+=+=+=+= INSIDER REPORT =+=+=+=+

ISSN 1710-0747
March 23, 2004
E-Zine #137

SIM's INSIDER REPORT is a free bi-monthly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.

==> Tip of the Week
==> Online Weekly Reports
==> Tips, Tools & Resources
==> Feedback & Contributions
==> Food for Thought
==> Classifieds
==> Administrivia

SIM's Insider Report free marketing newsletter

First, a warm WELCOME! to all new subscribers!

I've got a brief report by Jonathan Gray titled "9 Fast Ways To Multiply Your Income" featured in this week's Tip of the Week. Brief as it may be, it offers some valuable insights on growing your business successfully ...don't miss it.

I was recently invited to preview a new piece of software titled Zipbrand. The tool is a viral marketing machine. It's great for webmasters and resellers, because it will allow your website to be displayed to anyone who downloads your zip files for ever.

I'm testing it a little differently displaying a message about the download product itself AS WELL AS linking back to my website. This download is a collection of wonderful short stories on life in Northern Ontario (3.8M). You can download my sample here... http://startupinternetmark4eting.com/mikey.zip

For more information about this product, go here

Dan Porteous

1001 Newbie-Friendly Tips
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9 Fast Ways To Multiply Your Income

Would you like your marketing dollar to do the work of 2, 5 or 10 dollars? It's far easier than you may think - if you use leverage (making more money for exactly the same time, effort, and expense).

1. Leverage Your Mailing Lists
If you mail to the wrong list, then your time, effort, and money is completely wasted. That's a hard, cold fact. A mediocre ad to a targeted group will get you better results than a powerful ad to the wrong list.

2. Leverage Your Credibility
If your target market has never heard of you or your product, you face a tough, uphill climb. These 3 ways will help you gain credibility:
(a) Offer an unconditional money-back guarantee. And make it cover a long period of time. You will appear serious.

(b) Offer testimonials from other customers, telling what benefits they've gotten or what problems were solved.

(c) "Borrow" another company's credibility. Go to a business that sells related products to your market and strike a deal to sell to their customers.
3. Leverage Your Headlines
Your headline carries the most weight. It pulls people into your ad or sales letter. The most successful headline focuses on the most relevant benefit your customers get.

4. Leverage Your Offer
Shift the risk from your customer to you. Assure them that they have nothing to risk, and a whole lot to gain by purchasing your product. Place your offer early in your piece. Then watch your orders soar!

5. Leverage Your Price
Sometimes raising your product's price can actually increase sales - and with a lower cancellation rate, when your perceived value is greater.

Also, bonuses can increase the perceived value of your package and result in more sales.

6. Leverage Your Advertising Copy
You could open with testimonials. In fact, your ad could be a personalized case history of one customer's success resulting from using your product.

Always write from the customer's point of interest. Show them precisely how their lives will be better or easier by trading an insignificant sum compared to what your product gives them.

Tell them what to do, or they may do nothing. Tell them more than once. And offer an incentive to do it now.

7. Leverage Your Repeat Sales
Focus on repeat sales to existing customers, who know and trust you.

8. Leverage The Average Dollar Total Of Each Sale
With minor changes, such as an "upsell" at the point of sale, you can increase your profits by 15% to 40%. Upsells work like wildfire!

9. Leverage Your Profits Through Joint Ventures
You can use joint ventures to...
(a) sell your products to the customers of other businesses.
(b) sell other companies' products to your customers.
Start small. Pick one of the above to get started on. Then kick it into gear. And if you do them all, the leveraged affect can easily double or triple your profits.

. . .

Article by Jonathon Gray - Copywrite 2004
Jonathan Gray has been helping people succeed in small business for 3 years. Join his free "Help For Beginners" Course now to get free tips on HOW to do it; Go here: http://www.businessrich.com

SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines

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ONLINE WEEKLY REPORTS  (change weekly)

Why Pay Big Bucks for PDF Software: Consider Your Options
If you've ever downloaded a document or purchased an ebook online, odds are it was created in something called "Portable Document Format" (PDF). PDF was initially created by Adobe and is the standard for online documents... http://startupinternetmarketing.com/tips/tipmarketing.html

Raising Your Rates Can *Increase* Your Business
How many times have I heard literal horror stories from Internet business startups? I get emails from those who just simply can't seem to make a living online. They've tried everything... http://startupinternetmarketing.com/tips/tipsales.html

Complaining Customers
Marketing research done by major companies tells us why "the customer is always right." Much of it has to do with word-of-mouth. A customer who has a bad experience generally tells 10 other people about it. Others will tell more... http://startupinternetmarketing.com/tips/tipbiz.html

Navigating Your Website
When designing a website, easy navigation is a necessity. Every page you create should contain good navigational links to enable your visitors to easily find what they're looking for... http://startupinternetmarketing.com/tips/tipdesign.html

Many Actions With One Form Submission
There are three ways to make one form "submit" button click do more than one action. The first two have been covered in earlier articles and tips... http://startupinternetmarketing.com/tips/tipsite.html

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Pixie 3.1
Pixie is an easy to use, fast, and tiny utility designed especially to fit the needs of Webmasters and designers. It's a color picker that includes a mouse tracker. Run it and simply point to a color, and it will tell you the hex, RGB, HTML, CMYK, and HSV values of that color. It's the only tool you'll need for working with colors. http://download.com.com/3000-2068-10047496.html

If you've ever copied text from a web page, a word document, etc., and wanted to paste it as simple text into another application without getting all the formatting from the original source, then you need "PureText" - it's 100% free from here... http://stevemiller.net/puretext

CSE HTML Validator Lite
This is hands-down the best free tool you'll ever use as a Web developer. It keeps your X/HTML clean and standards- compliant. It checks document syntax and gives specific instructions for fixing errors, increasing search-engine friendliness, cross-browser compatibility, and more... http://www.htmlvalidator.com


    The Birth of a Professional Website
    This free download is brand new and available from the SIM
    site ONLY. It's a compilation of 10 articles by Shelley Lowery
    that completely covers the job of launching a professional
    website, as only Shelley can. HIGHLY recommended...

