+=+=+=+= SIM's INSIDER REPORT =+=+=+=+

September 24, 2002

E-Zine #100

SIM's INSIDER REPORT is a free biweekly newsletter dedicated to helping readers succeed online while saving both time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.

==> Tip of the Week
==> Tips, Tools & Resources
==> Affiliate Spotlight
==> SIM's Weekly Reports
==> Feedback & Contributions
==> Food for Thought
==> Classifieds
==> Administrivia

SIM's Insider Report free marketing newsletter

Well, this is our CENTENNIAL publication. Hard to believe BUT we have published 100 issues of the SIM Insider Report to date. It's been quite a ride to get here with all the design and format changes we've gone through.

Our initial purpose was to simply report my personal online findings each week as I went about building the Startup Internet Marketing site. I figured I could save others time and money not to mention the frustration of searching for the "right" tools and information needed to move "quickly" towards online success (without having to mortgage the farm).

That concept remains our primary focus today...

It's been a lot of work BUT more importantly, it's been a lot of FUN and the most rewarding part of all, is the relationships I've been able to develop with folks I've met online and my SIM subscribers are at the front of that line.

I look forward to continual growth and improvement for the Insider Report and sincerely hope that all of you stick around for the next 100 issues ...thank you!

Your comments are always welcome.

Dan Porteous

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Sure, you know how to handle email. You're probably flooded with the stuff and deal with it as effectively as you can. But is this good enough?

Maybe, but I sure get a lot of email that completely ignores well established rules. And even defies common sense. Here are my pet peeves.

Line Length:

A line of 80 characters is about twice as hard to read as one of 65. My reader window is set to accommodate 65 character lines. Send me 80, and 15 or more will wrap to a second line. Ugly. And hard to read.

Send 60 character lines, 65 maximum, as do most newsletters. All you need to do is hit Enter at about 60 while typing.


Use it. Forget all other fonts. This is what most expect. When you use the font you love, it's a struggle for me to read it because it is not what I expected or am used to.


Forget it. Many are now trashing HTML, much favored by pornographers. While I don't automatically trash it, it's got to be important else I will. People can send Java and Active X in HTML. Reports I have not confirmed, suggest these will become joyful tools for those wanting to do mischief.

Do The Views Above Reflect The Norm?

It's doubtful. But I'm not alone in any one of them. So if you break these rules, you are bound to annoy some. Remembering the importance of generating every single possible hit, can you afford this risk? Many obviously believe they can, for the above are commonly violated in the email I receive.

There's more to all this than mentioned above. If you are serious about your business and want to be certain your messages are first rate, visit my site. Click on Library in the navigation bar to the left. Then, under Topics, select Email Handling. You'll find lots of good information here, and the views of others.

Three Unbreakable Rules

Ignore the following at your peril. You can lose lots and lots of potential customers in doing so.
  1. Answer Promptly

    What good is a reply a week later? Heck, the sender has likely forgotten the question. And even that they asked it.

    There's no exception here. Email needs to be answered within a few hours of receipt. If you're working a day job, handle the heavy stuff in the evening. But check for important messages in the morning as well. Otherwise, check every two to three hours. If you haven't the time, outsource the task. That is, hire someone to handle your email for you. It simply has to happen.

  2. Answer Completely

    Many replies are incomplete, so you have to respond again to clarify your question. Often the answer does not relate to the question. Intolerable.

    Take whatever time is required to be sure you understand the question. Then answer it completely. But go further. Include related information that may be needed given your answer. For example, if you suggest using a Windows' tool, add how to do so.

  3. Answer With Grace And Style

    Be pro. Talk nicely. Use simple language. Say enough, but not more than is needed. Above all, watch your manners. This matters most when dealing with someone who is angry.

    Remember there is no such thing as a dumb question. But we've all seen and heard loads of dumb answers. Be sure yours do not fall into this category. It's just plain bad business.

    If you have been careless with your email, and have been breaking any of the above rules, begin following them now. It can do wonders for your bottom line.
Simple Rules That Matter
  • As spam is an ever increasing problem for most, be sure your message stands out clearly.

  • Use your name in the From field, followed by your email address in angle brackets. Bob Jones

  • Be sure the first three words in the Subject field get right to the point. Often the full subject is not visible.

  • Address your message to a name. If you don't know it, visit the site. If the recipient does not see their name, they may not even open the message.

  • Get to the point in the first line of the message. Even a busy reader who doesn't recognize the name or doesn't find the subject revealing, may read the first line. But that's as far as he or she is going to go, unless you have grabbed attention.
Sig Files

If you're not using signature files, start now. They can draw visitors like crazy. In fact create several. Append the one most appropriate to the end of the current message. Both Pegasus and Eudora do a fine job in this.

Writing Skills

If you are weak in this area, you have only two choices. Outsource the task (which can be expensive) or figure a way to handle it. Content of an email message may matter more than that on your site, for it's personally directed.

What works for many is to create boilerplate. Answers to commonly asked questions prepared ahead of time. Create a complete answer acceptable for each question you have seen repeatedly. Include more information than most will need. That is, try to anticipate all possible twists people may add to the question. Ask a friend to edit for you. Or pay a pro.

