+=+=+=+= SIM's INSIDER REPORT =+=+=+=+

July 2, 2002

E-Zine #94

SIM's INSIDER REPORT is a free biweekly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.

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SIM's Insider Report free marketing newsletter
Hello all. Don't miss today's Tip of the Week featuring the second in our series of reports on autorespoders. It's titled "How to Structure A Follow Up Series" by Beka Ruse.

If you missed last weeks feature you can get it here...
"How To Write A Follow Up Message"

Your comments are always welcome.

Dan Porteous

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How to Structure A Follow Up Series

Marketers the world over use follow up autoresponders to increase sales. But, many struggle to write a compelling message series. Don't let that keep you from your share of the profits! Print and follow these instructions; you'll soon be following up with finesse.

(Examples in this article use the fictional product "Green Garden Lawn Fertilizer". Any similarity to actual products is unintended and coincidental.)

Message 1 - Big Benefits:

Many of the sales resulting from your follow up series will come after the very first message. Keep this message short. Just take 500 or so words to flesh out a handful of your biggest benefits. For example, part of the Green Garden Lawn Fertilizer company's first message might read:
    "A Lush Lawn: Green Garden Fertilizer will give you a lush lawn in just 2 weeks! Density will increase up to 50%..."

    "No More Brown: Watch your lawn become 3-5 shades greener with regular treatments"

Message 2 - Establish a Need:

Use your second message to explain why your product is necessary. First, lay out the situation leading to a need for your product. Then, show that your product will meet that need. For instance:
    "Lawns across the country are looking dull. Homeowners water and mow to no avail. But, not those who use Green Garden Fertilizer! They've created lush, beautiful lawns"

Message 3 - Tool Talk:

In your third message, show the lead how he will go about actually using your product. Detail any tools or supporting material that you offer. In the case of our fictional Green Garden Fertilizer, part of this message might read:
    "This treatment is a cinch: Simply attach the included diffuser to the end of your garden hose, creating a sprinkler. Run the sprinkler for 15 minutes each week. You will see an improvement after just one treatment!"

Message 4 - The Wildcard:

Customize message four for your unique product. Try one of these ideas:
  • Have a customer case study? This is a great place for it.
  • Selling complimentary products? Detail one of them here.
  • Selling a real-world product? Explain shipping / tracking now.
  • Have a bricks and mortar office? Invite the prospect to visit. Include directions.
  • Are you personally a visible part of your brand? Include your bio here.

Message 5 - Questions? Comments?:

Your lead may be waiting to purchase until you explain one particular thing. By asking outright, you can speed the sales cycle to a close.

Start the fifth message by asking your prospect if he has any questions. Give him several ways to reach you, and include your hours of operation and time zone.

Take the rest of the fifth message to answer some of the questions your prospects ask most often. For instance:
    "Are you excited about the lush lawn you'll have with Green Garden Fertilizer? I hope so! Let me go over some questions our customers have asked in the past"

Message 6 - Testimonials:

With your sixth message, show off your satisfied customers. Choose several of your best testimonials, and list them here. Look for quotes from customers who are obviously excited about your product, but that still sound believable. For instance, choose:
    "I'm thrilled with my Green Garden Fertilizer! Just two weeks, and my lawn looks better than it has in years."
Instead of:
    "Green Garden Fertilizer is miraculous! It turned my back lot into a rolling meadow in days - and that lot is PAVED!"
(The testimonials in this article are made up examples. All of your testimonials, however, must be real. Fabricating testimonials is illegal.)

Message 7 - Last Chance:

Your final message serves as one last reminder of your product. Briefly reiterate its most impressive features. Then, throw in a few testimonials or a very short case study. Round out this message with your contact information. Our example product's final message might read:
    "Over the past several weeks, you've heard about how Green Garden Fertilizer can turn your lawn around. Customer Dusty Dan tried it, and he says, 'My lawn has never looked better...'"

Follow Up With Finesse

Automation means that good follow up doesn't have to be time consuming. Now, creating a message series is just as easy!

Part I - "How To Write A Follow Up Message"

Beka Ruse is the Business Development Manager at AWeber Communications. Experience the acclaimed customer support and reliability of AWeber autoresponders. http://www.aweber.com/lfs.htm

SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines
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SiteSpeed Meter
How fast is your Web site? That depends on your Web host provider. This free online service pings your web site to test it's speed and compares it to other hosting providers. http://webservices.cnet.com/ping

101 High profit Businesses...
This is a classic by Terry Dean. It's called "101 High profit Businesses You Can Start Online With Little Or No Money". As the title Illustrates this ebook is packed with great advice and practical tips to get you started. http://getmassivehits.com/downloads/ebooks/101.exe

McAfee VirusScan vs. Norton AntiVirus 2002
With a healthy dose of paranoia as our guide, we compared the two giants of the virus-protection field, McAfee VirusScan and Norton AntiVirus 2002, in our latest Download.com Challenge. Find out which app will keep your PC safest on the virus- infested Internet. http://download.com

* For more great tips and tools, visit our website:

*Mastering Search Engine Placement
*Becoming a high-earning affiliate champion
*Creating, producing and selling your very own infoproduct
*Finding the Perfect Price that will maximize your profit
*How to write sales-clinching copy on the Net

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* Check out SIM's Top "10" Affiliate Review at
Updated November 15, 2001

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Internet Marketing Tools - Ebook Basics http://www.startupinternetmarketing.com/tips/tipmarketing.html
Want A Sticky Website That Sells? Forget Content! http://www.startupinternetmarketing.com/tips/tipsales.html
Send a Teaser Post Card
Creating an "Escape From Frame" Link
Popup Killer Test
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Create Your Advertising Database

In one of your creative moments, try sitting down and coming up with different ads for your web site, ezine, or product(s). Brainstorm and write out as many ads as you possibly can.

Vary your ads by...
  • target audience
  • length of ad
  • focus of ad (i.e. "Free," money to be earned...)
  • type of ad (i.e. classified, feature ad...)
  • and anything else imaginable
Done with that? Do it again with another aspect of your website, another ezine, or another product or service.

Done with that, too? Now write these down somewhere. I use a database record and track the results of each ad.

After doing this exercise, you will have a list of different ads to use when you are contacted for an ezine ad swap, free feature ad, or other opportunity.

In this way you can respond to the opportunity immediately instead of waiting for that moment when you may (or may not) come up with that "perfect ad."

. . .

Deborah Anderson, of AndersonCreations.com, teaches web design and internet marketing in addition to publishing Webmaster Tips Weekly. Subscribe free by sending a blank email to mailto:subscribe@webmaster-tips-weekly.com or http://webmaster-tips-weekly.com/webtips

If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:
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"What the caterpillar calls the end, the rest of the world
calls a butterfly."
startup marketing and website promotion--Lao Tsu

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Thanks for reading our FREE "opt-in only" publication. Please forward this to any one whom you think would find this information useful or interesting. I'm sure they'll appreciate
it - I know I certainly will.

Back issues of the INSIDER REPORT are available at http://startupinternetmarketing.com/ezines/back.html

Was this issue forwarded to you by a friend? Grab YOUR own free lifetime subscription... click here

The SIM's INSIDER REPORT is a production of Startup Internet Marketing and is owned by Dan Porteous

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Legal Stuff

We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within SIM's Insider Report.

Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.

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