+=+=+=+= INSIDER REPORT =+=+=+=+
The SIM INSIDER REPORT is dedicated to helping readers succeed online while saving time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.
IN THIS ISSUE
==> Tip of the Month
==> Tips, Tools & Resources
==> Feedback & Contributions
==> Food for Thought
I'd like to extend a warm WELCOME to all our new subscribers joining us this past month...
Our featured report this month is an in-depth look at what you can do to overcome the difficulties we all face trying to deliver email to our opt-in subscribers.
The report is titled "Email Delivery Tips" and although not long, it is packed with juicy pieces of advice from Tom Kulzer, CEO and Founder AWeber Communications.
Featured Sponsor's Ad:
TIP OF THE MONTH
Email Deliverability Tips
Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.
Confirming that the people who ask for your information have actually requested to be on your list is the number one step in the battle for deliverability. You should be using a process called confirmed opt-in or verified opt-in to send a unique link to the attempted subscriber when they request information. Before adding the person to your list they must click that unique link verifying that they are indeed the same person that owns the email address and requested to subscribe.
When requesting website visitors to opt-in ask for their "real" or "primary" email address instead of a free email address like Yahoo or Hotmail. Free emails tend to be throw away accounts and typically have a shorter lifetime than a primary ISP address.
Always promptly remove undeliverable addresses that bounce when sending email to them. An address that bounces with a permanent error 2-3 times in a 30 day period should be removed from the list. ISP's track what percentage of your newsletters bounce and will block them if you attempt to continually deliver messages to closed subscriber mailboxes.
Usage of HTML messages to allow for text formatting, multiple columns, images, and brand recognition is growing in popularity and is widely supported by most email client software. Most spam is also HTML formatted and thus differentiating between requested email and spam HTML messages can be difficult. A 2004 study by AWeber.com shows that plain text messages are undeliverable 1.15% of the time and HTML only messages were undeliverable 2.3%. If sending HTML it is important to always send a plain text alternative message, also called text/HTML multi-part mime format.
Many ISP's filter based on the content that appears within the message text.
Website URL:CAN-SPAM Compliance
The January 2004 Federal CAN-SPAM law introduced a number of rules regarding the delivery of email. It's important you have your legal counsel review your practices and ensure you are in compliance. The two most important rules include having a valid postal mail address listed in all commercial messages and a working unsubscribe link that is promptly honored to remove the subscriber from future messages.
Reputation services are often used by large ISP's as a way to vet email senders regarding their email practices and policies. Businesses listed with these services are then given less stringent filtering or no filtering at all. Several reputation services are:
Contact with major ISP's and email providers is essential in letting them know about your requested subscriber email. Many large providers such as AOL and Yahoo have specific whitelisting programs and postmaster website areas to ensure your email is delivered as long as you meet their policies and procedures in handling your opt-in list.
Email deliverability is about ensuring requested opt-in email is delivered to the intended recipient. While no single tip will enable you to get 100% of your email delivered each one utilized as a group can go a long way to reaching that goal.
. . .
About the Author:
Tom Kulzer, CEO and Founder of Newtown, PA based AWeber Communications, Inc. an opt-in email service provider. With 7 years managing opt-in follow up and newsletters for small businesses, email deliverability is an integral part of day to day operations...
Learn more: http://startupinternetmarketing.com/aweber and http://www.DeliveryMonitor.com
SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines
TIPS, TOOLS & RESOURCES
The information is this free 24-page report is priceless... Marlon Sanders previews his BEW 2006 version of the "Amazing Formula That Sells Products Like Crazy!" I strongly suggest you grab it and READ IT thoroughly...
What Is A "Whitelist"
This is a free report available from sitesell.com that does a great job on explaining what a whitelist is along with instructions on how to set yours up... It's geared towards their own mail of course BUT the process can be applied to any mail you want to receive.
Free Downloads for Windows XP
Here's a website that offers essential downloads of free software and freeware for Windows XP. While most of the items listed here you will never need, there are some gems to be found. I found particular interest in the audio/video software programs. See if there is anything you like...
