+=+=+=+= INSIDER REPORT =+=+=+=+
ISSN 1710-0747
E-Zine #152
May, 2005
ISSN 1710-0747
E-Zine #152
May, 2005
The SIM INSIDER REPORT is dedicated to helping readers succeed online while saving time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.
IN THIS ISSUE
==> Tip of the Month
==> Tips, Tools & Resources
==> Feedback & Contributions
==> Food for Thought
==> Classifieds
==> Administrivia
First, a warm WELCOME to all new subscribers.
The big news this month is the final release of Paul Barrs' "Website Success Blueprint."
Paul says, "This is the first 'complete (step by step) guide' to creating website sales systems that sell like nothing you've seen before. It's a one-of-a-kind education resource covering all the critical pieces of the puzzle that the other courses leave out."
In my opinion, if you've been looking for a comprehensive marketing course that won't require you to sell the house in order to get it, this may be for you.
Check it out here: http://startupinternetmarketing.com/wsbp
Regards,
Dan Porteous
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TIP OF THE MONTH
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Three Words Guaranteed To Make Your Sales Letter Fail...Get Rid Of Them And Watch Your Responses Skyrocket!
When reviewing clients' ads, sales letters, brochures, and other sales pieces there are three words that always need to be deleted to make the letter more effective in generating responses.
Before you hear what the words are, let's make sure that you know where the emphasis of your ads or letters should be. The emphasis, of course, should always be on your customer.
You'll want to speak to your readers needs, wants, desires, and fears.
That's how you'll be able to get your message into your prospects' emotional level brain so that your customer will take action. Remember, all decisions are made on an emotional basis first and then justified by logic later (see "How To Make Your Ads, Sales Letters, And Websites Sell Like Crazy" book for more details).
And the best way to get to your prospects emotional brain is to speak of the benefits your customer receives by purchasing your product/service...not the features...but the benefits.
As a reminder, BENEFITS are the RESULTS your customer will receive by doing business with you and features are the distinguishing characteristics of your product/service.
It's great that your product/service has distinguishing characteristics (features) that separate you from your competition, however, if you show your prospect the desired RESULTS you can provide, then you're showing your customers the BENEFITS received by purchasing your products/services.
Okay, so what are these three words guaranteed to make your ads and sales letters fail?
They are the words that completely take the focus off of your customer...these three words do not speak to your customers' emotions...these three words do nothing to instill desire in your prospect for your product/service...the three words to get rid of in your ads and sales letters are, "I...Me...My".
These three words put the emphasis and spotlight on you, the writer, instead of your customer/prospect. There is no way for you to communicate to your reader's emotions if you only speak about yourself ("I, me, my"). You've got to be writing to your reader, about your reader and your reader's hopes, desires,. wants, dreams, and fears.
That's how you get them to respond to your offer.
Now here's something that you may find interesting.
Have you noticed that in this discussion, that the words "I, me, or my" have not been used?
YOU...have been the complete focus of this discussion...YOU and YOUR customers and prospects.
And at first it's pretty hard to get the words "I, me, my" out of your writing.
Why is that, you ask?
Well, it's because of...you guessed it...your own emotions.
All humans, "way down deep", are only interested in their own wants and desires. That's "way down deep" on the subconscious levels (see the discussion in the "...Sell Like Crazy" book about the three brains and how to communicate with each).
So that's why it's hard at first to get rid of these three words.
But fortunately for your bank account, you can learn to delete "I, me, my" from your vocabulary and learn to turn phrases into "you, your, and yours" that put the spotlight where it belongs, which is on your customer/prospect.
This one little change in your ads and letters will increase your effectiveness and your results immediately.
So here's what you do now.
Go through your ads and letters and re-write any sentence that has the words "I, me, my" in them. By doing this, you'll automatically have to place the spotlight on your customers, which will help you communicate the desired results (benefits) of your product/service to your customers own wants and desires.
Now sometimes it just seems impossible to get around using an "I, me, or my" in a sentence (but make sure you don't give up too easy). When this occurs, use the words "we, us, our" instead. This will soften the focus on "I, me, my" and give you a little springboard to get back to using the words "you, your, yours". But make sure that you've tried every which way to phrase the sentence using "you, your, yours" first.
Give it a try and YOU will see YOUR results skyrocket...
. . .
© 2005 Mark Hendricks - All rights reserved
© 2005 Mark Hendricks - All rights reserved
ABOUT THE AUTHOR: Mark Hendricks has just launched his "123 WysiWyg HTML Editor" giving you the ability to create and edit your own webpages using a truly easy-to-use What You See Is What You Get HTML Editor! You owe it to yourself to check this out now...
Go here: http://startupinternetmarketing.com/wysiwyg
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SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines
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TIPS, TOOLS & RESOURCES
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InstaMail Generator
This program is part of the "Dynamic Popup Generator" suite of popup tools by Michael Hopkins. It will allow you to add a custom OptInOver to your own web site. DON'T MISS OUT ON THIS! - it's free, it's awesome, and it's available now at...
http://startupinternetmarketing.com/dl/mailgen.exe
Niche Keywords
Now you can get your hands on thousands of the most valuable keywords on the planet! No more guessing which content website to build next, Now you can see exactly which keywords will make you the most money with the least effort possible! Best of all - It's completely Free!
http://www.nichewords.com/
Download These 2 Hot Reports by Michael Nicholas valued at $37.00... Now Absolutely FREE!
