+=+=+=+= INSIDER REPORT =+=+=+=+
February 10, 2004
SIM's INSIDER REPORT is a free bi-monthly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.
IN THIS ISSUE
==> Tip of the Week
==> Online Weekly Reports
==> Tips, Tools & Resources
==> Feedback & Contributions
==> Food for Thought
First, a warm WELCOME! to all new subscribers!
Just a quick note about something a good friend of mine is doing that I hope you'll want to help with...
Dr.Mani Sivasubramanian, has joined an effort to help children with heart birth defects receive the medical treatment they need.
Please check out our "Feedback & Contributions" section for all the details.
. . .
Although the Superbowl has come and gone, I expect we'll be talking about it for some time to come.
Beyond the game itself and the half-time entertainment, the commercials created for this event are the absolute best ads you'll find anywhere. I suppose this is no big surprise with a 30-second time slot going for a cool 2.3 million dollars.
I've found a website where you can view all the Superbowl ads at your leisure. I visited the site expecting to be entertained, but ended up spending two hours reviewing and studying the ads for purposes beyond entertainment.
Anyone with a website, is in the "advertising" business and I'm suggesting we may all learn a thing or two by taking a closer look at these ads. Here's where to find them...
TIP OF THE WEEK
10 Reasons Why Multi-Media Will Explode Online This Year
Can you hear it?
Turn up you computer's speaker volume and take a good listen.
What you hear is the next big wave sweeping the Internet and it's called "Multi-Media!"
Everyone from big corporations to small "mom and pop" websites have started using sound and video to create projects and deliver their messages, even to people on slow dial-up connections.
Here's my take on the top 10 reasons why 2004 is the year multi-media takes over the Web...
#10 - More "Sticky" Value:
"Sticky," a phrase that pervaded the go-go online world of the late 1990's. "Sticky" describes the ability of a site to keep customers at the site longer by engaging them with content.
Audio and video make it much easier to create a "sticky" site.
#9 - Cheap CD Burners:
The fact that virtually anyone can burn a CD and sell or share it makes the distribution of multi-media content a breeze.
Small businesses can create limited quantities of high- value products and allow consumers to access huge amounts of data for less than the cost of a can of soda.
#8 - People Learn Faster & Remember More:
The U.S. Military reported that audio-visual training increases learning and retention rates by up to 80% over written manuals.
Bottom Line: This means people learn new information faster and can put it to better use more quickly.
#7 - FAST Reaction To Change:
With basic computer equipment, a good microphone, and some easy-to-use software, virtually anyone can create information packages in a few days and publish them on CD or the Web the same day.
This allows companies and individuals to profitably fill micro-niche needs in markets they could not otherwise touch.
#6 - CHEAP Bandwidth:
Website hosting rates cheaper than ever.
You can now transmit vast amounts of data over the Internet for pennies compared to just a year ago.
#5 - EZ-To-Use Software:
Just a year ago you needed specialized training, special servers, and a significant budget to put even the most basic audio and video content up on the Web.
Now, if you know how to click a mouse and understand what "record" and "stop" mean, you can create excellent content and host it virtually anywhere.
#4 - Customers Crave More "Meaty" Content:
People want better, more useful information.
Audio and video enables you to convey larger amounts of information more quickly than text.
#3 - Better, Faster, Cheaper Computers:
A good $399 computer is now a reality.
This means that not only can small companies produce good multi-media content, but it also means consumers on the receiving end of that content possess the computing power to use it.
#2 - Streaming MP3 Audio:
You can now stream very good quality, clear audio across the web to dial-up Internet users - even on slow connections.
Offering audio from a website opens up distribution possibilities that remind us of the glory days of radio.
#1 - Widespread Use Of Flash Video:
Flash Video, the most important multi-media development of recent online history, makes it possible to stream and transmit huge amounts of data using video, pictures, and sound to virtually every computer (Mac or PC), even on dial up connections.
. . .
Article by Jim Edwards - Copyright © 2003
Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use free articles to quickly drive thousands of targeted visitors to your website or affiliate links...
. . .
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SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines
ONLINE WEEKLY REPORTS
Make Your Website Talk
Have you noticed the latest online craze? No, it's not how to make a million dollars overnight, although that idiotic idea is still floating around, it's adding voice to your website...
