+=+=+=+= SIM's INSIDER REPORT =+=+=+=+
January 29, 2002
SIM's INSIDER REPORT is a free weekly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.
IN THIS ISSUE
==> Tip of the Week
==> Tips, Tools & Resources
==> Affiliate Spotlight
==> SIM's Weekly Reports
==> Feedback & Contributions
==> Food for Thought
Hello all. Major changes happening here at SIM's INSIDER REPORT.
I have decided to move to a bi-weekly format, publishing twice monthly, as opposed to every week. My workload has grown to the point where I have no choice in the matter.
I've been putting this off for months now, knowing that it was going to be necessary if I'm to maintain any manner of sanity or personal life.
Hopefully, this will allow me to improve the quality of the content - given more time to do research between publications.
Should the occasion arise where a timely event needs reporting on, I can always send out a solo mini-report between regular mailings ensuring that you are kept informed and up-to-date.
I value every single one of my subscribers and I sincerely hope that this is not a problem for too many. I would love to hear from you should you have any comments or ideas for improvement.
Your comments are always welcome.
Featured Sponsor's Message:
I can't get enough of Terry Dean's new book~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
SIM'S TIP OF THE WEEK
Collecting Follow-Up Information Can Be a Life Or Death Experience
Let me tell you a story. It is a sad story, but it is all too common. A man or woman one day decides that they can have more in their life or in their business. They are told there is a "Secret Weapon" for marketing available now to anyone who wants to use it called the Internet.
They get a local internet connection and then venture out into this brave new world for their business. They hire the best web designers they can afford to have a website developed for them so that they can share their products with the world. Then, they wait...and wait some more. Nothing happens.
Then, they are told you have to advertise online. Everyone doesn't show up just because you have a website online. Yes, that's right. You are going to have to learn the online advertising methods such as banner advertising, ezine advertising, classifieds, trading links, press releases, etc.
So, like good little internet marketers, they begin their quest for traffic. This sometimes is a hard road to proceed upon, but they finally accomplish their goals of getting hundreds of visits to their site daily. Low and behold though, one further problem presents itself.
Even though they now have a well done website and hundreds of visitors coming daily, they aren't making any sales. There is NO money coming in. They have spent money on web hosting, web design, advertising, and more. Their income has been next to zero up until this point though.
For most internet marketers, this is the moment of truth for their online business. Will you do what 95% of people who reach this point do...Give Up and Quit? Will you be another person who leaves the internet market declaring "People just don't buy products online!"
This is when most people bury their internet businesses. I have seen this happen hundreds of times already to friends or associates online. Even though they are in different industries and markets, almost every marketer seems to come to this crossroad in their online business.
There are two paths available to you at this point. Will you be like most and take the path of failure...giving up right before you find your breakthrough? Or will you do what every successful online marketer does and research out the difference between those who make money online and those who don't?
I have done my research already and I am going to let the cat out of the bag right here and now. The big divider between those who birth a successful online business and those who bury their dreams and quit is very simple actually. The secret is...
If You Want to Be Successful...You Must Collect the Follow-up Information!
Stop and think about that for a moment. This one aspect of your online business is so important I could draw you a line in the sand and divide up who has been successful online and who hasn't. The successful marketers are constantly developing new ways of Collecting information about their prospects or customers.
Throughout my marketing online, I have found an interesting secret. Web sites do not make sales. Email follow-up makes sales. Ask any marketer online and you will find that their closing rate from just the website is horribly low. Most websites get between a 0.05% and a 1% sales rate from their visitors.
Once you add constant follow-up by email though to the same prospects, you can get those same percentages up to .5% to 10% sales rate. This is an increase of up to 10 times in many cases just because you applied constant follow-up to the equation.
Let's run through a few quick tips I have for you on collecting information about your prospects and about how to do it.
What Type of Information do You Want to Collect?
1. You absolutely have to get your prospect's email address. I make that the number one priority of my website. Once you have the email, you can start following up on all of your prospects as often as you want to for FREE. Now, money is no excuse for poor follow-up skills. Email is free.
2. You want to collect their postal address so that you can mail a follow-up sales letter by snail mail. I know that snail mail isn't as glamorous as email, but IT WILL HELP YOU CLOSE SALES. The response rate on direct mail is still higher than online so if you collect postal mail information, you can follow-up online and still get a hard copy of your materials into their hands.
