+=+=+=+= SIM's INSIDER REPORT =+=+=+=+

October 8, 2002

E-Zine #101

SIM's INSIDER REPORT is a free biweekly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.

==> Tip of the Week
==> Tips, Tools & Resources
==> Affiliate Spotlight
==> SIM's Weekly Reports
==> Feedback & Contributions
==> Food for Thought
==> Classifieds
==> Administrivia

SIM's Insider Report free marketing newsletter

The popular search engine Google made a splash earlier this week when it introduced a revised version of its Google News service. The new version (still in beta) is a significant advancement over the previous one -- culling news from 4,000 sources on the Web, up from 150 previously, and updating news every 15 minutes, instead of once or twice an hour. http://news.google.com/

If you're running Windows "XP" and haven't downloaded the new "SP1" service pack update, you should consider it. Go here... http://office.microsoft.com/downloads/2002/oxpsp1.aspx

Your comments are always welcome.

Dan Porteous

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Don't Swap Links, Swap Content!
By Dan Thies
Contributing Writer

Don't get me wrong - link swaps are better than nothing. However, there are three big weaknesses inherent in any simple link swap.

First, search engines rarely index links pages, mostly because there are usually no external links to them. Translation: that link swap you just negotiated may not even get noticed by the search engines.

Second, your link usually goes on a page full of other links, with few if any external links supporting it. Translation: search engines like Google will give the link minimal weight, even if they find it.

Third, the keyword content of the page that links to you is completely beyond your control. Translation: search engines may not see the link as relevant to your site's keywords.

What's The Answer?
Instead of swapping links, swap content. If each website provides the other with a one-page article on a subject they both cover, and they set it up properly, the weaknesses of a traditional link swap don't apply.

How To Set Up A Content Swap:

Step 1. Swapping
Agree on the subject, and swap articles. I'll refer to the article each site receives as the "guest article." The page title and contents of your article should include your site's important search engine keywords, and a byline or resource box with your keywords that links to your website.

Step 2. Publishing
Each webmaster reformats the "guest article" to fit their site's layout, and integrates it into their site - in order for this to work, it must be linked to from a page that's already in all of the major search engines.

Step 3. Linking
Each webmaster sets up a link on their website, pointing to their "guest article" on the other site. This should be a text link, and it should include your keywords. It must be on a page that's already in the search engines, but not the same page your article links to - search engines may not count the link if two pages point to each other.

What A Content Swap Achieves:
Since each article has both internal and external links pointing to it, all the major search engines should eventually find them and include them in their databases.

The links the search engines find will carry more weight because the articles only have one link on them, and because the article itself has external links pointing to it.

In addition, the links on your article will be considered highly relevant to your keywords, because they're found on a page which has been optimized for the keywords you want.

Content swaps allow you to make every link count, by creating a highly relevant link that directly contributes to your search engine rankings.

I wish you success....

About the Author
Dan Thies is the author of "Search Engine Fast Start!", a concise guide to positioning your website with the new breed of search engines.


SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines
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Rhyming Dictionary
Enter a Word and get a word that rhymes with it. Interesting, huh? Also helps find synonyms http://rhyme.lycos.com/

Polls are the fast easy and free way to add interactivity to any website. Everyone has an opinion, and TadPolls can track those opinions with the simple click of a button. You pick the question to ask and the answers for voters to choose from. It takes only few minutes to add a poll to your website. http://www.tadpolls.com

Cached Pages
Here's a little trick that may help when you're trying to refresh a webpage and you keep getting a cached version of that page. Try Ctl+F5. It's called "Deep Refresh" and should do the trick bypassing any cached images or pages.

* For more great tips and tools, visit our website:

*Mastering Search Engine Placement
*Becoming a high-earning affiliate champion
*Creating, producing and selling your very own infoproduct
*Finding the Perfect Price that will maximize your profit
*How to write sales-clinching copy on the Net

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5-Minute PDF Creator

The 5-Minute PDF Creator is the easiest way to publish like a pro - guaranteed. You can start your own electronic publishing business in just 5 Minutes!

The program comes with nearly 150 screenshots and walks you through every step in the publishing process.

Full product details can be found at... http://www.startupinternetmarketing.com/5min

Their affiliate program pays 40% commissions for every sale from your unique link. Plus, you'll earn 10% from each affiliate who signs up under one of your referral links.

It features a state-of-the-art tracking and processing system that takes care of everything. (you can even check your referral stats in real-time)

You can plug into the 5-Minute PDF Creator affiliate program at... http://www.startupinternetmarketing.com/5minaff

UPDATED Affiliate Masters Course
The Affiliate Masters Course is a fantastic stand-alone information resource. This course REALLY has ALL the info and strategies required to build a profitable affiliate-based e-biz from the ground up.

