+=+=+=+= SIM's INSIDER REPORT =+=+=+=+

October 16, 2001

E-Zine #71

SIM's INSIDER REPORT is a free weekly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.

==> Tip of the Week
==> Tips, Tools & Resources
==> Affiliate Spotlight
==> SIM's Weekly Reports
==> Feedback & Contributions
==> Food for Thought
==> Advertising Section
==> Administrivia

This week's TIP OF THE WEEK features an excellent Search Engine Submission Guide by Jim Daniels. It's titled "10 Places You Must Submit Your Site."

Search engines can send you thousands of visitors each week and most won't cost you a penny. Jim's report gives us seven powerful still-free listings and three worth paying for - check it out.

Bigger, Better, and Bursting With Value...
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The four volumes of MYSS! 2002 now amount to over *1500* pages. It's more than a manual. It's a TOTAL, use-as-you-need-it, powerful e-biz resource!

And MYSS! 2002 has that same "easy to read, even easier to digest" style that made the original so popular!

MYSS! 2002 truly IS the "bible for selling on the Net" in the new millennium. Check it out for yourself at... http://www.startupinternetmarketing.com/myss

You can download a free "demo" version by clicking here... http://www.startupinternetmarketing.com/free/myss2.zip

I've got a truly heart-warming story to share with you in these week's feedback section that was submitted by one of our readers.

Have you ever thought about what happened to all the passengers of planes that were told to land on September 11th. - for several days? This is a very touching story of one such plane, written by one of the Delta flight attendants.

Some may say it's not marketing related BUT I suggest it may be the greatest "marketing story" ever told.

Forward this newsletter to 2 friends and give them the opportunity of accessing the FREE marketing resources at http://startupinternetmarketing.com. I'm sure they'll
appreciate it - I know I certainly will.

Your comments are always welcome.

Dan Porteous

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10 Places You Must Submit Your Site
Seven powerful still-free listings
and three worth paying for...

Startup Internet Marketing's Insider Report by Jim Daniels

Every month my sites receive thousands of visitors from search engines. Most of the traffic I don't pay a single penny for. And you can do the same thing. But you have to submit your URL's to the right places -- the top search engines and directories on the web.

And yes, there ARE still search engines that will accept your site submissions for free. There are actually seven extremely busy search engines that have not (not yet anyway) migrated to requiring payment for listings.

There are also a few "paid submissions" that are worth the somewhat steep price. But before you consider those, submit your site to the still-free search engines. Here are direct links to the submission areas of all seven...
  1. Lycos
    Add URL: http://insite.lycos.com/

  2. Google
    Add URL: http://www.google.com/addurl.html

  3. HotBot
    Add URL: http://hotbot.lycos.com/addurl.asp

  4. AltaVista
    Add URL: http://addurl.altavista.com

  5. DMOZ - The Open Directory Project
    Add URL: http://dmoz.org/add.html

  6. Direct Hit - An Ask Jeeves Service
    Add URL: http://www.directhit.com/util/addurl.html

  7. Fast - (Formerly "All the Web")
Those seven search engines above have been responsible for sending literally thousands of visitors to my websites and they will send thousands more. And as I mentioned, the best part is that I didn't have to pay them a penny.

But that's not to say that paying for a listing in a search engine is a bad thing. Sure, lots of "purists" have been bashing the search engines' move to charging for listings. But let's face it, they are in business to make money too. And advertising revenue is not what it used to be for many of these companies. Their CPM (cost per 1000 banner impressions) rates have dropped significantly and they need other revenue sources. So why not charge businesses for a listing?

Now as a small business owner you cannot go around and start paying every search engine that wants a hundred bucks or more just for the privilege of listing your site (or just considering it!) You have to concentrate your budget on just the search engines that can deliver serious website traffic. Those are the engines, or networks of engines with the most traffic themselves.

After forking out some money myself, I've narrowed this down to just three that are undoubtedly worth the price. They are...

8. Yahoo! Business Express

Currently $299 for non-adult sites, Yahoo! still has the busiest directory by far and you'll get lots of traffic from a decent listing.

9. The Looksmart Network's Express Submit

Also $299, this network powers over 1/2 million websites including AltaVista, CNN, Excite, iWon, Microsoft Network, Netscape Netcenter, NetZero and WebCrawler.

10. Inktomi's Search/Submit service

At just $30 a year for the first URL and $15 for each additional, this is a cheaper solution to the Looksmart Network submission. Inktomi powers searches through 50 leading portals and web search partners including; HotBot, MSN, Canada.com, GoTo, NBCi and iWon. The best part is that the network updates every 48 hours so you get your listing in quickly.

OK, there you have it. A quick, cut to the chase, search engine submission guide. Just be sure that before you submit your site to ANY search engine or network that your site is ready to be listed favorably. This means adding targeted keywords to your content, META tags and title as well as spell checking and browser checking your site. Once you are sure everything is set to go, visit those 10 URLs and submit your site!

About the author
Can You Really Make A Living From Home? Find out here...
Today's tip was pulled from Jim Daniel's private companion site
that comes with his "make-a-living-online" package.


SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines
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You can send HTML messages also and apply the very same customizations to them. Any local images used in the HTML message will also be included so that your recipients will get the entire message - no more red x's!

Targeting? You got it. Each product allows you to build a filter list which you can use to determine who gets what. Filters can be applied to any field of information (or even part of a field) you have stored for your recipients. You can also use as many filters as you like - and use them together to allow even more powerful and precise targeting.

Subscription management? no problem. With the help of some plug- ins you can easily handle Subscriptions, Removes, Bounces and keep your groups workable and clean. - (4.63 Mb)


*Mastering Search Engine Placement
*Becoming a high-earning affiliate champion.
*Creating, producing and online-selling your very own infoproduct.
*Finding the Perfect Price that will maximize your profit.
*How to write sales-clinching copy on the Net.

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MYSS! 2002

MYSS! 2002 is the complete e-commerce package -- whether you're building an affiliate business or selling hundreds of SKUs directly from a Web site. If you need to increase Conversion Rates or want to attract more site traffic, MYSS! 2002 is for you. No other course, book, or manual covers *everything* in such detail.

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You can download a free "demo" version by clicking here... http://www.startupinternetmarketing.com/free/myss2.zip

You can sign up for affiliation with this and the rest of Ken's products by joining the "5 Pillar Club" at... http://www.startupinternetmarketing.com/myss (Note: link at bottom and top of page)

* Check out SIM's Top "10" Affiliate Review at
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Ebooks -- Self-Publishing Your Way to Internet Success
Part 7 of 10 Accepting Payment
Don't Die With Your Cloak On
Enthusiasm Sells
Registering Your Domain Name as a Trademark
How CGI Works
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The Plane That Landed In Gander

We were about 5 hours out of Frankfurt flying over the North Atlantic and I was in my crew rest seat taking my scheduled rest break. All of a sudden the curtains parted violently and I was told to go to the cockpit, right now, to see the captain. As soon as I got there I noticed that the crew had one of those "All Business" looks on their faces. The captain handed me a printed message. I quickly read the message and realized the importance of it. The message was from Atlanta, addressed to our flight, and simply said, "All airways over the Continental US are closed. Land ASAP at the nearest airport, advise your destination."

Now, when a dispatcher tells you to land immediately without suggesting which airport, one can assume that the dispatcher has reluctantly given up control of the flight to the captain. We knew it was a serious situation and we needed to find terra firma quickly. It was quickly decided that the nearest airport was 400 miles away, behind our right shoulder, in Gander, on the island of New Foundland.

A quick request was made to the Canadian traffic controller and a right turn, directly to Gander, was approved immediately. We found out later why there was no hesitation by the Canadian controller approving our request.We, the in-flight crew, were told to get the airplane ready for an immediate landing. While this was going on another message arrived from Atlanta telling us about some terrorist activity in the New York area.

We briefed the in-flight crew about going to Gander and we went about our business 'closing down' the airplane for a landing. A few minutes later I went back to the cockpit to find out that some airplanes had been hijacked and were being flown into buildings all over the US. We decided to make an announcement and LIE to the passengers for the time being. We told them that an instrument problem had arisen on the airplane and that we needed to land at Gander, to have it checked. We promised to give more information after landing in Gander. There were many unhappy passengers but that is par for the course.

We landed in Gander about 40 minutes after the start of this episode. There were already about 20 other airplanes on the ground from all over the world. After we parked on the ramp the captain made the following announcement. "Ladies and gentlemen, you must be wondering if all these airplanes around us have the same instrument problem as we have. But the reality is that we are here for a good reason." Then he went on to explain the little bit we knew about the situation in the US. There were loud gasps and stares of disbelief. Local time at Gander was 12:30 pm. (11:00 AM EST)

Gander control told us to stay put. No one was allowed to get off the aircraft. No one on the ground was allowed to come near the aircrafts. Only a car from the airport police would come around once in a while, look us over and go on to the next airplane. In the next hour or so all the airways over the North Atlantic were vacated and Gander alone ended up with 53 airplanes from all over the world, out of which 27 were flying US flags.

We were told that each and every plane was to be offloaded, one at a time, with the foreign carriers given the priority. We were No.14 in the US category. We were further told that we would be given a tentative time to deplane at 6 pm. Meanwhile bits of news started to come in over the aircraft radio and for the first time we learned that airplanes were flown into the World Trade Center in New York and into the Pentagon in DC. People were trying to use their cell phones but were unable to connect due to a different cell system in Canada. Some did get through but were only able to get to the Canadian operator who would tell them that the lines to the US were either blocked or jammed and to try again. Some time late in the evening the news filtered to us that the World Trade Center buildings had collapsed and that a fourth hijacking had resulted in a crash.

