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Lesson #2 - The MASTER PLAN for Developing
a Successful Website
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It seems that people "just don't get it"! We keep getting
questions which indicate people still don't understand the
basic overall plan necessary in making a website successful.
Because of this, I have broken it down into a few clear
steps for you to follow.
Here are the five major steps that you MUST implement in
order to create a successful website.
1) Get qualified visitors coming to your website.
This sounds like a small thing, but in reality it is a very
big job. Use all of the techniques in my course to generate
traffic.
2) Create a website that makes visitors want to stick around
and spend quality time viewing your site.
In my course the "Insider Secrets to Marketing Your Business on the Internet" I talk about how to keep visitors at your
website by giving away good information, and by making your
site attractive and easy to navigate. You don't want a "dog's breakfast" of confusing stuff. Your site should be
attractive. It should focus on a specific topic and target
group. It needs to allow you to create credibility and
rapport with the customer (as that is what will get you the
sale), make the visitors feel comfortable, make him/her feel
you are there to help, make it easy to get the
information they want, and make it very easy to order.
3) Get visitors to come back to the website once they've
left.
Not all visitors will buy the first time they see your
product/service. Some want to do more research, some want to
wait until they can afford it, some don't need it until
later, some don't fully trust you and your claims yet, etc.
This is critical because there are so many websites out there
now. You cannot expect them to remember you when they are
visiting ten's, if not hundreds of websites in one session
online. You need to capture their email address and remind
them who you are and how you can help.
I teach a ton of ways to capture your visitors email
addresses in my course "The Insider Secrets to Marketing Your Business on the Internet". There are a lot of unique and innovative ways to capture email addresses and keep bringing
them back with very, very little effort. I can show you ways
to capture email addresses and also email everyone every
month... all AUTOMATICALLY.
4) Have a great sales process
What I mean by "sales process" is to make sure that you give
them the desire to buy without being pushy (usually through
good sales copy) and make it is easy for them to order. This
is not an easy thing to accomplish - there are a lot of
"tiny" things that will make a difference... many people can
get the traffic to their site but don't turn those visitors
into sales (which means you make no money)... so follow my
advice closely in my course "The Insider Secrets to Marketing Your Business on the Internet" on how to do this as it will make the difference between a site and a success
and a site that is a failure. Note: Don't forget to have great
customer service before and after the sale as that will make
a big difference for #5 below.
5) Work the backend
The backend is very critical. I talk about it in the course
and in my past newsletters and I'll talk about it again
because the backend is where you make the big money. If you
treat a customer right and you give them great value and great
customer service, you will always be able to sell them
something else, and that is what will make your profit
explode.
Once you have a customer, it costs you nothing more to sell
to them again especially since you can email them for free.
So everything you sell them afterwards is pure profit. There
are no advertising costs, no costs in getting a new customer,
no commissions or referral fees, nothing! Everything after
the first sale is pure profit you keep the whole thing (other
than the product hard cost). This is where you make your
money.
Fifty percent of my net income comes from backend sales, so
you can be sure that I know what I am talking about here!
No matter what product you are selling, no matter what
business you are in, the backend is where your money is so
take this to heart!
This is your master plan of action for making your business
successful. Your goal is to complete all five steps. But so
you know, even though I have broken the master plan down
into 5 major steps, each step is made up of dozens and
dozens of smaller, but equally important actions which must
occur along the way for you to become a true success.
For example take step number one "getting visitors to your web site". Getting qualified visitors is a very hard thing
to do, and it requires taking a lot of individual actions,
following through on a lot of promotional and marketing
techniques - testing different methods and sales copy, etc.
So although I have listed it as one step, don't
underestimate it. It requires a lot of work to get just that
one step done properly and in reality, this job never ends.
The good news is that it is very profitable and I have many
clients that have quit their day jobs because their Internet
business is making them more in two months than they were
getting paid in an entire year.
Now my clients did not grow their business from some
"theoretical approach", but through "real world" techniques
and examples that I have done. I will show you exactly what
I did that made money (so you can duplicate it), and what I
did that lost money (so you avoid it). I will show you
everything from A-Z on how I built my small one-man business
that started in my house into a multi-million dollar
business in a matter of a few years. Like I say, the easiest
way to become successful is to model someone that is
successful. Let me show you exactly what to do online that
is profitable and what to avoid as it is not profitable or a
waste of your time. I discuss and show you about every
Internet marketing technique known to man in my course the
"Insider Secrets To Marketing Your Business on the Internet".
We are talking about a real-life, nuts and bolts, down-to-
earth, step-by-step system for pumping out Internet
marketing that makes you money... time and time again. I
have done it for the 'big boys'; now let me do it for you.
Go to http://www.marketingtips.com to find out how.
Sincerely,
Corey Rudl - President
Internet Marketing Center
Next Lesson: The Secret Behind
Getting People to "Buy" Online When Most People Don't Plan To Buy Anything.
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