    Internet Marketing Basics
    If you're not TOTALLY familiar with the BASICS of marketing
    online then you owe it to yourself to grab AND read this
    dynamic 39-page report by Shelley Lowery. She discusses the
    many aspects involved with bringing your business online...


Mastering Search Engine Placement
The Search Engine Masters Course is a powerful, 5 day email
course on how you can become a search engine positioning
champion. In fact, it's the only course of its kind available
anywhere on the Internet.
More Info: http://startupinternetmarketing.com/tips/sep.html
Get it now: mailto:1stSearchRanking.1000.1170@optinpro.com

25 Secrets eBay Doesn't Want You To Know
One woman made over $250,000 last year on items sold on eBay.
Are you ready to learn how to become an eBay seller? You will
find it to be easy, fun, and exciting...
More info: http://startupinternetmarketing.com/ebay
Get it now: http://startupinternetmarketing.com/dl/ebay.zip

Netwriting Masters Course
Learn how to write effective net copy. Copy that attracts targeted visitors to your website, gains their trust and confidence, and makes them more receptive to your sales message. Take advantage of this free training - there's no other course like it on the Net...
More info: http://startupinternetmarketing.com/tips/netwrite.html Get it now: http://startupinternetmarketing.com/dl/netwrite.zip

Affiliate Masters Course
The Affiliate Masters Course is a fantastic stand-alone information resource. This course REALLY has ALL the info and strategies required to build a profitable affiliate-based e-biz from the ground up...   Get it now: http://startupinternetmarketing.com/affm

Service Sellers Masters Course
Learn how to effectively sell your services online. Attract new clients from around the world -OR- from around the block...
Tell me more: http://startupinternetmarketing.com/tips/ss.html
Get it now: http://startupinternetmarketing.com/dl/ss-course.zip

Webmaster BUSINESS Masters Course
This new course by Mark Frank shows Webmasters how to take care of the BUSINESS end of Webmastering. Things like running your business, building it, finances, legals, administration and marketing your business. Don't miss this one...
Tell me more: http://startupinternetmarketing.com/wmb-info
Get it now: http://startupinternetmarketing.com/wmb

Make Your Net Auction Sell
MYNAS! The Masters Course is now free. Sydney Johnston shows you how to start and grow a profitable Net auction business.
This course is free ONLY because it's priceless...
Tell me more: http://startupinternetmarketing.com/mynas
Get it now: http://startupinternetmarketing.com/dl/mynas.zip

Make Your Price Sell!, The Masters Course
How much money are YOU leaving on the table?
Price with complete confidence & double your Net profits.
More Info: http://startupinternetmarketing.com/tips/myps.html
Get it now: http://startupinternetmarketing.com/dl/myps.zip

* For more great tips and tools, visit our website:

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Are You Capitalizing On Pop-ups?

I've stumbled on a marketing idea that I really like and I think you too could benefit from it.

It's no secret that pop-ups are everywhere. Some people find them annoying. Heck, some people hate them to the point that they install special software to block them. But one thing cannot be denied: pop-ups can *still* add dozens, even hundreds of new subscribers to your mailing list every day, and be responsible for thousands of dollars in sales!

Pop-ups are particularly useful when combined with a follow- up autoresponder system. Quite simply, you use pop-ups to 'capture' your visitor's name and email address, and then the sequential autoresponder "feeds" information to her and close the sale.

This is a simple strategy used by literally every well known Internet Marketer. Simon Grabowski uses it. Marlon Sanders uses it. Corey Rudl uses it. They all do it for a reason: this system generates great results!

Imagine a follow-up autoresponder that not only stays in touch with your leads and converts them to paying customers, but also generates 'stealthy' pop-ups that don't get killed by pop-up squashers and sends you waves of new subscribers, every day!

GetResponse, the largest, most reliable and feature-packed autoresponder on the Internet has just got even better. Simon and his crew added the Pop-up Creator that does exactly what I described: it lets you add unsuppressed pop- ups to your site and capture more signups, more subscribers and more leads.

If you would like to put your marketing on an autopilot AND capitalize on pop-ups, I strongly recommend GetResponse!

Dan Porteous

If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:

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Mistakes are painful when they happen, but years later
a collection of mistakes is what is called experience.
startup marketing and website promotion--Denis Waitley

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Our sponsors and advertisers help bring this newsletter to you. Please support them...

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Thanks for reading our FREE "opt-in only" publication. Please forward this to any one whom you think would find this information useful or interesting. I'm sure they'll appreciate
it - I know I certainly will.

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Legal Stuff

We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within SIM's Insider Report.

Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.

The SIM's INSIDER REPORT is a production of Startup Internet Marketing and is owned by Dan Porteous

ISSN 1710-0739

Startup Internet Marketing
53 McKelvie Avenue
Kirkland lake, ON, CA.
P2N 2K6 Tel: 705.567.3519

No part of this publication may be reproduced in whole, or
in part, without the express written consent of the publisher.

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