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Startup Marketing Tips: TOC

All Your Base Are Belong To Us
If you played video arcade games in the late 80’s or early 90’s, you might remember Zero Wing. Now, what does a video game have to teach us about copywriting? Michel Fortin demonstrates how this phenomena became a classic example of viral marketing at it's best.   full report

Proven Strategies Can Kill Your Business
Be unique. Observe what's working and then duplicate it... with a twist.   full report

Do I Have to Be Number One in Google to Have a Successful Website?
Finding your website through the search engines is just one way for potential customers to find you. There are many other ways to drive traffic to your website that are much easier...  full report

Don't Believe the Hype!
Don't let anyone tell you that you can just turn up at one of the major 'Pay-Per-Click' search engines, load up some keywords and ads, sit back - and watch the money roll in...  full report

How to Boost Your Traffic and Profits with Private Label Articles
Are you aware of how vitally important and valuable Private Label Articles are to your online business? In fact, content can do more to build your business and profits than just about any other resource or service available...  full report

Google AdSense Rewards Content with Advertising Revenue
Google AdSense is a phenomenal new advertising revenue program that is taking the Internet by storm. It was specifically designed to enable content rich sites to increase their advertising revenue simply by displaying Google AdWords ads...  full report

Mastering Google AdWords
Mastering Google AdWords will enable you to drive traffic to your web site and start making sales immediately. You can create a Google AdWord campaign in a matter of minutes and be making sales within 24 hours...  full report

How to Set Up a Successful Google AdWords Campaign
If you are looking for a fast way to market your products or business, then Google AdWords is a great solution. You can set up an AdWords campaign within a few minutes and be making good money within days...  full report

How to Craft Cash-Creating Climactic Copy
Your copy should tickle the reader's curiosity and pull her into the story. Each new idea introduced should build on the other, pulling the reader further and deeper into the salesletter...  full report

Leverage the Power of Article Marketing ...Compliments of Yahoo!
Learn this simple, no cost way to make the search engines crawl all over your website like ants on a melted popsicle...  full report

Beginner's Guide to Pay Per Click Search Engines (Part 1)
Pay per click (PPC) advertising via search engines has become extremely popular with businesses of all sizes, due to the booming search market and the massive growth in online sales...  full report

Beginner's Guide to Pay Per Click Search Engines (Part 2)
In Part 1 of this report, we looked at the various pay for performance advertising models offered by Yahoo! Search Marketing. In this article, we will look at the remaining pay for performance search engine models on our list, starting with Google AdWords...  full report

Why isn't Your Website Selling?
We've all been there. We spend countless hours coming up with a concept, a product or service, and finally get our website up and operational. And then what? We wait. And wait. And wait for sales to start coming in...  full report

Are You Ready to Own and Operate a Business?
Owning and operating a business can be one of the most grueling experiences you will have. Granted, there are many advantages, but unless someone has actually run a business there is much to consider before you make that decision...  full report

Mind Gaps
You can consciously weave your words in such a way that people fill in the blanks. In other words, you can help them imagine buying your product or service without asking them to get it. This is the sport of hypnotic writing...   full report

15 Irrefutable Marketing Proficiencies
Marketing is about becoming proficient at many ''little'' things. Here is Adam Urbanski's list of a few of those ''little things''...  full report

The Top 10 Reasons You Should Only Sell High Quality Products
It pays to avoid making stupid mistakes when caring for your clientele. This report is an excellent guide towards long-term success...  full report

Dealing With CGI Installation Jitters
If you get the jitters just thinking about installing a CGI program, this article is for you. The best way to get over the jitters, that I know of, is to go ahead and install one. This article has a four-line script you can use to practice with...  full report

And You Thought Google Was Just a Search Engine
Everyone loves Google for searching online, but did you know they also offer other tools for your Web based enjoyment? Google's technicians are a very talented group and they're constantly at work developing new and fun services...  full report

Boost Your Sales by 80% with a 'Call to Action'
One of the most important elements of your web site is the ''call to action.'' Your visitors need to know what you want them TO DO...  full report

Bring Your Web Site to Life With PHP
PHP: Hypertext Preprocessor, better known as PHP, is a highly popular, server-side scripting language that can be embedded directly into HTML coding. PHP can do anything that CGI can do, such as process form data and auto generate dynamic content, but PHP can do much more...  full report

When Is A Niche Market Over-crowded?
By focusing on a very tight niche, and offering only products, services, and information within that niche, the market naturally gravitates to you. The world will begin recognizing you as the expert...  full report

How to Identify and Make the Most of Your Business's Special Something
Your unique selling proposition (USP) is what sets you apart from your competitors and answers your prospect's most pressing question: "Why should I buy from you and not them?" Ideally, establishing a USP should happen in the planning stages of any new enterprise. But it's never too late to do your homework...  full report

