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The SIM INSIDER REPORT is dedicated to helping readers succeed online while saving time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.
IN THIS ISSUE
==> Tip of the Month
==> Tips, Tools & Resources
==> Feedback & Contributions
==> Food for Thought
First, a warm WELCOME to all new subscribers and a Happy New Year to everyone.
Knowing your niche market is a critical component in marketing today and will directly effect your success online.
Herman Drost, author of the new ebook "101 Highly Effective Strategies to Promote Your Web Site," offers some excellent advice on finding your perfect niche market in our "Tip of the Month" feature below...
Don't miss it.
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TIP OF THE MONTH
How to Find Your Perfect Niche Market
If you don't find a niche market for the product or service you offer, you will most probably fail. Most newcomers who wish to do business on the Internet often market to everyone they can find with the expectation that everyone will do business with them. This is the same as throwing mud against the wall and hoping some of it will stick. They have not yet found their niche market.
What is niche marketing?
A niche market is composed of individuals and businesses that have similar interests and needs, which can be readily identified and that can be easily targeted and reached.
Finding a niche for your business means finding a great product or service for a highly targeted audience.
Here's the process to find your niche business:
1. Find a niche product or service you are passionate about - this will greatly improve your chances of being successful. Why? Because it's the only way you're going to be able to devote the kind of time and effort to create a meaningful web site, build up the right traffic, generate worthwhile income, and enjoy what you're doing.
2. Choose a niche product or service you are knowledgeable about - reflect on what skills, hobbies or products you know the most about. If you don't have the knowledge yet, then choose a niche product that you would love to promote, then spend the necessary time to research it, so you can eventually become an expert in your marketing niche.
For 70 high demand, low competition niche businesses you can start on the Internet read the Breakthrough new eBook "Strike It Niche."
It even provides you with easy-to-use blueprints.
3. Define your niche market - do the necessary research to see if there is a market for your niche product. To create a profitable business for your niche product, you need to ask yourself these questions:
a) Is there sufficient demand for it? - if you choose a field that is too broad it may be hard to stand out from the competition ie camping equipment is your niche product. Well, unless you are a large corporation such as Sports Authority (a large retail store in my town), you won't stand out from the crowd. However, a more highly targeted niche product could be Coleman Camping Equipment.
b) Keyword research - use keyword tools such as the overture suggestion tool or wordtracker to how many people are searching each month on keywords related to your niche product.
Here's an example:
According to overture (at the time of writing this article), the keyword phrase "camping equipment" was searched 76164 times in one month. If you do a search on Google.com for camping equipment you will find 1,610,000 web sites show up - heck, that's too competitive.
However "coleman camping equipment" generated 1242 searches in one month according to overture. Google.com shows 93,200 competing websites. That's much better though still somewhat competitive.
Tip: Notice how not many web sites (even the top ones), don't have "coleman camping equipment" in their titles. This is just one way to create a high ranking on the search engines for your newly targeted web site. This will then provide lots of targeted traffic to your site.
c) Take a survey - you may already have products or services that you selling to your customers. If so, ask questions within your survey about what product/service would help your customers business. If it can help them save time by gaining more knowledge or automating tasks, you could have a winner.
d) Create Your Own Unique Selling Position (USP) - study your competition to find out what they emphasize about the product which makes them stand out from the crowd. Then decide on something that will make your business unique from the others. It could be something unique about the product (ie discount coleman camping equipment) or you could choose a more highly defined target market (ie boyscout organizations and clubs throughout the USA).
4. Build and promote your web site - to develop a profitable web site for your niche product you need to create a number of informative pages that will not only attract visitors from the search engines, but inform and move them to purchase from your site.
Read my article, "How to Create a Web Site That Sells"Niche marketing is the key to developing a profitable business that will make you stand out from the crowd. By doing the necessary research and building an informative web site, you will become an expert in your niche marketing field.
. . .
Copyright © Herman Drost
Herman Drost is the author of the new ebook "101 Highly Effective Strategies to Promote Your Web Site" a powerful guide for attracting 1000s of visitors to your web site.
Subscribe to his "Marketing Tips" newsletter for more original articles at: firstname.lastname@example.org. Read more of his in-depth articles at: http://www.isitebuild.com/articles
SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines
TIPS, TOOLS & RESOURCES
How To FTP (File Transport Protocol)
Here's a new guide by Michael Nicholas that will show how to get your webpages and ebook/software files loaded up online so others can view or download them as well as buy them from you. http://startupinternetmarketing.com/dl/FTP-Made-Simple.pdf
Here is an *excellent* resource by James Fraser on Adsense, and it's not going to cost you a dime: Don't just download it and forget about it, READ it.MORE importantly, APPLY it! (Right Click and Choose "Save Target As") http://startupinternetmarketing.com/dl/adsensemint.pdf
This is an application you install on your computer, that will allow you to access it from ANY other computer in the world with your secure password. This is ideal for folks with 2 computers, or a work computer and home computer. It's very handy.... You can read about it and download your no cost copy at: http://www.RealVNC.com
FREE WEB BOOKS
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* For more great tips and tools, go here:
FEEDBACK & CONTRIBUTIONS
10 Cool Ways To Attract People To Your Web Site
1. Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe.
2. Provide your visitors with free content. Your content will be more attractive to your visitors if it's up-to-date or original. You could also offer people the option to reprint the content in their e-zine or web site.
3. Offer a free online directory. The directory could be full of interesting ebooks, e-zines, web sites etc. If people find your directory to be a valuable resource they will visit it over and over.
4. Give your visitors a free ebook. You could also include your own ad in the ebook and allow other people to give it away. If you don't want to take the time to write one, you could ask other writers permission to use their articles.
5. Hold free online classes or seminars. They could be held in your web site's chat room. The idea of "live" information will definitely entice people to visit your web site. You will become known as an expert on the topic.
6. Give visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to get the results.
7. Let visitors download free software. It could be freeware, shareware, demos etc. You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away.
8. Offer free online services or utilities from your web site. They could be search engine submitting, copy writing proofreading etc. The service or utility should be helpful to your target audience.
9. Give free consulting to people who visit your website. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive.
10. Give your visitors a free membership to your online club. People want to belong to something, why not your online club. You could also give away a free e-zine for club members only.
Copyright © Raamakant S.
M-33, Mahesh Colony,
Tonk Road, Jaipur
India - 302015
. . .
If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!
Send your tips, questions or answers to:
FOOD FOR THOUGHT
Start The New Year Off With A Chuckle...
A little boy wanted $100.00 very badly and prayed for weeks, but nothing happened.
Then he decided to write God a letter requesting the $100.00. When the postal authorities received the letter to God, USA, they decided to send it to the President.
The president was so amused that he instructed his secretary to send the little boy a $5.00 bill. The president thought this would appear to be a lot of money to a little boy.
The little boy was delighted with the $5.00 bill and sat down to write a thank-you note to God, which read:
Dear God: Thank you very much for sending the money. However, I noticed that for some reason you sent it through Washington, DC., and those dumb-asses deducted $95.00 in taxes.
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