+=+=+=+= INSIDER REPORT =+=+=+=+
January 27, 2004
SIM's INSIDER REPORT is a free bi-monthly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.
IN THIS ISSUE
==> Tip of the Week
==> Online Weekly Reports
==> Tips, Tools & Resources
==> Feedback & Contributions
==> Food for Thought
First, a warm WELCOME! to all new subscribers!
I'm a day late with this newsletter as a result of a computer crash ...these things always seem to happen at the most inopportune time!!
Jim Edwards simplifies the process of creating your own website by breaking it down into 5 simple elements in this weeks "Tip of the Week." If you're in the process of building your first website, this report will definitely save you time and money.
I've got an exciting new ebook for you this week from Ken Evoy. It's titled "Netwriting Masters Course" and promises to be one you'll want to read, file away, and refer back to often. Ken shares with us how to write effective net copy attracting targeted visitors and pre-selling them, in preparation for your sales message. Highly recommended reading!
TIP OF THE WEEK
Can You Really Get Your Own Website?
Despite the fact that most of us take the Internet for granted, it still holds a lot of mystery, even for people who use it every day.
Plenty of people surf the web, send email, get news, check stock information, and use instant messenger, but the thought of putting up their own web pages leaves them shaking with fear.
However, with all the changes online in the last few years, putting up your own website rates easier than ever and creating any website breaks down to 5 main elements.
Seven or eight years ago it cost $75 an hour to get a web designer to hand-code an html document for you to display on the Web.
A simple website used to cost thousands of dollars.
Now, software will do it for you better, faster and for less than the cost of dinner and movie.
In fact, Microsoft Word (the ever-popular word processing program from Mr. Bill Gates) allows you to convert your word processing documents to html pages automatically.
They may not be as "sexy" as a high powered web-designer's work, but my experience shows that the slicker pages with all kinds of dancing and flashing "junk" don't do as well as the sites that load fast and get to the point!
After just some minimal instruction, if you can use a word processor, you can create your own Web pages and link them together to form an effective Web "site."
Domain and Website Hosting
Domain names used to cost $70 or more to register for a year, but now you can get your own dot-com for only $8.95 per year at www.GoDaddy.com.
I personally paid more than $100 a month for basic website hosting back in 1998, but you can get better, more full- featured service now for less than $10 a month!
In fact, for smaller sites, you can get a domain name AND a year's hosting at www.DotEasy.com for only $25 a year.
FTP To Your Web Server
File Transfer Protocol (FTP) intimidates people more than any other part of the website building process... probably because it *sounds* intimidating.
The word "Protocol" makes me think of some dreadful medical procedure out of a Frankenstein movie!
Yet FTP is simply the process of transferring (uploading) your web pages from your computer to another computer called a Web "server."
A Web server is just a computer permanently connected to the Internet to "serve" files to your website visitors.
That's all it is... just another computer that Web surfers connect to in order to view your Web pages.
Go to www.SmartFTP.com for a free program that works virtually identically to "Windows Explorer" and allows you to just "drag and drop" html files to your Web server.
If you wanted to accept credit cards on your website five or six years ago, it cost hundreds of dollars just to apply and it felt like you needed a National Security clearance to get accepted for a merchant account.
Now you can quickly, easily, and securely accept credit card and even check payments through your website with no monthly fees.
Check out PayPal.com, ClickBank.com, and PaySystems.com for more information.
Unless your Website exists strictly to serve family or friends, eventually you'll need some traffic.
Hundreds of books exist to teach you how to get website traffic from free search engines, your own affiliate sales force, publishing articles online, and even how to quickly get hundreds of other sites to link to you.
No matter how you choose to get traffic, remember, "All clicks are not created equal!"
The key is to only pay for tightly targeted traffic with a specific interest in what you sell on your website.
. . .
Article by Jim Edwards - Copyright © 2003
Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use free-e articles to quickly drive thousands of targeted visitors to your website or affiliate links...
. . .
Need MORE TRAFFIC to your website or affiliate links? "Turn Words Into Traffic" reveals the secrets for driving Thousands of NEW visitors to your website or affiliate links... without spending a dime on advertising!
Click Here> http://startupinternetmarketing.com/w2t
SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines
ONLINE WEEKLY REPORTS
Content - The Ultimate Link Building Strategy
If you've been looking for an easy way to get your link on hundreds of websites and increase your traffic, providing content may be your answer...
