+=+=+=+= SIM's INSIDER REPORT =+=+=+=+

September 04, 2001

E-Zine #66


SIM's INSIDER REPORT is a free weekly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.
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IN THIS ISSUE
==> Tip of the Week
==> Tips, Tools & Resources
==> Affiliate Spotlight
==> SIM's Weekly Reports
==> Feedback & Contributions
==> Food for Thought
==> Advertising Section
==> Administrivia



SIM's Site Devopment Tip this week features an excellent report on Automatic Page Events by William Bontrager.

Your visitor's browser knows when it has finished loading a page. Using JavaScript, you can make things happen at that point.

The browser also knows when it unloads the page as it prepares to load another. It knows when the page is in focus (in the top window and active) and when the page goes out of focus. You can make things happen at these points, too.

JavaScript event handlers are discussed in detail... http://www.startupinternetmarketing.com/tips/tipsite.html
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I'd like to draw your attention to a special feature in this weeks "Food For Thought" titled "The Worth Of You." It's an uplifting story that's sure to improve your day. Don't miss it.
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This week's TIP OF THE WEEK answers any questions you may have about "cloaking." It's a fairly long read BUT well worth your while.

On that note, would you mind doing me a favor?

I'd like to get your feedback on something I've been considering.

In the interest of keeping this report as brief as possible, I've been thinking about removing the TIP OF THE WEEK from this report and RATHER linking to it on the SIM site.

I'd write a brief review of the article and those that are interested can access it online while those that may not be interested, don't have to scroll through it to find what they may be looking for following it.

I would still keep it in the HTML version of this report as you are able to jump around it with ease. If you'd prefer receiving your INSIDER REPORT in HTML, simply click the following link and I'll switch you over. mailto:html@startupinternetmarketing.com

Simply click on one of the following links and I'll let you decide...

*If you'd prefer to continue seeing it in this report click here
mailto:NO@startupinternetmarketing.com

OR...

*If you'd prefer to access the report online click here
mailto:YES@startupinternetmarketing.com

Thanks in advance. Here's a gift for participating...

A brand new version of Traffic Virus has been released this week. It's been greatly improved with new features that will surely help you generate extra hits for your site.

It's yours to download free - just click here... http://startupinternetmarketing.com/free/tv3.exe
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Forward this newsletter to 2 friends and give them the opportunity of accessing the FREE marketing resources at http://startupinternetmarketing.com. I'm sure they'll
appreciate it - I know I certainly will.

Your comments are always welcome.

Dan Porteous
danp@mail.nt.net
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SIM'S TIP OF THE WEEK
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Cloaking

The search engines are pretty good at their jobs. This is especially true of the larger, more established monster listings such as Altavista and Google. They have to be good, as they are in a constant state of war with search engine spammers (webmasters who attempt to artificially increase their rankings in the search engines by unethical means).

You see, the higher a site ranks in the major search engines, the more hits it receives. In many cases, hits directly translate into dollars. Thus, a web site which can, say, double it's hits can often double the amount of money it makes.

What does this have to do with anything? Well, it's common knowledge that sites which do not show up on the first three pages of listings in a major search engine may as well not be listed at all.

In addition, it's important that a site get listed on popular keywords. For example, far more people search for the word "plumber" than "person who fixes pipes". While you might get a few visitors with the later term, you will not get anywhere near as many as the first.

Each of the major search engines has different rules that it uses to rank web sites. Some engines want metatags, some prefer straight text and others want a mixture of both. Some search engines may be fine with dozens of keywords in a metatag, and others want only one. The list goes on and on - each search engine looks at different things in a page.

Why do they go through all of this trouble? They are attempting to determine what your page is all about. The theory is the more a particular keyword (or phrase) is mentioned (and in more ways), the more likely your page is about a particular subject. Thus, if "plumber" appears in the text a few times (especially in the H1 and H2 tags), in a metatag, an ALT tag and the title, then it's likely your page is indeed about plumbers.

On top of that, the search engines must protect against spammers. These are people who use various tricks to fool the engine into thinking they should be well ranked. For example, a common technique a few years ago was to include very small, invisible text containing keywords. The visitors would not see this text but the search engine would and thus would be fooled (the search engines figured this one out a long time ago and it no longer works).

When the search engines discover a web site is spamming, their response is to either (a) drop the site way down in rankings or (b) ban it entirely. If your site has ever been banned from one of the big engines, then you completely understand how devastating it can be to be dropped all of a sudden.

But then again, getting to first can be so rewarding. It can mean the difference between a thousand dollars in sales and a million. Literally. But how do you get to be first with a particular keyword in as many search engines as possible? One way is to look at other sites to see what they have done and, ahem, steal the ideas (or just copy their keywords to your own pages).