Then tuck it away into a .TXT file, to be copied as needed in a reply. Or use a program such as ClipMate. It greatly simplifies this task.

You may need to add or edit a bit to get your prepared text to really fit the way the question was asked. But with practice, this is not difficult. One approach is to give a simple, brief answer to the question asked. Then add, "I've appended further information."

Put Email To Work For You Now

Email is a revolutionary tool. A grand leap ahead in communications. But "communicate" has two sides to it. You need to accurately state your message. And the person who receives it needs to understand it. Quickly and easily. Else there is no communication, and no point in having sent it in the first place.

While some big outfits can afford to ignore email, a small business can not. Handling email effectively is fundamental to online success. Few succeed without embracing this need. The potential value of a single hit is simply too great. You can't afford to toss even one opportunity aside.

Abstracted from "Secrets Of A Really Successful Website" http://sitetipsandtricks.com/webways/

About the Author:
Bob McElwain, author of "Your Path To Success" and
"Secrets To A Really Successful Website." For
info, see <http://sitetipsandtricks.com/webways/>

Get ANSWERS. Subscribe to "STAT News" now!


SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines
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* For more great tips and tools, visit our website:

*Mastering Search Engine Placement
*Becoming a high-earning affiliate champion
*Creating, producing and selling your very own infoproduct
*Finding the Perfect Price that will maximize your profit
*How to write sales-clinching copy on the Net

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Amazing Web Tools

We've made arrangements with Marcus Young from AdsWise.com for a special package offering of his
"Amazing Web Tools" to all SIM subscribers.

Here's the deal...

First, sign up with Marcus' Fast Track affiliate program paying 50% on all sales. The program is ran through Clickbank.

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2) FREE! Additional $50 Cash Bonus for ALL affiliates who achieved minimum 10 combined sales (Fast Track Profit & Amazing Web Tools) within the month of September 2002. Cash Bonus will be credited into your Clickbank account directly.

*Download his NEW Free eCourse titled "From Zero To Hero - How To Become A TOP eBook Reseller". This special eCourse is all about ebook marketing and is created with newbies in mind. startupinternetmarketing.com/hero

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* Check out SIM's Top "10" Affiliate Review at

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Explode Sales With Your Own Irresistible Offer
The Birth of a Successful Internet Business
Part eight of ten -- Automating Your Business
Going Into Business
Page Transitions
Site Moving Tips; Orderly or Emergency Moves; Things To Consider
When Moving From One Server To Another
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Do You Have What It Takes?
 --By Jason Potash

It makes my blood boil.

Maybe it's a sign of getting older (I'm only 31), but it really bugs me.

So, what am I talking about here?

I'm talking about people who make excuses for failure.

"It's not my fault".

Blame it on technology, blame it on the economy, blame it on that one email you sent that didn't generate $30,000.

Blame it on all those affiliate programs that "suck" because they didn't generate one dollar for you.

Blame it on that one ezine ad that didn't make you $800.

I tell you, I'm tired of it. Some people just don't get it.

Maybe late night TV is to blame, I don't know...

"Make a fortune in real estate without spending a dime" "Become an instant mail order millionaire"

If "instant" and "easy" are words that you associate with "success", then you might as well pack it in right now.

Time and time again it all boils down to the 3 P's ...

Persistence. Practice. Patience.

Do you think Tiger Woods played golf twice a month and then one day decided, "Gee, I think I'll go pro". Not likely.

Even still, Tiger probably spends less hours on a golf course per week than some adults do watching TV! It's crazy.

Are you willing to pay the price of success?

Most actors spend years working as waiters, living in crappy apartments, and eating ketchup sandwiches.

Sure, some actors get paid $100,000 an episode or $10 million per movie. Easy money? Perhaps. But what about all those years of sacrifice, dedication and hard work? So why haven't you made any money online?

Why haven't you developed a winning product?

Why haven't you built up an ezine with 30,000 subscribers?

I'll tell you why ... because these things don't happen overnight. And unless you pay your dues, put in 1-2 years of solid effort, it ain't gonna happen.

If your idea of "paying your dues" is skimming a few websites for 30 minutes each night, it's time to wise up.

Become a student of internet marketing. Observe what the pros do. Learn from them. Read what they read. Get inside their heads. What makes them successful?

We hear it again and again that it's easy to make money online. Farmers, grandmothers, former prison inmates -- you've probably heard about their online success stories.

And the truth is, it is easy -- if you are prepared to put in the time and effort.
"The harder you work, the luckier you get"
Ezine Announcer by Jason Potash--Gary Player
The question is ... what are you doing today, and every day, to ensure that you are earning a living online in 12 months?

You can do it. And it starts today.

. . .

Jason Potash, makes it easy to launch your own ezine and instantly attract new subscribers. Learn the 7 essential keys to ezine success. Click below for your free 4-part mini-course: http://wetrack.it/eza/af.cgi?120

If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:
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"The artist is nothing without the gift, but the gift
is nothing without work."
startup marketing and website promotion--Emile Zola (1840-1902)

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Legal Stuff

We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within SIM's Insider Report.

Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.

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