+=+=+=+= SIM's INSIDER REPORT =+=+=+=+
March 12th, 2002
SIM's INSIDER REPORT is a free biweekly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.
IN THIS ISSUE
==> Tip of the Week
==> Tips, Tools & Resources
==> Affiliate Spotlight
==> SIM's Weekly Reports
==> Feedback & Contributions
==> Food for Thought
Hello all. I came across a free report that some of you may be interested in taking a look at. It's titled "A Nation Online: How Americans Are Expanding Their Use of the Internet"
This report, which was recently released by the Department of Commerce of the U.S., contains an invaluable WEALTH of information regarding the numbers of American households connected to the Internet, details how, where and why people surf the Internet, provides demographic details on income, employment status, age groups, gender, levels of education, urban or rural locations, race and a great deal more.
The report is available in both Adobe PDF format and also Word 2000, I download the word report, which is a whopping 4263K in size. But it is worth its weight in gold for all the information that it makes available, info which you may well find essential in planning and executing your business plan online.
You may access the report, available for FREE via: http://emailexchange.org/00456.html
Bob Osgoody offers us some practical tips on maximizing the results of our advertising campaigns and ensuring our success online in this weeks Top of the Week titled "You Will Succeed."
Your comments are always welcome.
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SIM'S TIP OF THE WEEK
You Will Succeed
You went to all the trouble to develop a "Killer Ad Program", tested response rates and heavily advertised your product, service or opportunity, and then - nothing - no business. How come, you might ask.
The object of the ads is really not to make an immediate sale, but to get someone to do something - usually request more particulars by email, or go to a web site for further information. This is where many ad programs fall apart.
If you are trying to make sales from your web site, there must be some continuity between the ad, and the web page they see. Once in awhile an ad will get my attention, I go to their web site, and can't find the information I was looking for. Trying to fight my way through a dozen or so banner ads, that have nothing to do with their offer, I quickly give up. If you are going to have a web site to sell your opportunity, forget the banner ads - they are simply a distraction.
A smart entrepreneur will make their ad and the web page complementary to each other. If someone visits your site, they should immediately find what brought them there in the first place. They shouldn't have to search all over the place, as they will quickly lose interest. Remember that people came there to get information, and not view graphics that bear no relation to what they want.
While an image of an ocean view might be attractive, unless you are selling a vacation package, forget about it. The page must load quickly, and while large images will simply slow it down, there should be some balance to make the page attractive. Many of the web pages are simply "boring". People are looking for a professional image.
Most people who buy on the web are not idiots. Just because your ad is on the web doesn't give it any magic. If your product is overpriced, you will not do a whole lot of business.
Someone recently told me that trying to run a web business was a waste of time. Investigation into what he was trying to do quickly revealed he was selling a product for $49.95, which was available in local stores for $19.95. In this case, he was right. You should really not try to compete with a large company or a "brick and mortar" business. The pockets that contain their advertising dollars are a lot deeper than yours.
But the Internet is a fantastic opportunity for the small entrepreneur. You just don't want to try and compete with "Walmart" in the process. Some people are making money every single day however, so what is their secret? They have found a "niche" not normally available in the chains, and are capitalizing on that.
There are thousands of "niche markets" around. Take a look around and see what others are doing. One good example I have found is someone who has extended his "brick and mortar" business to the Internet. Andrae, at valuecarpetonline.com basically runs a specialty carpet store, and decided to go online as well. His web site is complementary to his ads, and the user can quickly find what they are looking for.
Do you have to have a "brick and mortar" business like Andrae? No, in point of fact, the majority of people in business on the web do not. In his case, it is an extension of his regular business that happens to work well. Many people however, do not have a "brick and mortar" business, and operate solely on the web.
Do you have a hobby that could be turned into a business? I know a person who collects stamps. His hobby has turned into an active business. Another person, who is an avid gardener, has started marketing her own herbal remedies. Yet another is an author who writes copy for other web-based businesses.
Time and space prohibit trying to list every opportunity that one can pursue. What might be of interest to one person, may not be to another. Everyone is different with different interests and backgrounds. If you can find your proper "niche market", develop some "killer ads" and have a complementary web site, you will succeed.
About the author:
Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at http://adv-marketing.com/business to subscribe. As a bonus, get 40,000 FREE E-Books from Larry Dotson, when you visit http://www.ldpublishing.com
SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines
TIPS TOOLS & RESOURCES
If you need to find out more about creating forms, you can download William Bontragers excellent and FREE Form Tutor by clicking here: http://www.ebooks-made-easy.com/formtut.zip
PDF is becoming an extremely popular format for publishing white papers, reports, eBooks, and distributing content which has to retain its formatting - no matter where it's displayed. To use this excellent conversion tool, simply email a Word document as an attachment to mailto:email@example.com . Within a few minutes, you'll get an email with the converted PDF file. Works like a charm! http://doc2pdf.sourceforge.net
Slow Browser Tip
If you're getting a very slow response when you try to download a page or if your're experiencing problems with websites that won't fully download, here's something you can try.
Click STOP on your browser's toolbar, then REFRESH or RELOAD the page. What this combination does for you is force the connection to be re-established and find a new route from your computer to the server. This tactic will often bypass a clogged router and get you a faster connection.
* For more great tips and tools, visit our website:
FREE 5 DAY INTENSIVE COURSES
*Mastering Search Engine Placement
*Becoming a high-earning affiliate champion.
*Creating, producing and online-selling your very own infoproduct.
*Finding the Perfect Price that will maximize your profit.
*How to write sales-clinching copy on the Net.
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UPDATED Affiliate Masters Course
The Affiliate Masters Course is a fantastic stand-alone information resource. This course REALLY has ALL the info and strategies required to build a profitable affiliate-based e-biz from the ground up.
It's the best product available for affiliates AT ANY PRICE... and it's free. Simply send a blank e-mail to the following address... mailto:firstname.lastname@example.org to receive your first installment immediately followed by 4 more daily.
* Check out SIM's Top "10" Affiliate Review at
Updated November 15, 2001
SIM's WEEKLY REPORTS
The Hypnotic Power of Confusion
The Triggers of Success: How to Trigger a Successful Sale
through the Power of Psychological Triggers
How Much Response Can You Expect?
Drop Down Box With Automatic Redirect
Loading Two or More Frames Simultaneously
FEEDBACK & CONTRIBUTIONS
What do YOU have to offer the internet?
Before determining how much money you are going to make on the internet, you need to determine the following:
What do YOU have to offer the internet?
Don't fall for all the hype that is delivered into your email box. Instead, make a list of the things that you enjoy doing.
Is it writing? - Publish an ezine
Is it computer graphics? - Become a banner designer
Is it programming? - Write and sell your own web scripts
Horse Lover? - Start a horse-lover ad-based web site
Are you getting the picture?
The sky is the limit - but first define your dreams by doing what you love.
. . .
Deborah Anderson, of AndersonCreations.com, teaches web design and internet marketing in addition to publishing Webmaster Tips Weekly. Subscribe free by sending a blank email to mailto:email@example.com
If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!
Send your tips, questions or answers to:
FOOD FOR THOUGHT
Whether you think that you can, or that you can't,
you are usually right. -- Henry Ford
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Thanks for reading our FREE "opt-in only" publication. Please forward this to any one whom you think would find this information useful or interesting. I'm sure they'll appreciate
it - I know I certainly will.
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