+=+=+=+= SIM's INSIDER REPORT =+=+=+=+

April 9, 2002

E-Zine #88

SIM's INSIDER REPORT is a free biweekly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.

==> Tip of the Week
==> Tips, Tools & Resources
==> Affiliate Spotlight
==> SIM's Weekly Reports
==> Feedback & Contributions
==> Food for Thought
==> Classifieds
==> Administrivia

Hello all. Ken Evoy has updated his 100 page Affiliate Masters Course. It's been updated, refreshed and reformatted into a printer-and-eye-friendly PDF e-BOOK.

Feedback from "students" of the course confirms that it really does show affiliates how to build a traffic-generating theme- based content site. Nothing is held back. From brainstorming and researching profitable keywords, to building "SE-sexy" Keyword- Focused Web pages, to mounting huge and profitable Pay-Per-Click Search Engine campaigns, the course provides all the information needed for anyone to build a successful affiliate business.

This is the best book at succeeding at the affiliate game at any price... and it's free!"

I guarantee that you’ll refer to this course over and over again as you build (or rebuild) your affiliate business. Please feel free to share it with family, friends or colleagues - anyone you know who wants to develop an online business or a secondary stream of income on the Net. The Affiliate Masters Course is for EVERYONE. Whether you have minimal or extensive online experience, you will profit from the information provided.

Your comments are always welcome.

Dan Porteous

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Secrets of Reciprocal Linking Strategies Revealed

Whether you're new to the internet or a seasoned online marketer, developing a plan to increase the number of reciprocal links back to your website can help you increase the targeted traffic to your website as well as improve your ranking in the search engines.

Link popularity is an increasingly important criteria for better search engine ranking. So the better your popularity, the better your ranking. You may be thinking that you'll lose traffic to your website if you linkto other websites. Sure, that can and will happen, but you should gain as many or more NEW visitors that you not have otherwise visited your site.

Keep in mind that in addition to more visitors via linking that another big benefit here is a potential increase in your websites' Search Engine positioning. As an online business owner you realize that their are a variety of advertising and web promotion techniques you have available to you. Linking to other websites is a well know but little used tool that can produce significant traffic for your website as long as it is done properly.

Understanding how to link to other sites is as important as any advertising you do. The time and energy you put into developing links to your business can pay off for weeks, months, even years to come!

First Rule of Linking
"Know Thy Self" or at least know what you want to accomplish online, whether it's selling products or services of your own or as an affiliate, distributing or disseminating information on the Internet or even just having your own personal webpages.

Unfortunately what I see all of the time are people who end up jumping around from one program, or provider or afiiliate program after the other without any focus on what exactly they want to accomplish, other than make money online, etc.

Now, not later, is the time to look into exactly what you want your website focus to be. Decide what primary category(s) your website will fit into and what secondary or peripheral sites will compliment it. Once you've decided your focus you'll be well on your way to using reciprocal linking successfully.

Second Rule of Linking
"Know What Kind of Websites Will Compliment Yours". There's been a lot written about how to choose websites to link to. But I think the one thing that can often be overlooked is the fact that people all around the world have diverse interests and although they may be looking for specific information, etc on one day doesn't eliminate them from clicking on a link to a website that is totally different from what they wanted to look at yesterday.

They may not be targeted to your website but their interest brought them to you.You would be surprised to find the information you may be searching for on a website that compliments yours but does not directly compete with you. It happens all of the time. This is where your list of primary and secondary categories for your website will help you decide what webmasters you want to contact to set a reciprocal link with.

Third Rule of Linkin
"Know who is Linking to Your Website". You can do this very easily by going online to www.linkpopularity.com It's FREE. There's no strings attached and it's quick and easy.

Usually it doesn't take more than 2-3 minutes to check your website links. You may find that you have several links back to you that you didn't know about, some you like and maybe one or two you don't. The next thing you might want to do to help you narrow your focus is to view a comparison of yoursite's link popularity to your competitors and other popular websites at http://www.widexl.com/remote/link-popularity.

