+=+=+=+= SIM's INSIDER REPORT =+=+=+=+

August 28, 2001

E-Zine #65


SIM's INSIDER REPORT is a free weekly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.
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IN THIS ISSUE
==> Tip of the Week
==> Tips, Tools & Resources
==> Affiliate Spotlight
==> SIM's Weekly Reports
==> Feedback & Contributions
==> Food for Thought
==> Advertising Section
==> Administrivia



Ever wonder why the use of "doorway pages" in search engine optimization is getting such a bad rap?

Search engine specialist Michael Buck exposes the truth about doorway pages in this week's TIP OF THE WEEK. He explains how they can affect your search engine rankings and supplies some simple guidelines to help you stay on track.

It's titled "The Naked Truth About Doorway Pages" and you don't want to miss it.
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Jimmy Brown of ProfitsVault.com and Sydney Johnston of Make Your Net Auction Sell w/ Ken Evoy have gotten together to produce a new course that shows YOU how to earn up to $50,000 a year selling INFORMATION PRODUCTS on WEB AUCTIONS like eBay.

"Putting Information Products on the Auction Block" has just been released, so here is your chance to cash in on this amazing formula before everyone else gets their hands on it.

You'll discover things like...
  • The critical information you'll need to develop a $50,000 per year strategy for selling information products on web auctions. Revealed: 8 different kinds of killer information products you can sell at places like eBay. (Yes, it goes WAY beyond just eBooks!)

  • A complete step-by-step road map for quickly and easily generating tremendous income from your listings...you can begin TODAY! No researching or trying to "figure it all out." You'll access 96 pages of nothing but the "meat" in a clear, concise gameplan that anyone can understand.

  • A 6-step "paint-by-numbers" system for developing the perfect information product to sell on web auctions that will have bidders lined up around the cyber-block to get in on your auction. NOTE: This isn't theory - this is based on more than 3 years of scientific testing and research.

  • 14 ingredients that form the recipe for "irrisistible" sellers that virtually make the sale everytime. Stop wondering what people REALLY want - it's all spelled out for you according to data collected during 36 months of actual selling information products at eBay.com.
That's just the tip of iceberg. They show you NEVER BEFORE SEEN tactics that anyone can use to develop a highly successful business selling information products on eBay.

For all the details visit... http://www.startupinternetmarketing.com/tactics
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Forward this newsletter to 2 friends and give them the opportunity to have FREE access to the marketing resources at http://startupinternetmarketing.com. I'm sure they'll appreciate it - I know I certainly will.

Your comments are always welcome.

Dan Porteous
danp@mail.nt.net
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SIM'S TIP OF THE WEEK
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The Naked Truth About Doorway Pages

Ever wonder why the use of "doorway pages" in search engine optimization is getting such a bad rap?

One day, you hear they're the best way to get ranked in the search engines. But the next day, you read that they'll get you banned! Is this criticism valid?

Let's raise the curtain, and expose the truth about doorway pages, and how they can affect your search engine rankings.

The truth is that doorway pages, themselves, are not the problem.

The *development and use* of doorway pages are what make the difference between a site that gets black-balled from the engines and one that's listed at the top of the search results.

Getting your pages accepted by the engines is as simple as making informed decisions... and using means acceptable by the search engines' current preferences.

Here are some simple guidelines you can use to stay on track with your doorway pages.


1) Content is King

The search engines are becoming more sophisticated in their ways of selecting who gets the top spots. And now, more than ever, they look closely at the content or body text of your web pages.

For instance, they use text filters to detect duplicate text, code or META tags. If you steal someone's content, the search engines can block YOUR web page and possibly your entire website. This is done to filter out the repetitive material (and other garbage) from the search results.

Probably the most effective doorway pages are those containing brief articles, or other informative info, relevant to the topic and keyword(s). Articles should be approximately 300-600 words in length and focus on no more than a few related keywords. Attempting to focus one page on too many keywords will dilute your efforts and diminish results.

(This article is a great example of content that could be used to get ranked on the term "doorway pages." It contains 629 words, and the phrase "doorway pages" is used 11 times.)


