+=+=+=+= SIM's INSIDER REPORT =+=+=+=+

October 2, 2001

E-Zine #69

SIM's INSIDER REPORT is a free weekly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.

==> Tip of the Week
==> Tips, Tools & Resources
==> Affiliate Spotlight
==> SIM's Weekly Reports
==> Feedback & Contributions
==> Food for Thought
==> Advertising Section
==> Administrivia

This weeks TIP OF THE WEEK features an in-depth study on getting the most out of your Open Directory (DMOZ) submissions.

This is an area that many webmasters neglect and you don't want to make that same mistake. Sumantra Roy is one of the net's most prominent search engine specialists and he tells it all in this fairly lengthy report titled "Submitting your site to the Open Directory."

Take the time to read this report and then go to work on what you've learned. It will pay you dividends.

Forward this newsletter to 2 friends and give them the opportunity of accessing the FREE marketing resources at http://startupinternetmarketing.com. I'm sure they'll
appreciate it - I know I certainly will.

Your comments are always welcome.

Dan Porteous

Featured Sponsor's Message:


I found the "Internet Success Blueprint" simply stunning.
It includes a step-by-step business plan, Internet marketing
tips and secrets, Quicktime movies and bonus ebooks. In
fact, it includes everything you'll need to start your online
business!   Click here for more information!



Submitting your site to the "Open Directory"

Startup Internet Marketing's Insider Report by Sumantra Roy

Getting your site an optimum listing in the Open Directory (DMOZ) is vitally important as far as search engine positioning is concerned. AOL, Netscape & Lycos all take their results from the Open Directory. Google also gives a lot of importance to sites being listed in the Open Directory. In addition to this, getting registered by the Open Directory will also help you improve the link popularity of your site.

This article focuses on how you can get your site an optimum listing in the Open Directory so that your site gets a high ranking in the search engines which use results from the Open Directory. Even if your site is already listed in the Open Directory, you should read this article to find out how you can get multiple listings in the Open Directory.

Before you submit your site, go through your entire site and ensure that there are no missing graphics, no links leading to empty or non-existent pages and no "Under construction" symbols. Also, check for typos and grammatical errors. Furthermore, your site must provide good content. If your site simply contains links to various affiliate programs, you will find it difficult to get through. The Open Directory does not mind sites containing links to affiliate programs, as long as you provide proper content.

Now, we need to review the factors that AOL, Netscape and Lycos use to rank sites from the Open Directory. You should not be too worried about the ranking of your site in the Open Directory itself - not too many people use the Open Directory for finding information. However, the algorithm that the Open Directory uses is similar to the algorithm that Netscape uses, and hence a high ranking in Netscape generally means a high ranking in the Open Directory and vice-versa.

Before we begin reviewing the factors influencing the ranking of your site, you need to select the two most important keywords for your site based on their popularity. If you don't yet know the keywords which are applicable for your site, have a look at my article on "Choosing the correct keywords for your site". In this article, I have mentioned that while selecting the keywords for your site, you should look at both the popularity of the keywords as well as their competitiveness. However, for the purpose of this article, don't worry about the competitiveness - select keywords only on the basis of popularity.

Broadly, here are the factors which influence your rankings in AOL, Netscape and Lycos:
  1. Presence of the keyword in the Title and Description

    If you want to rank highly for a keyword, the Title and the Description that you use to submit your site to the Open Directory should contain the keyword. Note that this Title is not the Title that you have used in the home page of your web site and that this Description is not the description that you have used in the Meta Description tag of your home page. Rather, it is the Title and the Description of your site's listing in the Open Directory.

  2. Prominence of the keyword in the Title and the Description

    "Prominence" means how close the keyword is to the beginning of the Title and Description. Other things remaining the same, closer the keyword to the beginning of the Title and the Description, higher your ranking.

  3. Presence of the keyword in the URL

    Other things remaining the same, your site will get a higher ranking if a keyword or a part of the keyword is present in the URL of your site.

  4. Presence of the keyword in the Category name

    In Netscape, other things remaining the same, if the keyword is present in the name of the Category, your site will get a higher ranking. Even if only a part of the keyword is present in the name of the category, your site will get a higher ranking. Note that this is applicable only in Netscape.

