+=+=+=+= INSIDER REPORT =+=+=+=+
The SIM INSIDER REPORT is dedicated to helping readers succeed online while saving time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.
IN THIS ISSUE
==> Tip of the Month
==> Tips, Tools & Resources
==> Feedback & Contributions
==> Food for Thought
First, a warm WELCOME to all new subscribers.
Ken Evoy has just released his latest marketing tool, "Make Your Links WORK!," a free and important e-book that provides much more than the most up-to-date thinking about building a links program.
It even goes beyond showing readers how to master ALL "off-page criteria," of which linking is only one factor.
It comes to a startling, and CRITICAL, conclusion...
SEO is doomed.
It builds that inescapable conclusion, while explaining how and why CTPM is the ONLY long-term solution for small business people who want to build long-term profits online.
This is absolutely MUST-reading...
TIP OF THE MONTH
Email Deliverability Tips
Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.
Confirming that the people who ask for your information have actually requested to be on your list is the number one step in the battle for deliverability. You should be using a process called confirmed opt-in or verified opt-in to send a unique link to the attempted subscriber when they request information. Before adding the person to your list they must click that unique link verifying that they are indeed the same person that owns the email address and requested to subscribe.
When requesting website visitors to opt-in ask for their "real" or "primary" email address instead of a free email address like Yahoo or Hotmail. Free emails tend to be throw away accounts and typically have a shorter lifetime than a primary ISP address.
Always promptly remove undeliverable addresses that bounce when sending email to them. An address that bounces with a permanent error 2-3 times in a 30 day period should be removed from the list. ISP's track what percentage of your newsletters bounce and will block them if you attempt to continually deliver messages to closed subscriber mailboxes.
Usage of HTML messages to allow for text formatting, multiple columns, images, and brand recognition is growing in popularity and is widely supported by most email client software. Most spam is also HTML formatted and thus differentiating between requested email and spam HTML messages can be difficult. A 2004 study by AWeber.com shows that plain text messages are undeliverable 1.15% of the time and HTML only messages were undeliverable 2.3%. If sending HTML it is important to always send a plain text alternative message, also called text/HTML multi-part mime format.
Many ISP's filter based on the content that appears within the message text.
The January 2004 Federal CAN-SPAM law introduced a number of rules regarding the delivery of email. It's important you have your legal counsel review your practices and ensure you are in compliance. The two most important rules include having a valid postal mail address listed in all commercial messages and a working unsubscribe link that is promptly honored to remove the subscriber from future messages.
Reputation services are often used by large ISP's as a way to vet email senders regarding their email practices and policies. Businesses listed with these services are then given less stringent filtering or no filtering at all. Several reputation services are:
Contact with major ISP's and email providers is essential in letting them know about your requested subscriber email. Many large providers such as AOL and Yahoo have specific whitelisting programs and postmaster website areas to ensure your email is delivered as long as you meet their policies and procedures in handling your opt-in list.
Email deliverability is about ensuring requested opt-in email is delivered to the intended recipient. While no single tip will enable you to get 100% of your email delivered each one utilized as a group can go a long way to reaching that goal.
. . .Author Tom Kulzer, CEO and Founder of Newtown, PA based AWeber Communications, Inc. an opt-in email service provider. With 7 years managing opt-in follow up and newsletters for small businesses, email deliverability is an integral part of day to day operations. Learn more: http://startupinternetmarketing.com/aweber and http://www.DeliveryMonitor.com
© 2005 Tom Kulzer - All rights reserved
SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines
TIPS, TOOLS & RESOURCES
Super Affiliate Finder
Locate people and businesses by keywords with this free service from CGI Connection. Perfect for teaming with those in your same field to maximize profits...
Junk Email Filters
If you are sending email to Hotmail or MSN, you might be interested in the criteria they use to block you. This page is a description of exactly which words Microsoft's filters look for and where the filter looks for them. Check them out here...
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FEEDBACK & CONTRIBUTIONS
One Of The Best List-Building Strategies Iíve Known
I bet you know that building a list of subscribers is one of the MOST important parts of your online business if you want to make money.
If you donít know that, let me remind you that the MONEY is in the LIST because of your credibility and relationship with your subscribers.