2) Proper Keyword Use

Search engines have detailed formulas for ranking pages, based on your use of keywords on the page. They consider things like "keyword weight" (the prominence of the keyword, based on the total number of words used) and "keywords frequency" (how often a keyword is repeated).

Here are some tips for proper keyword use.

Use your keyword(s) in:
  • the URL of the page
  • the beginning and end of your body text
  • bold headings (size 14 or 16 font)
  • in hyperlinks to other pages
  • in the alt tags and names of your graphic images
But this checklist gives you the fundamentals. You may need to get more heavily involved, if your trying to claim top positioning on the most popular keywords.


3) Accurately-Timed Submissions

Again, search engines have different regulations on what you can and cannot do. You don't want to submit too often, but. frequently enough to maximize results. Once or twice a month should be sufficient for most engines.

As long as you strategically deliver valuable content, and promote within acceptable means, doorway pages (or whatever you want to call them) are still the leader in helping you achieve top search engine placement.

Of course, knowing how each of the major engines operate is an important part of speeding up results. And there are many more advantageous details than I can share in this article. Achieving search engine prominence (and dominance) can be an exhaustive effort. To do it yourself is only recommended for technically driven people -- or those with some spare time to work the process.

So whether you hire a team of professionals or you do it yourself, be sure that your doorway pages are produced according to the latest "unwritten" rules of search engine placement.


About the author:
Michael Buck is Chief Operating Officer of www.GuaranteedTopRankings.com specializing in getting top-20 search engine rankings for your website. Backed by a rock-solid guarantee, you'll get dynamic positioning to propel your traffic to new heights. Visit the site for a fact-filled mission on the latest search engine know-how and a free report: "Ethical Search Engine Secrets." Or call us at (509) 328-5858.
Copyright 2001 - reprint permission required.

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SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines/archive2.html and http://www.startupinternetmarketing.com/ezines
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TIPS TOOLS & RESOURCES
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Free Ebook - "Using Yahoo Classified Ads To Get Results"
This free download will help you get the most out of Yahoo classified ads. Learn how to use this free service for
  * An extra 200-400 visitors per week.
  * How To set up your account for maximum exposure
  * What categories To post To For The Best Results
  * A 5 Day System For Maximum Success
  * How To Update Your Ads
If you have not used this free service before this ebook will teach you everything you need to know for the best and most effective results.
http://www.startupinternetmarketing.com/free/YSR.exe
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Apycom Java Menu Applets
These applets provide a feature-rich, fast-loading menu navigation system for your Web site's visitors. Every applet in this collection has its own unique set of features that lets you create Web site menus of any style and functionality.
http://www.apycom.com
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eMenutree
This shareware program makes tree menus for web pages. These menus work in all major browsers. The program is easy to use, and will save you a lot of time. It does not require any JavaScript programming, and has many options. Get more information at http://www.emenutree.com or download now at
http://www.emenutree.com/exe/emenutreeinstall.exe
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FREE 5 DAY INTENSIVE COURSES
*Mastering Search Engine Placement
mailto:1stSearchRanking.1000.1170@optinpro.com
*Becoming a high-earning affiliate champion.
mailto:tamsmarketingtips3@sitesell.net
*Creating, producing and online-selling your very own infoproduct.
mailto:timsmarketingtips3@sitesell.net
*Finding the Perfect Price that will maximize your profit.
mailto:tpmsmarketingtips3@sitesell.net
*How to write sales-clinching copy on the Net.
mailto:twmsmarketingtips3@sitesell.net

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AFFILIATE SPOTLIGHT
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The Hypnotic Blueprint Program

Lee Benson's reseller program offers the following...

-> Two-tier commissions.
-> 30% recurring payout on direct sales, 8% on affiliate sales
-> Unlimited Earning Potential - NO limits
-> Unique "Pay on Demand" Commission System

Forget competing with hundreds or thousands of extra affiliates. This method is quality, not quantity,

Chances are you've already been to the Hypnotic Blueprint site or even purchased the package yourself. Full info is at startupinternetmarketing.com/hbp

This is a global opportunity open to anyone who can meet the right criteria. Basically, you must already have a website with your own domain name and/or publish an electronic newsletter yourself.

