+=+=+=+= INSIDER REPORT =+=+=+=+

ISSN 1710-0747
E-Zine #155
August, 2005


The SIM INSIDER REPORT is dedicated to helping readers succeed online while saving time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.


IN THIS ISSUE
==> Tip of the Month
==> Tips, Tools & Resources
==> Feedback & Contributions
==> Food for Thought
==> Classifieds
==> Administrivia

SIM's Insider Report free marketing newsletter

First, a warm WELCOME to all new subscribers.

You have to check this out... It's an amazing new marketing tool that uses MP3 audio files as an incentive to compel the listener to take a specific action like joining your mailing list.

You can have locked and unlocked files, and this is where it really gets interesting... Unlocked files will play when the prospect executes the free Player that you sent to them. After the file plays it can display a graphic image or banner and trigger a redirection to any web URL.

"Locked" audio files can be triggered to unlock when the prospect takes some desired action like joining your mailing list, or ordering a product, or visiting a web site.

It's the most innovative marketing tool to come along in quite some time. Check it out here...

http://www.startupinternetmarketing.com/la


Regards,
Dan Porteous




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TIP OF THE MONTH
------------------

How to Build Massive Keyword Lists

As keyword marketing becomes more and more expensive and competitive, it has become essential when building your lists to focus on the maximum number of phrases and their variations that a surfer might enter into the search engines.

Why?

Because according to Amit Singhal, principal scientist at Google, a guy who really should know what he's talking about, over 50% of the 200 million searches performed a day have never been searched before. He also said: "When performing a search most surfers give a 2-4 word query."

So here are my top 18 recommended ways to build massive keyword lists:

1. Visit your competitor's web pages and look in the title and meta tags.

2. Search for brand names in Google's Sandbox. This will return additional keywords that searchers entered when using the brand name. You can also enter regular keyword phrases and get related keyword phrases that have been searched on Google.
Link: https://adwords.google.com/select/main?cmd=KeywordSandbox
3. Look over your past customer testimonials, and see if there are any keywords you can use. This strategy lets you get inside your customer's mind to produce more market centric keywords.

4. Consider synonyms. A synonym is a word having the same or nearly the same meaning as another word or other words in the language. Enter your keywords into Roget's Theasaurus for a list of related synonyms. Also visit LexFN.
Links: http://thesaurus.reference.com & http://www.lexfn.com
5. Think of singular and plurals keywords.

6. What about verbs? Example: Ride, rode, ridden, ridding, rides.

7. Use hyphenation and variations. Example: off-shore, offshore, off shore.

8. Consider domain names. Many people enter domain names into the search engines rather than their browser address bar. Example: cnn.com. In June 2005 cnn.com was searched 843,256 times on Overture.com.

9. Get books on your subject and use the terms in the index and glossaries to grow your keyword lists.

10. Download a free copy of Weblog Expert Lite. Then ask your web host how to download your raw stats files. Run them through the software and you will then discover every possible keyword combination that surfers have used to find your website.
Link: http://www.megastep.com/wle
11. Use Wordtracker. What does Wordtracker do? "... helps you find all keyword combinations that bear any relation to your business or service - many of which you might never have considered." Wordtracker is an essential tool to use.
Link: http://www.keywordlistbuilder.co.uk
12. Then go to the Overture Keyword Suggestion Tool. Enter in a keyword and Overture returns all the prior month's searches that include your phrase. The problem with the Overture tool is that it doesn't give you the exact way that the search was entered. This is why it is essential to use a tool like Keyword Tumbler (see # 18) to generate the maximum possible number of keyword combinations that a user might enter a search phrase into the engines.
Link: http://inventory.overture.com
13. Use abbreviations and misspellings. A good misspelling tool is Search Spell. Search Spell uses actual misspellings entered into the search engines. Misspelled Keywords is another software tool that will literally create thousands of misspellings for any given keyword phrase you enter into it.
Link: http://www.searchspell.com/typo
and http://www.misspelledkeywords.co.uk
14. Use acronyms. An acronym is a word formed from the initial letters of a name. Example: due diligence becomes DD. A good acronym generator is Acronym Finder.
Link: http://www.acronymfinder.com
15. Combine your keyword phrase into one word.
Example: strawbale houses => strawbalehouses.
16. Use "space" and "+" with keywords.
Example:   - strawbale+houses
               - strawbale +houses
17. Visit Crossword Compiler and download their demo software. Plug in your keywords and discover a multitude of additional words.
Link: http://www.crossword-compiler.com
18. Once you have your list compiled visit Keyword Tumbler and download the free software. Put your keywords into a text file and then let Keyword Tumbler generate multiple variations of each keyword phrase you have... instantly!
Link: http://www.keywordtumbler.com
It does this simply by mixing the words in each phrase around.

Example: "horses for sale" generates a list like this...
horses for sale
horses sale for
for horses sale
for sale horses
sale horses for
sale for horses
As Perry Marshall, author of the Definitive Guide to Google AdWords said at a recent seminar: "Every combination of keywords that somebody could conceivably type in on Google is a market."
Link: http://www.megastep.com/pm
I hope you have found this advice useful? It's the exact same procedure I use everyday when fighting the pay-per-click wars.

