+=+=+=+= SIM's INSIDER REPORT =+=+=+=+
September 11, 2001
SIM's INSIDER REPORT is a free weekly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.
IN THIS ISSUE
==> Tip of the Week
==> Tips, Tools & Resources
==> Affiliate Spotlight
==> SIM's Weekly Reports
==> Feedback & Contributions
==> Food for Thought
==> Advertising Section
Well the votes are in and those that would like to see the "Tip of the Week" kept as part of this report have won out.
I would suggest to those that may find it cumbersome to manouver around, that you switch over to the HTML version of the INSIDER REPORT - that way you can link to the areas of the report that most interest you with ease.
Simply click on the following link and I will switch you over immediately. Please include the email address that you are using for your subscription if it's different than your normal one. firstname.lastname@example.org
Thanks to all that participated.
I've got a special treat for you in this week's FOOD FOR THOUGHT feature. It's "The Entrepreneurs Prayer" by Rick Beneteau.
I'm sure you're going to enjoy it as much as I did. It's also available in an 11"x14" Limited Edition print that you may want to check out.
Forward this newsletter to 2 friends and give them the opportunity of accessing the FREE marketing resources at http://startupinternetmarketing.com. I'm sure they'll
appreciate it - I know I certainly will.
Your comments are always welcome.
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SIM'S TIP OF THE WEEK
7 Immutable Laws Of Mini-Site Success
by Jo Han Mok
Your USP: Differentiate Or Die!
Without a unique selling proposition, your prospect has no way of knowing why he should choose your product or service over all of the others that are available. It's your responsibility as a mini site owner to tell your potential customers why your product is more desirable.
Killer Copy: The Essence Of Black Hole Marketing
Killer copywriting is an extremely important money-making skill for any mini site marketer. Words are the most powerful weapons. Everything we do, revolves around words. We THINK in words! Copywriting is nothing more that SALESMANSHIP IN PRINT! When done right,your copy will literally suck your prospects into a black hole, and there is no escape other than clicking the "Order Now" button!
Stories Sell, Facts Only Tell!
The sites that really sell have a story to tell. Harness the power of emotional selling. Why do you think one of the most powerful headlines ever written is "They Laughed When I Sat Down At The Piano, But Not When I Started To Play!" Your prospect is a human being with emotions. He feels. Push that hot button and the sale is yours!
Graphics Are Used To Enhance The Copy, Not To Satisfy The Michaelangelo Within!
For a layout to work, it must get your message across quickly and in an appropriate manner (the sooner the better because in the web no one has much time - trust me on this one). It must organize your ideas and concepts so that the reader can move smoothly and easily through the piece. It must be positioned to stand out from your competition in order to attract more prospects to your business.
Above all, your layout must focus on one goal and one goal only. It is crucial that you burn this into your mind: The single goal of every layout you make is to draw the prospect's focus to the copy!
Answer The Question WIIFM!
WIIFM is a radio tuner that is built into every human's head. WHAT'S IN IT FOR ME? No one cares about you,how great you are, or how long you have been in business. What can you do for ME? Structure your website around this vital concept, and you'll see your sales blast off!
Prove It Or Lose It!
How high does your sales letter rank on the believability index? Are you completely honest with your prospects? How often have you said" This price will revert back to it's original price after midnight on the 24th of August", and it is still the same in December? Nobody likes to be deceived. If you're lying in your salesletter, Stop Right Now!
We're marketers, not hustlers or con men. Where's the integrity? Plug in the "credibility boosters" and "believability builders" Are you using testimonials? Testimonials don't fall from the sky. You need to ask, and when you do, you'll have very powerful weapons at your disposal that scream "It's the Gospel truth!!" to your prospects.
"I'm offering you a discount of 95% right now!" You know what your prospect is gonna say? "Bull!" Why should he ever believe you? However, if you say "I'm offering you this unprecedented discount BECAUSE I want to offer you an ethical bribe." That sounds disgustingly honest, but believe me, your prospect will appreciate the honesty.
Bribe Your Prospects Into Taking Action Now!
People are greedy. You need to make your offer irresistible! Not just compelling! Grease the greed glands of your prospects. Unleash the mercenary from within! The time tested formula? The Ginsu Knife Technique. Pile on the bonuses till they wobble and give in! Do not stop until they say, "You win, here's your order!" Remember, you can never over-deliver, only under-deliver.
About the author:
Jo Han Mok is an internet marketing consultant and copywriter. He is a wordsmith and specializes in helping people create copy that triggers emotional responses in their prospects for maximal impulse buys. He is currently working on a project with Joe Vitale and he highly recommends this resource that will tweak your mini-site into making the kick butt profits it should be making in no time! Rush to http://www.instantebizsaver.com/killerminisite now!
