+=+=+=+= SIM's INSIDER REPORT =+=+=+=+

July 1, 2003

E-Zine #119

SIM's INSIDER REPORT is a free bi-monthly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.

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SIM's Insider Report free marketing newsletter

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Two Easy Ways To Optimize Your JavaScript

Many web sites, even those owned by people we all think of as gurus in the Internet marketing business, have large blocks of JavaScript code at the top of their web pages, sometimes running to dozens of lines of code.

But did you know that this common practice can have a negative effect on your search engine listings, by pushing your major keywords down the page?

In terms of search engine ranking, it's generally accepted that the higher your keywords are on the page, the better.

This easy-to-follow article will give you two easy ways to make the JavaScript on your web site more search engine friendly, improve your search engine position, and give your traffic levels a nice boost.

1. Move the script to the bottom of the page

This is the easiest method. A lot of JavaScript code can be moved to just above the closing body tag on your web page, without affecting the functionality of your web site.

The best way to do this is simply to test it out and see if it works - if you don't experience any adverse effects and your site appears to continue to perform normally, stick with it.

Your keywords will suddenly be much higher up the page, and your site may even load quicker too with all the code at the bottom.

If you wish, you can also combine this method with the second method as described below.

2. Externalize the script into a .js file

This method has the added advantage that the external .js file containing your JavaScript is often cached in your web visitor's browser, meaning that on subsequent visits your web page will load faster.

It also means you can have the same code on a number of different pages, yet only have a single file to modify and maintain when you want to adjust the script.

Here's how you do it. Your JavaScript will look something like the following:
<script language=JavaScript>
your script here - copy this bit into a .js file
Ignoring the opening and closing script tags, and the comment tags if you have them, copy the code in the middle into a brand new plain text file - for example, paste the code into a plain text editor like Notepad (don't be tempted to use something like MS Word).

Save this file with a .js extension, for example, 'mycode.js', and upload this page to your server to the same directory as the web page.

To make your web page reference this new .js file, replace the existing JavaScript as shown in the example above, with a single line in the following format:
<script language=JavaScript src=mycode.js></script>
Just replace 'mycode.js' with the name of your own .js file.

Upload your modified web page to your server and test.

And there you have it - a smaller page, improved keyword positioning, quicker load times for your visitors, and easier script maintenance.

As stated above, both these methods can easily be combined if you wish, too.

. . .

Technical e-marketer Steve Shaw reveals the technology behind e-marketing, the stuff the techies don't tell you. Find out more information at http://takanomi.com/newsletter, along with details about how to add a free OptInOver to your web site that reaches 95% of your visitors and explodes your opt-in list.

SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines

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The Birth of a Professional Web Site Part 2 -Your Strategic Plan
Creating an Effective Pay-Per-Click Campaign
How To Contact The Media
Creating A Customized Marquee
Custom Link Generation For Affiliates

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The Key to Choosing Keywords

Want to drive more targeted traffic to your site? Then you need to get your site listed higher on search engines. A place in the top ten or twenty would be nice, wouldn't it? Sound impossible? Well, it's not, and I'm going to tell you how to do it.

Most techniques to improve your search engine rankings have one thing in common--Keywords! The appropriate keywords are the key to ranking high in search engines.

But how do you go about choosing the most effective keywords? You must start by analyzing your business, company, product or service carefully, thinking of all the words that relate. Try getting a group of friends or family together to make lists of keywords or phrases they would use when searching for a product or service like yours.

Here are a few questions to ask yourself when compiling a list of appropriate keywords:

1. Who needs my service?

Have you carefully defined your target market? If so, this question should be easy. Now, let's say you offer weight loss supplements. The people who search for your product might use phrases like "low metabolism" or "fat blocker." They won't just search for the term "weight loss."

2. Should I include variations of my keywords?

Making your site easy to find means making your keywords as specific as possible. That includes using misspelled, capitalized, and plural words, as well as longer forms of keywords. For instance, you may need to use "metabolize" AND "metabolism" to cover all the possible search options.

3. Have I included any wrong keywords?

Do not include stop words like "and" and "the." You should also avoid overly common words like "Internet." Keep your words highly specific to your business. If you choose words that too many other sites also have, you will get pushed way down in the rankings.

Once you have your list of keywords, you need to place them properly on your site. The HTML title, text, meta description, meta keywords, ALT tags, comment tags, and URL name are all places were you~ll want to place your keywords.

It is particularly important to place keywords in your HTML title, because it is the first thing a search engine's spider sees on your page. The HTML title describes the content of your web page in one sentence, and is supported to some extent by every search engine.

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. . .

James D. Brausch

If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:

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Success is the ability to go from one failure
to another with no loss of enthusiasm.
startup marketing and website promotion--Sir Winston Churchill

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