+=+=+=+= INSIDER REPORT =+=+=+=+

ISSN 1710-0747
E-Zine #154
July, 2005


The SIM INSIDER REPORT is dedicated to helping readers succeed online while saving time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.


IN THIS ISSUE
==> Tip of the Month
==> Tips, Tools & Resources
==> Feedback & Contributions
==> Food for Thought
==> Classifieds
==> Administrivia

SIM's Insider Report free marketing newsletter

First, a warm WELCOME to all new subscribers.

I just completed an awesome book on Texas Holdem strategies that's guaranteed to sharpen your poker playing skills. For those of you that are interested, you can download it here... http://startupinternetmarketing.com/poker
~~~

I was speaking with Cody Moya the other day and he started talking about free gifts that were available from his website.

I downloaded the whole lot and am passing the link on to you.

What's the catch, you ask? Well, there ISN'T one. Simply go and enter your name and email, and you'll receive 106 Niche Products with Master Resell Rights and more.

Cody makes a one-time presentation to you with a product offer BUT if you're not interested in it, simply indicate so at the bottom of the page and you will be sent to the download page.

This is my way of saying thank you for being my subscriber, and I hope that you find the products useful AND profitable.

Here they are:
http://NicheProductsPackage.com/go/1650


Regards,
Dan Porteous




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------------------
TIP OF THE MONTH
------------------

Leverage the Power of Article Marketing
...Compliments of Yahoo!


I've long been an advocate of a form of online marketing that I personally call "article marketing." Yahoo! has recently added a layer to article marketing which is extremely exciting, and any one who uses the power of articles needs to take notice.

Introducing Yahoo!'s Creative Commons Search in Beta
http://search.yahoo.com/cc
Here's what it says as means of explanation at the site:
"This Yahoo! Search service finds content across the Web that has a Creative Commons (http://creativecommons.org) license. While most stuff you find on the web has a full copyright, this search helps you find content published by authors who want you to share or reuse it, under certain conditions."
Obviously, if you're not a writer and are in need of content on your site, this is a great place to go. You can find content through Yahoo!'s Creative Commons search that you can use for commercial purposes, and you can also find content that you can modify, adapt, and build upon.

What forward thinking on Yahoo!'s part!

Now, let's talk about forward thinking on your part.

Why is this Important to Article Writers?

Let's think about it for a minute. The links pointing back to your Web site from your articles and the relevant link text in the bio are extremely important to a savvy article writer.

By allowing other Web sites, e-zines, online publications, and print publications to publish your articles, you're widening the scope of your visibility.

And in walks a powerhouse like Yahoo! with their new Creative Commons Search.

Wouldn't you like your articles to be available in a select search on Yahoo!?

Do you have to think twice? (Or even once?)

How About an Example?

Disclaimer: It's rather dangerous to give an example in print. As soon as you do, your example could slip in rankings. Forgive me if that happens here.

Please go to:
http://search.yahoo.com/cc
Click on "Find content I can use for commercial purposes."

Type "seo articles" (without quotes) in the search box.

Click Search CC.

The #1 page at the time of this writing is:
http://www.searchengineworkshops.com/articles.html
Click on the link, then scroll to the bottom of the page. You'll see the Creative Commons License that says "Some Rights Reserved."

It says, "This work is licensed under a Creative Commons License."

Click on the link. You'll see the actual license and what rights are available under the license as well as what conditions have to be met.

So, if you want your articles to be available through a Yahoo! Creative Commons Search, you simply allow it to be licensed out through Creative Commons.

How Can Article Writers Take Advantage of Yahoo!'s Creative Commons Search?

Follow these easy steps:
  • Go to Creative Commons: http://creativecommons.org
  • Click on the Publish graphic at the top of the page on the right.
  • Answer the questions: Allow commercial uses of your work? Allow modifications of your work? Jurisdiction of your license? Format of your work (such as text)?
  • You can also click to add more information about your work. If you're only going to create a license for one article, you can get very specific about your article.
  • Click on Select a License. You'll see how the license will look on your page. You can then copy and paste the text to your Web site.
You can even add a Creative Commons License to your blog!

How Long Does it Take for Yahoo!'s Crawler to Find the CC License?

After I put the licenses up on our Web pages, our pages were found in a Yahoo! Creative Commons Search within two weeks.

What about All of the Typical SEO Ramifications?

Does the same Yahoo! crawler crawl Creative Commons licenses? (To my knowledge, there isn't a different crawler.)

