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December 16, 2003

E-Zine #131

SIM's INSIDER REPORT is a free bi-monthly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.

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SIM's Insider Report free marketing newsletter

First, a warm WELCOME! to all new subscribers!

This will be our last issue of the Insider Report for this year so I'd like to take this opportunity to wish you and your family Seasons Greetings and mega success for you in the New Year.

This week's Tip of the Week features another report on writing search engine friendly copy. This is a critical component to building your online business. Don't miss this report and if you want more information on the subject, read the report from issue #130 at http://startupinternetmarketing.com/ezines/seo.html

I've got a new 5 day ecourse for you titled "25 Ebay Secrets" in which you'll discover the 25 secrets eBay doesn't want you to know... You can sign up for the 5-day ecourse here... http://startupinternetmarketing.com/ebay or download it all at once here http://startupinternetmarketing.com/dl/ebay.zip

Another download that I highly recommend is the new MYNAS! (Make Your Net Auction Sell) ebook that I paid $30. for a year ago... It's now F'REE and available for download from here... http://startupinternetmarketing.com/dl/mynas.zip More information about this ebook is available here... http://startupinternetmarketing.com/pagelinks/auctions.html

Merry Christmas,
Dan Porteous

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Rules, Regs, and Recommendations for Search Engine Copywriting

Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in the tags of a page and to include a few keyword mentions. While not extremely difficult, writing for the engines is a little more complicated than that.

Know Your Keyphrases Before You Write

It is much easier to create search engine copywriting if you know which keyphrases you'll use before you begin to write. Going back and editing existing copy to achieve higher levels of keyword saturation is a challenging task that often ends in broken sentences, confusing statements, and copy that sounds stiff or forced.

If you know which keyphrases you're optimizing the page for, you can create a more complete plan of action.

Let the Phrases - and Your Audience - Dictate Your Direction

You simply *must* know your target audience before you begin writing. There's no way around it. It is virtually impossible to write copy that will persuade a site visitor to buy if you have no clue about his/her needs, wants, or problems.

Once you've taken time to investigate your preferred customer, stop and do a little brainstorming. What are your customers looking for? Can you offer solutions to their problems? As you ponder, keep your keywords fresh in your mind.

As you come up with solutions for your customers, phrase them around your keywords. It basically works as a puzzle. You know your target audience; you know your keywords; now put the two together to create compelling, search-engine-friendly copy.

Use Keyphrases in Your Headlines

Most search engines deem a headline as an important section of the copy. That means the text included in headlines (and sub- heads) carries extra weight.

When you create headlines for your copy, be sure to make them keyword rich. Also pay attention to the HTML code for your headlines. Making headlines bold and including them within <H1>or <H2> tags will help gain the attention of the engines.

The same holds true for sub-headlines. As you include additional sub-heads throughout your copy, pay attention to the bolding and coding for headline tags.

Include Keyphrases in Your Body Copy

As you begin to write, include keyphrases all the way through your body copy, not just in the first paragraph. For best results, focus your copy on only two or three primary keywords.

Let the keywords flow naturally as you write. don't try to force it. Describe your products or services using keywords, include keywords in photo or graphic captions, and use keywords in any tables or lists you create.

How often should you use keyphrases? There is a "3% guideline" that states 3% of your words should be keywords. However, this is JUST a guideline. Don't kill yourself to achieve a 3% ratio. Remember, your copy has to sell as well as attract the engines' attention. Don't ruin perfectly good copy by forcing keywords where they just don't fit.

By keeping these "rules, regs, and recommendations" of the search engine copywriting game in mind, you're sure to create copy that impresses both your visitors AND the engines.

. . .

Article by Karon Thackston - Copyright 2003
Which specific words make *your* customers buy? Let Karon show you. Boost your sales and your search engine positioning by learning to write strategically created copy that hits a nerve and makes the sale. Get the details now at http://www.copywritingcourse.com.


SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines

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Make Your Net Auction Sell
MYNAS! The Masters Course is now free. Sydney Johnston shows you how to start and grow a profitable Net auction business. DO NOT MISS this one!
Tell me more: http://startupinternetmarketing.com/mynas
Get it now: http://startupinternetmarketing.com/dl/mynas.zip

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Sick of Junk Mail?
I found a site this week featuring a number of tips and tricks for dealing with sp^am and email harvesters visiting your web site. Check out the ASCII code chart for email addresses... http://eebee.net/spam.html


The Birth of a Professional Website
This free download is brand new and available from the SIM site ONLY. It's a compilation of 10 articles by Shelley Lowery that completely covers the job of launching a professional website, as only Shelley can. HIGHLY recommended... http://startupinternetmarketing.com/birth.htm

Internet Marketing Basics
If you're not TOTALLY familiar with the BASICS of marketing online then you owe it to yourself to grab AND read this dynamic 39-page report by Shelley Lowery. She discusses the many aspects involved with bringing your business online. Shelley is tops! http://startupinternetmarketing.com/shelley

* For more great tips and tools, visit our website:

*Mastering Search Engine Placement
*Becoming a high-earning affiliate champion
*Creating, producing and selling your very own infoproduct
*Finding the Perfect Price that will maximize your profit
*How to write sales-clinching copy on the Net

Affiliate Masters Course
The Affiliate Masters Course is a fantastic stand-alone information resource. This course REALLY has ALL the info and strategies required to build a profitable affiliate-based e-biz from the ground up. Click here to download immediately...

Webmaster BUSINESS Masters Course
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Download directly: http://startupinternetmarketing.com/wmb
Tell me more: http://startupinternetmarketing.com/wmb-info

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Get Information First Before Sending Them to the Affiliate
Almost all affiliate referrals are handled by providing someone with the affiliate link. The reader then goes from your place to their place. If this is what you have been doing, take the "L" (for loser) off your forehead, and read this to get SMART quick...

The Future of WebSite Ranking
The future of web search and website ranking belongs in the hands of all Internet users, but whether it ends up there depends on how willing they are to participate in that future... http://startupinternetmarketing.com/tips/tipsales.html

The Only Two Headlines
Media workers, like folks in any industry, like to cram the world into a few story lines they are familiar with. Learn how to anticipate which headline the media is leaning toward. Figure out ways to fit your business news into what media is looking for. Free publicity will follow... http://startupinternetmarketing.com/tips/tipbiz.html

Disappearing Form Text
You can display default text within your text input boxes that magically disappears when you click inside the box... http://startupinternetmarketing.com/tips/tipdesign.html

Disabling/Enabling Form Fields Dynamically
Suppose you wanted a form that allows only certain fields to be filled in depending on what certain other form fields contain. This article shows you how... http://startupinternetmarketing.com/tips/tipsite.html

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New 'OptInOvers' Sign Up Subscribers FAST

Do you run a list? Do you wish you could sign up subscribers FAST?

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At the moment, Steve is just giving away the ability to add an OptInOver to your own web site.

I strongly recommend you to go there now and take a look for yourself: http://startupinternetmarketing.com/pmp

My very best regards
Dan Porteous

If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:

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A pessimist sees the difficulty in every opportunity;
an optimist sees the opportunity in every difficulty.
startup marketing and website promotion--Sir Winston Churchill (1874-1965)

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Thanks for reading our FREE "opt-in only" publication. Please forward this to any one whom you think would find this information useful or interesting. I'm sure they'll appreciate
it - I know I certainly will.

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The SIM's INSIDER REPORT is a production of Startup Internet Marketing and is owned by Dan Porteous

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Legal Stuff

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Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.

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