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Lesson #1 - What Marketing Promotions Do I Start First
...For The Biggest Profit?
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So many people say to me... "Where do I start? I want to make the big impact fast!". That is not an easy question to
answer without talking to you directly about your product to
see where the most potential is. But here are some general
basics on where to start.
There are a few different ways to attack the market, all
with their own appropriate time and place so you will need
to strategize and develop a marketing plan.
It can take up to a couple of months to begin getting
substantial amounts of reciprocal links from other related
sites and to get good placement on search engines, make
these your first priorities (I talk about this very
extensively in my course the "Insider Secrets to Marketing Your Business on the Internet" as it is a very large topic,
and "doing it right" is really tricky). I am telling you now
how important this will be so you can get an idea of what
order things are best done in.
Once you have submitted your site to the search engines and
started to communicate with other sites to get reciprocal
links, you want to focus your time on email discussion
lists, ezines, newsgroups, Bulletin Boards / Classified ads,
mailing lists and commercial online services to get
immediate cash flow. These are "instant" marketing tools
that will literally generate income in a matter of days...
allowing you to test ads, slogans, salesletters, and your
website design to get a winning combination before you
really start to get traffic from reciprocal links and search
engine listings.
These "instant" marketing tools, will bring you a lot of
contacts who want to do joint ventures with your product (or
your company). While we are talking about joint ventures,
you should always be thinking about who you could contact to
do joint ventures with (this can be critically important and
will be discussed in great detail in another issue - it can
really skyrocket your profits). But you have to have a
proven winning sales strategy before you do this or you are
wasting your time. Be patient. It will not happen overnight,
but when it does happen, it happens very, very fast!
One of the most powerful steps in driving traffic to your
website is by using Associate Programs. Once you have
completed the steps above I can show you how Associate
Programs will get people to advertise for you for free. You
only pay them if they send you a customer who buys your
product. If they generate zero sales, you pay them nothing.
It is absolutely the most powerful way you can sell your
product or service online. It's a "win-win" situation for
both of you. It costs them nothing (other than their time)
to post a banner or advertisement about your products or
services on their site and they have a chance to make a lot
of money if they sell your products/services. And you don't
pay them a dime until they generate a sale for you. You can
easily get hundreds, if not thousands of people advertising
your product online making you more sales, more money, and
expanding your business exponentially.
You will find that as time goes on, other sites in your
industry will put links to yours without you even knowing
(assuming they find something valuable worth linking to). As
you grow, you will get email from people wanting to exchange
links with you, and others who might want to distribute your
product in mass quantities. You will be surprised who
contacts you once you are well known, but realize that this
takes time and nothing but time... there is no way to make
this part of your campaign go faster than what I am telling
you here. You will soon find out that when your online
business starts to take off you may not be able to keep up
with the pace. That's why you must plan from the beginning.
Let me just touch on the potential here. If you have a good
"front-end" (your main product), as your business starts to
grow, you can be implementing your "back-end product"
(products you sell after the client has bought the first
product from you) as this is where the real money is!
Don't believe me? What if I told you I generate over $24,000
in net profit EVERY month in backends from my four
businesses (yes, that is $24,000 every month, not every
year!). This is not "gross sales", this is $24,000 net
profit that you put in your pocket and take home every
month! And that figure does not include the money I make
from the front-end products I sell.
You are probably thinking "easier said than done"... don't
let this overwhelm you. I know many of you are probably
thinking "A reciprocal what? A backend what?". Don't worry
you are not alone. All of the topics I have covered
here I explain in detail in my course the
"Insider Secrets to Marketing Your Business on the Internet".
This course will give you all of the explanations you are
looking for so that you can utilize everything we have
talked about. All it requires is a little know-how and you
will be well on way to skyrocketing your business on the
Internet.
It's very easy to earn a substantial income ($100,000+) from
your home or office computer with an online business (if you
know exactly what to do). So learn from an expert... let me
help. You will discover the most advanced ideas,
"clever little tricks", and key techniques for successful on-line
marketing used today by the top people in the field. Go to
http://www.marketingtips.com and find out how your business can be among the select few which have become incredibly successful on the Internet.
Sincerely,
Corey Rudl
Internet Marketing Center
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Lesson: The MASTER PLAN for Developing a Successful Website
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