3. You may want to collect their phone number. This tip is most often true if you are giving away something free. For example, if you give away a free audio tape, MAKE SURE that your prospect has to turn in their phone number before you mail them something with this type of cost. Internet people are often trying to just collect any free thing they find even if they have no intention of doing anything with it. Don't send out expensive packages unless you get a phone number which shows a higher commitment.
4. You should test your website and ad copy. Take polls on your website. Ask your prospects their opinion of your website in guest books. Get their input. Ask for it. Give away something free if they give it to you. Let your prospects tell you what you need to do to make more sales online.
How do You Collect This Information?
Whatever you do though in your online marketing, DO NOT FORGET the follow-up. The fortune is in the follow-up. Collect information on your prospects and then get to work developing a simple follow-up system for contacting each of them as many times as possible. Most marketers will tell you that it takes at least 7 contacts with a prospect to make the maximum number of sales. Online, I think this number is much higher.
So get out there and start collecting follow-up information if you want to make money on the web!
About the author:
Terry Dean is the creator of the Internet X-Factor Learn the Key To Generating Traffic, Making Sales, and Profiting Online...You can go the Rest of Your Life only experiencing small trickles of Online Sales...OR You can make the decision to Once and For all Really Start Doing Business Online... http://hop.clickbank.net/?danp16/likeapro
SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines
TIPS TOOLS & RESOURCES
Double Image Mouseover Generator
You might think such effects are only for the pros. Not so. As of today, double image rollover mouseovers are easy. How? With the generator. Just type in the names of your graphics files, specify the location of the two rollover images, and click the button. Then, copy the generated code and paste it into your web page. That's all there's to it. Happy mouse-over-ing!
Alt Key For The Euro Symbol
Now that the Euro is the unified currency for the whole European Community, it's best that you should know how to put the Euro monetary symbol in your email correspondence or website. Press and hold the Alt key in your keypad while you type the numbers on the numeric keypad at the right of your keyboard (not the numbers above the letters) and when you release the Alt key you will have the symbol inserted wherever the cursor is at. Alt key for the Euro Symbol: ALT 0128
Remove IE6 Image Tool Bar
Here's a trick that will get rid of the IE6 'image tool bar' from your Webpages. There's actually 2 ways to get rid of the image bar from your pages:
* For more great tips and tools, visit our website:
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The affiliate signup page is available here.
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I've read it thoroughly. It's full of important tips and links to use when promoting or publishing your ezine. Get yours here.
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* Check out SIM's Top "10" Affiliate Review at
Updated November 15, 2001
SIM's WEEKLY REPORTS
The Top 10 Scams for 2001
Industry Pro Interview: What Is Uncle Sam Really Entitled To?
Prospecting in Chat Rooms
Back and Forward History Buttons
FEEDBACK & CONTRIBUTIONS
How To Write An Ebook, One Article At A Time
It's amazing how long it took me to start my first ebook I didn't think of myself as an author.
I knew that information was creating a fortune for others, but who was I to think I could write a book?
I knew all the reasons to do it. The task just seemed so daunting.
I started out writing and submitting articles. It didn't seem as hard, although sometimes the words came slow.
The old story of use it or lose it is so true. Once I started getting some positive feedback, I could feel a shift in my thinking.
The more I wrote the easier it got. As my articles began to circulate the feedback began to increase.
Maybe I am a writer!
Web sites and newsletters starting picking up my articles and some ezines were publishing everything I submitted.
I started writing more articles, and they started becoming easier to write. It was an ever increasing cycle.
The ideas started coming faster. It got to the point I always had more ideas in my mind than I had time to write.
Before I knew it I had over 60 articles and my output was getting faster.
I began to realize that with a little editing to make the articles flow together, I could begin writing books.
I now had my own built in database. Now the ideas for articles are becoming ideas for books. I have tons of articles to expand into chapters and I can link them together into a quality book.
So the next time you sit down to write an article, realize you're really writing a mini book.
Once you start getting in the habit of writing articles, realize you are writing a book, one article at a time.
If this dummy can do it, I know you can!!
Wishing You Success,
Copyright (c) 2000 - 2002 John Colanzi.
John publishes the "Street Smart Marketing".
Subscribe now and receive a bonus copy of
John's new ebook, "Street Smart Secrets Of
If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!
Send your tips, questions or answers to:
FOOD FOR THOUGHT
"The greatest gift you can give another
is the purity of your attention."
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