Insider Report - September, 2005

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ISSN 1710-0747
E-Zine #156
September, 2005

The SIM INSIDER REPORT is dedicated to helping readers succeed online while saving time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.

IN THIS ISSUE
==> Tip of the Month
==> Tips, Tools & Resources
==> Feedback & Contributions
==> Food for Thought
==> Classifieds
==> Administrivia

First, a warm WELCOME to all new subscribers.

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TIP OF THE MONTH
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3 Overlooked Profit Opportunities on Your Site

If you're already selling anything online this article is going to show you how to add extra revenue you didn't even know you had "hiding" in your site without getting any more visitors.

Overlooked Way #1 - An Upsell

If you've been in marketing for any time you've probably heard of "upsells" or "bumps". Car dealers are excellent at using this technique. Once you have agreed to buy a car you then go into the finance office. This finance guy is really another place where they try to extract as much money as possible from you; dealer financing, extended warranties, rust coating, a low-jack security system, etc. These additions will normally add as much, or more, profit to the dealer as the original sale. These are upsells or cross- sells.

Another great example is if you've ever called a late night infomercial you will be given an upsell. They will offer you a special deal on the third bottle of super grime cleaner if you buy 2 bottles. These upsells usually end up bringing more profit than the original item people intended to purchase.

Why not do the same online?

This little "magic trick" can instantly increase your profits 20-66% even without getting any additional business or website visitors. It works great because your prospect is all hot and heavy and ready to buy. They've got their credit card in their hand and they've already made the commitment. (If you read Robert Cialdini's book "Influence: The Psychology of Persuasion" you'll see commitment and consistency is a key psychological trigger.)

There are a couple ways I've successfully used upsells on my sites:

First you can use an "intermediary" page. Once prospects click on the order buttons they're taken to a new page (and not the order form). This page tells people about a special offer that is for today only and that they can get a 'deluxe' or 'gold' version of the package for X dollars more. You can make the upsell a big dollar amount or a small insignificant little 'bump'. I do this on Instantsalesletters.com and my numbers have been quite good using this technique - as high as 68% some days. So think about my additional profit margins just by inserting this one extra page. Awesome!

Another way of doing this is by "recommending" a product. Anytime you buy something from Amazon - that's exactly what they do. Up comes a page that "Customers who bought __ also bought__" and then they have a slew of products.

Next, you can also have the upsell right on the Order page. I've even used something as simple as putting a check box on my order form on InstantInternetProfits.com. It could be that simple. On this we get a 25% upsell rate. Take a look at what appears at the bottom after the customer has already filled out their info to buy the course

You have to play fair and let people get the original price and package you offered but there's no reason you shouldn't add a complimentary upsell immediately. The upsell is one of the easiest (and most profitable) techniques you can start implementing tomorrow. This is like the "would you like fries" strategy. Unless you're offering "fries" you're missing out on tons and tons of profit. You simply need to come up with a couple more compelling bonuses, packages or up-sells that people will get for the upgrade.

Overlooked Way #2 - Thank You Pages

After upsells, I'd say 'thank you' pages are one of the most overlooked profit hot-spots. Once again, there are several ways I've used this technique. First of all, anytime somebody buys a product from you online - they are taken to some kind of thank you page. Most people will simply put "Thank you for your order" and that's it. They leave the customer with their credit card in their hands to go off to some other website and give them money. Why not give people a special deal on the thank you page or at least give them links to your other products or other people's products that you make an affiliate commission on?

Now if it's a digital product - then they need to get their download but you can also put some recommended resources right on the download page. At the bottom of the digital download page for PublicDomainRiches.com we have a recommendation for the new Public Domain Gold Mine package.

Those aren't the only thank you pages. Many people totally forget about the 'thank you' pages that come up after someone signs up for your list. Now where you want to send them will depend on where they are in the sales process - but you can have a list of recommended resources that comes up AFTER people subscribe to your email list. Why not? If that's the last action you were expecting - you should look for ways to profit from this.

Overlooked Way #3 - Thank You Emails/Confirmations

Don't forget the initial email confirmation you send back to your customers. Last technique we talked about making offers on the thank you page but your 'thank you' email is one of the most read emails. In addition to the 'typical' stuff you should include like customer service information, who will bill their credit card, etc why not add a simple P.S. to the bottom of the email like I do offering additional resources (or even a special deal just for customers).

I guarantee just putting these 3 easy overlooked ways to work on your site will help squeeze out even more profits for you&without adding a single visitor. Give it a try.

. . .

