+=+=+=+= SIM's INSIDER REPORT =+=+=+=+

November 27, 2001

E-Zine #77


SIM's INSIDER REPORT is a free weekly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.
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IN THIS ISSUE
==> Tip of the Week
==> Tips, Tools & Resources
==> Affiliate Spotlight
==> SIM's Weekly Reports
==> Feedback & Contributions
==> Food for Thought
==> Advertising Section
==> Administrivia



Hello everyone. Jason Potash from Ezine Announcer is offering an excellent free 3-part report titled "The 7 Keys To Creating An Instant E-zine Subscriber Vacuum."

I have received this report over the past week and I've read it thoroughly. If you're publishing your own ezine or thinking of starting one, I'd highly recommend it.

It's full of important tips and links to use when promoting or publishing your ezine. Click here to get yours.

By the way, Jason's EzineAnnouncer software includes over 900 resources and will auto-submit your E-zine listings, your ads, articles, etc... all with the press of a button!

I have downloaded a trial copy of the EzineAnnouncer, and I love it! And I am sure you will too!

EzineAnnouncer will save you TONS of time and put your E-zine promotion on auto-pilot. Try out a free demo here.
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Please note that back issues of the INSIDER REPORT can now be accessed at http://startupinternetmarketing.com/ezines/back.html
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Forward this newsletter to 2 friends and give them the opportunity of accessing the FREE marketing resources at http://startupinternetmarketing.com. I'm sure they'll
appreciate it - I know I certainly will.

Your comments are always welcome.

Dan Porteous
danp@mail.nt.net
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SIM'S TIP OF THE WEEK
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How To Get MASSIVE, Free Exposure For Your Website, Ezine or Affiliate Program

NO exposure = NO sales

It doesn't matter if you're promoting a product, ezine, e-book, affiliate program (or whatever); without constant exposure...you're doomed from the start.

So, what's your approach to getting the word out -- search engines. . .FFA links. . .sit and wait?

I have a better idea. How about getting your name in front of hundreds of thousands of people each month for free?

There's one catch. It requires 30 minutes of your time.

I'm not talking about submitting to search engines, posting online ads, or using free for all sites.

The technique I'm referring to is 100 times more effective and doesn't cost you a cent.

So what's the secret?

Writing articles.

The concept is simple. First, you write an article about a topic that you feel comfortable with. Then, you blast the article out to other ezines and request that they publish it.

A ton of ezine publishers are always on the lookout for fresh and interesting content. The best part is, some of these ezines have upwards of 50,000 subscribers.

You could easily spend a hundred bucks or more on a one-time ezine ad. Or, write an article, and get your "ad" published for free.

Are you beginning to see the picture?

Just imagine getting your article picked up by 8 or 10 large ezines. You're name, product, ezine, or affiliate program is instantly broadcasted to hundreds of thousands of readers.

Over time, you'll hit millions of readers.

What's the key to making this work?

Well, first of all, it helps if your article is interesting and directly relates to your target market.

For example, if you sell an e-book about gardening, it would be a great start to target ezines on the same topic.

What topics would interest your target audience?

"How to Get a Gorgeous Garden in Only 1 Week"
"Are You Killing Your Garden By Using The Wrong Soil?"
"7 Easy Steps to a More Lush And Vibrant Garden"

Subscribe to a few ezines about gardening. Read some articles and analyze the format and flow of each article.

What makes each article interesting or a total bore?
What keeps you reading through until the very end?

"But I can't write!"

Nonsense. If you made it to Grade 9, you can write. And here's an important tip -- be yourself. Inject some of your personality.

Your readers will appreciate a little "color" in your writing. You don't have a personality? Well, then invent one!

"But where do I start?"

The easy part is, you're already connected to the most powerful and robust research tool in the world -- the Internet.

Simply hit the search engines on your chosen topic (i.e. gardening) and you'll instantly get hundreds of ideas.

The goal is not to plagiarize here, but gather facts, inspiration and stimuli from a variety of sources.

"Okay, so how is my article going to sell my product, e-book, ezine, or affiliate program?"

Once you've finished writing, editing, and revising your article, it's time to create your reference box or signature file.

The reference box or sig file refers to what appears at the end of your article or e-mail. You'll see a good example at the end of this article ;)

Your reference box is really a mini sales message. You'll notice that my reference box includes all the necessary components of a solid reference box. Don't forget to include your name, website URL or e-mail, and something for free. Get that reader to respond NOW!

Where can you promote your articles?

This is the easy part. Once you've written your article, 80% of the hard work has been done.

Start by submitting your article to the top article directories. Altogether, these directories receive millions of hits each month. Here are a few to get you started: Next, visit various online Ezine Directories and locate a few ezines in your target market. Contact each ezine editor (by sending them a PERSONALIZED e-mail) and request that they run your article.

It's as simple as that.

Now, go on and get writing!

About the author:
Jason Potash, the creator of EzineAnnouncer software, makes it easy to quickly launch your own successful ezine. Get his free 3-part mini-course, "The 7 Keys to Creating an Instant Ezine Subscriber Vacuum".
Click here to receive your copy now.

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SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines
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TIPS TOOLS & RESOURCES
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HTML-Kit
This is a full-featured text editor designed to help HTML, XML and script authors to edit, format, lookup help, validate, preview and publish Web pages.

Newcomers to HTML coding can benefit from letting it point out errors and suggest improvements. Experts can save time spent on common tasks using the customizable and extendible editor while maintaining full control over the code.