  5. Number of sites in a category which contain the keyword in their descriptions

    In Netscape, other things remaining the same, the greater the number of sites in a category which contain the keyword in their descriptions, the higher the ranking for all sites in that category. Once again, this is applicable only in Netscape.
Now, as you can see from points 1) and 2), if your site has to be ranked at the top for a particular keyword, the keyword needs to be present in the Title. However, the Open Directory insists that the Title be the official name of your site.

Hence, unless the official name of your site contains the keywords, you have little or no choice with respect to the Title. Short of changing the official name of your site, there is not much that you can do.

Now, assuming that your target keyword is not present in the official name of your site, search AOL for the keywords which you had selected and find out if the top 10 sites in AOL all have the keyword in the Title. If they do, your site will not be able to get a high ranking for those keywords. In this case, select two more keywords based on their popularity and again search AOL for those keywords. If the top 10 sites all contain the keyword, reject the keywords and select the next two keywords. In this way, find out two keywords for which the top 10 sites don't contain the keyword in the Title.

Of course, if the official name of your site contains the keywords, then you are in luck! This means that your Title will contain the keywords and there is a good chance that you will get a high ranking for those keywords.

Now we come to how you should write the description of your site. When you write the description, your aim should be to make the Open Directory editor's job as easy as possible. You should not give the editor the feeling that he/she needs to edit your description in any way. The moment an editor starts to edit your description, you risk having your keywords removed from your description.

Your description should be a single sentence which conveys what your site is all about and contains the two keywords you are targeting as close as possible to the beginning of the description. However, your description should not just be a list of keywords - the description that you use should be a proper sentence and should be grammatically correct.

Broadly, here are the rules that you should remember when forming the description:
  1. Make sure that the description can tell a visitor what your site is all about. Things like "Have a look at our site" or "Welcome to my site" does not tell a visitor what your site does.

  2. Avoid hype of any sort. Avoid using ALL CAPS or exclamation marks. Phrases like "The best web site dealing with widgets!!" or "Offers the BEST QUALITY, CHEAPEST WIDGETS you can find anywhere" are inappropriate.

  3. Don't capitalize every word in your description - capitalize only the first word. Of course, if some of the words in the description are proper nouns, then you should capitalize them.

  4. Write the description in the third person. Don't say "We offer financial planning and credit counseling services", say "Offers financial planning and credit counseling services."

  5. Don't make your description too long - limit yourself to 15 words at the most. If you are lucky, you may be able to get accepted with a description longer than 15 words. However, longer the description, higher the probability that the editor will want to edit it.

  6. Check your description for typos and grammatical mistakes.

  7. End your description with a period. If the editor has to add the period to the end of your description, she may also end up editing the description, which is not what you want. Your aim is to have the editor accept the exact description that you had written in order to ensure that your keywords are not removed from the description.
Now, we come to how you can select the right category for your site. Go to the Open Directory, and search for the two keywords you have established. Does a particular category come up at the top for both the keywords? If so, go to that category, and see whether the sites present in the category are similar to yours. Also see whether that category has a Description and/or a FAQ. Read them and find out whether that category is applicable for your site. If so, this is the category you should submit your site to.

If different categories come up at the top for the two keywords, go through all the categories and find out which is the most appropriate category among the different categories.

For some keywords, you will find that the Open Directory does not display any categories. In this case, find out which category most of the top sites belong to and submit your site to that category, assuming it is applicable for your site.

Once you have selected the right category, click on the "add URL" link at the top. Type in the address of your site in the first text box, the official name of your site in the next text box, the description that you have earlier developed in the third text box and your email address in the fourth text box. Although the Open Directory says that including the email address is optional, I would recommend that you include it - if, for some reason, your site is not accepted, the Open Directory editor may want to tell you why your site has not been accepted.

What to do if your site is not accepted

After submitting your site, go to the category where you have submitted your site every day and see when your site gets listed. If you find that your site is not in that category, it may so happen that you have been placed in a different category. Type in your domain name in Open Directory's search box and see whether your site comes up in the results. I have seen some sites getting accepted within 1 day and some sites in about 2-3 weeks.

