+=+=+=+= SIM's INSIDER REPORT =+=+=+=+

July 24, 2001

E-Zine #60

SIM's INSIDER REPORT is a free newsletter dedicated to helping our readers succeed online while saving both time and money with proven tools, tips and strategies for internet marketing, online advertising and website promotion.

I recently undertook setting up my "robots.txt" file in order to direct the search engines to not index certain pages on my site.
NOTE:  not all search engines obey the "Robots Meta Tag"
in the <HEAD> area of your pages

It turned out to be quite a chore trying to determine proper protocols and rules for setting this file up correctly. I have since discovered a site that has all the information you will need for this task should you ever decide to do the same. I'd suggest you bookmark it.

Samples, instructions and a validator are available at http://www.searchengineworld.com/cgi-bin/robotcheck.cgi

This site is a great resource for information on search engines.
I highly recommend that you take the time to check out their "Search Engine Tools."

They feature a themes inspector, a webpage size checker, a search engine spider simulator, an HTML validator, a keyword density analyser, a keyword suggestion tool and numerous other handy webmaster tools.

What's the answer to all our newsletters being filtered into the 'read later' or worse yet 'trash bin?'

Build Your Mailing List!

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These people pay to belong to this list - therefore they are ready to read your offers.

Your comments are always welcome.

Dan Porteous

==> Tip of the Week
==> Tips, Tools & Resources
==> Affiliate Spotlight
==> SIM's Weekly Reports
==> Feedback & Contributions
==> Advertising Section
==> Food for Thought
==> Administrivia

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Make viewing EASY! See this report with your web browser. (graphics, hyperlinks and all--much easier and more fun to read) Clicking on the following link will take you there...

Winning the Search Engine Wars!

Creating and building effective Search Engine marketing campaigns is like trying to nail jello to the wall! The challenge can be daunting to many, requiring a very specialized knowledge of processes that must be blended with unique and disparate technologies. Here is some insight gained from years of experience providing these services to clients.

1. SE imarketing is very effective in driving qualified traffic to a web site - over 85% of global surfers utilize Search Engines to find goods and services.

2. What can you expect for Search Engine ranking via back end conversions or desired responses? There is no "silver bullet" answer to this question; weíve seen results vary from a low of 1.4% to a high of 22%. Youíll make a dangerous assumption if you measure results purely by focusing solely on SE marketing - your back end response mechanisms (sales rep interaction, ecommerce fulfillment, newsletter signup, web site, etc.) will greatly affect the ROI - assess and critique from a holistic perspective.

3. Its a zero sum game if you use any of the low cost "we submit to thousands" of search engines service companies - these submissions do very little to drive viable rankings. If you arenít achieving rankings in the top 20-30 (page 1-3) listings then youíre wasting marketing resources.

4. Donít make the mistake of focusing solely on Search Engine marketing to drive market awareness (online branding) and revenue - develop mutually reinforcing processes that are synergistic by utilizing Directory submissions, Usenet/Newsgroup seeding, Newsletter sponsorships, Opt-in e-mail, PR and other offline marketing processes.

5. Stringent keyword analysis for HTML text is one of the underlying foundations of a successful Search Engine Ranking campaign - itís analogous to the importance of ad copy for a conventional print campaign. Most good SE firms use a commercial database service like WordTracker which enable them to analyze the relative popularity of keywords and then build a submissions and optimization process around the selected keywords.

6. The actual Title for your Index and Interior pages will also have a significant impact on whether or not a campaign works. It needs to be the right length, typically 10-20 words, have no hyperbole and pique a searcherís curiosity.

7. Contrary to endless marketing hype there are no quick solutions in this form of interactive marketing - it will take at least 1-2 months before you see any immediate results. And, for significant results; i.e. page 1-3 listings via top tier engines add another 2-3 months on top of this on average.

8. Web site content development impacts good SE rankings - the more the better. Develop content which is relevant to keywords. We use linguistic analysis software for our clients and then build a standalone "stealth web site" which has content expressly designed for SE spiders (bots). But, this level of sophistication and proprietary process is expensive and time-consuming, but very effective.

9. Remember the Armand Hammer quote about Russia? "An enigma wrapped inside a box buried deep in the ocean." This is apropos to the Search Engine world, as the top tier SEís all change their submission rules and algorithms on a regular basis. So, hire a SE firm that understands the market - or be prepared to invest a great deal of time to achieve tangible results.

Lee Traupel has 20 plus years of marketing experience He is the co-founder of a Northern California and Brussels Belgium based, privately held, Marketing Services and Software Company, Intelective Communications, Inc. http://www.intelective.com Intelective focuses exclusively on providing services to small to medium sized companies that need strategic and tactical marketing services. He can be reached at Lee@intelective.com

SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines/archive2.html and http://www.startupinternetmarketing.com/ezines
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New Search Engine
Here's a brand new search engine, and it's database is currently empty, so those that get in now will be the ones getting the higher rankings! Check out the site, and add your own!

PrePromote creates meta tags for your pages, analyses your meta tags and content, generates specially designed doorway pages and can be co-branded with your graphics and links. http://www.signposter.com/prepromote

Recastor (619 KB) Shareware
A powerful and easy to use tool that simplifies web publishing of PDF documents. Recastor converts PDF files into HTML for online browsing, using a technique that preserves original document layout -complete with graphics, hyperlinks and bookmarks -while also transforming it into a useable and searchable document on the web.
More Info - http://www.softillion.com
Download - http://www.softillion.com/dl/recast11.zip

Press Booster (9 MB) Shareware
With Press Booster you can get national media coverage regarding your company or organization, new product or service, or just general company news. This is how small companies get national news coverage, and large companies keep in contact with the media. Press Booster lets your generate a press release from scratch or through a wizard. You can select from over 13,000 media contacts, send via SMTP or use your current email program (ex. Outlook).
More Info - lencom.com/desc/indexN16687.html
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The ADMINDER Affiliate Program

Whether you're still looking for a way to make money online, or you just want to generate an extra income stream aside from your current business, the AdMinder Affiliate Program is for you. You just can't beat the combination of a proven product, hefty commissions, and residual income!

The 5-TIER AdMinder Affiliate Program has it all, not to mention a fully-developed Affiliate Support Center and dedicated Affiliate Support Team to help you maximize your affiliate income.

Combine the passive income generated by your sub-affiliates with the residual income generated when customers renew their subscriptions, and you have an unbeatable money-making opportunity.

Get all the details here...

* Check out SIM's Top "10" Affiliate Review at
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FREE Course on Search Engine Placement
Make Yourself a Marketing Guru in 7 Easy Steps
Entrepreneurs Aren't What They Used to Be ...meet the "New Entrepreneur"
What Is Your Core Product?
How To Create Non-Tiling Background Images
Quick Sure Traffic, Smart Visitor Containment And Higher Web Profits Starting Now
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Here's something that will open your eyes - plug your web address into this SE spider simulator: http://www.searchengineworld.com/cgi-bin/sim_spider.cgi

This will show you what the spiders see and how you are logged into the search engines.

WOW!!! Was that an eye opener for me - I thought I had all the bases covered - I found holes in my bases - this will allow you to fix what is lacking.

Also - Search Engines are now only registering sites with site maps - This will be a good way to build a site map - but check all the links out good - because on one of my sites it listed all my pages, on the other one it listed only a few.

Sharon Lambkin

If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:
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Vision without action is a daydream...
Action without vision is a nightmare.

        -Japanese Proverb


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