+=+=+=+= SIM's INSIDER REPORT =+=+=+=+

August 12, 2003

E-Zine #122


SIM's INSIDER REPORT is a free bi-monthly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.
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IN THIS ISSUE
==> Tip of the Week
==> Tips, Tools & Resources
==> SIM's Weekly Reports
==> Feedback & Contributions
==> Food for Thought
==> Classifieds
==> Administrivia

SIM's Insider Report free marketing newsletter

A warm WELCOME! to all new subscribers!

Jason Potash from EzineAnnouncer has a new ebook titled
"Ezine JV Secrets." It introduces you to extremely powerful marketing techniques that separate a winning ezine from a complete failure. You need to attract targeted subscribers and traffic. Targeted traffic = more profits. Get your copy here... http://startupinternetmarketing.com/free/jvsecrets.pdf
  Note: right-click on link and choose "Save Target As"

I'd also like to announce the new WorkingDocs.com(TM) site from Michael Green at How To Corp.

Michael has launched two toolkits both designed specifically for corporate business customers. They provide a cut-and-paste approach for mid-size businesses to implement their own Corporate Internet and Email Policies.

Check them out here:

startup marketing and website promotionCorporate Email Policy
startup marketing and website promotionhttp://startupinternetmarketing.com/cep
startup marketing and website promotionCorporate Internet Policy
startup marketing and website promotionhttp://startupinternetmarketing.com/cip

Regards,
Dan Porteous




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TIP OF THE WEEK
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Guide To Search Engine Submission

Do you remember when a website needed to be submitted every day in order to get listed on the search engines? Or the time when we all needed to submit our sites to over 50,000 search engines in order to achieve traffic? Well, actually we never needed to do any of the above, but in a rush to achieve top search engine positioning, many businesses were convinced that submitting often and to thousands of search engines would bring that pot of search engine gold they so desperately wanted.

Fast-forward to today and the concepts behind submitting your website have dramatically changed. While many people believed that the submission process played a large part in the search engine ranking achieved, most businesses now realize that the submission process is merely a means of delivering optimized pages to the search engines.

I often find analogies to be beneficial, so lets try this one. If your optimized website was this summer's blockbuster movie, then the movie theatre's projector would be the submission process. You want to make sure that the movie is shown using the best projection methods possible, but the actual projector does not make the movie a blockbuster. However, without the projector, your movie would not be seen. With search engine optimization, it's the changes to the website that ensure top positioning, but without correct submission to the search engines, no one will see them. Still with me?

So now that you've started to optimize your website, how do you make sure that your "blockbuster" reaches its target audience? No doubt, you can name the most important search engines and I would hazard a guess that you could name many of the smaller ones too. Which ones are important and how should you submit to them? Let's take a look.


The Big Four

Google - 29.5% of searches*

Google is everyone's favorite search engine, but how do you get your website listed? First there is the submission form, located on their website. The instructions provided by Google are pretty straightforward: submit your top-level page and Google will spider the rest of the website.

However, submitting your website this way does not guarantee that you'll be indexed. Google has always preferred to find new websites by spidering existing sites in its index and following new links from there. If you want to increase your chances of seeing your website indexed, find some quality websites or directories to link to your new site now. You don't need hundreds of links, but 3-5 quality links at this stage will encourage Google to index your site.

Google typically updates its full index once a month, so do not panic if 4 weeks have gone by and there's still no sign of being indexed. However, if after 6 weeks, you site is still not indexed, concentrate on adding more quality links and work on getting listed in the Open Directory. See below.

Yahoo - 28.9% of searches

Up until about 18 months ago, the best way to get listed in Yahoo was by paying the annual $299 fee to be listed in their directory. However, at this time, Yahoo gets its results from the Google index and a directory listing is no longer vital (although many like having the directory listing as well). So for the time being, I recommend concentrating on getting your website listed in Google, and that will take care of Yahoo (although with Yahoo acquiring Inktomi, this could soon change).

MSN - 27.6% of searches

There are two effective ways to get your website listed in the MSN results (sponsored listings aside). You can submit your website to Looksmart (see below) and find your site listed in the "Web Directory Sites" or you can favor Inktomi and have your website listed in the "Web Pages" section. The Looksmart results are shown ahead of the Inktomi results, so if you choose just one option, make sure it is Looksmart.

However, Inktomi is a crawler and is very useful if you have lots of content or hundreds of different products. If someone searches for a multiple-word search term or a particular model number, it will be Inktomi that will likely have the answer, not Looksmart. We'll cover submissions to Inktomi, below.

AOL - 18.4% of searches

The submission process for AOL, is well, non-existent. AOL uses the results from Google, so obtaining a listing at Google is important if you wish to be shown in AOL.

* NetRatings for January 2003. Results do not add up to 100% as some searchers use more than one search engine.


