+=+=+=+= SIM's INSIDER REPORT =+=+=+=+

November 20, 2001

E-Zine #76

SIM's INSIDER REPORT is a free weekly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.

==> Tip of the Week
==> Tips, Tools & Resources
==> Affiliate Spotlight
==> SIM's Weekly Reports
==> Feedback & Contributions
==> Food for Thought
==> Advertising Section
==> Administrivia

Hello everyone. Judy Cullins gives us 10 "Non-Techie" ways to drive traffic to our websites in this week's Tip of the Week feature. Her suggestions are ones we should all be implementing on a regular basis.

On a similar note, branding has been a business buzzword for many years. But the term has implications far beyond corporate logos, mission statements and theme songs. Effective branding is all about telling customers who you are, what you do and how you do it. Bob Baker offers us an excellent report titled "9 Ways to Communicate a Rock-Solid Brand Identity Online." as the "Business/Sales Tip" in our Weekly Reports section. You can view it in HTML on the SIM site by clicking here... http://www.startupinternetmarketing.com/tips/tipsales.html

Kerri Reeves has launched a new service that you may find worthwhile. It's called "The Complete Startup Solution" and she gives us a run-down on it in this week's "Feedback & Contributions" feature. I looked it over pretty carefully and it indeed looks like a COMPLETE startup solution. This link will take you to her offering... http://www.startupinternetmarketing.com/mri

I found a site this week offering 50 MB of disk space for $5 per month. Along with that, you get 25 POP3 email accounts, 6 Gigs transfer, your own cgi-bin, 24/7 FTP access, and a 99.9% guaranteed uptime. I can't personally recommend this hosting service BUT the price and features sure look pretty good. You may want to take a closer look at http://www.your-site.com/.

Late breaking news just in... Mark Joyner has just come out with a new way to get traffic. It's a simple setup and even if you just pass it on to a few friends, your hits will start to add up. Check it out at: http://www.startupinternetmarketing.com/exit

Please note that back issues of the INSIDER REPORT can now be accessed at http://startupinternetmarketing.com/ezines/back.html

Forward this newsletter to 2 friends and give them the opportunity of accessing the FREE marketing resources at http://startupinternetmarketing.com. I'm sure they'll
appreciate it - I know I certainly will.

Your comments are always welcome.

Dan Porteous

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Top Ten Non-Techie Ways To Drive Traffic To Your Web Site

Bring those visitors back for more, applauding you and saying BRAVO! They will create a buzz about your great site, bookmark it, and send you many new visitors. These visitors are your personal marketing force. Give them reasons to return!

Like myself, you other non-techies may not have heard of what a "sticky" Web site is (it is the stuff that lures visitors back again and again). We know we want that!

Forget getting to the top of the search engines. Let your Webmaster do that. Instead, try out some of these low-maintenance ways to bring 'em back to your Web site for more.
  1. Upload new, original, and useful content often. Your Web site is not a brochure. Blatant ads such as banners turn visitors off. Give them information they can't find anywhere else - and give it free. People want and need how to's. Always think benefits when you post some new article. Helping your visitors get what they want will bring you respect and trust as an expert, and eventually, profit, from your book and other products.

  2. Update your Web site content regularly and often, perhaps daily or weekly. If someone visits your site and finds nothing new, they will disappear into cyberspace and spend their time on other sites. If you don't want to write articles, place other people's articles up from ezines or Web sites, a list, or a short tip. Keep the pieces under 800 words. Common lengths are anywhere from 75-400 words, which could be excerpts from your book.

  3. Publish your own ezine. Target it to your specific audience. Make it short and sweet. Start with a monthly, then see if you can do it bi-weekly. If you don't stay in regular touch with your possible buyers, they will forget you and your book's message. People want to know you better, so they can trust you and think of you as a savvy friend in their corner. Your free information, tips and resources will keep them as subscribers. If they like your eMag, they will recommend it to others. The opt-in eNewsletter tops all other ways to drive traffic to your site, and it can be mass mailed free, too. Check out Topica.com.

  4. Include a recommending service on your site. Your repeat visitors create new traffic. Check out Recommend-It.com. It's free, fast, and versatile. Each time someone recommends your site, they are entered in a contest to win a Palm V reading device.

  5. Host a forum on your site where people can interact fully and you can share your knowledge and offer suggestions. It's a great way to help others and get these people visiting your site often because they want to know you as a real person. Without a chance to interact with you people lose interest. Allow your visitors to post a message or reply to other messages. They will check back every few days for new messages or replies. To find these services, do a search on "free webmaster resources." Two specific ones are: Delphi.com and Everyone.net. Also, check out the discussion group at ABlake.net

  6. Remind your visitors to bookmark your site. Tell them you update information daily or weekly. Put reminders on all of your pages. If you omit this, you pass up a great opportunity to lure repeat, loyal visitors. You want more visitors, and you want them to spend more time on your site. The more time they spend on your site, the more likely they will check out your products or services pages.

  7. Serialize some of your content. If visitors get it all in one visit, what's to keep them coming back? Put one part of an article, home study course, special report, or excerpt from your book on your site each week or so. Let people know this through your eMagazine.

  8. Post a monthly special only for your Web visitors. Call it "Discount of the month," or "Freebie of the month." Without incentives your audience will go elsewhere. Feature this opportunity in your ezine and provide a live link straight to it.

