+=+=+=+= SIM's INSIDER REPORT =+=+=+=+
October 21, 2003
E-Zine #127
October 21, 2003
E-Zine #127
SIM's INSIDER REPORT is a free bi-monthly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.
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IN THIS ISSUE
==> Tip of the Week
==> Tips, Tools & Resources
==> SIM's Weekly Reports
==> Feedback & Contributions
==> Food for Thought
==> Classifieds
==> Administrivia
First, a warm WELCOME! to all new subscribers!
"Creativity is a tool that we all possess. We just have to begin using it to improve it. Like your brain, like your muscles, creativity grows with use. It is the single most important tool that separates highly successful people from moderately successful people..."
The above quote was taken from this week's "Tip of the Week" by Bill Nieporte titled "The Creative Link To Business Success." If you're anything like me - often struggling to get in touch with your own creativity - this report is for you. Don't miss it.
Last month AllTheWeb.com implemented a new submission page. Before submitting, a person must now read a graphical submission code from the screen and then enter it into the box provided. The technology is identical to what AltaVista has utilized on its submission page for years to deter automated submissions. You can see the new submission page at... http://addurl.alltheweb.com/add_url
Regards,
Dan Porteous
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TIP OF THE WEEK
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The Creative Link To Business Success
When the going gets tough, the tough get creative. That is how that cliché should realistically read. The fact is that for most really successful people, creativity plays a huge part. If you can pull your right brain and your left-brain into conference, it’s likely you will be able to propel your business to success.
So, how do you apply creativity as it applies to business? First, you believe that you have the creativity to utilize in the first place. Many business people become so bottom-lined oriented, they forget to use their other resources to create dynamic results. We are all creative; the question is simply how to utilize your own unique creative skills.
Put yourself in the creative arena by doing the following:
1. First and foremost, don’t compare your creativity with those of another. Many young people assume their ideas are dumb, when really they are insightful and fresh. Don’t put your mental creative genius down until you have given it a chance to work. You might just discover that your ideas become the new cutting edge in your industry.
2. Use your left-brain to spark your right brain. In other words when you are creatively stuck, do a left brained activity to spur your right brain. Washing dishes, filing, organizing books are all left brain activities that will get your creative right brain moving.
3. Ask for a dream. If a particular problem is at hand, sleep on it. Creative cures occur first in the subconscious. So when you go to bed, mentally hand over the problem to your subconscious to figure out. Don’t be surprised if the answer comes to you in the middle of the night. Keep a notebook handy to jot down notes. Don’t rely on your memory!
4. Read. Reading motivating books in your field of interest will stimulate new ideas and solve problems that seemed previously insurmountable. Not only does reading educate, it also stimulates your brain into ever increasing creativity.
5. Write. Writing allows you to pour out your frustrations so that you can begin to create. Having a bad day? Write about it? All tied into knots about something, write about it. By getting all that gunk out of your system you free up your mental space to create.
6. Keep an idea notebook. Every new idea leads to the generation of other new ideas. Just ask any fiction writer. When a fiction writer is deep into the writing of their manuscript they are constantly assaulted by new ideas that tempt them to new projects before the old one is done. They learn the discipline of writing those ideas in a notebook and continuing on the course. The principle here is that writing down your ideas will generate more ideas. It is said that one in ten ideas has the potential to make the originator a millionaire.
7. Don’t be creative in a closet. Creativity needs to be nurtured. Put together a brainstorming group of professionals that you can bounce ideas off of. The very dynamics of a group will help solidify an idea and put it to good use. Helping others work out their creative ideas will also inspire new ideas for you to use.
Now apply these techniques to your product or service by doing the following:
- Set your product your service apart by creating a slogan.
Something unique and catchy that sets you apart and makes
you memorable. Study other slogans in your field to start
the idea process. Use your notebook as you process these
slogans. When the right one hits, you will know it.
- Market with creativity. Learn to access your prospects and
creatively address their needs. Talk with them and build
rapport, then set out to wow them with something unique and
special about why your product will make their live’s
better.
- Write in your own voice first. If you don’t feel like
you’re the best writer in the world, at least get your ideas
down on paper. When hiring a writer allow them to read your
notes and get a feel for your voice. Make sure that any
articles, web copy, etc. is written with your vein of
creativity in mind.
- Pick at least one creative idea a week and try it. Improve
your business or try a new promotional technique utilizing
an idea from your notebook. Have confidence that one of
these ideas will indeed hit the jackpot.
If in doubt, turn on your television and review the commercials. All are creative endeavours that started in someone’s brain. You have those same abilities, so put them to good use and watch your business flourish.