1. Article Wrapping - This hot new step by step report shows you how to use other people's articles to gain maximum results while using only a small amount of your own effort. Get better search engine listings and make more commissions using this little known technique you'll find ONLY in this report.
2. The Niche Tool Kit - A PDF stockpiled with links that will put you on the fast track to niche marketing. Many of the links are hardly known resources that will help you dredge up profitable niche markets you would never find so easily... This is a must have tool kit!
http://startupinternetmarketing.com/free/2reports.zip
FREE WEB BOOKS
Internet Marketing Basics
If you're not TOTALLY familiar with the BASICS of marketing
online then you owe it to yourself to grab AND read this
dynamic 39-page report by Shelley Lowery. She discusses
the many aspects of bringing your business online...
tell me more / download now
The Birth of a Professional Website
This free download is brand new and available from the SIM
site ONLY. It's a compilation of 10 articles by Shelley Lowery
and completely covers the launching of a professional website.
tell me more / download now
Syndicate Your Headlines Using RSS
RSS is quickly becoming the standard choice for delivering
syndicated web content. If you've thought about syndicating
your own content, this report will get you started...
tell me more / download now
FREE COURSES
We have a large selection of free courses waiting for you at http://www.startupinternetmarketing.com/fc
Courses:
*Mastering Search Engine Placement
*25 Secrets eBay Doesn't Want You To Know
*Netwriting Masters Course
*Affiliate Masters Course
*Service Sellers Masters Course
*Webmaster Business Masters Course
*Make Your Net Auction Sell
*Make Your Price Sell, The Masters Course
http://www.startupinternetmarketing.com/fc
* For more great tips and tools, go here:
http://startupinternetmarketing.com/free
http://startupinternetmarketing.com/free
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FEEDBACK & CONTRIBUTIONS
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Dead Real Estate In Your Marketing
Did you notice when you watch a Yahoo, AOL, MSN video we see commercials now?
Did you notice that behind baseball players we see ads on a blue screen now?
Remember when pens just said BIC?
Remember when Movie Theaters just had a white screen before the movie stared?
Remember when the mail receipt card from your local FREE weekly paper just had postage on one side and blank on the other?
Well, advertisers and businesses have found that not to have an ad on the back of the mail receipt card, or behind the Ball players was DEAD REAL ESTATE.
So there enters my point!
Do you have dead real estate in your marketing?
Here are some tips and examples you can use...
:))
After someone opts in to your list. Why have a DEAD REAL ESTATE page that says "Thanks for subscribing, click your browsers back button."
Why not offer them one of your older ebooks for $19 just this one time instead of $47 that they may never buy. Or why not offer them an affiliate link for a related product. You already have the opt in right?
:))
GURUS LISTEN UP!!!
Why send me an email that says: " you just made a sale. Great job!"
Why not include a P.S. with a copy paste email under it with my link in it that says:
"P.S. I made it easy for you to make even more. Here is an email you can send out to your list as a follow up...
Dear {FIRSTNAME}, yester day I emailed you about {dynamic_link), the response was real good."
Oh you like that one huh? ;)
:))
If you are emailing them to let them know they made a referral to the site but not a commission, do the same thing. Or in that email, have a TOP SPONSOR ad
============================
Sponsor add for
{targeted affiliate program}
{Affiliate Link}
============================
:))
How about when they log out from your membership site? Why send them to the home page, DUH?? Send them to a Targeted affiliate program.
How about when they use a site function like filling out a form. Why say "thanks for filling out our form."
Why not rotate some banners above and below?
:))
When someone joins your FREE site, why send them right to the members area, why not do a JV with someone and offer a great package at a great price? (Just this once)
Hey these are just some ideas. I use some of them with one time offers and I make nice side cash (enough to make a Car Payment) with some of these little ideas.
So go thru YOUR sites and see if you have DEAD REAL ESTATE on your sites :)
Mike Filsaime
http://mikefilsaime.com
. . .
If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!
Send your tips, questions or answers to:
mailto:sir@startupinternetmarketing.com?subject=Q_&_A
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FOOD FOR THOUGHT
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Email Containing Ads
The U.S. Federal Trade Commission (FTC) responded to a request from The Direct Marketing Association (DMA) regarding responsibility for email containing ads, and how all that works. The FTC responded in simple, easy-to-understand language.
Se SURE to read this short article on the DMA's web site if you plan to...
- Publish an ezine that contains third-party advertising
- Advertise in an ezine that runs third-party advertising
- Send ANY commercial email containing third-party advertising
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CLASSIFIEDS
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ADMINISTRIVIA
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Legal Stuff
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We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within SIM's Insider Report.
Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.
Be responsible! Always do your own Due Diligence before responding to any offer.
The SIM's INSIDER REPORT is a production of Startup Internet Marketing and is owned by Dan Porteous
ISSN 1710-0739
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