+=+=+=+= SIM's INSIDER REPORT =+=+=+=+

February 11, 2003

E-Zine #109

SIM's INSIDER REPORT is a free bi-monthly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.

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SIM's Insider Report free marketing newsletter

I came across the following information on SPAM filtering by Marlon Sanders that I'd like to pass on to you...


If you regularly send email to your customer list, or to your opt-in subscribers, there is a good chance that your email never made it past the spam filter.

Web based email providers such as hotmail.com provide their users with a built in spam filter that takes care of unwanted junk mail.

That's great for the endless streams of junk mail going around, but what about the special offer you just sent to your list?

What about the free product upgrade, or follow up letter you just sent out?

Are you sure your email made it past the spam filter?

Chances are it won't have, IF you're using keywords that are most commonly associated with junk mail, or spam.

We've put together a list of the top known keywords that are most commonly targeted by spam filters.
A affordable, act now
B bargain, best prices, business opportunity
C cheapest, click here, congratulations, credit card
D dear friend, debt
E ecommerce, e-mail marketing, enhance, enhanced, exciting
F fantastic business, free!
G great price, guaranteed
H home business, home based business, homeowner
I increase sales, information you requested, investment
J just released
K (n/a)
L license
M make money, market, merchant account, money-making
N (n/a)
O online business, opportunity!
P paying too much, pre-approved
R reward offered
S sales, saw your site, special invitation
T ticket, tickets, tired of
U unbelievable, unbelieveable, unlimited income
V venture capital
W wealth, win a, winner confirmation
X (n/a)
Y your web site
Of course those aren't the only "spam trigger" keywords.

We simply removed any that don't directly relate to internet marketing.

Marlon Sanders
CEO - Higher Response Marketing, Inc.

While on the subject of email tampering here's an updated link to JL Scott's ongoing reports re: the Habeas Inc. proposal that I've been keeping you informed about...

Your comments are always welcome.

Dan Porteous

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If you're new to website building or just getting started, one question may haunt you. With so many different things to be learned, where is the best place to start?

I always suggest copywriting as a great way to begin. At this point, your eyebrows may be raised. But take a closer look.

Decisions Made Before Starting

Hopefully before turning to the task of building a site, you have at least sufficient answers to fundamental questions such as what you plan to sell, who you plan to sell to, and so forth.

And you probably have at least a semblance of a business plan to guide you along the way. You may have included notions for expanding the business from a simple beginning.

Getting even this far is a struggle for many. By the time you have put together workable answers, you may already be tired of the whole thing. You may have quit a time or two, only to return grimly and determinedly to the task. At some point you may throw your arms at the sky and shout out loud, "Enough, already!"

But You Still Need A Website

In the rush to get a business up and running, some simply throw up a few pages and hope things go well. Which is not a good idea. But even if you take such a minimal path, there is still much to learn.

You'll need to know something about HTML. And you'll need to learn how to use some kind of editor to put your web pages together.

Then you need to learn how to use an FTP (File Transfer Protocol) program to manage site pages. It's not difficult to do. Actually, you'll be doing fine within half an hour or so.

But there are several dozen other "little" things you need to learn to do that only take half an hour or so.

At some point, you may well throw your arms again at the sky and shout, "That's darned well enough!"

So You Go

You upload your pages, relax a bit, then kick back and admire your handiwork. "Yeah, I've got 'groww.' I'll catch it later." Wonder how you spell, 'spacius?' Guess I forgot to spell check the thing."

Hey, but there's only a couple of little things like that. Right? So what if that background doesn't quite make it. It looks pretty good to me. Right?"

"How about the copy?" that quiet small voice within you cries out.

"What copy?" you scream out loud.

"You couldn't give away hundred dollars bills with that stuff."

"You sure?"

"Of course you are."

Okay, Enough Of That

I hope you get the idea. At this point you are tired. Even exhausted maybe. And you've a right to be. You've poured tons of time into this project. And more than a few dollars. Won't your visitors see this? Won't they understand?