© Copyright 2005 - Yanik Silver - All Rights Reserved

About the Author:
Just 31-years old, Yanik Silver is recognized as the leading expert on creating automatic, moneymaking web sites...and he's only been online full time since February 2000! Yanik is a highly sought after speaker and attendees regularly pay up to $4,995.00 per person to hear his secrets. He is the author, co-author or publisher of several best- selling online marketing books and tools, which can be found at http://www.surefiremarketing.com

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SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines

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TIPS, TOOLS & RESOURCES
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Free Marketing Course
Cody Moya is giving away a huge course covering all aspects of marketing online. This is a huge, 120 parts, course on Internet Marketing. Click here to see an actual list of the content of this course and to sign up for it... http://startupinternetmarketing.com/im120

Domain Name Appraisal
This has to be just a bit of fun software! It gives you an estimated monetary value (in $USD) for any domain name (.com, .net, .org or .cc). Just enter the domain name and answer a few questions about it, and it pops up a figure saying what it's worth. Download here... http://startupinternetmarketing.com/dnapp

Press Release-O-Matic
Press releases are a powerful marketing medium if you know how to construct them and here's a tool to help you. This is a "fill-in-the-blanks" piece of software from Bill Myers. I'm giving this to you as a gift, but it comes with full resale rights to it as well... http://startupinternetmarketing.com/promatic

FREE WEB BOOKS

Internet Marketing Basics
If you're not TOTALLY familiar with the BASICS of marketing
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The Birth of a Professional Website
This free download is brand new and available from the SIM
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Syndicate Your Headlines Using RSS
RSS is quickly becoming the standard choice for delivering
syndicated web content. If you've thought about syndicating
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FREE COURSES

We have a large selection of free courses waiting for you at http://www.startupinternetmarketing.com/fc

Courses:
*Mastering Search Engine Placement
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FREE ADVERTISING

Post your ads to thousands of people 100% free. Simply register with the Free Advertising Form and you will be able to post your ads and get your own web site promoting numerous Clickbank products for you.

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Post your free ads here...
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* For more great tips and tools, go here:
http://startupinternetmarketing.com/free

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FEEDBACK & CONTRIBUTIONS
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How to Profit From Your Free Reprint Articles

I came across a clever tactic by an article author the other day. I was reading one of his free reprint articles and when I finished it, I realized just how smart he really was. Not simply for the content of the article, which contained very timely and useful information, but for the way he managed to hook the reader in and possibly profit from them. Let me explain:

Like me and other article writers, this author circulates his articles to hundreds of article distribution lists on a regular basis. His articles contain a link back to his web site, which is an ideal way to boost his site's link popularity on the search engines.

Like other authors, he writes about hot topics and current events in his particular industry. Like most article authors, he writes in a casual, relaxed style that engages the reader quickly and earns their trust. BUT, (here comes the clever part), unlike most article marketers, this author always divides his articles into two or more parts.

The first part of the article is circulated as a stand-alone free reprint article via traditional distribution methods. But at the end of the article and in his Author Resource Box, he adds a link to invite the reader to view "a continuation of the article" on his web site.

The link is described as either part two of the first article, or a related article with more detailed information or a specific tutorial on how to implement what was discussed in part one.

Why does he do this? Because most people reading the first article will naturally click on the link leading to the next. Once they are at his web site, he has much more control over how the rest of the article/tutorial is presented. If the article is a tutorial about an aspect of web design or search engine marketing, it generally includes software recommendations that integrate his affiliate links.

He also manages to weave in Google AdSense ads at convenient points between the article paragraphs. And of course, by the time readers arrive at his site, he has engaged the reader and gained enough of their trust for them to take his recommendations and click on his affiliate and AdSense links so he earns commission from them. Very clever, don't you think?

You too can use this tactic to profit from your own free reprint articles, by doing the following:

1) Write articles that solve a problem for the reader, like a "how to" article or a basic tutorial.

2) Write about hot or new topics in your industry that people are likely to be searching for.

3) Write the article in two or more segments and save the key instructions for part two.

4) Design a landing page for the later part/s of your article that naturally weaves in your affiliate links and/or AdSense ads.

5) Create a text link "hook" to the continuation of your article, (your landing page), from the bottom of part one.

6) Make sure the first part of your article is well-written and contains useful information as a stand-alone article. The key is to provide a relevant, interesting article with a link to another relevant, interesting article. No-one wants to read a poorly- disguised ad for your affiliate products.

7) Submit part one of your article to free distribution lists.

8) Observe the increased link popularity your site attains and the resulting increase in search engine traffic.

9) Enjoy the benefits and potential profits from your article marketing efforts!
. . .

Copyright © 2005 by Kalena Jordan. All rights reserved under U.S. and international law.

As well as running her own SEO business, Kalena Jordan manages and tutors at Search Engine College, an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and Search Engine Marketing subjects.

. . .

If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:
mailto:sir@startupinternetmarketing.com?subject=Q_&_A

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FOOD FOR THOUGHT
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Article Resources

Looking for quality content for your website? Here's a short list of my favorite article resource sites...

http://www.killersites.com/articles/articlesHome.htm
->Web design articles

http://www.marketposition.com/blog/archives/
->MarketPosition.com - Search marketing resources

http://ideamarketers.com/library/
->IdeaMarketers - Your source for content online

http://www.ezau.com/latest/articles/
->Ezau.com - Hpme business webmaster tips

danp

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CLASSIFIEDS
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ADMINISTRIVIA
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Legal Stuff
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We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within SIM's Insider Report.

Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.

The SIM's INSIDER REPORT is a production of Startup Internet Marketing and is owned by Dan Porteous

ISSN 1710-0739

Startup Internet Marketing
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