The affiliate sign-up form is available here... http://startupinternetmarketing.com/hbpstartupinternetmarketing.com/hbp
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* Check out SIM's Top "10" Affiliate Review at
http://www.startupinternetmarketing.com/top10
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SIM's WEEKLY REPORTS
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How To Correct Common Marketing Mistakes
http://www.startupinternetmarketing.com/tips/tipmarketing.html
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A Little Secret - An Amazing Result
http://www.startupinternetmarketing.com/tips/tipsales.html
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What To Say When You Don't Get Hired
http://www.startupinternetmarketing.com/tips/tipbiz.html
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Can Your Visitors Trust You?
http://www.startupinternetmarketing.com/tips/tipdesign.html
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Altering Popup Window Behavior
http://www.startupinternetmarketing.com/tips/tipsite.html
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FEEDBACK & CONTRIBUTIONS
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If you could sit down with several millionaires and talk to them for 45 minutes, what would you ask them? Would you ask how they made their millions? That would get you a history lesson, but not much else. How about questions that reveal how they think so you could learn to think more like a millionaire?

That's what Mike Litman does. He's the host of the World's #1 Personal Development Radio Show, the Mike Litman show, and he is an excellent interviewer. Mike is a young go-getter who doesn't take no for an answer. And he's not afraid to ask the biggest and the richest the kind of questions we'd all like to, but never get the chance to.

Here's some of the millionaires that Mike's interviewed:
  • Chicken Soup for the Soul authors, Mark Victor Hansen and Jack Canfield, who've sold over 65 million books!

  • Rich Dad, Poor Dad co-author, Sharon Lechter

  • Robert Allen, author of three Best-Selling success books

  • 1-800-FLOWERS, CEO Jim McCann

  • Michael Gerber, Small Business Expert and author of the best-selling book, The E-Myth

  • Wally "Famous" Amos (have you eaten his cookies?)

  • and one of my biggest favorites, Jim Rohn.
These are some of the world's best experts on success and making money. And they've literally mentored thousands of others to achieve incredbile financial success.

Mike has taken his interviews with these famous millionaire makers and created a new eBook called, "Conversations with Millionaires." http://startupinternetmarketing.com/cwm

Just one of these interviews would make an outstanding eBook. But Mike includes ALL SEVEN in this eBook. And it's the actual, live word-for-word interviews.

In each interview you'll read the actual tips and tactics that made these people flat-out rich. All combined, these secrets have made them over a BILLION dollars.

Robert Allen, the NY Times best-selling author, is one of the millionaires interviewed and here's what he says about Conversations with Millionaires...
"In these days of the Internet, information is everywhere. Getting information is easy. Though getting great information is tough and often very challenging. In "Conversations with Millionaires," you'll get life changing information from some of the most successful entrepreneurs in America today. All in one book, all at one time. This is a book I wish I had 20 years ago when I started on my own journey to become a millionaire."
Mike's eBook is one of the best bargains on the web today, but he's also thrown in some incredible bonuses and I would encourage you to take the time to learn more about his offer. One of these interviews might have the answer you've needed to move to the next level in the financial part of your life. Go here to learn more: http://startupinternetmarketing.com/cwm
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If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:
mailto:editor@startupinternetmarketing.com?subject=Q_&_A
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FOOD FOR THOUGHT
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Success requires first expending 10 units of effort to produce 
one unit of results. Your momentum will then produce 10 units
of results with each unit of effort. Startup Internet Marketing's Insider Report-- Charles J. Givens



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ADMINISTRIVIA
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Thanks for reading our FREE "opt-in only" publication. Please forward this to any one whom you think would find this information useful or interesting. I'm sure they'll appreciate
it - I know I certainly will.

Back issues of the INSIDER REPORT are available at http://startupinternetmarketing.com/ezines/back.html

Was this issue forwarded to you by a friend? Grab YOUR own free lifetime subscription... click here

The SIM's INSIDER REPORT is a production of Startup Internet Marketing and is owned by Dan Porteous


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Legal Stuff
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We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within SIM's Insider Report.

Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.


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