Enough With The Rules Already
Before you go contacting webmasters, now would be a good time to set up your Main Links page on your website. On this page you are going to describe how a webmaster can add their link to your Links Pages. You can call this Favorite Links, Personal Links or something similar. Basically anything that lets visitors know you have a Quality links page available.

Your Main Links Page should have several categories for visitors to choose from. Each category should link to a separate page on your site where the category links can be viewed. Remember to set each link so that it opens in a new window when a visitor clicks on it because you don't want them leaving your site altogether and forget where they started out from.

On this page you'll invite your visitors to apply for the privelege of linking to you. Why should they have to apply?

Because you want to screen their website to be sure it doesn't directly compete with yours and that it also compliments yours in some way. You can see my links page at www.cashway.com. Just click on the Resource Links at the top of the page.

You also want to indicate to your visitors that a reciprocal link back from their website is a requirement for obtaining a link on this page. Those who are serious about Reciprocal Linking will understand and be willing to place a link on their page.

Why not just use a FFA website and link to 1,000's or millions of webpages?

FFA pages play a small role in your advertising but they shouldn't be included in a Reciprocal Linking strategy because people rarely see the FFA sites or their messages and the Search Engines don't recognize them in their criteria for determining link popularity. It's best to stay away from them as a way to develop reciprocal links for your website.

Contacting Webmasters
Again the best webmasters to contact are the ones whose websites compliment yours in some way. How do you find the sites and contact the webmasters?

The simplest way is to go to one of the major search engines, enter in the terms that describes websites you want to link to and let the search engine bring up the lists for you. You can get several hundred email address just by visiting these sites and contacting the webmaster.

It is always best to send a short email to the webmaster introducing yourself and stating the reason you're contacting them. You may want to give the information for them to add your link to their Link Page or simply start a dialog to see if there is a mutual interest in linking.

For best results I like to find websites that compliment mine, then add them to an appropriate link page and then send the website owner a personal email telling them I liked their site, have added it to my Quality Links page and ask if they would link back to my website. I also like to tell them of some of the benefits of Reciprocal Linking and even go as far as helping them set up their own page if they don't have a good quality links page. Some will link back to you and some won't. If they don't simply delete the link.

Implementing a reciprocal linking strategy does take time and effort, but it is easily manageable. Combined with an overall web promotion strategy it can be a powerful way for you to develop relevant, targeted traffic to your web pages as well as help to increase your websites overall position in the search engines.

. . .

Copyright 2002 Ed Duvall. For more information on promoting your website and increasing your traffic visit this writers website www.cashway.com for Free Resources, links and web promotion techniques. This article can be reprinted as long as it is used without editing and with this Resource Box.

SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines
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DivX Video Bundle 5.0
Formerly known as Divx Player and DivX Codec, this major update to the popular video software introduces a new generation of DivX technology, and contains all the software you need to create and watch videos in the popular DivX video format.

DivX 5.0 includes many new features, such as enhanced video quality, more effective compression capabilities, and full support for the MPEG-4 Advanced Simple Profile decoding method. Version 5.0 is also optimized for AMD Athlon and Athlon XP processors and supports the new MPEG-4 based DivX file format. DivX Video Bundle also includes the new DivX Player 2.0 alpha, which supports the MPEG-4 format and offers a skinnable interface system.

Requires Windows 98/Me/NT/2000/XP (Windows 95 not supported), DirectX 7.0 Drivers - 2.6M

* For more great tips and tools, visit our website:

*Mastering Search Engine Placement
*Becoming a high-earning affiliate champion
*Creating, producing and selling your very own infoproduct
*Finding the Perfect Price that will maximize your profit
*How to write sales-clinching copy on the Net

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The Marlon Sanders Affiliate Program

The Marlon Sanders Affiliate Program just keeps churning out top quality products, one after the other ...I don't know how they do it. But I do know what it means to affiliate members - excellent opportunities for creating associate revenue income.

