+=+=+=+= SIM's INSIDER REPORT =+=+=+=+
August 7, 2001
SIM's INSIDER REPORT is a free weekly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.
IN THIS ISSUE
==> Tip of the Week
==> Tips, Tools & Resources
==> Affiliate Spotlight
==> SIM's Weekly Reports
==> Feedback & Contributions
==> Advertising Section
==> Food for Thought
One of the most exciting things about doing business online is the Multiplier Effect. It's the principal factor behind some of the fortunes that have been made on the Internet.
How does it work?
The Multiplier Effect occurs when your marketing technique either:
A) replicates itself over and over again, or
B) feeds into other marketing techniques
A classic example of the first kind of Multiplier Effect is the Free E-Book.
Ten people download your Free E-book and offer it from their websites. Those ten people each get downloads and it's now being offered on 100 websites, and so on.
Check out the full report at... http://www.startupinternetmarketing.com/tips/multiplier.html
I've got a brand new ebook released this week by Dirk Dupon titled "50 E-zine Publishers Interviewed."
This E-book contains interviews with some famous -and some not so famous- E-zine or Newsletter Publishers, yours truly included.
All the featured publishers have at least 1,000 subscribers, and they reveal how they sign up new subscribers and maintain their list.
I believe their answers and tips will be valuable if you want to start up or promote your own E-zine on the Internet.
Get your free copy here...
This week's "Tip fo the Week" features a great article on creating "keyword rich pages" by Sumantra Roy.
Sumantra is a search engine positioning specialist that knows his stuff. Don't miss this one - also available at
Your comments are always welcome.
Featured Sponsor's Message:
>>> 40 Professional Webpage Templates
Ultimate access to the private members area at Webhomez.net
Act Now!! Go to webhomez.net and get:
40 web templates, 3 eBooks, access to our download area,
access to our link list, and access to our online community
SIM'S TIP OF THE WEEK
Make viewing EASY! See this report with your web browser. (graphics, hyperlinks and all--much easier and more fun to read) Clicking on the following link will take you there...
Creating Keyword Rich Pages For The Search Engines
Once you have established the keywords for which you should optimize your site for the search engines, it is time to figure out how you can get a high ranking in the search engines for those keywords. Should you create those everybody-hates-it-but-everybody-does-it doorway pages?
Well, yes and no. Doorway pages are great in theory but can be an administrative nightmare. Since each search engine uses a different algorithm to rank pages, you will need to create doorway pages for each keyword and for each search engine. Since the search engines frequently change their rankings, you'll need to constantly change those doorway pages in order to ensure that they continue to obtain top rankings. Furthermore, if you are targeting a reasonably high number of keywords, you can easily bank on creating hundreds of such doorway pages. Can you imagine the sheer administrative difficulty in keeping track of all these pages? You'll soon be spending more time on search engine optimization than on carrying on your normal business activities!
The method that I recommend is two-fold. Initially, don't worry about the differences in the algorithms between the search engines. Just assume that all the search engines use the same algorithm while determining the ranking of pages. At this stage, you should create what I prefer to call "Keyword Rich Pages" (KRPs). Each of these KRPs are optimized for one keyword and are intended to rank highly in all the search engines. Once you have created these KRPs, and once the search engines have spidered these pages, find out which (if any) of the search engines have not given a high rank to these KRPs. If you have created the KRPs properly, there shouldn't be too many such search engines. Once you have determined the search engines which have not ranked the KRPs properly, create doorway pages which are optimized for these individual search engines. This method allows you to get top rankings in all the search engines by minimizing the number of pages that you have to create.
This article is focused on how you should create these KRPs. I am assuming you have a working knowledge of the different HTML tags like the Title tag, the Meta Description tag, the Meta Keywords tag, the Heading tags, the Alt Tag etc. If you don't, just go to the following web site for a good introduction to such HTML tags:
Now, let us assume that your company sells packaged tours to Australia, and that you are targeting the keyword: "travel to australia". Here's how you create the KRPs:
The Title Tag:
The first and most important tag to consider is the Title tag. You should always begin the Title tag with the keyword that you are targeting and should weave in the keyword one more time in the middle or the end of the Title tag. However, don't repeat the keyword more than two times in the Title tag and don't repeat the keywords together either - the search engines can penalize you for spamming if you do so. Also remember that the search engines are going to display the Title tag while they are displaying the results of a search. Hence, you need to make the Title tag attractive to humans as well.
