+=+=+=+= SIM's INSIDER REPORT =+=+=+=+
July 2, 2002
SIM's INSIDER REPORT is a free biweekly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.
IN THIS ISSUE
==> Tip of the Week
==> Tips, Tools & Resources
==> Affiliate Spotlight
==> SIM's Weekly Reports
==> Feedback & Contributions
==> Food for Thought
Hello all. Don't miss today's Tip of the Week featuring the second in our series of reports on autorespoders. It's titled "How to Structure A Follow Up Series" by Beka Ruse.
If you missed last weeks feature you can get it here...
"How To Write A Follow Up Message"
Your comments are always welcome.
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SIM'S TIP OF THE WEEK
How to Structure A Follow Up Series
Marketers the world over use follow up autoresponders to increase sales. But, many struggle to write a compelling message series. Don't let that keep you from your share of the profits! Print and follow these instructions; you'll soon be following up with finesse.
(Examples in this article use the fictional product "Green Garden Lawn Fertilizer". Any similarity to actual products is unintended and coincidental.)
Message 1 - Big Benefits:
Many of the sales resulting from your follow up series will come after the very first message. Keep this message short. Just take 500 or so words to flesh out a handful of your biggest benefits. For example, part of the Green Garden Lawn Fertilizer company's first message might read:
Message 2 - Establish a Need:
Use your second message to explain why your product is necessary. First, lay out the situation leading to a need for your product. Then, show that your product will meet that need. For instance:
Message 3 - Tool Talk:
In your third message, show the lead how he will go about actually using your product. Detail any tools or supporting material that you offer. In the case of our fictional Green Garden Fertilizer, part of this message might read:
Message 4 - The Wildcard:
Customize message four for your unique product. Try one of these ideas:
Message 5 - Questions? Comments?:
Your lead may be waiting to purchase until you explain one particular thing. By asking outright, you can speed the sales cycle to a close.
Message 6 - Testimonials:
With your sixth message, show off your satisfied customers. Choose several of your best testimonials, and list them here. Look for quotes from customers who are obviously excited about your product, but that still sound believable. For instance, choose:
Message 7 - Last Chance:
Your final message serves as one last reminder of your product. Briefly reiterate its most impressive features. Then, throw in a few testimonials or a very short case study. Round out this message with your contact information. Our example product's final message might read:
Follow Up With Finesse
Automation means that good follow up doesn't have to be time consuming. Now, creating a message series is just as easy!
Part I - "How To Write A Follow Up Message"
Beka Ruse is the Business Development Manager at AWeber Communications. Experience the acclaimed customer support and reliability of AWeber autoresponders. http://www.aweber.com/lfs.htm
SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines
TIPS TOOLS & RESOURCES
How fast is your Web site? That depends on your Web host provider. This free online service pings your web site to test it's speed and compares it to other hosting providers. http://webservices.cnet.com/ping
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This is a classic by Terry Dean. It's called "101 High profit Businesses You Can Start Online With Little Or No Money". As the title Illustrates this ebook is packed with great advice and practical tips to get you started. http://getmassivehits.com/downloads/ebooks/101.exe
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With a healthy dose of paranoia as our guide, we compared the two giants of the virus-protection field, McAfee VirusScan and Norton AntiVirus 2002, in our latest Download.com Challenge. Find out which app will keep your PC safest on the virus- infested Internet. http://download.com
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SIM's WEEKLY REPORTS
Internet Marketing Tools - Ebook Basics http://www.startupinternetmarketing.com/tips/tipmarketing.html
Want A Sticky Website That Sells? Forget Content! http://www.startupinternetmarketing.com/tips/tipsales.html
Send a Teaser Post Card
Creating an "Escape From Frame" Link
Popup Killer Test
FEEDBACK & CONTRIBUTIONS
Create Your Advertising Database
In one of your creative moments, try sitting down and coming up with different ads for your web site, ezine, or product(s). Brainstorm and write out as many ads as you possibly can.
Vary your ads by...
Done with that, too? Now write these down somewhere. I use a database record and track the results of each ad.
After doing this exercise, you will have a list of different ads to use when you are contacted for an ezine ad swap, free feature ad, or other opportunity.
In this way you can respond to the opportunity immediately instead of waiting for that moment when you may (or may not) come up with that "perfect ad."
. . .
Deborah Anderson, of AndersonCreations.com, teaches web design and internet marketing in addition to publishing Webmaster Tips Weekly. Subscribe free by sending a blank email to mailto:email@example.com or http://webmaster-tips-weekly.com/webtips
If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!
Send your tips, questions or answers to:
FOOD FOR THOUGHT
"What the caterpillar calls the end, the rest of the world
calls a butterfly."
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