+=+=+=+= SIM's INSIDER REPORT =+=+=+=+
April 23, 2002
SIM's INSIDER REPORT is a free biweekly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.
IN THIS ISSUE
==> Tip of the Week
==> Tips, Tools & Resources
==> Affiliate Spotlight
==> SIM's Weekly Reports
==> Feedback & Contributions
==> Food for Thought
Hello all. For most people, getting high-quality targeted visitors to their site is probably one of the "hardest" things to do ... unfortunately it's also the most important.
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SIM'S TIP OF THE WEEK
The 7 Keys To Writing Successful Articles
Are you writing articles?
I know. You've already heard it 100 times before. The question is not IF you're writing articles, but WHAT you're actually writing. Simply throwing a bunch of words together isn't going to get you very far.
Here's a blueprint that outlines the 7 keys to writing successful articles. Follow the 7 keys and you're guaranteed to get more exposure with your articles.
Key #1: Choose a HOT Topic
You'll need to do a little research on this one. If you're already in touch with the target market for your article, this should come easy.
Research, spy, observe. Do whatever it takes to understand your target market. What issues are hot? What topics currently appear within top ezines, messageboards, ebooks?
It's also a good idea to frequently visit article directories and content sites. These sites contain current articles on a variety of popular topics. Here's a shortlist:
Key #2: Choose a "Magnetic" Title
Magnetic title? That's right. Your article title is your headline. If it doesn't pull the reader into the article, nothing will. Just think ... what if I called this article:
"Writing Articles"See what I mean? These don't pack much "punch", do they?
Your title is just like a classified ad. Look at it this way. If your article title is crowded on a webpage with 100 others, what will make it jump off the page?
Key #3: Use The AIDA Principle
AttentionThis universal formula applies to your articles as well. Once you've enticed your reader to read your article (via a great title), you need to keep them reading.
The first paragraph of your article is critical. If it's dull, boring and lifeless, your reader will surely bail out. You must keep their interest right from the start.
Try using short paragraphs, sentences and words. This will keep the tempo upbeat and make your article much easier to read (or skim, as most do online).
Key #4: Create Several Sub-Headings
To better organize your thoughts, divide your article into sub-headings. At times, writing a 500-700 word article can seem insurmountable. Sub-headings make things easier. Instead of tackling the entire article at once, try writing one paragraph at a time.
Key #5: "Close The Sale" With A Resource Box
One of the worst things you can do is to leave your reader hanging. They've just read your great article, now what? A resource box appears at the very end of your article. It's the last line that your reader sees. It's your chance to set the next step.
Make sure that your resource box is compelling. Make the reader jump over to your website, sign up for your ezine, download your latest ebook, claim their free gift -- get creative!
Key #6: Poofread Your Work
Did you catch that? It should've read, "Proofread". Nothing hollers out amateur, newbie, or just plain unprofessional than an article filled with typos and bad grammar. If you don't have an English major in the family, hire a proofreader. Their rates are reasonable and they can save you from damaging your reputation online.
Key #7 - Promote, promote, promote
Let's make one thing clear. Without key #7, keys 1-6 are a waste of time. Bottom line, no one will read your article if you keep it stored on a floppy disk in your desk.
You've got to promote it!
How can you promote your article? There are well over a hundred article directories, article banks, free content sites, article announcement lists, and article syndication services out there. And the best part is ... 95% of them are FREE!
Plus, there are thousands of ezines that are looking for article submissions. Develop a list of ezines in your target market. Next, e-mail each ezine publisher a copy of your latest article. There are countless stories of individuals who have succeeded using this exact same approach.
Wouldn't you like to get your next article picked up by an ezine with 32,000 subscribers?
Now go on, and get writing!
Jason Potash, the creator of EzineAnnouncer software, makes it easy to put your ezine and article promotion on auto-pilot. Learn the 7 essential keys to ezine success. Click below for your free 4-part mini-course
SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines
TIPS TOOLS & RESOURCES
NoteTab Light v.4.86c - Freeware
The ultimate free Notepad replacement and a handy HTML editor. Handle a heap of files with a simple tabbed interface. Search files, strip HTML tags and format text quickly. Formerly called "Super NoteTab". 100% free - no ads and no nags. (1.4M)
PayPal now has 15 million members - 15 million people who can click a button on your website and "Buy Now" without even getting out a credit card. PayPal recently opened their "Developers Network" - a section of their site devoted to helping developers integrate PayPal into websites and web applications.
