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Lesson #3 - The Secret Behind Getting People
To Buy Online
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The whole catch to the Internet is this... people don't shop
online. People research and get information online. The
Internet is called the Information Super Highway because
people are there to get information.
Your job is to lure them in with information, show them the
benefits and pros of your product and convince them that
your product is worth their money.
If you are selling information, you have to convince them
that your information is worth their money when all the
free stuff is out there for the picking. If you are selling
a product or a service you have to convince them that that
YOUR product or service will be a solution to THEIR problem.
If you are going to be selling some kind of product or
service online, you have to offer great information at your
site to attract them in. Why should they stay at your site
when you are just trying to sell them something they have
another 300 results in a search engine to go through and
they will just click to the next website if they see you are
not giving them the information they want and just trying to
sell them something.
People don't want to be "sold" online, instead they want to
be educated about whatever they are searching online for and
then you have to show them why your product or service
solves their problem.
If you are selling health products online, you have to
attract them in through information on health. For example,
information on health techniques that do work and ones that
don't. Information about vitamins, or exercise or
eating habits, or diets. Maybe you have information on all
the various health myths out there. Give them great
resources and great information and they will believe in
you. Then you can lead them from that information into
buying your product.
I can't stress this enough. This is critically important to
building a successful business online. I teach it in my
course "The Insider Secrets to Marketing Your Business on the Internet", I talk about it in my "Cutting Edge"
newsletter, I talk about it in all of my consultations and
no matter how much I stress it I still see students,
customers, etc. blatantly selling their product on the main
page of there website.
People are searching for information online - it may be
researching a solution to a problem they have (like weight
loss, health, a problem with their child) or they may be
researching buying a product and want to get information to
make a wise buying decision or they may be surfing for
information on a hobby, interest, or just for entertainment.
Your goal is to attract your target market into your site
with the information they are looking for. Then as you build
rapport and credibility with the visitor, educate them and
show them why your product or service is a solution to their
problem.
And make sure that you...
DON'T TELL THEM RIGHT AWAY THAT YOU ARE SELLING A PRODUCT OR
SERVICE.
Hide that you are selling a product or service and give them
lots of information. By giving them information you are
building credibility and rapport, and when that person
believes in you, the sale is made!
If you are trying to sell a product online by just putting
up a plain brochure, you will fail. I mean, it you WILL fail!
What is going to happen is that someone will search under
health in the search engines, they are going pull up over
3000 sites. Let's say you are listed in the top 10 or 20
they'll go to your site and will immediately see the big
guarantee button you have at the bottom, they'll see
"Order Now for your $20 discount" statement you have. They'll see
the big beautiful pictures of your product and that all you
have at your site is stuff for sale. It will take them about
two seconds to skip to the next site because they are
looking for information not to buy something.
Your job is to convince them why your product is worth their
money and why your product is going to solve their problem,
but you won't even get a chance to tell them this unless they
believe in you and you have already built credibility and
rapport.
And how do you do it?
By giving them information! That's what they are looking for
online. That's why they are surfing.
Since you know they are looking for information, all you have
to do is give it to them!
I stress this technique in my course
"The Insider Secrets to Marketing Your Business on the Internet" because it is going
to be one of the keys to MAKING OR BREAKING YOUR BUSINESS
on the Internet. If you want to catapult your profits to a
new level with insider secrets and strategies that can be
immediately applied to your business, go to:
http://www.marketingtips.com
Invest in your ability to take control of your profits,
increase your lifestyle and make a substantial amount of
money simply because you chose to get yourself The Insider
Secrets to Marketing Your Business on the Internet course
and discover the secrets of creating successful Internet
marketing campaigns!
Sincerely,
Corey Rudl - President
Internet Marketing Center
Next Lesson: Are Your Promotions and Marketing Not
Working? I Will Tell You Why!
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