Contact Jo Han at :email@example.com
SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines
TIPS TOOLS & RESOURCES
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Here's an ebook everyone will both enjoy and benefit from. Rick Beneteau is well known for his books "The Ezine Marketing Machine" and "Branding You and Breaking the Bank."
This is a collection of Rick's personal business-building articles that have been featured in hundreds of online and print publications. They feature common sense advice written in the warm, friendly style that has made this Canadian entrepreneur so popular.
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* Check out SIM's Top "10" Affiliate Review at
SIM's WEEKLY REPORTS
Ebooks -- Self-Publishing Your Way to Internet Success
Part 2 of 10 -- Ebook Formats (PDF)
Harness the retail tricks that sell!
Market With Your Email Sig File
Provide Easy Website Navigation
Be a Good Host; Let Your Visitors Speak
FEEDBACK & CONTRIBUTIONS
10 Smart Ways To Elevate Your Sales!
by Larry Dotson
1. Allow your visitors to reprint the content on your web site. Just ask them in exchange to include your resource box and a link to your site.
2. Create strategic alliances with other web sites. You could exchange banner ads, sell each other's products as backend products, cross promote, etc.
3. Include a signature file on all the e-mails you send out. Provide your business name, phone number, e-mail and web address,etc.
4. Use pictures or graphics on your web site that support the product you're selling. They could give your visitors a clearer vision of your product.
5. Create a friendly, long term relationship with all your customers. Practice good customer service and follow-up with them on a regular basis.
6. Outsource part of your workload to save time and money. You can spend more of your time and money promoting your business.
7. Increase the perceived value of your product to skyrocket your sales. Add on free bonuses, after- sale services or an affiliate program.
8. Give customers a discount on their total order to increase sales. You could give them a discount for ordering over a set dollar or product amount.
9. Swap endorsement advertisements with other web sites. Endorsement ads usually pull more sales and traffic than regular advertisements.
10. Provide a free contest or sweepstakes at your web site. It's a fact, people like to win things. If you can fulfill that need, people will visit.
Over 40,000 Free Business eBooks & More. As a bonus, Bob Osgoodby publishes the free weekly "Your Business" Newsletter - visit his web site to subscribe and place a FREE Ad!
If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!
Send your tips, questions or answers to:
FOOD FOR THOUGHT
THE ENTREPRENEUR'S PRAYER
As I awaken with the gift of yet another day and prepare for the tasks at hand, I offer up this most ardent prayer:
I pray for continued clarity of purpose so that I may hold my vision steady and keep my focus on the needs and success of others, which in turn shall bring me my success.
I pray for the wisdom to expect abundance in my life, that it surrounds me and is available for the taking and to be shameless and unapologetic upon its receipt, for I deserve abundance.
I pray for a cheerful countenance, be it clear or cloudy skies and that I may radiate and infect others with my positive attitude.
I pray for the trust of others that they may recognize my sincerity and true intentions so that we may move forward together.
I pray for the strength to fend off adversity and use my desire and determination as both weapon and shield.
I pray for the courage to carry forth my convictions during the battle of business and to resist temptation to a quicker monetary result when such temptation compromises these things for which I stand.
I pray that I may be used as a lightning rod to collect the amazing ideas already present in the universe and when blessed with such inspiration, that I may be able to apply my talents and abilities to turn the power of thought into measurable advancement of my goals.
I pray to retain my childhood wonder so that I can recognize and revel in the small miracles of each day that others may miss.
I pray for an infinite supply of self-confidence for it alone fortifies faith, strengthens my resolve and conquers the largest enemy I will ever face - fear.
I pray for a compassionate spirit and the patience to offer those who seek my advice and my help, my full and undivided attention.
I pray for good health and a feeling of well being, and the continued desire to improve those areas of my physical life I may be neglecting in the name of my spiritual and entrepreneurial advancement.
I pray that today is a day of excellence and at its conclusion I can acknowledge and be grateful for the forward motion I have made and the growth I have experienced.
I pray most of all for the understanding and support of those closest to my heart, my family, that they will equate what may seem like endless hours of apparent pre-occupation with affairs of business to what is at the very core of my being, that which drives me, for once I achieve what I have set out in its fullest, I will become that more complete being I strive to be.
It is for these things that I pray, for I am an entrepreneur.
©1998 Rick Beneteau
Get your stunning 11"x14" Limited Edition Print of Rick Beneteau's life-changing Entrepreneurs Prayer by visiting http://www.rickbeneteau.com/prints/index.html
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