+=+=+=+= SIM's INSIDER REPORT =+=+=+=+

November 13, 2001

E-Zine #75

SIM's INSIDER REPORT is a free weekly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.

==> Tip of the Week
==> Tips, Tools & Resources
==> Affiliate Spotlight
==> SIM's Weekly Reports
==> Feedback & Contributions
==> Food for Thought
==> Advertising Section
==> Administrivia

Hello everyone. I've got a couple of great reports for you this week. The first is titled "11 Internet Marketing Strategies To Boost Your Visibility" and the second covers all the little tricks you need to manage volumes of email in Outlook Express. It's titled "Taming The MailBox Monster." You'll find it in this week's "Feedback & Contributions" section.

Here's a new ebook for you titled "How To Write, Create, Promote and Sell E-books on the Internet" This book -or manual if you prefer is written by Dirk Dupon, author of the best-selling Web Site and E-zine Promotion Made Easy!

It will show you exactly how you too can write, create and sell an E-book on the Web in 4 chapters. Dirk wrote this book from his own experience as an E-book author and publisher, and I'm 100% confident that once you have read it, you'll be able to launch your own profitable E-book on the Web. Download it now at... http://www.startupinternetmarketing.com/free/ebooks.exe

Forward this newsletter to 2 friends and give them the opportunity of accessing the FREE marketing resources at http://startupinternetmarketing.com. I'm sure they'll
appreciate it - I know I certainly will.

Your comments are always welcome.

Dan Porteous

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11 Internet Marketing Strategies To Boost Your Visibility

It's so easy to fall into a 'labor of love' - painstakingly revamping our websites so that they look absolutely 'perfect' ... or pouring our heart and soul into creating the best product possible, one that's sure to draw rave reviews.

The problem is, no matter how great your product or how gorgeous your website, you need traffic. If people can't find you, they can't buy from you either. Consistent, dedicated marketing will help you to draw interested prospects to your business. Here are a few strategies...
  1. Search engines. Optimize your pages and submit your site to the major SEs. If you're able to rank within the top 10 or 20 sites for a particular key phrase, you'll be treated to a steady stream of targeted traffic. A good place to learn more about SE optimization is SearchEngineWatch.com

  2. Targeted link exchanges. Find other good sites within your market and offer to trade links. You and your 'link partner' will both benefit from each other's traffic ... plus some of the major SEs are now using 'link popularity' to help determine your ranking. Zeus is a neat little robot that can help you with your linking efforts.

  3. Build your own opt-in newsletter. Your own newsletter gives you the opportunity to build your credibility and keep in touch with your customers. You'll be able to market your own products or services to them as well - and even earn some extra income from advertising sales. Find a quick tutorial on starting your own newsletter at BuildYourHomeBiz.com

  4. Ezine advertising. Ezines are a very affordable way to reach thousands of targeted prospects for just a few dollars. A great place to pick up deals on advertising is EzineAdauction.com

  5. Network through message boards. Join a forum where potential customers or partners may congregate. Become a contributing and respected member by offering help and support. Leave your link at the bottom of your posts; people who have come to know you will click on your link for more information about you and your business. Careful, though - it's easy to spend too much time 'chatting'! Search for appropriate forums at ForumOne.

  6. Referral marketing. Encourage your customers to refer others to you. You may want to give them an incentive to do so - for example, provide them with a discount on their next order, or offer a quality free gift.

  7. Pay-per-click search engines. These SEs offer you the chance to literally pay for your ranking - a popular option, especially for people who don't want to fiddle with search engine optimization. You simply place a bid per 'click' - that is, everytime someone clicks on your link, you pay the bid amount. More information is available at PayPerClickSearchEngines.com

  8. Major indexes. Get listed with the popular large human-reviewed indexes such as Yahoo! and Open Directory. This can result in a significant boost in targeted traffic - up to several hundreds of unique visitors each day!

  9. Article submissions. Write about what you know and offer your articles to other editors and webmasters in your market. Offer the article for reprint in exchange for an author byline. Some sites also run syndication networks, where your article may appear on dozens or even hundreds of sites! There's always a demand for fresh, original articles. Ezine directories such as BuildYourHomebiz.com are a good source for finding editors that accept articles.

  10. Create a free eBook. Give it away to your visitors - and to other editors or webmasters within your market. Encourage them to pass it on. Your business will profit from the free publicity. Free eBooks are an excellent viral marketing tool; read more in the article, 10 Quick Tips on How to Create, Distribute, and Profit from Free eBooks.

  11. Joint ventures. Partner with other editors or webmasters within your market to help promote each other's businesses. This is one of the easiest and most profitable marketing methods! Examples of JVs include: ad swaps, newsletter co-opts, barter agreements, special affiliate commissions, and offering discounts of your own products/services to each other's customers.
The key here is *consistency*; writing an occasional article or placing an ad once in a while isn't enough to give you the targeted traffic necessary to build a solid, steady online income.

There are lots of ways to market -- start today! Pick something and just do it. If you don't feel like writing an article, find some potential link partners. Don't feel like doing that? Then check your pay-per-click campaign and make any necessary changes.