Web Site Viewer
You know how your page looks on your browser's screen, but are you sure it looks just as nifty on your visitor's browser or monitor? Here's a fast and easy way to make sure how your page looks on any monitor or browser, including webtv.
* For more great tips and tools, visit our website:
FREE 5 DAY INTENSIVE COURSES
*Mastering Search Engine Placement
*Becoming a high-earning affiliate champion
*Creating, producing and selling your very own infoproduct
*Finding the Perfect Price that will maximize your profit
*How to write sales-clinching copy on the Net
It's finally happened. Joe Vitale has agreed to release his marketing secrets.
The Hypnotic Writer and best-selling author has decided to help others by telling his secrets in Hypnotic Marketing. This new ebook includes 42 chapters of techniques that can be applied to any business.
Joe also includes the new marketing strategy that he created in 1999 -- and it's vastly different from anything you've ever seen.
Click here for details: www.roibot.com/hm.cgi?R5053
UPDATED Affiliate Masters Course
The Affiliate Masters Course is a fantastic stand-alone information resource. This course REALLY has ALL the info and strategies required to build a profitable affiliate-based e-biz from the ground up.
It's the best product available for affiliates AT ANY PRICE...
and it's free - Click here to download immediately... http://www.startupinternetmarketing.com/free/Aff-Masters.zip
* Check out SIM's Top "10" Affiliate Review at
Updated November 15, 2001
SIM's WEEKLY REPORTS
Is Your Content Getting Too Personal? http://www.startupinternetmarketing.com/tips/tipmarketing.html
Do You Sell a Necessity or a Luxury? They are Marketed Differently http://www.startupinternetmarketing.com/tips/tipsales.html
Advertise On A Hot Air Balloon
Display Your Website's Last Modified Date
Master Series: Questions and Answers
FEEDBACK & CONTRIBUTIONS
Plural vs. Singular Keywords
In order to detect which search engines consider plurals to be the same as singulars and which don't, you need to type in the singular and plural version of the keyword in a search engine and see if the results produced are the same or different. If the results are same for both keywords, then the search engine interprets plural keywords in the same way as singular keywords. If the results are different, then the search engine interprets plural keywords differently from singular keywords.
In order to answer this question, I did some research in the major search engines and directories. I selected two keywords - "debt consolidation loan" and "debt consolidation loans" and typed these two keywords in each of the major search engines and directories. Here's what I found:
i) AltaVista (http://www.altavista.com) considers the plural keyword to be different from the singular keyword.
ii) AOL (http://www.aol.com) considers the plural keyword to be different from the singular keyword.
iii) Fast (http://www.alltheweb.com) considers the plural keyword to be different from the singular keyword.
iv) Google (http://www.google.com) considers the plural keyword to be different from the singular keyword.
v) Hotbot (http://hotbot.lycos.com) first takes its results from Direct Hit and then from Inktomi. Since Direct Hit considers the plural keyword to be the same as the singular keyword, the first few results in Hotbot are the same for both the plural and singular versions of the keyword. However, for the results taken from Inktomi, the results for the singular and plural versions of the keyword are different.
vi) IWon (http://www.iwon.com) considers the plural keyword to be different from the singular keyword.
vii) Looksmart (http://www.looksmart.com) considers the plural keyword to be different from the singular keyword.
viii) Lycos (http://www.lycos.com) considers the plural keyword to be different from the singular keyword.
ix) MSN (http://www.msn.com) considers the plural keyword to be the same as the singular keyword.
x) Netscape (http://www.netscape.com) considers the plural keyword to be the same as the singular keyword.
xi) The Open Directory (http://www.dmoz.org) considers the plural keyword to be different from the singular keyword.
xii) Yahoo! (http://www.yahoo.com) considers the plural keyword to be different from the singular keyword.
However, note that the above results are true as of the time that I am writing this. A search engine which considers the plural keyword to be different from the singular keyword now may not do so in the future, and vice-versa. In any case, you are always better off optimizing your site for both the plural and singular versions of your keywords, assuming that both versions are popular.
. . .
Answered by Sumantra Roy. Sumantra is one of the most respected and recognized search engine positioning specialists on the Internet. For more advice on search engine placement, subscribe to his 1st Search Ranking Newsletter by sending a blank email to mailto:1stSearchRanking.firstname.lastname@example.org or by going to http://www.1stSearchRanking.com/t.cgi?1170
If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!
Send your tips, questions or answers to:
FOOD FOR THOUGHT
Never raise your hands to your kids. It leaves your groin unprotected. --Red Buttons
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