+=+=+=+= SIM's INSIDER REPORT =+=+=+=+
March 11, 2003
SIM's INSIDER REPORT is a free bi-monthly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.
IN THIS ISSUE
==> Tip of the Week
==> Tips, Tools & Resources
==> SIM's Weekly Reports
==> Feedback & Contributions
==> Food for Thought
TIP OF THE WEEK
The Biggest Mistake Publishers Make
"I just sent out a great offer to my list. But, only three clickthroughs! (Arrrrrgh!)"
If you are tired of sending promotions to your list with little or no success, you'll want to read this article. Maybe even three times.
Chances are, you are failing to incorporate the most critical ingredient of any successful ezine.
Without this essential ingredient ...
>> Your website will be about as dead as the Mohabi desert
>> Your subscribers will seldom buy anything you recommend
>> You will grow increasingly more frustrated with your
Let me explain.
How many ezines have you read that are boring, lifeless, shameful bodies of work that should be banished from the Internet?
We've all read a few, right?
But YOUR ezine is different, isn't it?
.. Is it?
Here's a way to put it to the test. What is your primary goal in publishing an ezine? Are you interested in purely throwing products at your subscribers and expecting them to buy?
There's nothing wrong with making money, but the relationship comes first, then the profits.
It's just like dating. You meet. Go on a few dates, and if you are lucky, you might even get a kiss once you've earned the trust of your partner ;-)
Treat your subscribers the same way and watch your profits soar. Let your subscribers get to know you. I mean, *really* know you. Develop a relationship with them.
For example. Do you express your opinions in your ezine? Are you NOT afraid to speak your mind, even at the risk of offending a few people?
Controversy is one of the most powerful tools you can use to develop reader loyalty. Go ahead, write how you feel. Say it with heart. Your subscribers will respect you for it.
Is your ezine an extension of your life? Do your subscribers really know what's going on at your house? Do they even know what you look like?
Do they even like you?
If you are holding back and afraid to let your personality shine through, chances are your subscribers couldn't care less about you. Why would they? They don't even know you!
Don't shut your subscribers out, let them in.
Are you just like 90% of the other frustrated ezine publishers out there? Pumping out issue after issue and wondering why no one is responding and everyone is unsubscribing.
Don't take it personal. GET personal!
There are way too many good ezine choices out there today. If your ezine doesn't captivate your audience in the first issue or two .. click, unsubscribe ... next.
But wait. Before you start injecting emotion, personal stories and your opinions into your ezine, here's a warning.
Please. Use it in context. For example, telling you that I drive a green Dodge Caravan and would rather drink from a stinky sneaker than fly in an airplane, won't do any good.
Who cares? Wrong content.
Keep it in context and you'll be on your way to developing iron strength bonds and relationships with your subscribers.
Once people get to know you, they learn to like you. And if they like you, they might even trust you.
People buy things from people they trust.
Who would you trust more?
To succeed in ezine publishing, get personal with your audience!
But then again, if you only read ten words, what chance would I have to build a repoire with you? Or, start to build a relationship with you?
I hope I've done my job. Now, it's your turn to do yours!
(with personality, that is ...)
. . .
through ezine publishing, articles, and joint-ventures.
Learn the 7 essential keys to ezine success. To receive
your free 4-part mini-course send a blank email to:
SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines
TIPS, TOOLS & RESOURCES
FREE Spam Check Service
This is a free tool that you can use to test your email messages to make sure they don't accidentally fall foul of any of the 'normal' filters that anti-spam products use. Go here http://startupinternetmarketing.com/tips/spamcheck.html
Here's a site offering free news content you can add to your web site. 17 categories available. http://headliner.net
This free service allows anyone to publish event schedules information in a monthly calendar view without any tedious HTML work. http://www.calendarserver.com
* For more great tips and tools, visit our website:
FREE 5 DAY INTENSIVE COURSES
*Mastering Search Engine Placement
*Becoming a high-earning affiliate champion
*Creating, producing and selling your very own infoproduct
*Finding the Perfect Price that will maximize your profit
*How to write sales-clinching copy on the Net
UPDATED Affiliate Masters Course
The Affiliate Masters Course is a fantastic stand-alone information resource. This course REALLY has ALL the info and strategies required to build a profitable affiliate-based e-biz from the ground up.
