+=+=+=+= INSIDER REPORT =+=+=+=+

ISSN 1710-0747
E-Zine #150
March, 2005

The SIM INSIDER REPORT is dedicated to helping readers succeed online while saving time and money with cutting-edge tools, tips and strategies for internet marketing, online advertising and website promotion.

==> Tip of the Month
==> Tips, Tools & Resources
==> Feedback & Contributions
==> Food for Thought
==> Classifieds
==> Administrivia

SIM's Insider Report free marketing newsletter

First, a warm WELCOME to all new subscribers.

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SEO is doomed.

It builds that inescapable conclusion, while explaining how and why CTPM is the ONLY long-term solution for small business people who want to build long-term profits online.

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Email Deliverability Tips

Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.


Confirming that the people who ask for your information have actually requested to be on your list is the number one step in the battle for deliverability. You should be using a process called confirmed opt-in or verified opt-in to send a unique link to the attempted subscriber when they request information. Before adding the person to your list they must click that unique link verifying that they are indeed the same person that owns the email address and requested to subscribe.

Subscriber Addresses

When requesting website visitors to opt-in ask for their "real" or "primary" email address instead of a free email address like Yahoo or Hotmail. Free emails tend to be throw away accounts and typically have a shorter lifetime than a primary ISP address.

List Maintenance

Always promptly remove undeliverable addresses that bounce when sending email to them. An address that bounces with a permanent error 2-3 times in a 30 day period should be removed from the list. ISP's track what percentage of your newsletters bounce and will block them if you attempt to continually deliver messages to closed subscriber mailboxes.

Message Format

Usage of HTML messages to allow for text formatting, multiple columns, images, and brand recognition is growing in popularity and is widely supported by most email client software. Most spam is also HTML formatted and thus differentiating between requested email and spam HTML messages can be difficult. A 2004 study by AWeber.com shows that plain text messages are undeliverable 1.15% of the time and HTML only messages were undeliverable 2.3%. If sending HTML it is important to always send a plain text alternative message, also called text/HTML multi-part mime format.


Many ISP's filter based on the content that appears within the message text.
  • Website URL: Research potential newsletter advertisers before allowing them to place ads in your newsletter issues. If they have used their website URL to send spam, just having their URL appear in your newsletter could cause the entire message to be filtered.

  • Words/phrases: Choose your language carefully when crafting messages. Avoid hot button topics often found in spam such as medication, mortgages, making money, and pornography. If you do need to use words that might be filtered, don't attempt to obfuscate words with extra characters or odd spelling, you'll just make your messages appear more spam like.

  • Images: Avoid creating messages that are entirely images. Use images sparingly, if at all. Commonly used open rate tracking technology uses images to calculate opens. You may choose to disable open rate tracking to avoid being filtered based on image content.

  • Attachments: With viruses running rampant and spreading thru the usage of malicious email attachments many users are wary of attached documents. It's often better to link to files via a website URL to reduce recipient fear of attachments and reduce the overall message size.
CAN-SPAM Compliance

The January 2004 Federal CAN-SPAM law introduced a number of rules regarding the delivery of email. It's important you have your legal counsel review your practices and ensure you are in compliance. The two most important rules include having a valid postal mail address listed in all commercial messages and a working unsubscribe link that is promptly honored to remove the subscriber from future messages.


Reputation services are often used by large ISP's as a way to vet email senders regarding their email practices and policies. Businesses listed with these services are then given less stringent filtering or no filtering at all. Several reputation services are:
Relationships & Whitelisting

Contact with major ISP's and email providers is essential in letting them know about your requested subscriber email. Many large providers such as AOL and Yahoo have specific whitelisting programs and postmaster website areas to ensure your email is delivered as long as you meet their policies and procedures in handling your opt-in list.

Email deliverability is about ensuring requested opt-in email is delivered to the intended recipient. While no single tip will enable you to get 100% of your email delivered each one utilized as a group can go a long way to reaching that goal.

. . .

© 2005 Tom Kulzer - All rights reserved

Author Tom Kulzer, CEO and Founder of Newtown, PA based AWeber Communications, Inc. an opt-in email service provider. With 7 years managing opt-in follow up and newsletters for small businesses, email deliverability is an integral part of day to day operations. Learn more: http://startupinternetmarketing.com/aweber and http://www.DeliveryMonitor.com


SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines

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One Of The Best List-Building Strategies Iíve Known

I bet you know that building a list of subscribers is one of the MOST important parts of your online business if you want to make money.

If you donít know that, let me remind you that the MONEY is in the LIST because of your credibility and relationship with your subscribers.

Iím not going to explain why and so on, because this whole article wonít fit all the details. What I want to share with you is one of the best list-building strategies Iíve personally used to build over 1,000 targeted subscribers in less than 5 days.

If you want to build a list quickly with targeted and responsive subscribers, I strongly urge you to use co-registration joint- venture list building strategy.

