+=+=+=+= SIM's INSIDER REPORT =+=+=+=+

January 15, 2002

E-Zine #82

SIM's INSIDER REPORT is a free weekly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.

==> Tip of the Week
==> Tips, Tools & Resources
==> Affiliate Spotlight
==> SIM's Weekly Reports
==> Feedback & Contributions
==> Food for Thought
==> Classifieds
==> Administrivia

Hello all. Well Yahoo has upped the ante again with their Business Express service fees.

It now costs $299 ANNUALLY to list in the "Shopping and Services" or "Business to Business" areas of Yahoo!

Yes, that's correct, it will now cost you $299 per year to list in Yahoo! (any sites in the directory prior to Dec 28, 2001 will be exempt from the recurring annual fee).

At $299 per year, you'll have to decide whether it's worth it, according to your own circumstances.

Click here for more info on Yahoo!'s paid submission service... http://www.yahoo.com/info/suggest/faq.html

Paying the fee does not guarantee that your site will be accepted. Yahoo! will notify you either way -- accept or reject. If you're rejected you'll have 30 days to fix the problems and appeal the process.

Personally, I think the $149 option at Looksmart is looking better all the time! Click here for the low-down on LookSmart... http://listings.looksmart.com/?synd=none&chan=lshomeft

*The Open Directory remains a FREE, and worthwhile place to list your site. Go here: http://www.dmoz.org/add.html

Forward this newsletter to 2 friends and give them the opportunity of accessing the FREE marketing resources at http://startupinternetmarketing.com. I'm sure they'll
appreciate it - I know I certainly will.

Your comments are always welcome.

Dan Porteous

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Get Ready To Publish An Ezine

Every 24 hours, there are an average of 30,000 NEW (that's right, BRAND NEW), internet users. This means that every day, 30,000 people log on to the internet that have never been here before. If you ask me, that's mind boggling! This is in addition to the hundreds of millions of internet junkies and fortune-seekers that already spend their precious time glued to a PC monitor. :-)

The number 1 reason that all these folks are using the internet? INFORMATION!!

If you are attempting to create and manage a successful Internet Business (Ebusiness), then you MUST distribute YOUR INFORMATION to these Internet Users. And with this many folks going on line daily, the odds are in your favor, that you will find people who are looking for what you have to offer. What an opportunity!

Well, by far, the BEST way to reach these people with your information is by publishing your own Ezine. (I started to say the "easiest way" in that description, but wouldn't want to mislead you into thinking for one minute that it does not involve a lot of work.)

As we work with people on a daily basis, we continue to find that one of the biggest hurdles for many is simply not knowing where to start.

The best place to start is always the beginning. And that means that you need to understand exactly what an Ezine is, and why in the world you need one!

What is an Ezine?

The word Ezine has not been around very long. Another of the many additions to the English language since the introduction of the Internet - it stands for E-lectronic Maga-zine. E - zine. Synonymous with the word "newsletter", an ezine is a publication, usually delivered by email. Some ezines are strictly web-based, published on the internet. But notification that a new issue is ready to be read would be sent to subscribers via email.

Why Publish an Ezine?

Just like hard-copy magazines and newsletters that we receive via US Snail-Mail, there are any number of reasons to publish an ezine. MOST ezines, are directly connected to a website. Some are for profit, others are not. ALL ezines deliver information, related to a specific subject, to interested subscribers on a periodic basis.

If you are involved in managing a successful Ebusiness, publishing an ezine is CRITICAL to its growth and success.

As an Ebusiness owner, the bottom line 'reason' to publish an ezine is: To stay connected and build relationships with your site visitors.

1. Staying connected.

Internet surfers are a curious breed. You should know. You're one of them! Think about the way you surf, searching the internet for those valuable nuggets. You visit site after site after site. Always in a hurry, of course. Never reading anything thoroughly, at least not the first time. We've all learned the valuable skill of scanning and speed-reading!! When something catches your eye that you feel is valuable, you will probably do one of two things:
  1. bookmark the site
  2. subscribe to their ezine (or both!)
Otherwise, you will NOT remember where you found your information and return. And for most of us surfers, the old adage is true - " Out of Site, Out of Mind". So, any site without an ezine leaves the average surfer only one option. And only half as much of a chance that the interested visitor will remember where he found you and return.

