+=+=+=+= SIM's INSIDER REPORT =+=+=+=+
July 16, 2002
SIM's INSIDER REPORT is a free biweekly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.
IN THIS ISSUE
==> Tip of the Week
==> Tips, Tools & Resources
==> Affiliate Spotlight
==> SIM's Weekly Reports
==> Feedback & Contributions
==> Food for Thought
Hello all. I recently came across something new and different that I think you should definitely check out first chance you get.
One of the most versatile Internet entrepreneurs that I've ever seen, Kirt Christensen just came out with a membership site that teaches you a totally untouched way to make money online.
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(Kirt has spoken at scores of Internet Marketing conferences around the world, from Russia and the United Kingdom to Las Vegas to Atlanta, with huge names like Corey Rudl, Marlon Sanders, Jon Mizell and Terry Dean. This stuff is the real deal!)
Your comments are always welcome.
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SIM'S TIP OF THE WEEK
Is your website idea a "bad" idea?
I've gotten many emails lately from people that were having trouble figuring out what topic they should develop their website around.
One even stated that every time s/he came up with a great idea, then did some research on it, the topic would come up as having too much competition, or already over-populated.
This is a very interesting point because everything you read tells you to find a new, un-tapped niche and become the top expert, and then dominate that niche.
We are told that this is the ONLY way to make money on the Internet.
Finding a niche CAN be very profitable, but it is also very difficult to discover a new niche.
Because it isn't as simple as just finding a topic that no one else has found yet: That topic also has to have people dedicated to it that have money to spend, that want the products that you are selling, and that are willing to buy anything to begin with.
It is very difficult to find that perfect mix... especially now that there are so many other people online trying to do exactly the same thing.
When I started AffiliateMatch there were already a ton of affiliate program directories. There were also several "big players" out there that dominated the market.
I still managed to do the things necessary to build it into a profitable website.
Did I bump any of the "big players" out of their positions?
No. But I realized that I didn't have to.
There are many, many, many people surfing the Internet today. And even though you may have a competitor that has better search engine positioning, or more newsletter subscribers, you can STILL reach people that have never heard of your competitors.
You don't have to concentrate so much of your time and effort trying to find that undiscovered niche. If you have an idea that you like, and that you feel you would enjoy trying to make money from... go for it!
Figure out if there is a way that you can do things a little better, or a little different from what your competitors are doing.
Find a slightly different, more focused aspect of the subject area that you want to go into.
For example: Instead of tackling "Real Estate", try "Real Estate for Texans", or whatever state you live in.
By narrowing your focus you can greatly decrease the number of competitors that you will have.
If you can't narrow the topic down any, that's ok. As long as it is a subject you will enjoy learning more about, go ahead and do it anyway.
As you learn more and get more experience you will start to see niches form that you would have never been able to spot in the beginning.
Don't hold off your online business while you wait to discover the next million dollar niche. This approach is like putting off enjoying life until you have won the lottery.
The problem with this is that if you never actually win the lottery, you will have missed out on some great chances to enjoy life.
The Internet is the same way: Don't risk passing up great opportunities because you were on the sidelines trying to find that ONE idea that will make you rich.
So, when you ask me if your website idea is a bad idea... my response is: the only bad ideas are the ones that never get acted on!
. . .
Chuck McCullough is the author of a new ebook titled: "Affiliate Mistakes: Maximizing Your Profits From Affiliate Programs!" Get your free Email Course at: mailto:firstname.lastname@example.org or visit http://www.affiliatemistakes.com
SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines
TIPS TOOLS & RESOURCES
Ascii Chart Tutorial
HTML has long provided a set of ASCII codes to use when displaying symbols in web pages. Now you no longer need to fret any more or waste time when looking on the Net for how to insert that annoying pound symbol! Need a symbol - Check out http://www.htmlcenter.com/tutorials/tutorials.cfm/51
If you have been looking for new outlooks for your advertising you must download this ebook called Opt-in Magic. They have huge lists of places that you can send your ads out to. This ebook is kept right up to date with the most current valuable opt-in resources available. Have a look its free. http://getmassivehits.com/downloads/ebooks/optinmagic.exe
Ralph Hilliard is conducting an interesting experiment online. He's got this new free project underway called SquiddlyBob. Readers may want to follow along with this fresh approach of building a site from scratch and revealing all the details along the way. Follow along as SquiddlyBob demolishes hype and halftruths about what it really takes to run an online business. This information is 100% free! http://www.SquiddlyBob.com/
TextWiz 2.1 Text Search And Replace
Ever had to replace a paragraph or block of text or code in all of your html or any type files at one time? Sure, you could load all the files into your html editor or word processor and edit the files manually or even use its search and replace feature. But does it support mutliple lines of text? Even if it does, it would take a long time to load each and every file if you have many. TextWiz handles this task nicely and many more, not only just on files but on blocks of text from the clipboard as well. http://www.harmonyhollow.net/twiz.shtml
* For more great tips and tools, visit our website:
FREE 5 DAY INTENSIVE COURSES
*Mastering Search Engine Placement
*Becoming a high-earning affiliate champion
*Creating, producing and selling your very own infoproduct
*Finding the Perfect Price that will maximize your profit
*How to write sales-clinching copy on the Net
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I've only been running this program for 2 weeks but at this point, it's been impressive. You can check it out here... http://startupinternetmarketing.com/nmh
UPDATED Affiliate Masters Course
The Affiliate Masters Course is a fantastic stand-alone information resource. This course REALLY has ALL the info and strategies required to build a profitable affiliate-based e-biz from the ground up.