It's the best product available for affiliates AT ANY PRICE...
and it's free - Click here to download immediately... http://startupinternetmarketing.com/Aff-Masters.zip

* Check out SIM's Top "10" Affiliate Review at

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Top 12 Tips To Writing Effective Google AdWords Select Ads
The Birth of a Successful Internet Business
Part ten of ten -- Your Marketing Strategy
Selling- How to Begin
Disappearing Form Text
Cron - a Unix/Linux program scheduler
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Cure for "Illegal Operations" Sydrome

"You have performed an ILLEGAL OPERATION, the program will be shut down!" But I didn't do anything! Really, I was just sitting here. :-(

You did update Windows, right? And have the current drivers for all of your other hardware and software, don't you? How important is it? Well if you are experiencing a lot of crashes this may just be the cure. Very few people understand what happens in Windows when you install new software and hardware. Since Bill Gates wants to be the boss, obviously he put everything into Windows to make it work with Microsoft products.

Now all the other companies that sell you things have to make theirs for the Gates configuration. Some are not too good at it and some are just careless. For those you get the Blue Screen of Death. Ever see this one?

"You have performed an ILLEGAL OPERATION, the program will be shut down!"?

Then a whole bunch of numbers and stuff even a Geek may not understand.

Well it is really a simple matter of shared files not getting along in your Puter. One says "I am going to decide how this operation is done" and the other one says "no you're not!" So the one with the newest info may win but you get blamed for it because the program didn't do it the "Gates Way" and the result is that the program could not start.

Now you get a new program out of the box, put it on your Puter and guess what? The program probably has a whole ton of updates available to make it get along with Windows. Windows has a whole bunch of new updates to screw with the other companies but "You performed an ILLEGAL OPERATION". Feel a little insulted? I do. Then there are some companies that really don't want your Puter to cooperate with Windows. They want a piece of the Giant and guess who pays for it? Yup, we do.

I won't mention any names but AOL and Netscape are 2 of the biggest offenders. After that comes Real Player and a list a mile long. But let's not make the problem too simple. Several companies are out to get each other and at your expense. Yeah, right. They tell you it is someone else that is the cause and that company swears that it is another one. So here you are caught in the middle and nobody has bothered to tell you that something as simple as downloading the latest updates and drivers just might solve the problems they are busy blaming each other for.

Here are a couple of solutions for you. First try and find out what all your hardware is. Printers are easy, the name and model are on the front. But what about your CD ROM, Audio System, and monitor? A lot of times, they just don't have that information available. Yup even keyboards can have updated drivers. Drivers? Updates? Hardware? Software?.

All of your Hardware runs with Drivers. You can find out the model information and a lot more about them from the "Control Panel". From your START button find SETTINGS, click on that then CONTROL PANEL. Once in the CONTROL PANEL scroll down to SYSTEM and double click. The first window will give you the information on the maker of the Puter and Processor plus how much Memory you have installed and the version of Windows you have.

Next click on the DEVICE MANAGER tab. You will see a listing of the DEVICES in your Puter. By clicking the + beside each item you can see what you need to find out what the product is. You don't need to open the SYSTEM DEVICES unless you are just curious. Now you get to play detective. Go get em, Columbo!

In most cases you can just do a search for the manufacturer and go straight to their site. Drivers will usually be found under SUPPORT and should have download and installation instructions. You should check for updates at least every 6 to 8 weeks if not more often. Software updates are not as hard. Most of the programs have a link in the Help menu to go to their site and some even have an update link.

But before you start updating 3rd party software (Not Microsoft), you should get the latest updates for your version of Windows. Hey, guess what? Gates made this one easy!

Click on the START button then go up near the top of the column and you will see Windows Update. Sheer genius! Just click it. You will have to be connected to the Internet first. When the browser opens just click on the Products Updates and your Puter will be searched for what needs to be updated. From there it is only a matter of following pretty simple instructions (simple? from Microsoft?). It really is pretty easy to do.

One more little thing before I leave you with all this confusion. I use a program for all my Software that isn't Microsoft from ZDNet called, you guessed it, Updates.


There is a small download and then it will search your hard ' drive and give you a report of all available updates for your software then the option to download the updates. Best of all it is FREE! Subscribe, download the program, get your updates and they will e-mail you a reminder to keep up with them.

Your life will be a lot easier and maybe you won't see so many of "The Blue Screen of Death" or "You have performed an ILLEGAL OPERATION, the program will be shut down!" Cause ya didn't. It ain't your fault.

Happy Putering,
Mike Smith, esm

If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:
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Don't be afraid to give your best to what seemingly are
small jobs. Every time you conquer one it makes you
that much stronger. If you do the little jobs well,
the big ones will tend to take care of themselves.
startup marketing and website promotion--Dale Carnegie

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