What Do Your Customers Really Want? Ask Your Competition
It is imperative for any business owner who hopes to develop new products/services or to write effective advertising copy to know what is important to his customers... http://startupinternetmarketing.com/tips/tipsales.html
Write Your Own Book
You've heard the old phrase "write your own ticket?" You can write your own ticket when you write your own book and that can be really quite simple... http://startupinternetmarketing.com/tips/tipbiz.html
The <blockquote> tag will enable you to indent your text from the left and right margins within your web page. However, it won't enable you to indent your text from just one side... http://startupinternetmarketing.com/tips/tipdesign.html
Recording Ezine TOS Agreement & Subscription Extension
When we decided to have a subscription terms of service for WillMaster Possibilities, we needed software to verify agreement to the terms with a digital signature. Here's how I did it... http://startupinternetmarketing.com/tips/tipsite.html
TIPS, TOOLS & RESOURCES
New Google Algorithm
Dan Thies, of the SEO Research Labs, has a free report on the 'big change' at Google and what you can do about it - it's necessary reading for anyone who wants to get anywhere near the top in Google. And if you have a web site, that includes you. (You'll need a copy of Acrobat Reader to open this file) http://startupinternetmarketing.com/dl/seo_google.pdf
SIM WEB BOOKS
The Birth of a Professional Website
This free download is brand new and available from the SIM
site ONLY. It's a compilation of 10 articles by Shelley Lowery
that completely covers the job of launching a professional
website, as only Shelley can. HIGHLY recommended...
Internet Marketing Basics
If you're not TOTALLY familiar with the BASICS of marketing
online then you owe it to yourself to grab AND read this dynamic
39-page report by Shelley Lowery. She discusses the many
aspects involved with bringing your business online...
FREE 5 DAY EMAIL COURSES
*Mastering Search Engine Placement
*25 Sec^rets eBay Doesn't Want You To Know
**Becoming a high-earning affiliate champion
**Creating, producing and selling your very own infoproduct
**Finding the Perfect Price that will maximize your profit
**NOTE: (for the last 3 email courses above)
Please enter "MASTERS" (all capital letters, without
quotes) at the beginning of the subject line or you
will not receive the course. This is necessary to
eliminate the spambots from spidering these addresses.
Netwriting Masters Course
Learn how to write effective net copy. Copy that attracts targeted visitors to your website, gains their trust and confidence, and makes them more receptive to your sales message. Take advantage of this free training - there's no other course like it on the Net...
More info: http://startupinternetmarketing.com/tips/netwrite.html Get it now: http://startupinternetmarketing.com/dl/netwrite.zip
Affiliate Masters Course
The Affiliate Masters Course is a fantastic stand-alone information resource. This course REALLY has ALL the info and strategies required to build a profitable affiliate-based e-biz from the ground up. Click here for immediate download...
Webmaster BUSINESS Masters Course
This new course by Mark Frank shows Webmasters how to take care of the BUSINESS end of Webmastering. Things like running your business, building it, finances, legals, administration and marketing your business. Don't miss this one...
Download directly: http://startupinternetmarketing.com/wmb
Tell me more: http://startupinternetmarketing.com/wmb-info
Make Your Net Auction Sell
MYNAS! The Masters Course is now free. Sydney Johnston shows you how to start and grow a profitable Net auction business.
This course is free ONLY because it's priceless...
Tell me more: http://startupinternetmarketing.com/mynas
Get it now: http://startupinternetmarketing.com/dl/mynas.zip
* For more great tips and tools, visit our website:
FEEDBACK & CONTRIBUTIONS
Help Save A Child's Life - And Get THIRTY Great Gifts For Your Support!
Dr.Mani Sivasubramanian, heart surgeon and webmaster of 'Heart Disease Online' has joined an effort to help children with heart birth defects receive medical treatment.
"A Day For Hearts: Congenital Heart Defects Awareness Day" focuses attention on the problem of heart defects in kids. The aim:to spread awareness about the problem and gather support.
Indeed, in a great mix of charity and marketing, Dr.Mani has convinced 30 online marketers to offer some fantastic gifts to anyone visiting the CHD Awareness website and helping tell others about it. Get details at: http://www.CHDinfo.com/chdgifts/
Think for a moment about a child you love. Imagine how you'd feel if that child had a heart condition. Then think about how bad it would be if this child couldn't have treatment.
Then, ask yourself if you would do something to help.
*** You could help save a child's life - literally ***
And you don't have to spend money. There are many other ways you can help. Do whatever you can. Every little bit adds up - fast. Start today. Go to http://www.CHDinfo.com/chdaware/
And please, spread the word. Forward this note to anyone you think might be willing to help out. Tell your friends, family, customers, contacts - everyone.
Then treat yourself to a smile. You'll have earned it.
. . .
If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!
Send your tips, questions or answers to:
FOOD FOR THOUGHT
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