But there is a wildcard in all of this, and that's the simple fact that the search engines use different rules to determine the ranking of a page. One engine allows three keywords and will rank higher if it finds three, another might want those keywords to be near the top of the page, and still another might want them in a comment. The second engine (the one that wants the keywords near the top) might actually drop your rankings if it finds three keywords.

One of the more common ways to handle the problem of different search engines is to have different entry pages. Using this method, you might have a page which is perfect for Google, another which is exactly right for Altavista and a third which is made for Northern Lights. The problem with this, of course, is your visitors will be directed by each engine to pages which are probably not exactly right for human beings. After all, the engines work even better with all of those fancy tables and lists which make your pages look so good. And, of course, this does nothing to prevent someone from stealing, uh borrowing, your keywords.

There is a technique which appears, on the surface, to solve every single problem that you could dream of having with rankings and different search engines. This technique will make it header for people to steal your keywords and it will allow you to have different pages for each search engine, while still landing your visitors on a page perfectly suited for human reading.

It's called "cloaking" and it is exactly what it sounds like. The technique is pretty simple, really. You see, search engines are very nice about identifying themselves. They do this for a number of reasons, one of which is to make it easy for a web site to allow or reject their attentions (believe it or not, sometimes there are good reasons NOT to be listed in a search engine).

In a cloaked site, a special script is written which is executed on the server. This can be done with ASP or PHP pages (these are two different scripting languages) although most commonly it is done with standard CGI scripts executed using SSI.

Using this method, the script is called before the page is loaded. The script determines the name of the thing that is loading the page. Is it a browser or a search engine? If it is a search engine, which one is it? Based upon the answer, the script loads a page. So if it determines that the page is being loaded by Altavista, it will call up the page which is optimized for Altavista. The same goes for Google, Northing Lights or any number of other engines.

This tends to hide the keywords and other search engine ranking techniques from prying eyes, since human beings always see a page created explicitly to be seen by humans. Note that this just makes it more difficult to get these keywords, not impossible. You see, the name of the search engine or browser (called a user agent) is handed to the server by the browser - and it's not hard to fake (in fact, it's pretty darn trivial).

Cloaking is somewhat of a pain, since it does require a very well written script, the use of server-side scripts, and, of course, a different page for each engine plus one for human reading. And since it's best to do this with ALL of your pages, it could significantly increase the amount of work you need to put into your site.

Another thing that cloaking is very good for is to present different pages to different browsers. This is a very cool way to create a site which looks perfect in Netscape and Internet Explorer as well as Opera. Of course, creating different pages for just these three browsers triples your work. So should you consider cloaking? Absolutely not.

You should NOT use cloaking.

Let me repeat this - do not use cloaking on your web site.

On the surface it sounds like the perfect solution to search engine optimization except for one significant fact.

Cloaking is considered by all of the major search engines to come under the heading of search engine spamming. If you are caught (and it's easy for a search engine to figure it out) you WILL be banned from the engine. How do they catch you? Simple. The search engine simple sends a few test scans at the same time to your site using different TCP/IP addresses and identifications, and it "fools" your script into thinking it's a different engine. If your page looks different, it's possible it's cloaked.

So my advice is simple. Don't use cloaking. Instead of putting your efforts into fad promotional techniques and spamming methods, create quality content, get other webmasters to link to your site, and add honest keywords, titles, ALT tags and descriptions. Do this and your site will honestly move up the rankings. Honesty is also without fail the best policy.


About the Author:
Richard Lowe Jr. is the webmaster of Internet Tips And Secrets http://www.internet-tips.net/.   Visit our website any time to read over 1,000 complete FREE articles about how to improve your internet profits, enjoyment and knowledge.

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SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines/archive2.html and http://www.startupinternetmarketing.com/ezines
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TIPS TOOLS & RESOURCES
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Registry Guide 3.0
The Windows Registry Guide is a Windows help file that reveals all the best tips, tricks, and tweaks for the Windows 95, 98, ME, NT, and 2000 Registries. The Registry is a database used to store settings and options for the 32-bit versions of Microsoft Windows. It contains information and settings for all of the PC's hardware, software, users, and preferences. Whenever a user makes changes to Control Panel settings, file associations, system policies, or installed software, the changes are reflected and stored in the Registry. This 3.0 update includes hundreds of new tips and tweaks for Windows, plus an expanded tutorial and FAQ. - (587 Kb)
ftp://ftp.winguides.com/registry.exe
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Babylon
Babylon is a single-click translator, dictionary, converter, and information tool that enables users to get definitions, translations, conversions, and relevant information from a single resource. Search with Babylon and get precise large database of commercial and professional glossaries. File size: 1.5MB - License: Free - Uninstaller included Minimum requirements: Windows 95/98/NT/2000 http://www.babylon.com/files/babylon31.exe
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JPEG Wizard
The JPEG Wizard demonstrates Pegasus' ability to shrink and/or edit your JPEG images without the damage of uncompression and recompression. Just select a source JPEG image from your computer and watch for the results online or download the free JPEG Wizard... http://www.jpegwizard.com/
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FREE 5 DAY INTENSIVE COURSES
*Mastering Search Engine Placement
mailto:1stSearchRanking.1000.1170@optinpro.com
*Becoming a high-earning affiliate champion.
mailto:tamsmarketingtips3@sitesell.net
*Creating, producing and online-selling your very own infoproduct.
mailto:timsmarketingtips3@sitesell.net
*Finding the Perfect Price that will maximize your profit.
mailto:tpmsmarketingtips3@sitesell.net
*How to write sales-clinching copy on the Net.
mailto:twmsmarketingtips3@sitesell.net