Nope. It won't happen. You can't even *give* hundred dollar bills away unless your copy sizzles. And you know it's so.

So Take A Deep Breath And ...

Come morning, start in. You know that great copy is a must. Now you're going to make it happen.

But how far are you going to get? How long will it be before you look at your work and throw your arms once again toward the sky? And what will you say this time?

Back To Reality

If you have decent writing skills, developing those needed for copywriting makes a lot of sense. For as you work with copywriting, you also strengthen your general writing skills.

Even if you plan to hire pros to write your sales copy, you still need to be able to step in and add something to a page now and then. Or add a new one. And every word must sell.

Mastery of copywriting is not the goal; this can take a lifetime. You simply want to be able to write reasonably good copy. Until you can, you need to hire everything out, and this costs serious money.

If you wait until you launch your site before getting to this topic, your pages will be dead on arrival.

So yes, beginning with a consideration of copywriting is a dandy notion. You will then have at least a chance of having decent copy, come launch day.

*Abstracted from "Secrets Of A Really Successful Website"

Comment: If you'd like to work through a great tutorial on copywriting, check out the one Joe Robson offers at <http://www.adcopywriting.com>. It's slick. And it's loaded with terrific ideas. Further, you'll find it easy to follow along.
. . .                    
Bob McElwain, author of "Your Path To Success" and
"Secrets To A Really Successful Website." For
info, see <http://sitetipsandtricks.com/webways/>

Get ANSWERS. Subscribe to "STAT News" now!

SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines
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This is a free service for analyzing traffic to your Web site. WebSTAT.com offers loads of info on your traffic that you can view with convenient, easy-to-read graphs and tables. Easy to set up: just put a snippet of code on your page and you're all set. http://www.webstat.com

A1 JavaScripts
If you're interested in JavaScript, this site is a must- bookmark. You'll find over 300 free working JavaScripts that you can easily cut and paste onto your pages. There are also online tools here that let you create your own JavaScripts. Categories include page effects, site navigation, status bar effects, time related scripts and more. http://a1javascripts.com

Position Checking Tools
Here are 3 sites that feature tools to check your positioning with the search engines for various keywords...

Domain Names Lookup
This cute interface which can reside at your desktop will do everything for you. Search the availability of a domain name, and gives out alternative domain names you can use if the name you want is no longer available. Download Here... (94K)

* For more great tips and tools, visit our website:

*Mastering Search Engine Placement
*Becoming a high-earning affiliate champion
*Creating, producing and selling your very own infoproduct
*Finding the Perfect Price that will maximize your profit
*How to write sales-clinching copy on the Net

UPDATED Affiliate Masters Course
The Affiliate Masters Course is a fantastic stand-alone information resource. This course REALLY has ALL the info and strategies required to build a profitable affiliate-based e-biz from the ground up.

It's the best product available for affiliates AT ANY PRICE...
and it's free - Click here to download immediately... http://startupinternetmarketing.com/Aff-Masters.zip

* Check out SIM's Top "10" Affiliate Review at

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What's Your Visitor's UPA?
How To Build Trust and Sell More Products!
Write Your Own Book
Creating a Status Bar Link Description
New Link Markers
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Here's a couple of useful lists I came across while visiting the ScamFree site at scamfreezone.com ...

The following is a list of directories which list EZines, and their content preferences. If you're looking for anybody that may be interested in publishing that article you just finished writing, this is it...
Here's a list of article distribution outlets that allow you to send free articles to thousands of publishers at once. The publishers are always on the lookout for new content, and the mass distribution lists make it easy for them to find what they need.

If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:
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You get the best out of others when you give the best of yourself.
startup marketing and website promotion--Harvey Firestone

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Thanks for reading our FREE "opt-in only" publication. Please forward this to any one whom you think would find this information useful or interesting. I'm sure they'll appreciate
it - I know I certainly will.

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Legal Stuff

We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within SIM's Insider Report.

Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.

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