Will having a Creative Commons license get your pages into Yahoo! faster? (I haven't done any testing on this yet to see if new pages will get into the regular index as well as Creative Commons, but it's an interesting concept.)

What about a brand new Web site with an articles directory? (You need to have a link from another Web site, because of your site isn't indexed at all, you can't expect Yahoo! to find and spider those article pages quickly.)

Does having a Creative Commons license on your articles affect your regular Yahoo! rankings? (I've seen no evidence of this to date.)

What about Relevancy of Search Results?

That's an interesting question. Let's look at another example.

Again, go to:
http://search.yahoo.com/cc
Choose "Find content I can use for commercial purposes."

Type in "wordtracker." Click on Search CC.

The #1 result is our articles page again:
Marketing on Internet Search Engines - articles by Robin Nobles and John Alexander www.searchengineworkshops.com/articles.html
"Wordtracker" is being used 11 times on the page, since we've written several articles about Wordtracker. It's not being used in the title, description, etc. This page is not focused on Wordtracker at all. However, this page definitely has a higher link popularity than our other pages.

We have several Wordtracker articles in those same results, yet our articles page is #1. I'll let you study the rest of the results yourself.

Some of the Search Results Aren't Exactly "High Quality"

We have seen some SERPs that aren't exactly high quality. Will your results float to the top? We'd like to think so.

Will Yahoo! or Creative Commons find a way to police the results that are less than quality?

After all, this fabulous tool definitely has potential for abuse if not policed in some manner.

In Conclusion . . .

Article writers, if you don't mind others using your content on their sites, be sure to visit Creative Commons and add the CC licenses to your articles. How easy can increasing your online visibility get?!

But don't abuse the system. If the beta tool gets abused, it may never make it to the full version, which will be a shame for us all.

For those of you who are looking for valuable content to add to your sites, be sure to visit Yahoo!'s Creative Commons Search at http://search.yahoo.com/cc. This is an ideal spot for finding relevant content that's available to be used on your site.

Just remember that the #1 ranked result may not be the best article for you, so do your research.

. . .

2005 Robin Nobles - All rights reserved

ABOUT THE AUTHOR: Robin Nobles teaches SEO strategies through hands-on, search engine marketing workshops and online SEO training courses. SEW recently launched localized SEO training centers across the country through the Search Engine Academy. Visit the Workshop Resource Center, a networking community for search engine marketers.
      Search Engine Marketing: http://searchengineworkshops.com
      Online SEO Training: http://www.onlinewebtraining.com
      Localized SEO Training: http://www.searchengineacademy.com
      Workshop Resource Center: http://www.sew-wrc.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines


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----------------------------
TIPS, TOOLS & RESOURCES
----------------------------

GoLexa
Golexa is a search engine (powered by Google) but it gives you
an incredible range of facts and stats about each website that
it finds. Here's just a few things you can find out about your
website or any other...
   * Google Page Rank
   * Alexa Rank and traffic stats
   * Older versions of the website
   * Info about the web server and the domain name owner
   * How many sites link to the website and much more!
http://www.tka.co.uk/t/go.php?c=nl05060205

Free 51 minute MP3 Audio Recording
Learn how to effectively use opt-in email marketing to build your business and earn new customers. This special report by Duct Tape Marketing Founder, John Jantsch and Tom Kulzer of AWeber, discusses issues important to new and growing businesses using opt-in email marketing. You can listen to the recorded MP3 conversation at the website below...
http://www.aweber.com/audio-building-opt-in-lists.htm?21849

Free (XML) Sitemap Generator
There's a nifty technique for getting new pages listed in Google - quickly. From the looks of it, it does away with the need for a lot of the gimmicks, and it works.

Not only that, Google loves it, so you don't have to worry about getting banned for using it. How can I be so sure, you ask?

It's Google's idea. It's simple enough: Site maps. But they have to be in the proper format. (XML) You'll find all the instructions here...
http://www.auditmypc.com/free-sitemap-generator.asp


FREE WEB BOOKS

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      tell me more   /   download now

    The Birth of a Professional Website
      This free download is brand new and available from the SIM
      site ONLY. It's a compilation of 10 articles by Shelley Lowery
      and completely covers the launching of a professional website.
