+=+=+=+= INSIDER REPORT =+=+=+=+

ISSN 1710-0747
March 9, 2004
E-Zine #136

SIM's INSIDER REPORT is a free bi-monthly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.

==> Tip of the Week
==> Online Weekly Reports
==> Tips, Tools & Resources
==> Feedback & Contributions
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==> Administrivia

SIM's Insider Report free marketing newsletter

First, a warm WELCOME! to all new subscribers!

Have you been erroneously accused of sending viruses in your email attachments recently?

Although the email may look very much like it came from you, in fact the email is being "spoofed" to appear as though it's coming from you...

Virtually every web site owner is suffering from this plague.

If you find yourself on the defensive in such a matter, you can send the accusing party to this URL for additional information about such viruses... http://securityresponse.symantec.com/

There are many good anti-virus programs available--Norton and McAfee being the best known. AVG from grisoft.com is another consideration. Their anti-virus software is free for all SINGLE HOME users.

If you are not running virus scanning software, I urge you to do so today. If you are running this software, be sure to update your definitions regularly. Mine is set to automatically update daily.

Dan Porteous

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Pay Per Click To Guarantee Targeted Traffic!

The days of free search engine traffic are over! (And the reign of cheap search engine traffic has begun!)

Okay, that may not be quite the case *yet*, but you really do have to work hard (or pay someone to work hard), to even get close to guaranteeing a top 10 position on search engines like Google.

Pay-Per-Click search engines, however, offer the promise of guaranteed visitors, for the keywords of your choice.

Choose to pay per click wisely!

There are literally hundreds of pay-per-click search engines available for you to spend your money. Only a few can guarantee targeted visitors to your site, though. I've listed the best pay-per-click search engines below.

Overture (formerly GoTo) is the original (and most popular) pay-per-click search engine. Overture is also one of the most expensive, and competitive. A quotation taken from their sign-up page:
"A $50 initial deposit is non-refundable and will be applied to click-throughs or to the minimum monthly spend. Each account has a $20 minimum monthly spend. There is a minimum bid requirement of $0.10 per click- through."
Overture does have tough anti-fraud measures in place - always evolving, obviously - so there is far less chance of receiving so-called 'bogus clicks' using Overture. And Overture has an impressive search engine reach, with its results found in "Sponsored Listings" in many search engines. You can currently choose from Fast Track or Self Serve sign- up options.

Verdict: If you're serious about generating targeted traffic to your site, but less bothered about minimum (or maximum!) bid amounts etc. then you should consider signing-up with Overture.
Overture - http://www.overture.com
Overture UK - http://www.uk.overture.com

Espotting is the self-proclaimed #1 pay-per-click search engine in Europe. Its results appear on many major search engines as well as well as thousands of relevant smaller sites too.

This is what is says at Espotting UK's sign-up page:
"Espotting Media can help you access targeted leads from 72% of the UK's online population... By ensuring that your listings appear within our top 3-5 search results, you will benefit from highly targeted leads from Yahoo! Europe, Lycos, Kelkoo and Netscape and many more."
It offers a Gold, Silver and Bronze service depending on how 'hands-on' you want to be with your pay-per-click campaign (and how much money you want to spend!).

Verdict: A serious contender in Europe, worth considering.
Espotting - http://www.espotting.com

Even Google operate a pay-per-click search engine. Called Google AdWords, results appear on the Google search engine itself, as part of the search engine listings (right hand side).

Results also appear as part of AOL and Yahoo!'s searches and other major content providers. Though this might change soon. And, with it's recent launch of Google AdSense, Google AdWords now appear on minor, but still relevant, content sites.

Unlike other pay-per-click search engines, Google AdWords doesn't always list the highest bidded term first (see BID, BID, BID below for details). In Google's words:
"Getting great results in AdWords doesn't necessarily mean spending a lot either. The AdWords system rewards the best-performing ads."
Verdict: Definitely consider signing-up to Google AdWords, but learn how to make the most of your AdWords campaign first via a suitable tutorial or learning resource!
Google AdWords - https://adwords.google.com/

There are other pay-per-click search engines worth considering. All of the pay per click search engines listed below have considerable reach, and can guarantee visitors to your site (often at a much cheaper cost than Overture etc.) THEN BID, BID, BID!
Using Overture as an example here, making a bid is simply a matter of choosing the following:
  • keyword
  • title
  • description
And as Overture recommends on its site, always repeat the keyword in both the title and description to improve your chances of a click. Overture also comes with a keyword suggestion tool, available to Overture advertisers only.

Choosing your keywords, and the amount you are willing to bid is also simple, but can take a lot of time.

This is because you need to research suitable in-demand keywords, that cost little. Solutions to this problem include using the paid-for version of Wordtracker - the excellent keyword suggestion tool allows you to brainstorm good keywords, and determine the current cost of the top 20 bids. You might also want to use bid management software.
Wordtracker - http://www.wordtracker.com

Example of bid management software for Overture - http://www.ppcmanagement.com/
Make sure you don't spend too much money.