The Directories

The Open Directory

The Open Directory is also referred to as ODP or DMOZ. It is a vast directory updated and maintained by thousands of volunteer editors. To get your website listed in the directory, simply find the most appropriate category for your website and click the "add url" link. Follow the instructions carefully. Not only are there standard instructions for each category, but also some editors have their own quirky set of guidelines. Do not be tempted to write a description that is full of dozens of keywords. Pick 3-4 of your most important keywords and write a 20-30-word description that includes these terms.

DMOZ editors are known for changing the descriptions submitted by website owners, so make sure yours is well written so that you reduce the chance of it being edited; it could be your keywords that are edited out. Remember, editors are unpaid at DMOZ, so don't expect to see your website listed after just a few days. It could take weeks or even months. You can read further instructions at the DMOZ site.

Looksmart

Looksmart used to ask for a simple $299 fee to have your site reviewed by editors and then listed in the directory. That is long gone, and now they use their own unique combination of paid- inclusion and editorial review. Pay the $29 to have your site reviewed and listed in the Looksmart directory. Once listed, you will pay $0.15 per click for the first 5,000 visitors that Looksmart generates to your website. After that, your click-thru rate is adjusted depending on the type of business you operate (rates range from $0.23 to $0.75 per click).

The good news is that you can set your monthly budget to ensure that you do not overspend (minimum spend is $15 a month). You can submit your site via this link. (Note that these are basic instructions for getting listed in Looksmart - you can view further information on their website).


The Crawlers

There are many other search engines that you should consider. So that we are not here all day, let's take a brief look at the best way to submit to each of them.

Inktomi - provides results to Looksmart, MSN, Hotbot and Overture.

Inktomi does not have its own search engine interface but provides crawler results to many other search engines. The best way to get listed in Inktomi is to use one of the many paid- inclusion services. The cost is typically $39 a year for the first URL you submit and $25 for each URL thereafter. The subscription is for one year and usually ensures your site is listed within 48 hours. Two of the main providers of Inktomi paid-inclusion are: PositionTech and Network Solutions.

Ask Jeeves

Ask Jeeves is a growing search engine with many loyal users. The crawler results for Ask Jeeves are provided by Teoma (which Ask owns). Unless Teoma happens to spider your website from another already in its index, the best way to get listed is to use their paid-inclusion service. Fees are in line with Inktomi and are $30 per year for the first URL and $18 for each additional URL. The main paid-inclusion partners are PositionTech and Ineedhits.com.

Fast - provides results to Lycos and AllTheWeb

Fast is similar to Inktomi in that it is not a search interface. However the sites indexed are displayed at both AllTheWeb and Lycos, so submitting is definitely worthwhile. The fees are typically $34 per year for the first URL and $16 for each additional URL. The main paid-inclusion partners are PositionTech and Lycos InSite Select.

AltaVista

AltaVista is no longer the search engine power it once was and with Overture recently acquiring the company (and Yahoo acquiring Overture), its future is unknown. That being said, should you wish to submit your website you can use either its basic submit service, which is free but very slow, or you can use the paid inclusion option which will cost you $39 for your first URL (this is for 6 months only).

Netscape and iWon

Both Netscape and iWon receive their crawler results from Google.


In Summary

Now for some caveats and clarification on the above. While some search engines offer free submission services and others will index your site eventually if you have inbound links, the advice above concentrates on the quickest and most effective means of getting your website indexed.

I have not delved into the realms of "Direct-Feeds" or Pay-Per-Click as these would need articles in their own right.

However, for most small to medium sized businesses looking to follow the best methods of submitting a website, the above information should be enough to ensure that your site is indexed. If you're ready for your website to be the next "blockbuster," then following the guidelines above will help ensure your success.

. . .

Andy Beal is Vice President of Search Marketing for KeywordRanking.com and ProRanking.com, global leaders in professional search engine marketing. Highly respected as a source of search engine marketing advice, Andy has had articles published around the world and is a repeat speaker at Danny Sullivan's Search Engine Strategies conferences. Clients include Alaska Air, Peopleclick, Jos. A. Bank and NBC. You can reach Andy at andy@proranking.com and view his daily SEO blog at http://searchlowdown.blogspot.com.
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SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines


