author" of recent and would like to offer my readers access to some of these publications should you be interested.

Having reported to you earlier on my initial findings with this program (all positive), I did promise to keep you updated. Well I am still very impressed with it's simplicity, speed, output file size and final product presentation.

It all adds up to EFFICIENT and EFFECTIVE promotion ...now who couldn't use a little bit more of that? ;-)

*I just finished a new photo compilation for Darlene Racicot, the artist who created the now-famous ice sculpture of the 9-11 fireman. It's available at http://neverforget.ca/ebook.html

*Another that I'm particularly fond of is one I recently compiled for a get-away experience in the wilds of Northern Ontario. I feel it demonstrates this software's commercial potential quite nicely. It's at http://www.proguides.ca/ebook.html

*This one is a classic. It's a collection of short stories.by Michael Leahy, a lifetime prospector and close personal friend. I guarantee you'll find these stories both entertaining and informative. Available at http://walleyetips.com/mike.exe - Mike also has a stand-alone story on "The Geology of Ecology" at http://walleyetips.com/geology.exe

You can check this software out yourself at http://www.startupinternetmarketing.com/dta

Also, Dr Mani (http://www.EzineMarketingCenter.com) sent me a complimentary copy of an interesting new report he's just finished and he has kindly authorized me to share it with you...

Dr Mani writes "Recently I learned a valuable lesson about ezine publishing, on the basis of which I've revamped my ezine's subscription process. Here's the report I wrote based on this experience that I'd like to share with you.

It's called "How To Create A Profit Stream From Your Ezine's Sign-Up Process" and shows how to generate income from your ezine's subscribers - even *before* sending them your first issue."

To download the free 12 page report (Adobe PDF version) please visit http://www.EzineMarketingCenter.com/ESP/ESP.htm or click here to contact via email.

Your comments are always welcome.

Dan Porteous

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Your Web Traffic and Your Bottom Line

Most companies that have websites have access to traffic statistics, usually provided by their web host. Those that don't look at these files (or use a bargain basement web hosting company that doesn't provide them) don't know what they are missing- there is a wealth of information to be found, and reacting to this information can have a positive impact on a company's bottom line. What follows are some of the most basic stats that are typically available, followed by brief suggestions on how to use the information.

The Myth of "Hits"
Most web surfers have come across sites that boast about "20,000 hits per day" or something similar. But what does this mean? To an internet marketer, unfortunately, not much. "Hits" actually refers to the number of requests for information the web server receives. To use an oversimplified example, if your company homepage has 20 separate graphics on it, each visitor to that page will account for 20 hits. If you were boasting of 20,000 hits per day, you would really only be talking about 1000 visitors. Obviously, this statistic is not a fair indication of actual site visitors, and shouldn't be figured into your traffic analysis.

Average Visitors (Daily, Weekly, Monthly)
This is the true measure of website activity. Of course, more traffic is desirable in most circumstances (provided it is at least somewhat targeted). Without access to this data and the ability to look at visitor history, it is impossible to tell if your traffic building initiatives, whether online or offline, are working. It should be noted that the more your traffic increases, the more accurate the rest of your data becomes. This is simply because trends in a larger sample are more telling than trends in a smaller sample where a small number of atypical users can skew the results.

Average Time Spent On Site and Average Page Views Per Visitor
This data can be very useful in determining how your site is connecting with visitors. If the average time that people spend on the site is small (for example less than a minute), or the average visitor only visits one or two pages, it may indicate some sort of problem. Perhaps your site is attracting the wrong traffic, with visitors abandoning the site quickly when they realize it isn't what they were seeking. Perhaps visitors are confused by the navigation and decide to look elsewhere. Maybe your site, even though you love it, gives off an inexplicable bad vibe. Whatever the case, an awareness of the time people spend on your site and the number of pages they view can bring a potential problem to your attention, and help you gauge how effective your solution is.

Most/Least Requested Pages
This information is helpful in determining the "hot" and "cold" areas of your website. If you notice that a page that you think is important is not getting any attention, perhaps the link to this page should be made more prominent or enticing. On the other hand, if there are areas of the site that you deem less important that are attracting a great deal of your traffic, you can shift some of your sales/marketing focus to those pages. Whatever you find in these stats, you can bet that it will give you valuable insight into the interests and motivations of your visitors.

Top Exit Pages
There are probably certain pages of your site where you don't mind visitors leaving (after all, they can't stay forever). A confirmation page after they fill out a request for more information might be one example of a reasonable exit point. A contact page that tells visitors how to get in touch with your company might also be acceptable. Unfortunately, it is unrealistic to assume that each of your visitors is going to find exactly what they are looking for on your company site, so it is normal to see a wide range of exit pages. However, if a high percentage of visitors are leaving on any particular page, it bears some close scrutiny. Sometimes minor modifications in content can have a positive impact on visitor retention.

Top Search Phrases
This data can be very useful in understanding what type of traffic is coming to your site. If you see relevant phrases that bring you consistent traffic, you can assume that you are getting some targeted traffic. On the other hand, if there are predominant phrases people are using to find your site that are unrelated to your business, you know that at least some of your traffic is of a lesser quality. In addition, if you notice that people find your site by typing in the name of your company, you should be pleased to know that you have achieved some level of brand awareness. By examining the search phrases that your visitors are using, you gain a better understanding of your visitor.

Some people are intimidated by these reports (mostly because of the sheer volume of data available), but they shouldn't be. While there are many highly specialized statistics that can be used for more in-depth analysis of site traffic, the above areas alone can provide invaluable information on site visitors and website performance. Remember- this data is available for a reason. It's up to you to use it!