Here is one Title tag that I may have used: "Travel to Australia - Discover how you can travel to Australia for only $x per day" where "x" is of course the money that a traveler would need to spend per day if they used your services. Have a look at the Title tag - it uses the keyword right at the beginning and also repeats it in the middle. Furthermore, it uses the word "Discover" - a word, which, according to most copy-writing experts, is enough to attract people to your site. Also, note how I mentioned the price that the person needs to pay. Assuming that you are selling a very reasonably priced item, it will create even more interest in your site. (Of course, if you are selling a premium product or service, then mentioning the price isn't too bright an idea).
Another point to note is how I used different cases for the word "travel". The first instance uses "T" in upper case while the second instance uses "t" in lower case. Now, when an user searches using all letters in lower case, the search engines generally become case-insensitive. However, if the user capitalizes even one letter, most search engines will become case sensitive. Hence, in the way I formed the Title tag, it takes care of three of the most likely ways in which someone can search - "travel to australia", "Travel to Australia" and "travel to Australia".
Of course, all Titles need not be like the one I used. The Title that you use depends on the subject matter of your site. For instance, you may not always want to mention the price if you feel that it will drive visitors off your site. Instead of mentioning the price, you can mention a key benefit that your product or service has. However, you should follow all the general rules that I have outlined here.
Meta Description Tag:
The Meta Description tag is used by many search engines to provide a short description of the page that is listed in the search results. Hence, like the Title tag, it is important that the Meta Description tag be keyword rich as well as attractive to humans.
The rules for the Meta Description is more or less the same as those for the Title tag. However, the contents of this tag will generally be longer than that of the Title. Here's what I may have had in the Meta Description tag:
"Travel to Australia - We take care of all the details of your trip so that you can travel to Australia with complete peace of mind."
Note how this description repeats the keywords and also the benefit that it stresses - it says that the customer will be able to travel without having to worry about the intricate details of the trip.
Meta Keywords Tag:
The Meta Keywords tag has become less and less important as far as search engine optimization is concerned. In fact, you can get top rankings without having anything in the Meta Keywords tag at all. However, just to be on the safe side, you would want to include some keywords in the Meta Keywords tag. You should also include some of the common upper/lower case variations of the keyword. The rules for the Meta Keywords tag are pretty simple - don't repeat any keyword in the Meta Keywords tag more than three times and don't repeat any keyword one after the other. Here's what I may have had in the Meta Keywords tag:
"Travel to Australia, tourism, travel to Australia, Down Under, TRAVEL TO AUSTRALIA"
Note how I have introduced "tourism" and "Down Under" just to separate the different instances of the keyword.
Body of the page:
Now we come to the actual body of the page. Begin by getting hold of a nice (but not too large) picture which is applicable for the page that you are creating. In the present case, I might include a picture of the lotus shaped Sydney Opera House. Place this picture at the top of the page. In the Alt tag for the picture, just mention your target keyword once, i.e. the Alt tag would be "Travel to Australia". You can include other words in the Alt tag, but it should start with the keyword you are targeting.
Once you've put up the picture, it is time to create a Heading for your page. Use the H1 tag to do so. Again, in the H1 tag, mention your target keyword once, i.e. like the Alt tag for the picture, the H1 tag could be "Travel to Australia". Again, like the Alt tag, you can include other words in the heading, but the heading should start with the keyword you are targeting.
Now it's time to create the actual text of the page. The way you create the text of your page would depend largely on what you want the visitor to do after reading this page. In some cases, you may simply want the visitor to go to a home page or another specific page in your site after reading this page. In this case, you should write the text in such a way that the visitor is attracted to the page that you are targeting. You would also want to provide links to the home page or the specific page that you are targeting at strategic places in the KRP. Or, you may want the visitor to click on the link to an affiliate program that you are a member of. In this case, you would stress the benefits that the visitor gets by purchasing the product or service that the affiliate program is selling. You would also want to provide links to the affiliate program at strategic places in the page and/or at the end of the page. Whatever it is that you want your page to do, there are some general rules to follow:
Now that you have created the KRPs, how do you ensure that they are spidered by the search engines? Do you simply upload the KRPs to your server and then submit each of the individual KRPs to the search engines? You can do that, but you may get a higher ranking if you allow the search engines to spider your pages by following links to them, rather than by submitting them manually. Furthermore, the search engines also take a rather dim view of pages which only contain outgoing links to other pages but do not contain any incoming links from other pages. The search engines will often recognize these pages as doorway pages and may penalize such pages.