It's the best product available for affiliates AT ANY PRICE...
and it's free - Click here to download immediately... http://www.startupinternetmarketing.com/free/Aff-Masters.zip
* Check out SIM's Top "10" Affiliate Review at
Updated November 15, 2001
SIM's WEEKLY REPORTS
Get Control of your E-Mail, Before it Controls You http://www.startupinternetmarketing.com/tips/tipmarketing.html
Get Control of your E-Mail, Before it Controls You http://www.startupinternetmarketing.com/tips/tipsales.html
Personalize Your Marketing Plan
Creating a Mouseover Text Description (IE)
FEEDBACK & CONTRIBUTIONS
Doomed to Failure
Is everyone who tries to do business on the Web, doomed to failure?
People who invested little or nothing, and received the same in return may be. They joined AOL, and immediately found their mailbox was overflowing with spam (junk email). They read some of the mail and, believing what they read, bought into a program for $20. They sat back and waited, and waited, and waited and nothing happened.
Losing heart, they quit the program and dropped AOL after the free trial period. They now send their email to Aunt Martha, using a free ISP, which is all they really wanted to do from the "get-go".
Some of these people believed many of the offers that wound up in their mailbox, and bought into a few. They then started their free advertising campaign. When that didn't pay off, they started investing in paid advertising. Here a banner, there a banner, everywhere a banner, banner - they quickly learned the reality of banner ads. But with no long term commitment, they folded their tents, cut their losses, and disappeared into the night.
The tenacious ones failed at level one and two, but believed the hype and invested in an online store. They're like the guy who rented a huge vacant brick and mortar building, and then started to think about what he was going to sell. After an awful lot of work and many bucks later, he found out that just having a store isn't the key to success on the Internet.
So what's the scoop? Is everyone doomed to failure?
Of course not - there are a lot of people making money on the web. But you have to find your "niche". Unless you have very "deep pockets", like anything, you have to know what you are doing.
If your area of expertise is ornithology, why not consider a web site for bird watchers. With some timely articles that are updated on a regular basis, and a store where you sell items of interest, you just might attract a following.
Does that mean you immediately commit to a store and get a merchant account so your customers can pay for their orders? NO. Start your web site, and advertise it heavily. One of the better bets is ezines or newsletters that target the audience you wish to reach. Try to build a following on your website - consider your own newsletter.
If you are able to get a respectable number of visitors to your web site, or subscribers to your newsletter, you just might have a shot at your online store succeeding. Remember, "Content is King". If you provide good content, you will have return visitors. Return visitors are potential future customers.
Offer freebies, run contests, have guest columnists contribute; these all enhance your site. But forget some of the hype you will run across. This does not happen overnight. Once established, will you make money while you sleep - you betcha.
Like any business, you will need a war chest. How much? If you're going to be selling a product, you'll need an inventory. But don't be like the person who bought into Equinox (see http://www.mlmwatch.org/06FTC/Equinox/equinoxftc1.html) who has $5,000 worth of junk in their garage they can't give away.
Look for a distributor who will sell in small lots. Sure they will charge a bit more, and you will earn a bit less, but you're not in over your head. If the product moves, you can then afford to buy larger lots at a lower price.
You should then know pretty quickly if it is going to work. If it is positive at that point, move to your next level. Open your online store, get merchant status so you can accept credit cards, and move forward.
Above all, use "due diligence" in any venture you take, and you just might not be "Doomed to Failure".
. . .
Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday thru Friday. Instructions on how to place your ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm
If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!
Send your tips, questions or answers to:
FOOD FOR THOUGHT
Nothing in this world can
take the place of persistence.
Talent will not; nothing is more common
than unsuccessful people with talent.
Genius will not; unrewarded genius
is almost a proverb.
Education will not;
the world is full of educated derelicts.
Persistence and determination alone are omnipotent.
-- Calvin Coolidge (1872-1933)
30th president of the U.S.A.
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