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The SIM INSIDER REPORT is dedicated to helping readers succeed online while saving time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.
IN THIS ISSUE
==> Tip of the Month
==> Tips, Tools & Resources
==> Feedback & Contributions
==> Food for Thought
First, a warm WELCOME to all new subscribers.
You have to check this out... It's an amazing new marketing tool that uses MP3 audio files as an incentive to compel the listener to take a specific action like joining your mailing list.
You can have locked and unlocked files, and this is where it really gets interesting... Unlocked files will play when the prospect executes the free Player that you sent to them. After the file plays it can display a graphic image or banner and trigger a redirection to any web URL.
"Locked" audio files can be triggered to unlock when the prospect takes some desired action like joining your mailing list, or ordering a product, or visiting a web site.
It's the most innovative marketing tool to come along in quite some time. Check it out here...
TIP OF THE MONTH
How to Build Massive Keyword Lists
As keyword marketing becomes more and more expensive and competitive, it has become essential when building your lists to focus on the maximum number of phrases and their variations that a surfer might enter into the search engines.
Because according to Amit Singhal, principal scientist at Google, a guy who really should know what he's talking about, over 50% of the 200 million searches performed a day have never been searched before. He also said: "When performing a search most surfers give a 2-4 word query."
So here are my top 18 recommended ways to build massive keyword lists:
1. Visit your competitor's web pages and look in the title and meta tags.
2. Search for brand names in Google's Sandbox. This will return additional keywords that searchers entered when using the brand name. You can also enter regular keyword phrases and get related keyword phrases that have been searched on Google.
4. Consider synonyms. A synonym is a word having the same or nearly the same meaning as another word or other words in the language. Enter your keywords into Roget's Theasaurus for a list of related synonyms. Also visit LexFN.
6. What about verbs? Example: Ride, rode, ridden, ridding, rides.
7. Use hyphenation and variations. Example: off-shore, offshore, off shore.
8. Consider domain names. Many people enter domain names into the search engines rather than their browser address bar. Example: cnn.com. In June 2005 cnn.com was searched 843,256 times on Overture.com.
9. Get books on your subject and use the terms in the index and glossaries to grow your keyword lists.
10. Download a free copy of Weblog Expert Lite. Then ask your web host how to download your raw stats files. Run them through the software and you will then discover every possible keyword combination that surfers have used to find your website.
Example: strawbale houses => strawbalehouses.16. Use "space" and "+" with keywords.
Example: - strawbale+houses17. Visit Crossword Compiler and download their demo software. Plug in your keywords and discover a multitude of additional words.
Example: "horses for sale" generates a list like this...
horses for saleAs Perry Marshall, author of the Definitive Guide to Google AdWords said at a recent seminar: "Every combination of keywords that somebody could conceivably type in on Google is a market."
. . .
© 2005 Megastep International - All Rights Reserved
About the Author:
SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines
TIPS, TOOLS & RESOURCES
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FEEDBACK & CONTRIBUTIONS
Additional Reports for you this month...
How to Avoid Email Nightmares
These four tips could help protect you from identity theft, credit card fraud, or a complete computer takeover. All of which can happen without you even knowing about it!
Mastering Google AdWords
Mastering Google AdWords will enable you to drive traffic to your web site and start making sales immediately. You can create a Google AdWord campaign in a matter of minutes and be making sales within 24 hours
How to Set Up a Successful Google AdWords Campaign
If you are looking for a fast way to market your products or business, then Google AdWords is a great solution. You can set up an AdWords campaign within a few minutes and be making good money within days...
. . .
If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!
Send your tips, questions or answers to:
FOOD FOR THOUGHT
Using Keyword-Rich Subdomains
Keyword rich domain names have always been a good way of getting improved rankings in search engines, but the cost of all those domain names can be prohibitively expensive.
The submitter of this idea suggests that you use subdomains for this purpose instead of regular domains.
In other words, I might use...
http://TrafficBuildingIdeas.trafficology.com(and since some search engines prefer "white space" between words...)
http://Traffic-Building-Ideas.trafficology.comMost webhosts will allow you to set up a handful of subdomains (often up to 100!) like this for free, or for a nominal charge.
These subdomains should, of course, contain unique content to justify their existence, and point to your "real" site.
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