It's the best product available for affiliates AT ANY PRICE...
and it's free - Click here to download immediately... http://startupinternetmarketing.com/Aff-Masters.zip
* Check out SIM's Top "10" Affiliate Review at
SIM's WEEKLY REPORTS
Frequently Asked Internet Advertising Questions
The Key To High-Volume Web Sales
Linking to a Specific Location in a Web Page
Cascading Style Sheets (CSS); Formatting Lists
FEEDBACK & CONTRIBUTIONS
How To Make More Money ... The Trend Is Your Friend!
Stock Market investors know it.
Commodity traders know it.
The trend is your friend. When you follow the trend you make money and when you buck the trend you've got a hard way to go.
The problem faced by stock and commodity traders is that trends aren't always obvious. You can have false tops and false bottoms on investment trends that can cause what appears to be easy money, a loss.
Luckily for you the trends for making money as a small business owner are much easier to see. You can see them coming a mile away.
So how do you know what trends are developing that will determine the most profitable products and service to promote?
Follow the aging patterns of our population. The fastest growing segment of our population is the 50 plus crowd.
The baby boomers are now aging and their needs reflect what is wanted and needed in our society.
So what do these baby boomers want, need and desire?
Statistics show their buying patterns reflect growth in five major areas:
Pick a good program in any of these growth areas and you've not only increased your chances of success, you've potentially locked in your profits for the next 17 years.
What makes the Internet so powerful is the fact that you have the potential for capitalizing on as many of these five areas as you choose.
Through what Robert Allen calls the "poor man's franchise".
Why does he call it that, because through most network marketing companies you can hop on any of these trends for less than $100.
That's a big advantage over what it would cost you to buy a franchise from MacDonalds or 7 - 11.
I've hopped on some of these trends for less than $20. Man alive, talk about a return on investment.
Imagine setting yourself up for the next 17 years for less than $20?
That's why the Internet is such a powerful tool. You're no longer limited to a business or industry, you can literally build your own empire on a shoestring budget.
If you're serious about making money online, remember, the trend is your friend for the next 17 years.
Hop on board and ride the wave.
Wishing You Success,
. . .
Copyright (c) 2003 John Colanzi.
If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!
Send your tips, questions or answers to:
FOOD FOR THOUGHT
Any fool can criticize, condemn, and complain
- and most fools do.
Our sponsors and advertisers help bring this newsletter to you. Please support them.
>>> AMAZING EZINE TACTICS
Discover the secrets Lee Benson uses daily in
his amazing formula for success strategies.
(plus exactly how YOU can replicate the system)
>>> IS YOUR WEBSITE MAKING MONEY
Does Your Website Actually Earn Money for You?
If the answer is no, then you must visit this
site NOW and learn how to Make Your Site Sell!
Don't Hesitate To Try Postmaster For Free Today.
This smart software reads and responds with
personalized auto follow-up. Finally,the complete
automated incoming and outgoing email solution...
>>> PROFIT PULLING EBOOKS
"Profit Pulling eBooks" is now available for less
than $15 and comes with a license to resell it and
keep every penny of the sale for yourself.
>>> 1001 Newbie Friendly Tips!
Discover 100s of Practical and Usable ideas to help
you start your online business, and the simplest
ways to implement them. Learn how to fine tune your
site to maximize profit, and continue increasing your
profit with successful, proven strategies.
Thanks for reading our FREE "opt-in only" publication. Please forward this to any one whom you think would find this information useful or interesting. I'm sure they'll appreciate
it - I know I certainly will.
Back issues of the INSIDER REPORT are available at http://startupinternetmarketing.com/ezines/back.html
Was this issue forwarded to you by a friend? Grab YOUR own free lifetime subscription... click here
The SIM's INSIDER REPORT is a production of Startup Internet Marketing and is owned by Dan Porteous
We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within SIM's Insider Report.
Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.
Be responsible! Always do your own Due Diligence before responding to any offer.
This newsletter is DELIVERED in both HTML and .TXT formats by the business automation software - MAILLOOP (v.5.0)
No other software does what Mailloop does in one program. It is the only complete Internet email, newsletter server, web form processor, bulk e^mail, customer database, and autoresponder solution! It will give you an unfair advantage over your competition. Period.
For the complete story on this remarkable software go to the Internet Marketing Center now!
No part of this publication may be reproduced in whole, or
in part, without the express written consent of the publisher.