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AFFILIATE SPOTLIGHT
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1stSearchRanking.com

1stSearchRanking.com markets professional, quality, and 100% guaranteed search engine optimization and directory submission consulting. They have a site designed to sell, and I highly recommend their services.

Their affiliate program is two-tier any pays 30% and 10% on all sales of Search Engine Optimization and directory submission consulting, and 20% on recurring purchases of their Maintenance Plan.

At 30% commission, this program pays out very well. When you sell the Standard Package you earn $209.70, increasing to $389.70 for the Premium Package.

Affiliates are provided with marketing resources, articles that you can publish, and a sign up form for a SEO newsletter that has your ID embedded.

This program is proving to be a good one.

Check it out here... http://www.startupinternetmarketing.com/1st
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* Check out SIM's Top "10" Affiliate Review at
http://www.startupinternetmarketing.com/top10
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SIM's WEEKLY REPORTS
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Ebooks -- Self-Publishing Your Way to Internet Success
Part 1 of 10 -- Writing A Successful Ebook
http://www.startupinternetmarketing.com/tips/tipmarketing.html
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A Secret For Discovering What Your Customers Want
http://www.startupinternetmarketing.com/tips/tipsales.html
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Easy Ways To Get FREE Publicity
http://www.startupinternetmarketing.com/tips/tipbiz.html
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Check Your Web Site for Errors
http://www.startupinternetmarketing.com/tips/tipdesign.html
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Automatic Page Events
http://www.startupinternetmarketing.com/tips/tipsite.html
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FEEDBACK & CONTRIBUTIONS
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A Trojan Horse known as "Trojan.Offensive" Is Running Around The Net

"In its current incarnation, the Trojan horse arrives in an e- mail message and appears to be an HTML document with a single hyperlinked word: "Start." Recipients of the e-mail who click the link, however, will cause a JavaScript program to run; that program will take advantage of a flaw in Microsoft's Java Virtual Machine--software used to run programs written in Sun Microsystems' Java language--to modify the system's registry."

Your computer's registry is vital to the running of your system. This modification of your computer's registry will effectively kill it.

Source: CNet.com
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If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:
mailto:editor@startupinternetmarketing.com?subject=Q_&_A
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FOOD FOR THOUGHT
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THE WORTH OF YOU

A well-known speaker started off his seminar by holding up a 20 note. In the room of 200, he asked, "who would like this $20 bill?"

Hands started going up. He said, "I am going to give this $20 to one of you but first, let me do this." He proceeded to crumple up the bill. He then asked, "who still wants it?"

Still the hands were up in the air. Well, he replied, "what if I do this?" He dropped it on the ground and started to grind it into the floor with his shoe. He picked it up, now crumpled and dirty. "Now who still wants it?" Still the hands went into the air.

"My friends, you have all learned a very valuable lesson. No matter what I did to the money, you still wanted it because it did not decrease in value. It is still worth $20."

Many times in our lives, we are dropped, crumpled, and ground into the dirt by the decisions we make and the circumstances that come our way. We feel as though we are worthless.
But no matter what has happened or what will happen, you will never lose your value: dirty or clean, crumpled or finely creased, you are still priceless to those who love you.

The worth of our lives come not in what we do or who we know, but by WHO WE ARE. You are special - don't ever forget it.

Count Your Blessings, not your problems.

Source: unknown - thank you to the writer.


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ADMINISTRIVIA
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Thanks for reading our FREE "opt-in only" publication. Please forward this to any one whom you think would find this information useful or interesting. I'm sure they'll appreciate
it - I know I certainly will.

Back issues of the INSIDER REPORT are available at http://startupinternetmarketing.com/ezines/back.html

Was this issue forwarded to you by a friend? Grab YOUR own free lifetime subscription... click here

The SIM's INSIDER REPORT is a production of Startup Internet Marketing and is owned by Dan Porteous


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Legal Stuff
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We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within SIM's Insider Report.

Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.


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