Commit yourself to marketing your business -- and hold yourself to it! After all, it would be a real shame for a great product to go to waste. :-)

About The Author
Angela Wu is the editor of Online Business Basics, an exclusive newsletter for eBusiness beginners. She offers a 'no hype, no bull' approach to building a profitable Internet business. Every issue is packed with helpful tips and useful tools, specially selected to fit a beginner's shoestring budget. Visit her online today at OnlineBusinessBasics.com


SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines
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Uninstalling TopText
TopText is another one of those "scumware" programs, so aptly dubbed by Paul Meyers, that sneaks on to a user's computer and then modifies the way webpages are shown as you browse the net (turning words into links and replacing or adding ads).

A recent suvey has shown that 85% of TopText users didn't even know it was installed on their system. If you have been trying to uninstall TopText and can't seem to get rid of it, this may help...

Using their uninstall procedure doesn't remove the program completely. If you didn't manually remove a file called stub.exe from your system AFTER doing the uninstall, TopText tries to re-install itself.

Are you writing free ebooks as viral traffic getters?
Free ebooks are a great way to get people to return to your site. If You really want to get your ebook circulating fast- submit it to http://zdnet.com Trust me. It will be downloaded hundreds of times very quickly! Plus it must be searched for so all downloaders are targeted readers and your listing will even be indexed by many popular search engines! This is a really great way to get a lot of exposure for your ebook.

Online Consumer Rip-Offs are on the Rise
Internet Fraud Watch says consumers reported losses of $4.3 million so far this year with auction scams continuing to head the list. For the full story... click here

*Mastering Search Engine Placement
*Becoming a high-earning affiliate champion.
*Creating, producing and online-selling your very own infoproduct.
*Finding the Perfect Price that will maximize your profit.
*How to write sales-clinching copy on the Net.

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The 5-Minute PDF Creator

Scot Dantzer offers a two-tier affiliate program paying a generous 40% on every sale made directly from your referral links, and 10% from sales made from your team members for his popular 5-Minute PDF Creator.

Scot gives you access to all his marketing tools including his free Affiliate Manual - It's full of tips and tricks for making the most from this great affiliate program.

For more information about this program visit...

* Check out SIM's Top "10" Affiliate Review at
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Success on Foreign Search Engines Made Easy and Possible
It works! A Knock-Their-Socks-Off, Wildly Effective Ad
Everything Is Going Toward Marketing!
Open a New Window With a Button
Add a Weather Forecast to Your Site
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Taming the MailBox Monster
by Gail Hornback

If you use Outlook Express to manage all of your email accounts, be sure that you are taking advantage of using its ability to sort your mail for you!

Using the Folders and Message Rule options can be a great way to save you time and confusion when going through your mountains of Email.

First of all, decide the categories you need for your Folders. Of course, if you receive emails from various domains and locations, this would be an obvious choice for some of your categories. You're the boss! There are all kinds of ways to sort!

To set up folders:
  • (You should see the outline of existing folders in front of you.)

  • Highlight the folder under which you would like your new category. You will probably want to start out placing new ones under "Local Folders". This way you will see them when you are working in OE.

  • Type in your chosen Folder Name, and click OK.
After you have created all of your folders, you are now ready to assign message rules to your incoming mail.

The easiest way to create them is by using existing mail to create the rules from. For example, I participate in a number of Get Paid to REad Email programs. I set up a folder which I call GPTREM. It is easiest to click through them if they are all in one folder, and I do it one day a week. But it is tedious to look through daily mail, and move them to that folder as they come in one at a time. Go through the process below one time, and they will go there automatically from then on.

If you have numerous emails that come from the same place and would like them automatically collected into a folder to be read at a later date, this is a great time saver.
  1. The next time you get one of these emails highlight it.

  2. Click Message/Create Rule from Message

  3. You'll see a screen with check boxes beside assorted instructions for you to choose from. As you check these boxes, you will see the rule being created in the lower box. Since you are creating a rule from an existing message, the first box will already be checked, and the information inserted highlighted in blue.

  4. In the second box down, click where you want the message to go. This will place a blue highlighted word in the rule box. Click on that highlighted word, and select the destination.

  5. VERY IMPORTANT! Name your rule at the bottom of the page. (#4) If you do not name the rule, it will not be saved. ( I was doing this for a long time and couldn't figure out why it wasn't working.)

  6. After you have named and saved your rule, you can apply the rule to existing messages.

    Click Tools/Message Rules/Mail.

  7. Highlight the rule you want to apply, and Click Apply Now, over to the right.

  8. Click Browse, and choose the area or folders you would like to apply the rule to.

  9. Click Apply, and watch your mail sort itself.

  10. Next time a message comes in from that location it will automatically be placed in that folder.
You are on your way to a much more organized daily mailbox experience!!

If you have any questions, please feel free to write: mentor@makemoneyhowto.com

Happy Mailing!
Gail Hornback is owner of WebWorksAtHome.com , and partners with Michael Smith in Coyote Marketing, (CM/YMTC), where you can get Your Own 4-page customizeable E-Business Website For Pocket Change. Learn HOW to Launch Your Own E-Business, NOT someone else's mirror site!

If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:
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"Someone's opinion of you does not have to become your reality."
-- Les Brown

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Thanks for reading our FREE "opt-in only" publication. Please forward this to any one whom you think would find this information useful or interesting. I'm sure they'll appreciate
it - I know I certainly will.

Back issues of the INSIDER REPORT are available at http://startupinternetmarketing.com/ezines/back.html

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The SIM's INSIDER REPORT is a production of Startup Internet Marketing and is owned by Dan Porteous

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Legal Stuff

We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within SIM's Insider Report.

Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.

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