Now the passengers were totally bewildered and emotionally exhausted but stayed calm as we kept reminding them to look around to see that we were not the only ones in this predicament. There were 52 other planes with people on them in the same situation. We also told them that the Canadian Government was in charge and we were at their mercy. True to their word, at 6 PM, Gander airport told us that our turn to deplane would come at 11 AM, the next morning. That took the last wind out of the passengers and they simply resigned and accepted this news without much noise and really started to get into a mode of spending the night on the airplane.

Gander had promised us any and all medical attention if needed; medicine, water, and lavatory servicing. And they were true to their word.

Fortunately we had no medical situation during the night. We did have a young lady who was 33 weeks into her pregnancy. We took REALLY good care of her. The night passed without any further complications on our airplane despite the uncomfortable sleeping arrangements. About 10:30 on the morning of the 12th we were told to get ready to leave the aircraft.

A convoy of school buses showed up at the side of the airplane, the stairway was hooked up and the passengers were taken to the terminal for "processing" We, the crew, were taken to the same terminal but were told to go to a different section, where we were processed through Immigration and customs and then had to register with the Red Cross. After that we were isolated from our passengers and were taken in a caravan of vans to a very small hotel in the town of Gander. We had no idea where our passengers were going.

The town of Gander has a population of 10,400 people. Red Cross told us that they were going to process about 10,500 passengers from all the airplanes that were forced into Gander. We were told to just relax at the hotel and wait for a call to go back to the airport, but not to expect that call for a while. We found out the total scope of the terror back home only after getting to our hotel and turning on the TV, 24 hours after it all started. Meanwhile we enjoyed ourselves going around town discovering things and enjoying the hospitality. The people were so friendly and they just knew that we were the "Plane people". We all had a great time until we got that call, 2 days later, on the 14th at 7AM. We made it to the airport by 8:30AM and left for Atlanta at 12:30 PM arriving in Atlanta at about 4:30PM. (Gander is 1 hour and 30 minutes ahead of EST, yes!, 1 hour and 30 minutes.) But that's not what I wanted to tell you. What passengers told us was so uplifting and incredible and the timing couldn't have been better.

We found out that Gander and the surrounding small communities, within a 75 Kilometer radius, had closed all the high schools, meeting halls, lodges, and any other large gathering places. They converted all these facilities to a mass lodging area. Some had cots set up, some had mats with sleeping bags and pillows set up. ALL the high school students HAD to volunteer taking care of the "GUESTS".

Our 218 passengers ended up in a town called Lewisporte, about 45 Kilometers from Gander. There they were put in a high school. If any women wanted to be in a women only facility, that was arranged. Families were kept together. All the elderly passengers were given no choice and were taken to private homes. Remember that young pregnant lady, she was put up in a private home right across the street from a 24 hour Urgent Care type facility. There were DDS on call and they had both male and female nurses available and stayed with the crowd for the duration. Phone calls and emails to US and Europe were available for every one once a day. During the days the passengers were given a choice of "Excursion" trips. Some people went on boat cruises of the lakes and harbors. Some went to see the local forests. Local bakeries stayed open to make fresh bread for the guests. Food was prepared by all the residents and brought to the school for those who elected to stay put. Others were driven to the eatery of their choice and fed. They were given tokens to go to the local Laundromat to wash their clothes, since their luggage was still on the aircraft.

In other words every single need was met for those unfortunate travelers. Passengers were crying while telling us these stories. After all that, they were delivered to the airport right on time and without a single one missing or late. All because the local Red Cross had all the information about the goings on back at Gander and knew which group needed to leave for the airport at what time. Absolutely incredible.

When passengers came on board, it was like they had been on a cruise. Everybody knew everybody else by their name. They were swapping stories of their stay, impressing each other with who had the better time. It was mind boggling. Our flight back to Atlanta looked like a party flight. We simply stayed out of their way. The passengers had totally bonded and they were calling each other by their first names, exchanging phone numbers, addresses, and email addresses.

And then a strange thing happened. One of our business class passengers approached me and asked if he could speak over the PA to his fellow passengers. We never, never, allow that. But something told me to get out of his way. I said "of course". The gentleman picked up the PA and reminded everyone about what they had just gone through in the last few days. He reminded them of the hospitality they had received at the hands of total strangers. He further stated that he would like to do something in return for the good folks of the town of Lewisporte. He said he was going to set up a Trust Fund under the name of DELTA 15 (our flight number). The purpose of the trust fund is to provide a scholarship for high school student(s) of Lewisporte to help them go to college. He asked for donations of any amount from his fellow travelers. When the paper with donations got back to us with the amounts, names, phone numbers and addresses, it totaled to $14.5K or about $20K Canadian. The gentleman who started all this turned out to be an MD from Virginia. He promised to match the donations and to start the administrative work on the scholarship. He also said that he would forward this proposal to Delta Corporate and ask them to donate as well.

Why, all of this? Just because some people in far away places were kind to some strangers, who happened to literally drop in among them? WHY NOT?



Submitted by:
John Lafranier, CEO
Disticor Magazine Distribution Services

If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:
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I'm a great believer in luck, and I find
the harder I work, the more luck I have.
Startup Internet Marketing's Insider Report-- Thomas Jefferson

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