Clicks can add up quickly. It's probably worth investing in some kind of bid management software, or at least worth using the in-built bid management provided by search engines like Overture.

Remember, you ONLY want your prospective customers to click. And you must know the value of your visitor! (A rough guide: Value = average earnings / average unique visitors .) Try and make sure that the cost of a click never exceeds this 'value' of a visitor.

One successful strategy is to bid low on many listings.

Additional Reading:
You can find out a great deal more about pay-per-click search engines from this excellent resource. http://www.PayPerClickSearchEngines.com/

And the online version of this article contains a variety of sign-up offers for some of the search engines listed, as well as details of Google AdWords learning resources. http://howipromotemywebsite.com/pay-per-click

. . .

Article by Steve Nash - Copyright 2004
STEVE NASH is the author of the ebook: "3 Super-Tips To Build, Promote And Profit More From Your Website." Download your free copy now! http://www.wise-buys.info/bonus.shtml
HIS BEST TIP? Use Site Build It! to develop a profitable business online! Learn more, here! http://site-buildit.com

SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines

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ONLINE WEEKLY REPORTS  (change weekly)

In Depth Analysis of a Successful Niche Product
There are few niche information products targeting pet owners. Creating a product for pet owners is a very sound idea, as people love their pets more than anything else they own... http://startupinternetmarketing.com/tips/tipmarketing.html

Finding Your Home Business Niche
There are literally hundreds of lucrative home business ideas for you to choose from, which will suit every type of personality and all levels of financing... http://startupinternetmarketing.com/tips/tipsales.html

Newspaper Publicity
Newspaper editors look for press releases that are "newsworthy." Newsworthy simply means that the story is one that lots of readers will find interesting... http://startupinternetmarketing.com/tips/tipbiz.html

Can Your Visitors Trust You?
More and more, privacy is becoming an important issue with your visitors. They want to know exactly what you're planning to do with their personal information you collect... http://startupinternetmarketing.com/tips/tipdesign.html

Latin-1 Entities
Latin-1 entities are accented/composite and other special characters encoded to tell browsers what character to print... http://startupinternetmarketing.com/tips/tipsite.html

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Dotster.com has launched a new Domain Discovery System. This new domain search technology is the first system of its kind, providing literally thousands of relevant search results and related searches based on the domains or keywords you search for. Visitors to Dotster are finding perfect domains they had never even thought of... http://dotster.com/register/domainregistration.php

Email Advisor
All email is being filtered by ISPs for certain words. If an email has specific words, then it simply is deleted without the account owner even having a choice. This means legitimate e-mail gets stopped too. This Fr*ee program tells you all the trigger words and helps the message get to the receiver. http://digitalawol.com/e.htm

AVG Virus Checker
AVG Free Edition is now available for all single home users worldwide! You can use it without any limitations for the life of the product. You can also download free updates to get the latest program virus databases. http://grisoft.com/us/us_dwnl_free.php


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    If you're not TOTALLY familiar with the BASICS of marketing
    online then you owe it to yourself to grab AND read this
    dynamic 39-page report by Shelley Lowery. She discusses the
    many aspects involved with bringing your business online...


Mastering Search Engine Placement
The Search Engine Masters Course is a powerful, 5 day email
course on how you can become a search engine positioning
champion. In fact, it's the only course of its kind available
anywhere on the Internet.
More Info: http://startupinternetmarketing.com/tips/sep.html
Get it now: mailto:1stSearchRanking.1000.1170@optinpro.com

25 Secrets eBay Doesn't Want You To Know
One woman made over $250,000 last year on items sold on eBay.
Are you ready to learn how to become an eBay seller? You will
find it to be easy, fun, and exciting...
More info: http://startupinternetmarketing.com/ebay
Get it now: http://startupinternetmarketing.com/dl/ebay.zip

Netwriting Masters Course
Learn how to write effective net copy. Copy that attracts targeted visitors to your website, gains their trust and confidence, and makes them more receptive to your sales message. Take advantage of this free training - there's no other course like it on the Net...
More info: http://startupinternetmarketing.com/tips/netwrite.html Get it now: http://startupinternetmarketing.com/dl/netwrite.zip

Affiliate Masters Course
The Affiliate Masters Course is a fantastic stand-alone information resource. This course REALLY has ALL the info and strategies required to build a profitable affiliate-based e-biz from the ground up...   Get it now: http://startupinternetmarketing.com/affm

Service Sellers Masters Course
Learn how to effectively sell your services online. Attract new clients from around the world -OR- from around the block...
Tell me more: http://startupinternetmarketing.com/tips/ss.html
Get it now: http://startupinternetmarketing.com/dl/ss-course.zip