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    Syndicate Your Headlines Using RSS
      RSS is quickly becoming the standard choice for delivering
      syndicated web content. If you've thought about syndicating
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FREE COURSES

We have a large selection of free courses waiting for you at http://www.startupinternetmarketing.com/fc

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    http://www.startupinternetmarketing.com/fc


* For more great tips and tools, go here:
  http://startupinternetmarketing.com/free


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------------------------------
FEEDBACK & CONTRIBUTIONS
------------------------------

A Simple Secret To Seducing The Search Engines

In the Internet Marketing community, "traffic" and search engine mastery are hot topics these days...

People will do almost ANYTHING just to get their site indexed by Google faster... to boost their Page Rank quicker... to drive more traffic immediately... and to get a ton of incoming links to their website right away...

Yes, even if it involves handing over $137 for the latest push- button traffic software or search engine trick.

Why all the fuss?

In this article, I'm going to reveal to you a simple, no cost way to make the search engines crawl all over your website like ants on a melted popsicle.

PLUS... you will start to get laser-targeted traffic and boost your search engine rankings almost instantly. Not to mention, you'll have (at least) 100 quality links back to your website within a week.

And this doesn't involve any SEO hocus-pocus, buying into some new "killer" traffic booster software, or trying out the latest scheme to fool Google, Yahoo, or MSN.

Nope. This stuff is 100% legit, above-board, and has already worked for years.

Let me give you a quick example. Recently I created a little "test" website.

The search engines didn't know about it. It had no incoming links. No traffic. No SE rankings...ZIP!

Fast forward 7 days... My website was indexed by Google, Yahoo and MSN, it got well over 200 incoming links and started to generate traffic... shortly thereafter, Google granted my site a Page Rank 3.

Again, this did not cost a penny, just a few hours of my time. I created a play-by-play video that shows the website and how I did it (see the weblink below).

Here's another example: An "average guy" decided to try this same strategy. He now has #1-#8 rankings on all the major search engines. You can listen to him explain how de did it during a recent audio interview:
http://www.startupinternetmarketing.com/aa
(Note: After you click above, look under the "June 20th" post and click the MP3 audio button and video button on the site)

So, how can you get these same kind of results?

I wish I could make this sound more complicated but, all that you need to do is simply submit one article to a handful of Article Directories.

Writing and submitting articles has long been a proven, time- tested strategy for increasing traffic, subscribers and sales.

But now in 2005, articles have re-emerged in a BIG way, thanks to recent information leaked by Google within their US Patent Application 20050071741.

We now know that quality content and incoming links are essential (now, more than ever) to the survival of your websites within the search engines.

Bottom line. You need to start creating and submitting articles to get all the benefits I just outlined above.

In fact, Google is practically telling you to do so!

But, where do you start? Where should you submit your articles?

Here's a blueprint that outlines the 7 keys to writing successful articles.

Follow these 7 keys and you are guaranteed to get more traffic, more incoming links and higher search engine rankings and page rank, by simply distributing your articles across the Internet.

Let's get started.

Key #1: Choose a HOT Topic

You'll need to do a little research on this one. If you are already familiar with the target market for your article, this should come easy. Research, spy, observe. Do whatever it takes to understand your target market. What issues are hot? What topics currently appear within top ezines, messageboards, ebooks? What keywords are they using to search online?

It's also a good idea to frequently visit article directories and content sites. These sites contain current articles on a variety of popular topics. Often, you can view the most popular article topics (or clicks) as well.

Here's a short list of article directories:
http://www.ezinearticles.com
http://www.certificate.net/wwio
http://www.ideamarketers.com
http://www.goarticles.com
http://www.netterweb.com
http://www.jogena.com
Key #2: Choose a "Magnetic" Title

Magnetic title? That's right. Your article title is your headline. If it doesn't pull the reader into the article, nothing will. Just think ... what if I called this article:

"Get More Traffic In The Search Engines", "Easy Search Engine Tips", or "Free Traffic Generation Strategies".

BLAH! See what I mean? These don't pack much "punch", do they?

Your title is just like a classified ad. Look at it this way. If your article title is crowded on a webpage with 100 others, what will make it jump off the page?

Key #3: Use The AIDA Principle

Attention Interest Desire Action

This universal formula applies to your articles as well. Once you've enticed your reader to read your article (via a great title), you need to keep them reading.

The first paragraph of your article is critical. If it's dull, boring and lifeless, your reader will surely bail out. You must keep their interest right from the start. Try using short paragraphs, sentences and words. This will keep the tempo upbeat and make your article much easier to read (or skim, as most do online).