What you should do is to provide a link to these KRPs from the home page of your site. Now, you don't want people who are seeing the home page to actually follow these links to the KRPs - you only want the search engines to follow these links. However, you can't create links with hidden text (i.e. text with the same color as the background color) in your page since the search engines will almost certainly penalize or even ban you for doing this.
What you should do is to create a small image which has the same background color as the home page. Then, name this image with the same file name as the name of the KRP you have created. Hence, in this case, you should name the image travel-to-australia.gif. Then, add this image to the end of the home page and have it link to the KRP. Also, in the Alt tag of this image, add the keyword that you are targeting once. Furthermore, you should explicitly set the border of the image to 0 (add border = "0" to the img tag of the image). Otherwise, when you get the image to link to the KRP, a border may be visible. In case you don't want to create your own image, I have created a sample image for you with a white background - you can get it from http://www.1stSearchRanking.com/download.htm
That's it! When you want to target another keyword, create another KRP for it, make a copy of the image that you created for the first keyword, rename it to the file name of the new KRP, add the image to the home page and then link it to the new KRP. Repeat this process for every keyword that you are targeting. Once you have created all the KRPs and once you have got the home page to link to each of them, submit your site to the search engines. Don't submit any of the individual pages in your site - submit only the URL for the home page of your site. While the search engines may take a long time to spider all the internal pages if you don't submit them individually, I would still recommend not submitting them individually as this may get your KRPs a higher ranking in the search engines.
Follow all the rules that I have outlined in this article and you can soon see your search engine blues disappear for ever!
About the author:
Article by Sumantra Roy. Sumantra is a search engine positioning specialist. For free articles on search engine placement, subscribe to his 1st Search Ranking Newsletter by going to... http://www.1stSearchRanking.com/newsletter.htm
SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines/archive2.html and http://www.startupinternetmarketing.com/ezines
TIPS TOOLS & RESOURCES
Internet Success Form
Did you know there are experts willing to answer
your Internet marketing problems for FREE? All you
have to do is post your question at the Internet
Check Your Link Popularity
Because good link popularity can dramatically increase
traffic to your web site. Well placed links are an
excellent source of consistent and targeted traffic.
And due to recent developments, they can even generate
additional search engine traffic to your site.
Knowing who links to your site, and increasing the number
of links, is an important part of any web site promotion
effort. This free service queries AltaVista, Google and
other search engines and reports link popularity.
Hexadecimal Color Code Chart
This handy reference contains the hexadecimal color codes
for around 4,000 different colors. Use this tool to find
the colors you want to use on your website and their
hexadecimal codes in the same place.
Ad-Aware 4.5 - (659 Kb)
Ad-Aware is a free multi spyware removal utility, that scans your memory,registry and harddrives for components of known spyware parasites and lets you remove them safely. Many options like scanning depth or automatic modes can be set in the preferences menu. The following advertising systems are detected by Ad-aware 4.5: Adware, Alexa, Aureate v1.0,2.0 and 3.0, Comet Cursor v1.0 and v2.0 Cydoor, Doubleclick, DSSAgent, EverAd, OnFlow, Flyswat, Gator, TimeSink v1.0 and v2.0, Web3000 and Webhancer.
FREE 5 DAY INTENSIVE COURSES
*Mastering Search Engine Placement
*Becoming a high-earning affiliate champion.
*Creating, producing and online-selling your very own infoproduct.
*Finding the Perfect Price that will maximize your profit.
*How to write sales-clinching copy on the Net.
The Hypnotic Blueprint Program
Lee Benson's reseller program offers the following...
-> Two-tier commissions.