Webmaster BUSINESS Masters Course
This new course by Mark Frank shows Webmasters how to take care of the BUSINESS end of Webmastering. Things like running your business, building it, finances, legals, administration and marketing your business. Don't miss this one...
Tell me more: http://startupinternetmarketing.com/wmb-info
Get it now: http://startupinternetmarketing.com/wmb

Make Your Net Auction Sell
MYNAS! The Masters Course is now free. Sydney Johnston shows you how to start and grow a profitable Net auction business.
This course is free ONLY because it's priceless...
Tell me more: http://startupinternetmarketing.com/mynas
Get it now: http://startupinternetmarketing.com/dl/mynas.zip

Make Your Price Sell!, The Masters Course
How much money are YOU leaving on the table?
Price with complete confidence & double your Net profits.
Tell me more: http://startupinternetmarketing.com/tips/myps.html
Get it now: http://startupinternetmarketing.com/dl/myps.zip

* For more great tips and tools, visit our website:

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Online Tutorials Build Computer Skills - FREE

It's a problem as old as computers...

Trying to read, understand, and use a software manual to quickly learn how to operate a new software program rates one of the most frustrating experiences you can face.

If you browse the computer section of the local book store, Amazon.com, or even look at a Video Professor disk on TV to try accelerating your learning curve, you'll soon find that a book (usually thicker than the original manual!) costs at least $29-59 and a simple tutorial on CD-Rom costs a minimum of $59 plus shipping and handling.

Learning how to operate you computer and basic software can be very frustrating, not to mention expensive!

But what most people don't realize is that basic computer, software, and other training is readily available online, some of it as good or better than those introductory courses that cost you a chunk of money.

Would you like to learn how to set up a web page?

Do you want to learn how to use your word processor for accomplishing more than just typing simple letters?

How about learning to buy and sell like a pro at online auction sites like eBay?

Find Tutorials
Log on to www.findtutorials.com and browse through hundreds of tutorials!

Want to learn how to use Microsoft FrontPage?

Do a quick search for "FrontPage" and up pops a number of free tutorials to teach you everything from creating basic hyperlinks to working with javascript.

Though not all the tutorials are free, many of the tutorials listed come free of charge since the sites hosting the classes contain the usual advertising most of us have come to expect online.

After plowing through the site, you'll find some categories contain more available classes than others, but this site rates a serious look and a bookmark so you can check back on a regular basis.

Investigate here first before spending money on training, especially for introductory software help and general computer instruction.

Learn To Use eBay
If you want to learn how to use eBay, instead of spending money on a book or online course, why not go straight to the source?

Log on to pages.ebay.com/education/ for the best free education available when it comes to learning how to buy and sell on eBay.

Let's face it: the more successful you are as a buyer or seller, the more money eBay makes!

It makes sense that they should provide a very detailed and helpful overview, as well as an extensive help section.

If you want a free "basic training" on eBay, start with eBay's site, then move on to third party information products if you want to expand your education.

Microsoft Office Training
Most people really have no clue how to use most of the features that come built into Microsoft Word, let alone the rest of Office.

You can do some really impressive stuff with Office, if you know what it can do.

Log on to www.computertim.com for an extensive collection of articles to help you learn how to operate various Microsoft Office programs more efficiently, including: Windows, Word, Outlook, Excel, and FrontPage.

Some articles might need updating periodically, but most of them make an excellent starting point when exploring new features.

More Sites
The following sites also offer free online training, however, understand that many of them use the introductory courses as a lead-in to get you to purchase additional books, classes, or other advanced instruction.

Land-Grant Training Alliance - teaches you how to use various software packages online and even has an interesting tutorial on how to use the Internet as a teaching tool to help others.

Offers a variety of introductory training courses for software packages dealing primarily with website creation, installing scripts and making your website do cool things!

Offers a variety of courses on everything from computer training and software packages to even dealing with some hardware issues and how to purchase the right digital camera.
. . .

Copyright Jim Edwards - All Rights reserved
Need MORE TRAFFIC to your website or affiliate links? "Turn Words Into Traffic" reveals the secrets for driving Thousands of NEW visitors to your website or affiliate links... without spending a dime on advertising!
Click Here - http://startupinternetmarketing.com/w2t

If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:

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Learning is finding out what you already know. Doing is
demonstrating that you know it. Teaching is reminding
others that they know it just as well as you.
startup marketing and website promotion--Richard Bach

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Thanks for reading our FREE "opt-in only" publication. Please forward this to any one whom you think would find this information useful or interesting. I'm sure they'll appreciate
it - I know I certainly will.

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Legal Stuff

We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within SIM's Insider Report.

Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.

The SIM's INSIDER REPORT is a production of Startup Internet Marketing and is owned by Dan Porteous

ISSN 1710-0739

Startup Internet Marketing
53 McKelvie Avenue
Kirkland lake, ON, CA.
P2N 2K6 Tel: 705.567.3519

No part of this publication may be reproduced in whole, or
in part, without the express written consent of the publisher.

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