  9. Enjoy the journey. Each day, you can learn something that will make your Web site more real, more YOU. Avoid being stiff - let your passion show! Add some personal information such as a personal column. 'The Coach's Corner' in the ezine, "The Book Coach Says," mentions personal writing and marketing set backs, boo boos, along with a tip or so. Put this personal message on your site too.

  10. Put "useful links" as a navigational bar on your home page. People like the convenience of shopping for services and products all on one Web site - yours!
About The Author:
Judy Cullins, M.A., Publisher, Author, Book Coach
Write Your Ebook or Other Short Book - Fast!
Ten Non-techie Ways to Market Your Book Online
Quadruple Your Web Sales in One Month with Free Articles
20 clients published since 1999!
The Book Coach Says - Free monthly eZine
Ph/Fax 619/466-0622


SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines
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Submit Corner Meta Tag Guide
Here's a comprehensive guide that will tell you more about those all important Meta tags. It also feautures an online Meta Tag generator. Just select the META tags you would like and let the generator spit out the code for you. Takes under 30 seconds and you'll have a complete set of META tags without needing to know anything about them.

The HTML Clinic
Here's you'll find step-by-step, easy to understand HTML tutorials, with lots of examples you can follow and learn from. The tutorials are color-coded so making sense of each topic is painless and fun! Get emergency help in the HTML Forum, 24/7!

Meta Tags: Your Questions Answered
If there's one topic that comes up almost as often as how to submit, it's questions about meta tags. Meta tags have been mentioned so many times by the press, many people perceive them as the Holy Grail of search engine marketing....

* For more great tips and tools, visit our website:

*Mastering Search Engine Placement
*Becoming a high-earning affiliate champion.
*Creating, producing and online-selling your very own infoproduct.
*Finding the Perfect Price that will maximize your profit.
*How to write sales-clinching copy on the Net.

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1stSearchRanking.com markets professional, quality, and 100% guaranteed search engine optimization and directory submission consulting. They have a site designed to sell, and I highly recommend their program.

Thier affiliate program is two-tier any pays 30% and 10% on all sales of Search Engine Optimization and directory submission consulting, and 20% on recurring purchases of their "Maintenance Plan".

At 30% commission, this program pays out very well. When you sell the Standard Package you earn $209.70, increasing to $389.70 for the Premium Package.

Affiliates are provided with marketing resources, articles that you can publish, and a sign up form for a SEO newsletter that has your ID embedded.

Check it out, this is a great program...

* Check out SIM's Top "10" Affiliate Review at
Updated November 15, 2001

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How to get Booked on Oprah
9 Ways to Communicate a Rock-Solid Brand Identity Online
Customers Buy More Than Your Products
Open a New Window With a Link
Your Site Through Other Eyes
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The Complete Startup Solution
by Kerri Reeves

I have searched high and low for something similar to what I'm about to tell you, only to find that there is no such animal.

How would you like to have your very own web site, ezine, and affiliate program customized specifically for you?

You'd get to choose the look and feel of your web site from many different web site templates. Just add your content and you're ready to go!

You'll also get...

1. The domain name of your choice (if not already taken) registered, set up and automatically renewed every year.

2. 300 MB of web space. Including secure server, shopping cart, web based email etc. You'll have full control of everything. Change anything you want, whenever you want; it's yours!

3. Your very own autoresponder, to do with as you please, built right into your site. You won't have to learn perl or cgi. It will already be installed and ready to go. All you have to do is add the content.

(I'll throw in "Autoresponder Magic" so you'll know what to do with your autoresponder to make money.)

4. Your very own weekly marketing ezine; formatted, edited and ready to mail. You may make any changes you like. Add your own title, web site address, contact info and even sell advertising space or swap ads.

5. What good is an ezine without subscribers? You'll get as many subscribers as you want sent to you daily, weekly, or monthly. Options will be from 100-1000 total subscribers each month.

6. Ok, but how are your going to handle the mailing? Not a problem! Your web site will come complete with the best opt-in mailing program on the net - Opt-In Lightning! Set up and ready to mail!

7. Want to start your own affiliate program? Your web site will provide you with affiliate software. When you're ready to set your affiliate program up, let me know and I'll fill in all your detail personally so you won't have to worry about making any mistakes!

8. Need to have your visitors login? I've got you covered. Your web site will already be set up to accept new members, provide lost passwords in only seconds and allow your visitors to login, of course. Even if you don't need it right now, it'll be there, ready to go, when you do!

9. Don't have a product to sell? I'll give you resale rights to over 30 ebooks and software programs.

You will also be able to choose from web site templates that are already set up to sell with no work on your part.

10. Your site will also contain The Ultimate Ad Tracker so you will be able to keep track of every advertising campaign. This software runs from your site, so there are no fees to use it.

11. To help you promote your new web site, you'll also get access to The Marketing Resource Informer Members Only site and ezine.

Starting at only $47.79/Month! No one else even comes close!

Happy Promoting
Kerri Reeves

If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:
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Confusion is a word we have invented for an order
which is not yet understood.
-- Henry Miller

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Thanks for reading our FREE "opt-in only" publication. Please forward this to any one whom you think would find this information useful or interesting. I'm sure they'll appreciate
it - I know I certainly will.

Back issues of the INSIDER REPORT are available at http://startupinternetmarketing.com/ezines/back.html

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The SIM's INSIDER REPORT is a production of Startup Internet Marketing and is owned by Dan Porteous

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Legal Stuff

We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within SIM's Insider Report.

Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.

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