-> 30% recurring payout on direct sales, 8% on affiliate sales
-> Unlimited Earning Potential - NO limits
-> Unique "Pay on Demand" Commission System
Forget competing with hundreds or thousands of extra affiliates. This method is quality, not quantity,
Chances are you've already been to the Hypnotic Blueprint site or even purchased the package yourself. Full info is at startupinternetmarketing.com/hbp
This is a global opportunity open to anyone who can meet the right criteria. Basically, you must already have a website with your own domain name and/or publish an electronic newsletter yourself.
The affiliate sign-up form is available here... startupinternetmarketing.com/hbp
* Check out SIM's Top "10" Affiliate Review at
SIM's WEEKLY REPORTS
How To Use the Multiplier Effect in Web Marketing
Crafting a Perfect Press Release
Learn From Their Multi-Million Dollar Mistakes!
Write Your Marketing Plan
Decreasing a Website's Load Time
Is Someone Hijacking YOUR Visitors?
FREE Course on Search Engine Placement
FEEDBACK & CONTRIBUTIONS
The "Code Red" computer worm, which infected 300,000 computers and disrupted several U.S. government Web sites last week, has two phases - for the first 20 days of each month, it attempts to spread to any unprotected machine. There are approximately 5 million computers on the Internet running Microsoft’s Windows NT or Windows 2000, and of those, about 300,000 were infected by July 19.
Starting on each month’s 20th day, Code Red turns its attention to attacking the White House Web site. But on the first of the month, it switches back to "spread" mode again...
***CLICK HERE TO DOWNLOAD THE PATCH.***
If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!
Send your tips, questions or answers to:
Our sponsors and advertisers help bring this newsletter to you. Please support them.
>>> Start Your Own Internet Publicity Machine!
Discover the Secret that Internet Marketing
Stars NEVER Dared to Reveal!! What do the
wealthy Marketing Stars know that you don’t?
The answer will shock You. Click here to find
>>> $9.97 Gets You 3 Of Our Top Selling Marketing Courses
Including Resell Rights and Ready To Use Web Pages.
For a limited time only we are offering over 1200 pages
of top notch internet marketing information that has been
proven to work. The best part is you also get complete
resell rights and the sales material that sells them. All
this for the low cost of only $9.97! Take action today!
>>> Million Dollar Emails with FREE Autoresponder Magic
Learn the high-impact e-mail marketing secrets of
marketing expert Yanik Silver in his new 215 page
reference book titled "Million Dollar Emails!" AND
get his "Autoresponder Magic" as a FREE Bonus...
>>> PROFIT PULLING EBOOKS
"Profit Pulling eBooks" is now available for less
than $15 and comes with a license to resell it and
keep every penny of the sale for yourself.
>>> How To Double Your Business & Profits EVERY Month
Would you like to discover a SIMPLE and PROVEN marketing
tactic that could help you DOUBLE your profits and sales
every month? How about a $49 "Web Advertising Course" for
FREE? If you hurry you can get both at ...
>>> 1001 Newbie Friendly Tips!
Discover 100s of Practical and Usable ideas to help
you start your online business, and the simplest
ways to implement them. Learn how to fine tune your
site to maximize profit, and continue increasing your
profit with successful, proven strategies.
FOOD FOR THOUGHT
Online success comes from UNIQUE ideas, with UNIQUE creations,
fueled by an over-powering ambition to SUCCEED.
-Lee Benson, the British Marketer
Thanks for reading our FREE "opt-in only" publication. Please forward this to any one whom you think would find this information useful or interesting. I'm sure they'll appreciate
it - I know I certainly will.
Back issues of the INSIDER REPORT are available at http://startupinternetmarketing.com/ezines/back.html
Was this issue forwarded to you by a friend? Grab YOUR own free lifetime subscription... click here
The SIM's INSIDER REPORT is a production of Startup Internet Marketing and is owned by Dan Porteous
We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within SIM's Insider Report.
Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.
Be responsible! Always do your own Due Diligence before responding to any offer.
This newsletter is DELIVERED in both HTML and .TXT formats by the business automation software - MAILLOOP (v.5.0)
No other software does what Mailloop does in one program. It is the only complete Internet email, newsletter server, web form processor, bulk e^mail, customer database, and autoresponder solution! It will give you an unfair advantage over your competition. Period.
For the complete story on this remarkable software go to the Internet Marketing Center now!
No part of this publication may be reproduced in whole, or
in part, without the express written consent of the publisher.