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TIPS, TOOLS & RESOURCES
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The "Only Popup Once" Popup
Many websites use a popup to make an offer to visitors or to ask visitors to subscribe to a newsletter. To avoid annoying repeat visitors, make your popup "only popup once" with this simple copy&paste javascript.
http://javascript.internet.com/cookies/only-popup-once.html
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Extreme Tracking
The Extreme Tracker is a free website visitor tracking service.Place a small image on your webpages and Extreme Tracker will produce comprehensive and useful reports on your site's traffic levels, where visits are coming from, and much more information. http://www.extreme-dm.com/tracking/
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30 Days v.2 Joe Kumar's
updated version of "30 Days To Internet Marketing Success" is now available. The f-r-e-e 29-page demo version is quite informative and can be downloaded here.... http://startupinternetmarketing.com/free/30days2.pdf
Note: right-click on link and choose "Save Target As"
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The Birth of a Professional Website
This free download is brand new and available from the SIM site ONLY. It's a compilation of 10 articles by Shelley Lowery that completely covers the job of launching a professional website, as only Shelley can. HIGHLY recommended... http://startupinternetmarketing.com/birth.exe
~~~


* For more great tips and tools, visit our website:
  http://startupinternetmarketing.com/free


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*Finding the Perfect Price that will maximize your profit
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*How to write sales-clinching copy on the Net
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------------------------
SIM's WEEKLY REPORTS
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The Birth of a Professional Web Site -Part Eight
--Writing Effective Sales Copy
http://startupinternetmarketing.com/tips/tipmarketing.html
~~~
"Out of Focus" Ads Can Cost You Customers
http://startupinternetmarketing.com/tips/tipsales.html
~~~
Pump Up Your Affiliates
http://startupinternetmarketing.com/tips/tipbiz.html
~~~
Resizing Your Images
http://startupinternetmarketing.com/tips/tipdesign.html
~~~
Double Click Trapper
http://startupinternetmarketing.com/tips/tipsite.html
~~~

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FEEDBACK & CONTRIBUTIONS
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More Cool Sites Everyone Should Bookmark

Despite all the hype over search engines, personal recommendation still serves as one of the best ways people find and use websites on the Internet.

In that spirit of person-to-person sharing, we again tour the web to find the best, most helpful, unusual, or just plain cool websites every surfer should bookmark.

** JunkBusters.com

Is your email in-box swamped with junk emails? Telemarketers interrupting dinner every night? Website advertisers invading your privacy? Who you gonna call - JunkBusters!

Log on to http://www.junkbusters.com and find a large resource of how and where to get help in cutting down on the "junk" advertising that threatens to engulf us all! Learn exactly what to do to shut down everything from junk faxes to people who trade your personal data.

** Blog, Blog, Blog

Web logs, commonly referred to as "blogs," represent all the rage right now in online publishing.

Not really a newsletter or traditional publishing, blogs resemble more of a web-based diary where the creator records their thoughts, posts links, or responds to questions.

If you want to find one of the thousands of blogs online about everything from cooking to puppy potty training, log onto http://www.daypop.com to search through a rapidly expanding database.

** Who's on the line?

Anyone with caller ID asks the same question when an unfamiliar number pops up on the screen. "Who is that?"

Even with enhanced caller ID you can't always figure out who called.

Rather than call back and risk looking foolish by saying something like "Somebody called me from this number.", you can log on to http://www.anywho.com or http://www.addresses.com to do a reverse search by phone number. You can also do a number of other searches on people's addresses and other information.

** Identity Theft

Sadly, not everyone in the world tries to operate under the "Golden Rule."

Identity theft rates as one of the fastest growing crimes in the world, mostly because it's such an easy crime to commit.

Whether you go online or not, everyone carries a risk of falling victim to an identity thief.

Prevention and proper information rank as the top ways to prevent identity theft from happening to you. Log on to http://www.idtheftcenter.org to understand the risks and get specific information for making yourself a less-likely target.

** Free Conference Calls

Need to schedule a conference call with family, friends or business associates, but don't want to pay for an expensive bridge line or sign a long-term contract?

Log on to http://www.freeconference.com and sign up for a free account.

You can put up to 100 people on a phone call together (long distance charges apply) and use the service to make presentations, do product training, or even hold a family reunion by phone.

Since they don't charge for the service, I'd advise using this one fast since most free services end up shutting down after a few brief months.

. . .

(c) Jim Edwards - All Rights reserved
http://www.thenetreporter.com

Jim Edwards is a syndicated newspaper columnist and the creator of a killer software package that keeps Internet "pick-pockets" from stealing your money!

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More info=> http://startupinternetmarketing.com/alcl
~~~


If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:
mailto:editor@startupinternetmarketing.com?subject=Q_&_A


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---------------------
FOOD FOR THOUGHT
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EXCELLENCE can be attained if you - CARE more than others think is wise - RISK more than others think is safe - DREAM more than others think is practical - and EXPECT more than others think is possible.
startup marketing and website promotion~ Claude T. Bissell ~


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CLASSIFIEDS
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ADMINISTRIVIA
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Thanks for reading our FREE "opt-in only" publication. Please forward this to any one whom you think would find this information useful or interesting. I'm sure they'll appreciate
it - I know I certainly will.

Back issues of the INSIDER REPORT are available at http://startupinternetmarketing.com/ezines/back.html

Was this issue forwarded to you by a friend? Grab YOUR own free lifetime subscription... click here

The SIM's INSIDER REPORT is a production of Startup Internet Marketing and is owned by Dan Porteous


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Legal Stuff
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We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within SIM's Insider Report.

Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

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