Simple Changes To Make Your Web Site Sell
Often some very simple changes to your web site can mean the difference between success and failure. Based on my own experience and extensive testing of what works and what does not, here is a quick list of simple changes you can make to turn your site around and rapidly improve your profit levels...  full report

10 Mistakes That Reduce Profitability
Improve your business' profitability by implementing the suggested solutions to these ten common mistakes. Together, these solutions will help you make more money and have more fun in your business...  full report

Lights! Camera! PROFITS!
A new trend has already begun to take hold on the Internet and you'd better take notice. The long-promised dream of using the Internet to broadcast television-like programming is finally here and it's taking off like a rocket among the marketing elite...  full report

How to Design a Search Engine Friendly Web Site
Many web site designers don't design their sites for the search engines. This is a huge mistake because they miss out on attracting lots of free traffic. Your beautifully designed web site may have cost you thousands of dollars but it still needs to attract visitors to be profitable...  full report

Is Your Search Engine Optimized Content Working?
Search engine copywriting should help improve rankings, deliver traffic, AND convert it. If you want to ensure that your web content is optimized correctly, here is a checklist to run on your copy after the keywords have been written in...  full report

3 Super-tips To Build, Promote And Profit From Your Website!
Get the most from your web site by applying these cutting-edge tips and strategies from Steve Nash....  full report

SSI: Why and How to Use Server Side Includes
If you are a webmaster or a website owner and have not yet used server side includes (SSI), I am about to make your life soooo much easier. SSI can save you a lot of time updating your site. Set them up right at the beginning and you will be forever grateful that somebody thought up SSI...  full report

Web Page Easter Eggs
Easter eggs exist in computer programs, movies, books, and other creative works. This report discusses web page easter eggs and how to create them....  full report

Today's Viruses and How To Protect Yourself
A recent study has shown that almost every computer connected to the internet is infected with an average of 19 spyware and/or trojan programs running in the background. Here's what you can do about it...  full report

Forget Benefits, And You Will Sell More
The greatest word in copywriting is NOT "free." It's "focus." And what you focus on in your copy is often the single, greatest determinant of your copy's success. Similarly, the most common blunders I see being committed in copy is the lack of focus in a sales message on...  full report

A Lesson From ''The Apprentice'' That Can Make You A Master
Real-life advertising lessons from Donald Trump's the Apprentice that can make you a master...  full report

Floating Menu Bar
Your entire site can be navigated from a Floating Menu Bar. It is a popup window and it works like a remote control. Clicking on a menu item displays the appropriate page in the main browser window...  full report

Marketing Tips:  7-part series
Corey Rudl shares his insights into the world of online marketing in this series of 7 reports. Having taken his "Insider Secrets" marketing course myself, I can say if you're serious about trying to market your business online, pay close attention to what this man has to say...  full report

7 Immutable Laws Of Mini-Site Success
Structure your website around these vital concepts by Jo Han Mok and you'll have a jump on 90% of your competition...  full report

Guerilla Marketing Tactics for the New Millennium
Jay Conrad Levinson gets you to think just a little differently, outside the box if you will. Rather than fighting in the mainstream of noisy advertising, Jay gives us a jump start in the way we think. He fine tunes our ability to attract new clients, without spending a fortune on advertising...  full report

Insider Secrets To Success Online
Part 1:  How Fast Learner Yanik Silver Succeeds
Learn the insider secrets Yanik Silver uses over and over to create and promote a continual stream of successful products. You can go to school on this one...  full report

Part 2:  Three Ways to Get Repeat Sales With Follow-up Marketing
Actively pursuing repeat sales, also known as backend sales, is one of the most profitable things you can do for your small business...  full report

Mastery Series: The Road to Success
The Mastery Series is a pathway to success. Michael Campbell followed this trail blazed by such mentors as Jonathan Mizel, Stephen Mahaney, Marlon Sanders, Declan Dunn, Cory Rudl and Patrick Anderson. Listen up...  full report

What I learned from Jonathan Mizel, part 1
Have you asked yourself what business you're really in? Have you targeted your end user? What do you provide? What is the core benefit? Are you targeting and focusing on a specific market? Pick one area and focus on it...  full report

What I learned from Jonathan Mizel, part 2
The most important thing that you'll learn from any successful marketer is how to test and track your web site progress. You'll need to know where your customers, leads and sales are coming from...  full report

Conversations With Millionaires
Mike Litman is the host of one of the top success radio shows on the air today. For the past three years, he has met and spoken with some of the most successful and wealthy self-made millionaires on the planet. full report

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