. . .

2005 Megastep International - All Rights Reserved

About the Author:
Rob Taylor has been marketing online since 1996. Take advantage of his battle tested marketing strategies that could quietly make you five figure cash profits every month. Subscribe free to his high content newsletter at http://www.megastep.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines


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----------------------------
TIPS, TOOLS & RESOURCES
----------------------------

Amazingly Simple
This special report by Mark Hendricks and Michael Nicholas
reveals an amazingly simple internet strategy that will make
you money and build your list fast - even if you have no
product of your own to sell. Free ebook download here...
http://startupinternetmarketing.com/dl/simple.pdf

SEO Made Easy
Search Engine Optimization Made Easy is a 90-page report in PDF
format by search engine expert, Brad Callen. This free ebook is
highly recommended - download here...
http://startupinternetmarketing.com/seo

PayDotCom.com
If you're selling products/services online, I have good news
for you... Paypal has launched a new system to collect online
credit card payment and it provides a build-in affiliate
program just like Clickbank. It goes far beyond Clickbank and
it's free to join. Open an account by clicking here...
http://www.startupinternetmarketing.com/pdc


FREE WEB BOOKS

    Internet Marketing Basics
      If you're not TOTALLY familiar with the BASICS of marketing
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      dynamic 39-page report by Shelley Lowery. She discusses
      the many aspects of bringing your business online...
      tell me more   /   download now

    The Birth of a Professional Website
      This free download is brand new and available from the SIM
      site ONLY. It's a compilation of 10 articles by Shelley Lowery
      and completely covers the launching of a professional website.
      tell me more   /   download now

    Syndicate Your Headlines Using RSS
      RSS is quickly becoming the standard choice for delivering
      syndicated web content. If you've thought about syndicating
      your own content, this report will get you started...
      tell me more   /   download now


FREE COURSES

We have a large selection of free courses waiting for you at http://www.startupinternetmarketing.com/fc

Courses:
    *Mastering Search Engine Placement
    *25 Secrets eBay Doesn't Want You To Know
    *Netwriting Masters Course
    *Affiliate Masters Course
    *Service Sellers Masters Course
    *Webmaster Business Masters Course
    *Make Your Net Auction Sell
    *Make Your Price Sell, The Masters Course
    http://www.startupinternetmarketing.com/fc


* For more great tips and tools, go here:
  http://startupinternetmarketing.com/free


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FEEDBACK & CONTRIBUTIONS
------------------------------

Additional Reports for you this month...

How to Avoid Email Nightmares
These four tips could help protect you from identity theft, credit card fraud, or a complete computer takeover. All of which can happen without you even knowing about it!
http://startupinternetmarketing.com/newbies/email.html

Mastering Google AdWords
Mastering Google AdWords will enable you to drive traffic to your web site and start making sales immediately. You can create a Google AdWord campaign in a matter of minutes and be making sales within 24 hours
http://www.startupinternetmarketing.com/tips/masteradwords.html

How to Set Up a Successful Google AdWords Campaign
If you are looking for a fast way to market your products or business, then Google AdWords is a great solution. You can set up an AdWords campaign within a few minutes and be making good money within days...
http://www.startupinternetmarketing.com/tips/how2adwords.html

. . .

If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:
mailto:sir@startupinternetmarketing.com?subject=Q_&_A


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---------------------
FOOD FOR THOUGHT
---------------------

Using Keyword-Rich Subdomains

Keyword rich domain names have always been a good way of getting improved rankings in search engines, but the cost of all those domain names can be prohibitively expensive.

The submitter of this idea suggests that you use subdomains for this purpose instead of regular domains.

In other words, I might use...
http://TrafficBuildingIdeas.trafficology.com
http://SearchEngineRanking.trafficology.com
http://HowToGetMegaTraffic.trafficology.com
(and since some search engines prefer "white space" between words...)
http://Traffic-Building-Ideas.trafficology.com
http://Search-Engine-Ranking.trafficology.com
http://How-To-Get-Mega-Traffic.trafficology.com
Most webhosts will allow you to set up a handful of subdomains (often up to 100!) like this for free, or for a nominal charge.

These subdomains should, of course, contain unique content to justify their existence, and point to your "real" site.
*from http://www.trafficology.com

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--------------
CLASSIFIEDS
--------------

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----------------
ADMINISTRIVIA
----------------

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this to any one whom you think would find this information useful or interesting. I'm sure they'll appreciate it - I know I certainly will.

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-----------
Legal Stuff
-----------

We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within SIM's Insider Report.

Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.

The SIM's INSIDER REPORT is a production of Startup Internet Marketing and is owned by Dan Porteous

ISSN 1710-0739

Startup Internet Marketing
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Kirkland lake, ON, CA.
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No part of this publication may be reproduced in whole, or
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