If your site has not been listed after three weeks, then re-submit it to the same category and wait for another three weeks. If your site is still not accepted, then have a look at your site again. Does it contain any missing images or links, links to empty pages or under construction signs? Does it provide good content? Does it have any spelling or grammatical errors?

If you are absolutely convinced that your site is eligible for being accepted by the Open Directory, then the fact that your site is not being accepted may signify one of two things:
  • The editor of that category is inactive, i.e. he/she has not been reviewing sites for a long time.

  • He/she is your competitor, and does not want to list you.
In this case, the first step is to write to the editor of the category. Scroll down to the bottom of the category to which you are trying to submit your site and click on the name of the editor. If that category does not have an editor, go to the category above that in the hierarchy. For instance, suppose you are trying to submit to the Computers: Consultants: Business Systems category. At the time of writing of this article, that category did not have an editor. In this case, you should go to the Computers: Consultants category and click on one of the editors there. Click on the "Send to editorname" link, and in the Comments field, write a very polite message to the editor. Tell her that you have been trying to submit your site to the Open Directory and you have been unsuccessful. Give her the complete details of your submission, i.e. the category to which you submitted, your URL, the Title and the Description that you used and the dates on which you submitted. Ask her as to whether there are any mistakes that you are making and whether she would be kind enough to point out the mistakes to you so that you can correct them.

If, after two weeks, you don't get any reply from the editor and are not accepted into the Open Directory, then look for another category which is applicable for your site using the method outlined earlier and submit your site to this category.

Getting Multiple Listings in the Open Directory

If you have already got your site listed in the Open Directory, you may try and get your site some additional listings in it. Begin by selecting two keywords which are different from the keywords for which you are already ranked well. Then try and locate another category which is applicable for your site and submit your site there with a new description which contains the two new keywords you have selected.

If you are lucky, you may be able to get a listing in this new category, especially if the editor of this category is different from the editor of the category where your site is already listed. Again, if the second category to which you want to submit your site is a regional category (i.e. a category applicable to the geographical region in which your company is located), that again improves your chance of getting a second listing. Alternatively, if you were originally listed in one of the regional categories, then getting your site listed in one of the general categories is also possible, assuming that the products or services you are selling are not intended for a regional market only.

However, you have a much better chance of getting a second listing if you submit one of the internal pages of your site to a different category (assuming you can locate a category which is applicable for that particular page), rather than again submitting the home page. For instance, if you type in 1stSearchRanking.com in Open Directory's search box, you will notice that my site has four listings - the home page of my site, the page linking to all my articles, the page which describes my newsletter on search engine positioning and this page on submitting sites to the Open Directory.

Submitting an internal page has the benefit that the Title no longer needs to be the official name of your site. This allows you to include keywords in the Title. For instance, the listing for the page containing my articles has the title of "Search Engine Positioning Articles", which, of course, has no relation to the name of my company - 1st Search Engine Ranking.com. Before submitting one of the internal pages of your site, you should change the title of the page (here, by "title", I mean the Title tag of the page, i.e. the Title that is displayed at the top of the browser window when the page is opened) to the Title that you want the page to be listed under in the Open Directory. This improves the chance that the Open Directory editor will accept the title that you had submitted.

However, don't go overboard with submitting internal pages - you can be penalized for spamming. Don't start submitting any doorway pages that you have created - they will be rejected. Any internal page that you submit must provide some unique content and must be relevant to the category to which you want to submit the page.

About the author
Article by Sumantra Roy. Sumantra is one of the most respected and recognized search engine positioning specialists on the Internet. For more articles on search engine placement, subscribe to his 1st Search Ranking Newsletter by sending a blank email to 1stSearchRanking.999.99@optinpro.com or by going to http://www.1stSearchRanking.com


SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines
Return to Menu


Create Your Own E-BOOK Here's a shareware program that will allow you to do just that! This program only allows you to practice making an e-book. But once you have mastered the art of making one, you may decide to buy the software later on so that you can publish the e-book/s you've created.

