+=+=+=+= SIM's INSIDER REPORT =+=+=+=+

October 30, 2001

E-Zine #73


SIM's INSIDER REPORT is a free weekly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.
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IN THIS ISSUE
==> Tip of the Week
==> Tips, Tools & Resources
==> Affiliate Spotlight
==> SIM's Weekly Reports
==> Feedback & Contributions
==> Food for Thought
==> Advertising Section
==> Administrivia



This week's TIP OF THE WEEK is an expose on Search Engine Marketing Myths by Lee Traupel. It's short, informative and may resolve some unanswered questions for you.
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Dirk Dupon offers a handy work-a-round for tracking your ads in this week's "Feedback & Contributions" section. This little tip is one you'll definitely want to file away for future use.
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Forward this newsletter to 2 friends and give them the opportunity of accessing the FREE marketing resources at http://startupinternetmarketing.com. I'm sure they'll
appreciate it - I know I certainly will.

Your comments are always welcome.

Dan Porteous
danp@mail.nt.net
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SIM'S TIP OF THE WEEK
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Absolute Top Five Search Engine Marketing Myths Uncovered!

Startup Internet Marketing's Insider Report by Lee Traupel

Itís no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site - as 85% of Internet users utilize search engines to find/research for goods and services.

The problem for many companies is the difficulty they face sifting through conflicting information and hyperbole! Here is my top five list of myths that need to be run to ground.

Big Picture Myth One
Search engine ranking leads are not as good as those which originate from traditional marketing vehicles (print, direct mail, PR, etc.)

This is absolute hogwash. The truth is many agencies donít have a clue about search engine ranking, so they push their clients to ignore this form of advertising. They simply donít want to recommend anything they donít understand and/or utilize an interactive marketing vehicle that requires a blend of very specialized technology and processes.

In fact we've found just the opposite when weíve analyzed search engine traffic versus other types of leads for our clients. Search engine traffic can be much better, as it is comprised of individuals who are actively seeking info - not just people whose curiosity has been piqued by an eye-catching publication ad or press release. And, when weíve analyzed the data by tracking leads via a landing page (on a web site) weíve discovered that CPL (cost per lead) numbers can be much lower for search engine ranking than other more traditional marketing methods.

Big Picture Myth Two
Effective search engine marketing can be done in house.

This is rarely the case. The sheer complexity and online competition (digital warfare!) for rankings makes this extremely difficult for most companies. Based upon our analysis over 73% of corporate accounts donít understand the basic fundamentals; i.e. how to properly use keywords, meta tags and titles and worse, donít submit their web sites to top tier Directories (Yahoo, LookSmart, OPD) and the hundreds of second tier directories.

Most companies delegate their search engine submissions to the webmaster or web site development staff. They just donít have the time to learn the daunting complexities required to generate page 1-3 rankings - or to stay abreast of the shifting submissions and ranking criteria standards, as modified monthly by top tier search engines. In many companies the search engine ranking is added to the over worked webmasterís tasks purely as an afterthought - as opposed to being addressed formally by the marketing department, with dedicated personnel and a budget.

Big Picture Myth Three
Off the shelf software that submits a site to thousands of web sites and presents snazzy reports can do it all.

This is so inaccurate - nothing could be further from the truth. It takes a tremendous amount of labor and time to identify keyword sets (not just words), optimize the content for these keywords, submit the pages while obeying the rules of the road and then to continually analyze rankings and tweak to maintain your web site visibility.

Software can certainly help to automate some facets of the process and be used for back end analysis. But you canít expect any application to make the job easy - there is too much inherent complexity in the processes. And, competition for keyword sets is fierce - as there are an estimated 5-10M registered domains (the numbers vary widely) with 60K new domains being registered every day.

Big Picture Myths Four
Any page listing will help to drive traffic to a web site.

This is another misconception. If you are not achieving page 1-3 rankings then your wasting a great deal of time and resources - most people never drill down below these pages.

Big Picture Myths Five
Another common mistake is trying to achieve search engine rankings for a specific URL or product. If people know the name of a company or product they will find your web site easily. Itís a waste of resources to optimize for these specialized terms in most cases.

...