Iím not going to explain why and so on, because this whole article wonít fit all the details. What I want to share with you is one of the best list-building strategies Iíve personally used to build over 1,000 targeted subscribers in less than 5 days.
If you want to build a list quickly with targeted and responsive subscribers, I strongly urge you to use co-registration joint- venture list building strategy.
Phew, thatís a long name for a strategy! A co-registration joint venture is basically a way of adding more subscribers to your opt-in list with the help of other publishers. Say, for example, you subscribe to an ezine. After you subscribe, you're taken to a page thanking you for subscribing and that's about it.
But, what if instead of just saying thanks, how about saying something like "Thanks for subscribing . . . While you wait for your welcome email, take a look at these other great ezines below - they're a great compliment to the information you'll get from me!"
Then you see a list of a few other ezines that you can subscribe to just by clicking the box next to the ones you want and filling in the form.
That's the most basic co-registration joint venture. Here's another example of a co-registration joint venture - you could up a free giveaway site. A bunch of people get together to offer their best products to everyone's subscribers - all they need to do is fill out a form to get them.
I know it works because Iíve done it with one of my previous campaigns called, "The Best Articles Ever Written."
Here are the details on how I did it so that you can copy it in whatever niche market you are involved in:
1. Contact 10 Jv partners or any number of partners you want to have. The more Jv partners you have, the more subscribers youíll gain but you risk getting less targeted subscribers.
If a subscriber subscribes to 10 lists, itís a very high possibility that he (or she) will unsubscribe because of too many subscriptions. But if you have 5 Jv partners, heíll be receiving emails from 5 people only. But then youíll have 5 people only to promote the promotion for you.
2. When you contacted your potential Jv partners, you MUST state very clearly:
Mistakes To Avoid:
1. Not setting up the email subscription script correctly.
Sometimes, when you hired a programmer to write the subscription form so that each subscriber will be subscribed to your Jv partnerís list, thereís a bug and the subscription was not successful.
To make sure that your subscription works perfectly, get professionals to do it for you or you can use Mike Steupís useful software by clicking here. I recommend it rather than hiring a programmer at ANY TIME. I've used the software and it proved to be very useful and user-friendly. Go get it here.
2. Not tracking your co-reg campaign
If you do not track, how will you know that your Jv partners did in fact announce the promotion to their list?
Sometimes, itís not their intention of not helping out with the promotion, but forgot to announce it due to their busy schedule. So if you did track, youíll be able to remind them that they have not done it yet. Itís not fair if 9 of the 10 Jv partners are helping out but the other one is not putting in any effort and getting his/her list built for free.
In conclusion, youíll need to plan and coordinate precisely to create a successful campaign. No doubt itís a lot of work, but isn't it worth the effort when you can build a list of targeted subscribers quickly without spending a single cent for advertising?
Copyright by Patric Chan 2004 - All Rights Reserved
Patric Chan is a direct response expert, internet infopreneur, marketing strategist and author. At the age of 24, he had achieved many extraordinary results in the internet marketing world. He had joint-ventured with many famous internet marketing experts in product creations and selling online. He is also the creator of '5-Step System To Make Money Online' DVD at http://www.SellingOnlineSecrets.com
. . .
If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!
Send your tips, questions or answers to:
FOOD FOR THOUGHT
Introducing The Bloggers...
The staff at Download.com knows a lot about software. We spend our workdays immersed in it and use it at home as well. We all explore areas we find particularly interesting and develop expert knowledge. Instead of selfishly keeping all this information to ourselves, we've decided to share it with you in our brand-new blogs.
You can read Peter Butler's Power Up to find out what's new and noteworthy in downloadable games. Scott Arpajian's Utilitarian has tips for keeping your computer in top shape. Kelly Morrison tells you about software you never knew existed in Oddly Enough, and Karen Whitehouse offers insights into her Web and software projects in Weekend Geek. Sonic Soup, by Brian Satterfield, offers a fresh perspective on digital audio and music, and I write about the nefarious world of spyware in Spyware Confidential. You can tell us about your favorite software and respond to specific entries by posting comments in the blogs. We'll publish selected comments on the Web site. Enjoy!
Senior Editor, CNET Download.com
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