7 Steps to Web Sites that Sell
Before you build your web site or start to fix a site that isn't attracting as many clients as you'd like, take a minute to clarify the objectives of your site... http://startupinternetmarketing.com/tips/tipsales.html
Keyword In Your Title
By far the biggest factor in determining who gets listed in the top ten of every search engine is using your main keyword as the FIRST word in your title... http://startupinternetmarketing.com/tips/tipbiz.html
Non-Tiling Background Images
If you would like to display a background image on your web page, but don't want it to tile (repeat), place the following code between your <HEAD> and </HEAD> tags... http://startupinternetmarketing.com/tips/tipdesign.html
Easy IFRAME Slide Show
Creative presentations can add some "pizazz" to your web site, showing off your products or services to good advantage... http://startupinternetmarketing.com/tips/tipsite.html
TIPS, TOOLS & RESOURCES
Wordcounter is a useful resource, that shows you how many times you have used a certain word in your copy. It can help you to make your Ezine, your sales page, a special report or Ecourse more easy to read. http://www.wordcounter.com
Test Your Connection Speed
This is a handy service off^ered by GigaNews.com. The site will test your ISP performance status by sending a large datafile to your browser and timing how long it takes. You have 2 servers to work with and the results are in real time.
Netwriting Masters Course
Learn how to write effective net copy. Copy that attracts targeted visitors to your website, gains their trust and confidence, and makes them more receptive to your sales message. Take advantage of this fr^ee training -- there's no other course like it on the Net. Fr^ee download... http://startupinternetmarketing.com/tips/netwrite.html
SIM WEB BOOKS
The Birth of a Professional Website
This free download is brand new and available from the SIM site ONLY. It's a compilation of 10 articles by Shelley Lowery that completely covers the job of launching a professional website, as only Shelley can. HIGHLY recommended... http://startupinternetmarketing.com/birth.htm
Internet Marketing Basics
If you're not TOTALLY familiar with the BASICS of marketing online then you owe it to yourself to grab AND read this dynamic 39-page report by Shelley Lowery. She discusses the many aspects involved with bringing your business online. Shelley is tops! http://startupinternetmarketing.com/shelley
* For more great tips and tools, visit our website:
FREE 5 DAY INTENSIVE COURSES
*Mastering Search Engine Placement
*Becoming a high-earning affiliate champion
*Creating, producing and selling your very own infoproduct
*Finding the Perfect Price that will maximize your profit
*How to write sales-clinching copy on the Net
Affiliate Masters Course
The Affiliate Masters Course is a fantastic stand-alone information resource. This course REALLY has ALL the info and strategies required to build a profitable affiliate-based e-biz from the ground up. Click here to download immediately...
Webmaster BUSINESS Masters Course
This new course by Mark Frank shows Webmasters how to take care of the BUSINESS end of Webmastering. Things like running your business, building it, finances, legals, administration and marketing your business. Don't miss this one...
Download directly: http://startupinternetmarketing.com/wmb
Tell me more: http://startupinternetmarketing.com/wmb-info
Make Your Net Auction Sell
MYNAS! The Masters Course is now free. Sydney Johnston shows you how to start and grow a profitable Net auction business...
Tell me more: http://startupinternetmarketing.com/mynas
Get it now: http://startupinternetmarketing.com/dl/mynas.zip
FEEDBACK & CONTRIBUTIONS
How To Make Changes In Multiple Pages At Once
If you want to make the same change to many web pages, for example to change an old affiliate link with a new one, a good tool to use is TextPad.
TextPad - from http://www.textpad.com - is a plain text editor similar to Notepad, only better. (Mac users can use BBEdit)
In TextPad, here's how to make multiple changes:
-Open all the documents you wish to update.
-Click on Search.
-Click on Replace...
-Where it says "Find what", type in the OLD link.
-Where it says "Replace with", type in the NEW link.
-Check the box called "All documents".
-Click on "Replace All"
Caution: Double-check what you're doing. If you mess things up, you'll mess things up on every page.
NOTE: Textpad is a great text editor. I've been using it to write the TXT version of this newsletter for years. Fr^ee version available at... http://www.textpad.com
If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!
Send your tips, questions or answers to:
FOOD FOR THOUGHT
It is our choices that show what we truly are,
far more than our abilities.
--Professor Dumbledore (Harry Potter)
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>>> 1001 Newbie Friendly Tips!
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it - I know I certainly will.
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Startup Internet Marketing
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