About the author
Lee Traupel has 20 plus years of marketing experience He is the co-founder of a Northern California and Brussels Belgium based, privately held, Marketing Services and Software Company, Intelective Communications, Inc. http://www.intelective.com Intelective focuses exclusively on providing services to small to medium sized companies that need strategic and tactical marketing services. He can be reached at Lee@intelective.com

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SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines
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TIPS TOOLS & RESOURCES
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RealCovers - Free 3D eBook & Software Cover Templates and More!
If you are selling or giving away ebooks or software, and want to create a graphic to represent your product on the internet, this site is a must see. RealCovers offers a searchable database of pre-made 3D book covers and software boxes to add your text and images to, along with professional services for those with more advanced graphics needs.
http://hop.clickbank.net/hop.cgi?danp16/llarkpor
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Task Plus v2.5
Task Plus is a freeware task and calendar management program designed for simplicity and speed. It will keep track of an unlimited number of personal tasks on the calendar as well as holidays and repeating events such as birthdays.
http://www.resource-a-day.net/resources/freeware/
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EzineAdventure
Ezine adventure will make it possible for you to create an unlimited number of ads for yourself just by running four ads a month in your own ezine. The potential is incredible!
http://ezineadventure.com/Default.asp?id=1414
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SafeLists
A large list of SafeLists has been compiled by the 'Best List Site in The World' - it is extensive. A SafeList is a list where viewers have asked to become part of that list and expect to receive e-mail from you. Go here to see the list - join and try them out - any of them are worth a try...
http://www.the-best-list-site-in-the-world.com/list83.html
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FREE 5 DAY INTENSIVE COURSES
*Mastering Search Engine Placement
mailto:1stSearchRanking.1000.1170@optinpro.com
*Becoming a high-earning affiliate champion.
mailto:tamsmarketingtips3@sitesell.net
*Creating, producing and online-selling your very own infoproduct.
mailto:timsmarketingtips3@sitesell.net
*Finding the Perfect Price that will maximize your profit.
mailto:tpmsmarketingtips3@sitesell.net
*How to write sales-clinching copy on the Net.
mailto:twmsmarketingtips3@sitesell.net

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AFFILIATE SPOTLIGHT
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Surefire Marketing

This is Yanik Silver's reseller program and it has proven to be one of the most rewarding affiliations for myself to date.

Instant Sales Letters has been my top income producer from Yanik BUT I'm really excited about his recent release of "33 Days To Online Profits." It is, by far and away, the most step-by-step, color-by-numbers approach to helping you finally make money online and priced at just $29 with endorsements from Jay Conrad Levinson, Joe Vitale, and Rick Beneteau, it's got $$$POTENTIAL$$$ written all over it.

The Surefire Marketing affiliate program pays up to 45% lifetime commissions with 5% payouts on their second tier and their bullet-proof tracking system will track anyone you send for the next 10 years.

Unlike some affiliate programs that simply hand you a couple banners and turn you loose, they are committed to helping you increase your revenue with proven marketing tools inside their new "Affiliate Marketing Toolbox."

Here's a list of the top-selling products you can promote with this program - you can sign up at any one of them...
* Check out SIM's Top "10" Affiliate Review at
http://www.startupinternetmarketing.com/top10
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SIM's WEEKLY REPORTS
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Ebooks -- Self-Publishing Your Way to Internet Success
Part 9 of 10 Designing Your Sales Page
http://www.startupinternetmarketing.com/tips/tipmarketing.html
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How To Increase Sales With Your Own Email Course
http://www.startupinternetmarketing.com/tips/tipsales.html
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Using Email To Mine Your Database
http://www.startupinternetmarketing.com/tips/tipbiz.html
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Downloading .PDF files
http://www.startupinternetmarketing.com/tips/tipdesign.html
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Multiple-Response Autoresponders
http://www.startupinternetmarketing.com/tips/tipsite.html
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FEEDBACK & CONTRIBUTIONS
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Smart And Easy Ad Tracking

Do you know that you can track your ads much easier?

Instead of using different URL's with "?" at the end, you can now just type http://www.dirk@ebooks-made-easy.com and your browser will automatically lead to the web site at: http://www.ebooks-made-easy.com

So, whatever your URL is, you can put an "@" symbol in front of it to track or market your clicks.

When people click the URL, you'll find the referring line in your server logs, and you'll know from where your visitors are coming.

This can be very handy if you advertise in an E-zine, or post a message in an on line forum.

Dirk Dupon
Email: mailto:webmaster@smart-web-promotion.com
WWW: http://www.smart-web-promotion.com
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If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:
mailto:editor@startupinternetmarketing.com?subject=Q_&_A
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FOOD FOR THOUGHT
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Every man dies. Not every man lives.
Tim Robbins in The Shawshank Redemption

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ADVERTISING SECTION
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ADMINISTRIVIA
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Thanks for reading our FREE "opt-in only" publication. Please forward this to any one whom you think would find this information useful or interesting. I'm sure they'll appreciate
it - I know I certainly will.

Back issues of the INSIDER REPORT are available at http://startupinternetmarketing.com/ezines/back.html

Was this issue forwarded to you by a friend? Grab YOUR own free lifetime subscription... click here

The SIM's INSIDER REPORT is a production of Startup Internet Marketing and is owned by Dan Porteous


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Legal Stuff
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We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within SIM's Insider Report.

Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.


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