Marlon Sanders offers 13+ products with a total dollar potential per customer of $4199.53! They can all be accessed at http://www.hitsncash.com/cgibin/t.cgi/123458

You'll earn 50% on every sale and his support is the BEST !!!

He gives you 470 reseller tools and new tools are being created all the time. What's more, all you have to do is get your visitors to sign up for a free weekly marketing tip. He then sends out a weekly marketing tip embedded with your reseller ID in every product offer.

I know you'll be impressed with the affiliate support this program offers as well as how easy Marlons products are to sell. This has been one of my best producers overall.

His signup page can be found here...

UPDATED Affiliate Masters Course
The Affiliate Masters Course is a fantastic stand-alone information resource. This course REALLY has ALL the info and strategies required to build a profitable affiliate-based e-biz from the ground up.

It's the best product available for affiliates AT ANY PRICE... and it's free - Click here to download immediately... http://www.startupinternetmarketing.com/free/Aff-Masters.zip

* Check out SIM's Top "10" Affiliate Review at
Updated November 15, 2001

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I Almost Flunked English But Went On To Make Millions of Dollars Writing Sales Copy http://www.startupinternetmarketing.com/tips/tipmarketing.html

Guerrilla Insights Into Direct Response http://www.startupinternetmarketing.com/tips/tipsales.html
Harvest Word of Mouth
Creating a Favorite Icon
Accepting Credit Cards with Your Own Secure Server
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I have something rather unique to share with you this week. It is an image of an ice sculpture depicting an angelic firefighter that has received a phenominal amount of attention these past few weeks.

This bigger-than-life ice sculpture was created by Darlene Racicot competing in her local annual winter carnival ice sculpture contest in South Porcupine, Ontario, Canada this past winter. Word spread quickly across the internet about Darlene's phenominal creation and the response has been literally overwhelming.

Many have noted what appears to be a "Christ-like" face in the fireman's helmut - click here to see for yourself... http://www.startupinternetmarketing.com/images/fireman-800.jpg

Since images of Darlene's ice sculpture were posted on the City of Timmins municipal web site, a flood of e-mails have been received from across the continent requesting information, including how to contact and thank Racicot for her thoughtful and moving artistry.

J. Meehl of Lexington, Mass., was sent the picture by a friend.

"Is there a link to this picture so I can see it again?," she wrote. "I want to pass on to (the artist) my thanks and appreciation for such a work of beauty and compassion."

The desire to thank Racicot motivated many to work hard at backtracking the image.

"I was so taken by the photo I kept following the messages back and finally found a sender with a title on the photo," wrote Catherine Gardner. "I am a prosecutor in Monterey County, Cal., and several of my colleagues are curious."

"I am in awe!" wrote Jane St. Germain of Cochrane. "I have never seen anything so beautiful! I help run a fun list and we would like to feature the picture and give credit to the artist."

Similar efforts by other admirers seem destined to spread the image to millions of people.

St. Germain received an e-mail from a friend Helen, an American who "helps run a few fun lists as well as a message/chat site Hawkwing in delphi forums.

"Darlene's sculpture's gonna be shown all over the U.S. etc., along with her name. She may not realize this but her sculpture is something really special to the American people."

Wallpaper images are available in both 800x600 and 1024x768 from our "Uniquely Northern" page at... http://www.startupinternetmarketing.com/unique/
(NOTE: scroll to bottom of page)

If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:
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Whenever you are asked if you can do a job, tell 'em, 'Certainly, I can!' Then get busy and find out how to do it. startup marketing --Theodore Roosevelt

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it - I know I certainly will.

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The SIM's INSIDER REPORT is a production of Startup Internet Marketing and is owned by Dan Porteous

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Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.

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