Ad hoc IPTools Page
We call it the domain name toolbox in our office because of all the different ways it allows you to look up domain information. There are database links to dozens of resources allowing you to discover who owns which domain, a list of all domains by owner, who's on the blocked domain list (spammer blacklist), and much more. And of course, it's 100% free. Check this one out!

*Mastering Search Engine Placement
*Becoming a high-earning affiliate champion.
*Creating, producing and online-selling your very own infoproduct.
*Finding the Perfect Price that will maximize your profit.
*How to write sales-clinching copy on the Net.

Return to Menu



This one is a 5 star (my opinion)

This one will give you many opportunities to have products to sell and products to re-sell.

For every person you refer to Host4Profit, they will pay you $10 - not just a one time payment - but every month they stay with them. You can build up a very good Stream of Income here.

You can use them to host your domain. Refer 3 people and you have free hosting.

You have to have a domain for your business - why not get one that will pay you for referrals you send their way ongoing.

The other plus with Host4Profit is that you get free access to the Warriors Group - a $49.95 value. Here you will find 4 great products to market and more. Check out CASH MACHINES, Autoresponders, products to market and Warriors Forum, which is a gold mine in itself.


* Check out SIM's Top "10" Affiliate Review at
Return to Menu


Ebooks -- Self-Publishing Your Way to Internet Success
Part 5 of 10 Ebook Design (HTML)
How To Sell Your Website or Domain Name For Big Money
Too Much Email on Monday Morning?
Make Sure Your Website Looks Great to Everyone
CGI Developer's Tools
Return to Menu


Here's a little tip for improving your S/E listings...

If your keywords are bolded when used in a hyper link on your web page, some search engine like Alta Vista and Google will give them higher link promence in the search results for those keywords.

by Dan Porteous

If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:
Return to Menu


It now costs more to amuse a child
than it once did to educate his father.
Startup Internet Marketing's Insider Report-- Vaughan Monroe

Return to Menu


Our sponsors and advertisers help bring this newsletter to you. Please support them.

>>> Million Dollar Emails with FREE Autoresponder Magic
Learn the high-impact e-mail marketing secrets of
marketing expert Yanik Silver in his new 215 page
reference book titled "Million Dollar Emails!" AND
get his "Autoresponder Magic" as a FREE Bonus...

"Profit Pulling eBooks" is now available for less
than $15 and comes with a license to resell it and
keep every penny of the sale for yourself.

Don't Hesitate To Try Postmaster For Free Today.
This smart software reads and responds with
personalized auto follow-up. Finally,the complete
automated incoming and outgoing email solution...
Visit: http://post-master.net/rs/sims

>>> How To Double Your Business & Profits EVERY Month
Would you like to discover a SIMPLE and PROVEN marketing
tactic that could help you DOUBLE your profits and sales
every month? How about a $49 "Web Advertising Course" for
FREE? If you hurry you can get both at ...

>>> 1001 Newbie Friendly Tips!
Discover 100s of Practical and Usable ideas to help
you start your online business, and the simplest
ways to implement them. Learn how to fine tune your
site to maximize profit, and continue increasing your
profit with successful, proven strategies.

Return to Menu


Thanks for reading our FREE "opt-in only" publication. Please forward this to any one whom you think would find this information useful or interesting. I'm sure they'll appreciate
it - I know I certainly will.

Back issues of the INSIDER REPORT are available at http://startupinternetmarketing.com/ezines/back.html

Was this issue forwarded to you by a friend? Grab YOUR own free lifetime subscription... click here

The SIM's INSIDER REPORT is a production of Startup Internet Marketing and is owned by Dan Porteous

Return to Top

Legal Stuff

We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within SIM's Insider Report.

Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.

Return to Top

Startup Internet Marketing
stop by

This newsletter is DELIVERED in both HTML and .TXT formats by the business automation software - MAILLOOP (v.5.0)

No other software does what Mailloop does in one program. It is the only complete Internet email, newsletter server, web form processor, bulk e^mail, customer database, and autoresponder solution! It will give you an unfair advantage over your competition. Period.

For the complete story on this remarkable software go to the Internet Marketing Center now!

No part of this publication may be reproduced in whole, or
in part, without the express written consent of the publisher.