HTML-Kit is truly one of the top Freeware HTML Editors, right alongside 1st Page 2000 from Evrsoft. So, if you feel like trying your hand at a new HTML Editor, or your current one simply isn't meeting your needs, give HTML-Kit a shot...
http://www.chami.com/html-kit/
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MailTag Bonanza
This eBook will teach you how to Add Spice to Standard HTML Mail Tags by not only adding Text in the Subject, but by adding Text in the Body and Sending Copies (CC's) and Blind Courtesy Copies (BCC's) as well, ALL Automatically!

This eBook is 100% Royalty Free. You can give it away from your Website, as a Bonus for Subscribing to your Newsletter or as a Back-End to Your Primary Product. Download it NOW!
http://www.yoursalesoffice.com/mail_tags.zip
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Affiliate Marketing - A Curse OR A Blessing?
Affiliate programs are a great way to add multiple streams of income to your web site. Learn the winning strategies for selecting affiliate programs that are right for you. Pam Renovato shows you how to avoid "Affiliate Curses" and allow the "Affilate Blessings" to take place. Download now...
http://www.startupinternetmarketing.com/free/affiliate.exe
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* For more great tips and tools, visit our website:
http://www.startupinternetmarketing.com/freestuff


FREE 5 DAY INTENSIVE COURSES
*Mastering Search Engine Placement
mailto:1stSearchRanking.1000.1170@optinpro.com
*Becoming a high-earning affiliate champion.
mailto:tamsmarketingtips3@sitesell.net
*Creating, producing and online-selling your very own infoproduct.
mailto:timsmarketingtips3@sitesell.net
*Finding the Perfect Price that will maximize your profit.
mailto:tpmsmarketingtips3@sitesell.net
*How to write sales-clinching copy on the Net.
mailto:twmsmarketingtips3@sitesell.net

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AFFILIATE SPOTLIGHT
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Ezine Announcer

There are over 300,000 ezines published today. This huge and growing market represents the target market for EzineAnnouncer. The opportunities are tremendous!

Here are a handful of the benefits that you can expect as an affiliate:
  • 2-tier commissions -- you get paid 35% on direct sales and another 5% on any sales made by your sub-affiliates

  • Complete, turn-key marketing toolkit -- you don't have to do a thing ... dozens of ads, sales copy, banners -- just cut-and- paste!

  • Instant order notification by e-mail -- you'll never have to wonder. . .am I making any sales?

  • Superior affiliate support - Jason offers timely and responsive support -- you'll experience this first hand once you sign up

  • No minimum commissions -- some programs hold back your check until you hit $100 -- nonsense, they don't

  • Commissions payable monthly -- so you don't have to wait 3 months to be compensated for your efforts

  • Real-time online stats -- check your commissions owed to you, sales conversion ratios, clickthroughs, etc.

  • Monthly newsletter -- you'll find out what's working for other affiliates, all the latest tips, tactics and more!
The affiliate signup page is available here.
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* Check out SIM's Top "10" Affiliate Review at
http://www.startupinternetmarketing.com/top10
Updated November 15, 2001

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SIM's WEEKLY REPORTS
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How To Write Motivational Copy That Sells
http://www.startupinternetmarketing.com/tips/tipmarketing.html
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If I could start over - Lessons learned in e-publishing business
http://www.startupinternetmarketing.com/tips/tipsales.html
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Do You Need A Publicist?
http://www.startupinternetmarketing.com/tips/tipbiz.html
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First Visit PopUp Window
http://www.startupinternetmarketing.com/tips/tipdesign.html
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Classic Browser Redirection
http://www.startupinternetmarketing.com/tips/tipsite.html
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FEEDBACK & CONTRIBUTIONS
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Hide Your Links

Tracking URLs for Affiliate Programs can turn people off and at times are downright ugly. If you're linking to something such as

http://www.somesite.com/cgi-bin/affiliates/tracking/xxxxx

in your email newsletter, not only does it look bad but it just screams "I'm getting paid for this link!". So what's a publisher to do?

Hide your affiliate links. Here's how:
  1. Create a sub-directory at your site such as http://www.yoursite.com/product/
  2. Use the following HTML code to create a new page called index.html

    <html><head> <meta http-equiv="refresh" content="0; url= http://www.somesite.com/cgi-bin/affiliates/tracking/xxxxx"> </head></html>

  3. Place the index.html you just created into your new "product" directory and that's it!

Now you can use http://www.yoursite.com/product/ in your newsletter and in any other promotions that you do.

When someone visits that URL they will be instantly re-directed to the longer, uglier URL. The re-direction is nearly invisible to the naked eye, and it'll greatly increase your response rates simply because people will be less hesitant to click on the neater, shorter, link.
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If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:
mailto:editor@startupinternetmarketing.com?subject=Q_&_A
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FOOD FOR THOUGHT
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If everybody is thinking alike, then somebody isn't thinking.
--Gen. George S. Patton

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------------------------
ADVERTISING SECTION
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ADMINISTRIVIA
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Thanks for reading our FREE "opt-in only" publication. Please forward this to any one whom you think would find this information useful or interesting. I'm sure they'll appreciate
it - I know I certainly will.

Back issues of the INSIDER REPORT are available at http://startupinternetmarketing.com/ezines/back.html

Was this issue forwarded to you by a friend? Grab YOUR own free lifetime subscription... click here

The SIM's INSIDER REPORT is a production of Startup Internet Marketing and is owned by Dan Porteous


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Legal Stuff
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We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within SIM's Insider Report.

Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.


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