Your ezine allows YOU to keep the connection with your site visitors. They may not remember to come back to you. But you will be in contact with them, reminding them you are there.

2.Building Relationships.

You have to stay connected to accomplish this part of the "reason". But it is definitely the MOST IMPORTANT part of the reason for publishing an ezine.

If you are working hard at your Ebusiness, there is usually one ultimate goal.....to make money! In order to make money, you must sell something. Duh! In order to make sales, you MUST DEVELOP RELATIONSHIPS of TRUST. Sure, you'll make a sale here and there, but we're talking REALLY SELLING. Repeat sales, back end sales, return customers. Get the idea?

Your Ezine should reach out to your site visitors in a way that allows them to see who you are. Your goal will be to give them something of value in every issue, while adding to their knowledge of who you are, in an effort to build a relationship of trust and loyalty. (You are someone who can be trusted, right??) No phony stuff here, either.

Keep this thought in mind:
In order to achieve income from your Ebusiness, you must develop relationships. But you CAN'T create a relationship with the motive of milking income from it.
Keeping that basic philosophy as the foundation of everything you do as you develop your Ezine, (and your Ebusiness) will be your ticket to success. Not overnight success, mind you. But good old, hard working, well-earned success.

So, with that understanding of what an Ezine is, and why you need to publish one, aren't you ready to get started working?

About the author:
This article by Gail Hornback is an excerpt from the soon-to-be- released ELearning Study Guide, "How to Create Your Own Ezine, and Profit From It". The most recent Ecourse, "How to Create, Publish and Market Ebooks" is available at http://cmymtc.com/elearncntr.htm Download your FREE Preview today!


SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines
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* For more great tips and tools, visit our website:

*Mastering Search Engine Placement
*Becoming a high-earning affiliate champion.
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*How to write sales-clinching copy on the Net.

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This is a global opportunity open to anyone who can meet the right criteria. Basically, you must already have a website with your own domain name and/or publish an electronic newsletter yourself.

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* Check out SIM's Top "10" Affiliate Review at
Updated November 15, 2001

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How To Leverage Your Business Into High Profits With Easy-To-Use Referral Marketing Strategies And Systems
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Changes At SubscriberDrive

SubscriberDrive has made some significant improvements in the past few days that you should know about.

Their "targeting system" is now operative. This will greatly improve the visitor/subscriber conversion rate as visitors are now presented with specific information they are looking for.

PLUS, and this is the biggest improvement as far as I'm concerned, the pop-up has been cookied so that it doesn't keep popping up for the same visitor AND it only shows when the visitor LEAVES your web site.

I think the "pop-under" format is less intrusive and a far better choice than the "in-your-face" pop-up format.

SubscriberDrive uses the power of multiplication to put your subscription box on hundreds of other sites almost effortlessly.

Here are my first month statistics:
Listing viewed (starting from Dec 12th 2001) - 5482
Impressions Earned by You - 740
Impressions Earned By Your Downline - 0
People Directly Referred By You - 0
People In Your Entire Downline - 0
Total Impressions Earned - 740
Total Subscribers You Have Received - 15
As you know, building your list means building your income. Get in today and build your list at least 3 times as fast as you are now..

You can check SubscriberDrive out for yourself at...

Submission by Dan Porteous
Startup Internet Marketing

If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:
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It's no use saying, 'We are doing our best.' You have got to succeed in doing what is necessary.
-- Sir Winston Churchill

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Thanks for reading our FREE "opt-in only" publication. Please forward this to any one whom you think would find this information useful or interesting. I'm sure they'll appreciate
it - I know I certainly will.

Back issues of the INSIDER REPORT are available at http://startupinternetmarketing.com/ezines/back.html

Was this issue forwarded to you by a friend? Grab YOUR own free lifetime subscription... click here

The SIM's INSIDER REPORT is a production of Startup Internet Marketing and is owned by Dan Porteous

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Legal Stuff

We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within SIM's Insider Report.

Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.

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