Key #4: Create Several Sub-Headings

To better organize your thoughts, divide your article into sub- headings. At times, writing a 500-700 word article can seem insurmountable. Sub-headings make things easier.

Instead of tackling the entire article at once, try writing one paragraph at a time.

Key #5: "Close The Sale" With A Resource Box

One of the worst things you can do is to leave your reader hanging. They've just read your great article, now what? A resource box appears at the very end of your article. It's the last line that your reader sees. It's your chance to set the next step.

Make sure that your resource box is compelling. Make the reader jump over to your website, sign up for your ezine, download your latest ebook, claim their free gift -- get creative!

Also, the resource box allows you to include a direct link back to your website. Sit back and watch your link popularity soar!

Key #6: Poofread Your Work

Did you catch that? It should have read, "Proofread".

Nothing hollers out amateur, newbie, or just plain unprofessional than an article filled with typos and bad grammar. If you don't have an English major in the family, hire a proofreader. Their rates are reasonable and they can save you from damaging your reputation online.

Key #7 - Promote, promote, promote

Let's make one thing clear. Without key #7, keys 1-6 are a waste of time. Bottom line, no one will read your article if you keep it stored on a floppy disk in your desk.

You've got to promote it!

How can you promote your article? There are close to 90 article directories, article banks, free content sites, article announcement lists, and article syndication services out there. And the best part is ... 95% of them are FREE!

Plus, there are thousands of ezines, websites and blogs that are looking for article submissions. Develop a list of contacts in your target market. Next, e-mail each ezine publisher, blog owner, or webmaster a copy of your latest article. There are countless stories of individuals who have succeeded using this exact same approach.

Wouldn't you like to get your next article picked up by an ezine with 32,000 subscribers or have 8,000 websites visitors view your article tomorrow?

Now go on, and get writing!

. . .
2005 Jason Potash - All rights reserved
ABOUT THE AUTHOR: Jason Potash makes it easy to create and blast out your articles all over the Internet using his ingenious new ArticleAnnouncer Article Marketing System. Click below now to see what's happening on Tuesday, June 28th: http://www.startupinternetmarketing.com/aa


FEEDBACK #2:

I have recently completed a brand new free ebook titled "rapid manifestation", in which I discussed 8 universal laws that one can use to rapidly manifest any desires they have.

I think this ebook will greatly benifit your visitors and subscribers. I would like to know if you might consider giving away my free e-book to your web site visitors and e-zine subscribers. I will also customize it for you so you can include any links or ads of your own. And you will be the first few persons that can distribute this ebook.

If you're interested, here is the download link for the sample free e-book:
http://theultimatesecrets.com/sample.pdf
Sincerely,

song chengxiang
http://theultimatesecrets.com
. . .

If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:
mailto:sir@startupinternetmarketing.com?subject=Q_&_A


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---------------------
FOOD FOR THOUGHT
---------------------

How would you like to automatically achieve almost anything you wanted... without having to try - or even THINK about achieving it?

This software may sound a little "far out" to some of you BUT I know and trust Lee Benson to deliver the goods as he always has. I believe that we all have a tendency to unconsciously get in our own way to success more than we realize...

Using this tool, you can "activate" advanced thinking, super- learning, success magnetism, inject new personality traits and dissolve annoying bad habits... in a flash.

Also, use it to...
  • * Increase your mental powers & abilities.
  • * Activate "super-learning" and advanced thought.
  • * Empower yourself with unstoppable confidence.
  • * Blast thought limitations, with zero effort.
  • * Achieve your goals... be who you want to be!
I'll go out on a limb and suggest that we could all benefit from this tool in both our personal and business lives. I'll be reporting on it further after I've had a chance to try it out...

In the meantime you can check it out here...
http://startupinternetmarketing.com/bb

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--------------
CLASSIFIEDS
--------------

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----------------
ADMINISTRIVIA
----------------

Thanks for reading our FREE "opt-in only" publication. Please forward
this to any one whom you think would find this information useful or interesting. I'm sure they'll appreciate it - I know I certainly will.

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-----------
Legal Stuff
-----------

We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within SIM's Insider Report.

Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.

The SIM's INSIDER REPORT is a production of Startup Internet Marketing and is owned by Dan Porteous

ISSN 1710-0739

Startup Internet Marketing
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Kirkland lake, ON, CA.
P2N 2K6 Tel: 705.567.3519

No part of this publication may be reproduced in whole, or
in part, without the express written consent of the publisher.



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