+=+=+=+= SIM's INSIDER REPORT =+=+=+=+

March 11, 2003

E-Zine #111

SIM's INSIDER REPORT is a free bi-monthly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.

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The Biggest Mistake Publishers Make

"I just sent out a great offer to my list. But, only three clickthroughs! (Arrrrrgh!)"

Sound familiar?

If you are tired of sending promotions to your list with little or no success, you'll want to read this article. Maybe even three times.

Chances are, you are failing to incorporate the most critical ingredient of any successful ezine.

Without this essential ingredient ...
    >> You will get more unsubscribes
    >> Your website will be about as dead as the Mohabi desert
    >> Your subscribers will seldom buy anything you recommend
    >> You will grow increasingly more frustrated with your
    ezine publishingsubscribers
What am I referring to here? I'm talking about the power of personalization. Without it, your ezine is toast -- period!

Let me explain.

How many ezines have you read that are boring, lifeless, shameful bodies of work that should be banished from the Internet?

We've all read a few, right?

But YOUR ezine is different, isn't it?

.. Is it?

Here's a way to put it to the test. What is your primary goal in publishing an ezine? Are you interested in purely throwing products at your subscribers and expecting them to buy?

There's nothing wrong with making money, but the relationship comes first, then the profits.

It's just like dating. You meet. Go on a few dates, and if you are lucky, you might even get a kiss once you've earned the trust of your partner ;-)

Treat your subscribers the same way and watch your profits soar. Let your subscribers get to know you. I mean, *really* know you. Develop a relationship with them.

For example. Do you express your opinions in your ezine? Are you NOT afraid to speak your mind, even at the risk of offending a few people?

Controversy is one of the most powerful tools you can use to develop reader loyalty. Go ahead, write how you feel. Say it with heart. Your subscribers will respect you for it.

Is your ezine an extension of your life? Do your subscribers really know what's going on at your house? Do they even know what you look like?

Do they even like you?

If you are holding back and afraid to let your personality shine through, chances are your subscribers couldn't care less about you. Why would they? They don't even know you!

Don't shut your subscribers out, let them in.

Are you just like 90% of the other frustrated ezine publishers out there? Pumping out issue after issue and wondering why no one is responding and everyone is unsubscribing.

Don't take it personal. GET personal!

There are way too many good ezine choices out there today. If your ezine doesn't captivate your audience in the first issue or two .. click, unsubscribe ... next.

But wait. Before you start injecting emotion, personal stories and your opinions into your ezine, here's a warning.

Please. Use it in context. For example, telling you that I drive a green Dodge Caravan and would rather drink from a stinky sneaker than fly in an airplane, won't do any good.

Who cares? Wrong content.

Keep it in context and you'll be on your way to developing iron strength bonds and relationships with your subscribers.

Once people get to know you, they learn to like you. And if they like you, they might even trust you.

People buy things from people they trust.

Who would you trust more?
  1. A recommendation from a good friend
  2. A billboard ad on the freeway
I probably could have saved you from reading 660 words or so by making this the shortest article in the history of the Internet. It could have been condensed into ten words:

To succeed in ezine publishing, get personal with your audience!

But then again, if you only read ten words, what chance would I have to build a repoire with you? Or, start to build a relationship with you?

I hope I've done my job. Now, it's your turn to do yours!

(with personality, that is ...)

. . .
    Jason Potash makes it easy to build your online business
    through ezine publishing, articles, and joint-ventures.
    Learn the 7 essential keys to ezine success. To receive
    your free 4-part mini-course send a blank email to:

SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines
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This is a free tool that you can use to test your email messages to make sure they don't accidentally fall foul of any of the 'normal' filters that anti-spam products use. Go here http://startupinternetmarketing.com/tips/spamcheck.html

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This free service allows anyone to publish event schedules information in a monthly calendar view without any tedious HTML work. http://www.calendarserver.com

* For more great tips and tools, visit our website:

*Mastering Search Engine Placement
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*Creating, producing and selling your very own infoproduct
*Finding the Perfect Price that will maximize your profit
*How to write sales-clinching copy on the Net

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* Check out SIM's Top "10" Affiliate Review at

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Frequently Asked Internet Advertising Questions
The Key To High-Volume Web Sales
Newspaper Publicity
Linking to a Specific Location in a Web Page
Cascading Style Sheets (CSS); Formatting Lists
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How To Make More Money ... The Trend Is Your Friend!

Stock Market investors know it.

Commodity traders know it.

The trend is your friend. When you follow the trend you make money and when you buck the trend you've got a hard way to go.

The problem faced by stock and commodity traders is that trends aren't always obvious. You can have false tops and false bottoms on investment trends that can cause what appears to be easy money, a loss.

Luckily for you the trends for making money as a small business owner are much easier to see. You can see them coming a mile away.

So how do you know what trends are developing that will determine the most profitable products and service to promote?

Follow the aging patterns of our population. The fastest growing segment of our population is the 50 plus crowd.

The baby boomers are now aging and their needs reflect what is wanted and needed in our society.

So what do these baby boomers want, need and desire?

Statistics show their buying patterns reflect growth in five major areas:
  • Health Care
  • Investment Advice
  • Technology
  • Specialty Retail
  • Entertainment
These are the five areas that will dominate the buying patterns for the next 17 years.

Pick a good program in any of these growth areas and you've not only increased your chances of success, you've potentially locked in your profits for the next 17 years.

What makes the Internet so powerful is the fact that you have the potential for capitalizing on as many of these five areas as you choose.


Through what Robert Allen calls the "poor man's franchise".

Network Marketing.

Why does he call it that, because through most network marketing companies you can hop on any of these trends for less than $100.

That's a big advantage over what it would cost you to buy a franchise from MacDonalds or 7 - 11.

I've hopped on some of these trends for less than $20. Man alive, talk about a return on investment.

Imagine setting yourself up for the next 17 years for less than $20?

That's why the Internet is such a powerful tool. You're no longer limited to a business or industry, you can literally build your own empire on a shoestring budget.

If you're serious about making money online, remember, the trend is your friend for the next 17 years.

Hop on board and ride the wave.

Wishing You Success,
John Colanzi

. . .

Copyright (c) 2003 John Colanzi.
Visit: http://www.johncolanzi.com

If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:
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Any fool can criticize, condemn, and complain
- and most fools do.
startup marketing and website promotion--Dale Carnegie

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it - I know I certainly will.

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Legal Stuff

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Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

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