FREE WEB BOOKS
Internet Marketing Basics
If you're not TOTALLY familiar with the BASICS of marketing
online then you owe it to yourself to grab AND read this
dynamic 39-page report by Shelley Lowery. She discusses
the many aspects of bringing your business online...
tell me more / download now
The Birth of a Professional Website
This free download is brand new and available from the SIM
site ONLY. It's a compilation of 10 articles by Shelley Lowery
and completely covers the launching of a professional website.
tell me more / download now
Syndicate Your Headlines Using RSS
RSS is quickly becoming the standard choice for delivering
syndicated web content. If you've thought about syndicating
your own content, this report will get you started...
tell me more / download now
We have a large selection of free courses waiting for you at http://www.startupinternetmarketing.com/fc
*Mastering Search Engine Placement
*25 Secrets eBay Doesn't Want You To Know
*Netwriting Masters Course
*Affiliate Masters Course
*Service Sellers Masters Course
*Webmaster Business Masters Course
*Make Your Net Auction Sell
*Make Your Price Sell, The Masters Course
Post your ads to thousands of people 100% free. Simply register with the Free Advertising Form and you will be able to post your ads and get your own web site promoting numerous Clickbank products for you.
Check out my free advertising form webpage at
Post your free ads here...
* For more great tips and tools, go here:
FEEDBACK & CONTRIBUTIONS
Post-It Desktop Alerts
These electronic Post-It notes are great for me because all my reminders are in one place - in my face whenever I see my Desktop. I can even set an alarm for each Post-It note. One thing that I use it for is to compile each issue of "Update". During the week, as an idea comes to me, I add it to the Post-It note I created for this purpose. Another example - every Thursday another Post-It note alarm goes off reminding me to update my City Of York website.
I only mention this, Dan, because I thought you might find this a useful little tool. It's produced by the manufacturer of the paper version of Post-It - the mighty 3M corporation.
When I got my copy, it was a free "Lite" version. Now it seems that 3M aren't making this readily available. However.. I've managed to track down the "Lite" version on the 3M website. They've tucked it away in their "Press Room", making it difficult to find! Here's the link - and it's NOT an affiliate link!
. . .
If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!
Send your tips, questions or answers to:
FOOD FOR THOUGHT
3 Ways To Make A Living Online
1. develop your own products and services and sell them
Our sponsors and advertisers help bring this newsletter to you.
Please support them...
>>> SUCCESSFUL JOINT VENTURES REVEALED
Discover how you too can launch your products to millions
of hungry customers through the Power Of Joint Ventures...
done correctly. (includes master resale rights)
>>> HOW TO SET UP A SECURE MEMBERS AREA FOR FREE
Discover how to run & manage your own membership site
professionally, securely and 100% for FREE. You also get full
resale rights to this product and website - with absolutely
no restrictions - so you can offer it from your own website
and keep all the PROFITs you make!
>>> AUTOMATIC UPDATING CONTENT
Fresh content is what keeps the search engine spiders
coming back to your site, gaining you more traffic and
more traffic equals more signups, sales, customers and
profits. This product normally sells for $24.95 BUT -is
available NOW for just $9.95 - resale rights included.
>>> 1001 NEWBIE FRIENDLY TIPS!
Discover 100's of Practical and Usable ideas to help
you start your online business, and the simplest
ways to implement them. Learn how to maximize your
site's profits with these proven strategies...
Thanks for reading our FREE "opt-in only" publication. Please forward
this to any one whom you think would find this information useful or interesting. I'm sure they'll appreciate it - I know I certainly will.
Back issues of the INSIDER REPORT are available at http://startupinternetmarketing.com/ezines/back.html
Was this issue forwarded to you by a friend?
...Get YOUR OWN free lifetime subscription
We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within SIM's Insider Report.
Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.
Be responsible! Always do your own Due Diligence before responding to any offer.
The SIM's INSIDER REPORT is a production of Startup Internet Marketing and is owned by Dan Porteous
Startup Internet Marketing
No part of this publication may be reproduced in whole, or
in part, without the express written consent of the publisher.