Scott Buresh is co-founder and principal of Medium Blue Internet Marketing (www.mediumblue.com). For monthly tips on how to get the most out of your internet presence, sign up for the Medium Blue Internet Marketing Newsletter at www.mediumblue.com/newsletters.

SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines
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Color Wheel Expert
Color Wheel Expert is a useful and easy-to-use color utility for Web designers, artists, or anyone who works with color. With Color Wheel Expert, creating harmonious color scheme and your own color palette is a breeze!"

Though Color Wheel Expert isn't free, a shareware version is available, and registration costs a very reasonable at $19.95. http://www.abitom.com/

Types Popup - (Shareware)
This tool can be used to adjust windows popup menus for different file types and "New" menu. Remove unused items and add your own. (892 KB) http://www.yavsoft.com/cpopup

Atrise Everyfind - (Shareware)
Everyfind allows you to design a search engine for your web site, intranet, CD, DVD or any portable documentation. This search system does not require server side scripts and applications and can run virtually anywhere. (647 KB) http://www.atrise.com/everyfind

Slow Server Response?
Are you getting a very slow response when you try to download a page? Or do you experience problems with websites that do not fully download? Here's what to do:

Try clicking Stop on your browser's toolbar, then Refresh or Reload the page. What this combination does for you is force the connection to be re-established and find a new route from your computer to the server. This tactic will often bypass a clogged router and get you a faster connection

* For more great tips and tools, visit our website:

*Mastering Search Engine Placement
*Becoming a high-earning affiliate champion
*Creating, producing and selling your very own infoproduct
*Finding the Perfect Price that will maximize your profit
*How to write sales-clinching copy on the Net

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Search Engine Optimization Fast Start

This product by Dan Thies teaches how to turn your website into a traffic-pulling search engine magnet for as little as $29.95 with a step-by-step guide.

It's getting rave reviews around the net and has been an income earner for me.

The affiliate program pays 40% commissions and is ran through Clickbank so you know you're getting paid every 2 weeks.

Click here for more information

UPDATED Affiliate Masters Course
The Affiliate Masters Course is a fantastic stand-alone information resource. This course REALLY has ALL the info and strategies required to build a profitable affiliate-based e-biz from the ground up.

It's the best product available for affiliates AT ANY PRICE...
and it's free - Click here to download immediately... http://www.startupinternetmarketing.com/free/Aff-Masters.zip

* Check out SIM's Top "10" Affiliate Review at
Updated November 15, 2001

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Case In Point: Consistent Response Rates of 50% http://www.startupinternetmarketing.com/tips/tipmarketing.html
The Power of Small http://www.startupinternetmarketing.com/tips/tipsales.html
Getting Over Shyness
Creating a Status Bar Link Description
Customizing Emails Your Scripts Send
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How to Sell to 99% of Your Visitors - Again and Again!

Many web site owners miss the point. So many times they spend thousands of dollars on a web design and more on getting visitors.

Most of it a waste because the missed an important part:

>> Building Trust

Without trust the visitor will hold tightly to his wallet, never thinking to ever release his money to you.

His first fear, the fear of making the mistake of a bad purchase,and losing his money, holds him back.

Now there are ways of reducing his fear

1. A Guarantee- Now starting to become common as site owners realize the prospective customers fear. Offering a No Questions asked money back guarantee could be the difference between you and your competition.

2. Contact Details- Placing full contact details- Name, Phone, Fax, Physical Location, and of course email. This helps if the customer does not get what they expected or something is wrong- you want to be able to fix it quickly before word of mouth(or should that be mouse?) gets around

3. A Photo -A Picture of a real person and maybe a signature can help your site become more "personal" more like a real persont hat can be trusted.

But how do you turn the first time buyer into a repeat customer-a customer for life?

Its simple really- don't force him to buy.

You see when a person visits your site he may only be looking for information on your product or service, he may not be ready to buy yet- but you want to be around when he is ready.

While your most wanted response is to get the visitor to buy, your second or back up plan is to him to part with his email information and permission to contact him on a regular basis.

This is where a free email newsletter or ezine comes in. It takes the risk away from the customer- no money involved at the same time it starts to build the trust.

He provides his email address and trusts you not to give it away or sell it.

You have made the first contact, the first step to take the visitor towards becoming the customer. At the same the information your provide him shows you as the expert in your field- A person to turn to for advice.

Now you may have a business offline and expanding online, your time is valuable so you need to make sure that your time is well spend- looking after a list of 1000 or more can quickly eat up your time.

Users change email addresses faster than underwear! And so email addresses become unusable quickly

Internet service providers sometimes build in limits to how much email you can send out to protect them from spam complaits

It's important that these solutions be cost effective and made for the non-technical. You will need a reliable solution that will grow with you as your list size grows. Moving a large list can be huge task

Now you have a method of constant contact with your web visitor. Use it to provide the best possible information and then all you have to do is find the right offer for your subscriber and sell to them again and again!

All the Best,
Paul Easton

. . .

Get the ultimate in email list management for a 70% discount! $4000 in custom programming for only $60! Limited membership offer http://www.digitalawol.com/99.htm

PS: By the way 4 helpful free software programs are included. Copyright 2002 Paul Easton. All Rights Reserved

If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:
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Success usually comes to those who
are too busy to be looking for it.

startup marketing and website promotion-- Henry David Thorea

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Thanks for reading our FREE "opt-in only" publication. Please forward this to any one whom you think would find this information useful or interesting. I'm sure they'll appreciate
it - I know I certainly will.

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The SIM's INSIDER REPORT is a production of Startup Internet Marketing and is owned by Dan Porteous

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Legal Stuff

We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within SIM's Insider Report.

Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.

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