Phew, thatís a long name for a strategy! A co-registration joint venture is basically a way of adding more subscribers to your opt-in list with the help of other publishers. Say, for example, you subscribe to an ezine. After you subscribe, you're taken to a page thanking you for subscribing and that's about it.

But, what if instead of just saying thanks, how about saying something like "Thanks for subscribing . . . While you wait for your welcome email, take a look at these other great ezines below - they're a great compliment to the information you'll get from me!"

Then you see a list of a few other ezines that you can subscribe to just by clicking the box next to the ones you want and filling in the form.

That's the most basic co-registration joint venture. Here's another example of a co-registration joint venture - you could up a free giveaway site. A bunch of people get together to offer their best products to everyone's subscribers - all they need to do is fill out a form to get them.

I know it works because Iíve done it with one of my previous campaigns called, "The Best Articles Ever Written."

Here are the details on how I did it so that you can copy it in whatever niche market you are involved in:

1. Contact 10 Jv partners or any number of partners you want to have. The more Jv partners you have, the more subscribers youíll gain but you risk getting less targeted subscribers.

Hereís why:

If a subscriber subscribes to 10 lists, itís a very high possibility that he (or she) will unsubscribe because of too many subscriptions. But if you have 5 Jv partners, heíll be receiving emails from 5 people only. But then youíll have 5 people only to promote the promotion for you.

2. When you contacted your potential Jv partners, you MUST state very clearly:
  1. What are the benefits that they can expect. Can they make money? Can their list grow?

  2. What they are expected to do. If you need them to email to their list, tell them so. Donít do it at the last minute.

  3. What do they need to offer to be in this promotion? Normally, each of the Jv partners will offer a product to entice the subscribers to subscribe to their mailing list.
3. Prepare all the necessary materials. These will include:
  1. Creating the webpage where anyone who is interested in getting the products offered for free can subscribe to the contributor's (your Jv partners) list.

  2. Programming script to make sure that itís working perfectly that each subscription will go to your Jv partner.

  3. Email templates for your Jv partners to send to their subscribers.

  4. Email support for the new subscribers. Sometimes, they might face challenges like failing to subscribe or trouble with downloading the products. Itís your responsibility to manage all of these.
4. Thanking your Jv partner. Youíll probably agree with me that you managed to build a list quickly with targeted subscribers is because of the help you get from your Jv partners. Tell them how much you appreciated their help and if possible, offer an extra incentive to them. You can promote their products to the new list that you have built from this promotion to show your appreciation for your Jv partners contribution.

Mistakes To Avoid:

1. Not setting up the email subscription script correctly.

Sometimes, when you hired a programmer to write the subscription form so that each subscriber will be subscribed to your Jv partnerís list, thereís a bug and the subscription was not successful.

To make sure that your subscription works perfectly, get professionals to do it for you or you can use Mike Steupís useful software by clicking here. I recommend it rather than hiring a programmer at ANY TIME. I've used the software and it proved to be very useful and user-friendly. Go get it here.

2. Not tracking your co-reg campaign

If you do not track, how will you know that your Jv partners did in fact announce the promotion to their list?

Sometimes, itís not their intention of not helping out with the promotion, but forgot to announce it due to their busy schedule. So if you did track, youíll be able to remind them that they have not done it yet. Itís not fair if 9 of the 10 Jv partners are helping out but the other one is not putting in any effort and getting his/her list built for free.

In conclusion, youíll need to plan and coordinate precisely to create a successful campaign. No doubt itís a lot of work, but isn't it worth the effort when you can build a list of targeted subscribers quickly without spending a single cent for advertising?

Copyright by Patric Chan 2004 - All Rights Reserved

Patric Chan is a direct response expert, internet infopreneur, marketing strategist and author. At the age of 24, he had achieved many extraordinary results in the internet marketing world. He had joint-ventured with many famous internet marketing experts in product creations and selling online. He is also the creator of '5-Step System To Make Money Online' DVD at http://www.SellingOnlineSecrets.com

. . .

If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:

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Introducing The Bloggers...

The staff at Download.com knows a lot about software. We spend our workdays immersed in it and use it at home as well. We all explore areas we find particularly interesting and develop expert knowledge. Instead of selfishly keeping all this information to ourselves, we've decided to share it with you in our brand-new blogs.

You can read Peter Butler's Power Up to find out what's new and noteworthy in downloadable games. Scott Arpajian's Utilitarian has tips for keeping your computer in top shape. Kelly Morrison tells you about software you never knew existed in Oddly Enough, and Karen Whitehouse offers insights into her Web and software projects in Weekend Geek. Sonic Soup, by Brian Satterfield, offers a fresh perspective on digital audio and music, and I write about the nefarious world of spyware in Spyware Confidential. You can tell us about your favorite software and respond to specific entries by posting comments in the blogs. We'll publish selected comments on the Web site. Enjoy!

Wayne Cunningham
Senior Editor, CNET Download.com

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Legal Stuff

We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within SIM's Insider Report.

Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.

The SIM's INSIDER REPORT is a production of Startup Internet Marketing and is owned by Dan Porteous

ISSN 1710-0739

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