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Dr. Bill Nieporte is editor of "The FreeAgentLifestyle Newsletter" and a founding member of the revolutionary FreeAgentPath with Mark Joyner, Joe Vital, and a list of several other extraordinarily creative marketers. You can learn more about the FreeAgent Lifesyle & Path Here: http://freeagentlifestyle.com
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SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines
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TIPS, TOOLS & RESOURCES
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CSS Creator
An excellent online tool for using CSS for text formatting. If you've never created a style sheet, you'll learn a lot with this tool. And if you're a pro, you'll find this a handy tool for experimentation. You can even create a style sheet, enter a URL and see what that page would look like with your selection of colors, fonts, font sizes and font weights. http://www.csscreator.com
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Website Magic (update version)
This online seminar series will show you how to build your website from the ground up. A series of tutorials that will help you drive traffic to your website, build your subscribers and increase your sales. Download now... http://startupinternetmarketing.com/free/wsmagic.exe
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AboutRealStuff
This new site promises to deliver cutting-edge startup internet marketing information through forums such as "Business Opportunities, Affiliate Management, Affiliate Marketing, Newsletters/Mailing Lists, etc." Take a minute to check it out at... http://bbs.aboutrealstuff.com
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SIM WEB BOOKS
The Birth of a Professional Website
This free download is brand new and available from the SIM site ONLY. It's a compilation of 10 articles by Shelley Lowery that completely covers the job of launching a professional website, as only Shelley can. HIGHLY recommended... http://startupinternetmarketing.com/birth.htm
Internet Marketing Basics
If you're not TOTALLY familiar with the BASICS of marketing online then you owe it to yourself to grab AND read this dynamic 39-page report by Shelley Lowery. She discusses the many aspects involved with bringing your business online. Shelley is tops! http://startupinternetmarketing.com/shelley
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* For more great tips and tools, visit our website:
http://startupinternetmarketing.com/free
FREE 5 DAY INTENSIVE COURSES
*Mastering Search Engine Placement
mailto:1stSearchRanking.1000.1170@optinpro.com
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*Creating, producing and selling your very own infoproduct
mailto:timsmarketingtips3@sitesell.net
*Finding the Perfect Price that will maximize your profit
mailto:tpmsmarketingtips3@sitesell.net
*How to write sales-clinching copy on the Net
mailto:twmsmarketingtips3@sitesell.net
UPDATED Affiliate Masters Course
The Affiliate Masters Course is a fantastic stand-alone information resource. This course REALLY has ALL the info and strategies required to build a profitable affiliate-based e-biz from the ground up.
It's the best product available for affiliates AT ANY PRICE...
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* Check out SIM's Top "10" Affiliate Review at
http://www.startupinternetmarketing.com/top10
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SIM's WEEKLY REPORTS
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New Search Engine Ranking Algorithm - An Interview with ExactSeek.com's Mel Strocen
http://startupinternetmarketing.com/tips/tipmarketing.html
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Treat your Affiliate Programs like Stocks and Shares
http://startupinternetmarketing.com/tips/tipsales.html
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Get Your Foot In The Door Through Consignment
http://startupinternetmarketing.com/tips/tipbiz.html
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Highlighting Links and Text
http://startupinternetmarketing.com/tips/tipdesign.html
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How Spammers Hijack Your Forms
http://startupinternetmarketing.com/tips/tipsite.html
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FEEDBACK & CONTRIBUTIONS
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The Key to Choosing Keywords
Want to drive more targeted traffic to your site? Then you need to get your site listed higher on search engines. A place in the top ten or twenty would be nice, wouldn't it? Sound impossible? Well, it's not, and I'm going to tell you how to do it.
Most techniques to improve your search engine rankings have one thing in common--Keywords! The appropriate keywords are the key to ranking high in search engines.
But how do you go about choosing the most effective keywords? You must start by analyzing your business, company, product or service carefully, thinking of all the words that relate. Try getting a group of friends or family together to make lists of keywords or phrases they would use when searching for a product or service like yours.
Here are a few questions to ask yourself when compiling a list of appropriate keywords:
- Who needs my service?
Have you carefully defined your target market? If so, this question should be easy. Now, let's say you offer weight loss supplements. The people who search for your product might use phrases like "low metabolism" or "fat blocker." They won't just search for the term "weight loss."
- Should I include variations of my keywords?
Making your site easy to find means making your keywords as specific as possible. That includes using misspelled, capitalized, and plural words, as well as longer forms of keywords. For instance, you may need to use "metabolize" AND "metabolism" to cover all the possible search options.
- Have I included any wrong keywords?
Do not include stop words like "and" and "the." You should also avoid overly common words like "Internet." Keep your words highly specific to your business. If you choose words that too many other sites also have, you will get pushed way down in the rankings.
It is particularly important to place keywords in your HTML title, because it is the first thing a search engine's spider sees on your page. The HTML title describes the content of your web page in one sentence, and is supported to some extent by every search engine.
. . .
Copyright James D. Brausch
Copyright James D. Brausch
Drive tons of targeted traffic to your site with keywords for just 5c per visitor. You pay only when a pre-qualified visitor clicks on your site ready to buy. Visit http://MarketingBlaster.com for more details.
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If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!
Send your tips, questions or answers to:
mailto:editor@startupinternetmarketing.com?subject=Q_&_A
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FOOD FOR THOUGHT
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A man can fail many times, but he isn't a failure until
he begins to blame somebody else.
-- John Burroughs (1873-1921 American Author)
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CLASSIFIEDS
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ADMINISTRIVIA
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Thanks for reading our FREE "opt-in only" publication. Please forward this to any one whom you think would find this information useful or interesting. I'm sure they'll appreciate
it - I know I certainly will.
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The SIM's INSIDER REPORT is a production of Startup Internet Marketing and is owned by Dan Porteous
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Legal Stuff
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