+=+=+=+= INSIDER REPORT =+=+=+=+

ISSN 1710-0747
E-Zine #146
November, 2004

The SIM INSIDER REPORT is dedicated to helping readers succeed online while saving time and money with cutting-
edge tools, tips and strategies for internet marketing,
online advertising and website promotion.

==> Tip of the Month
==> Tips, Tools & Resources
==> Feedback & Contributions
==> Food for Thought
==> Classifieds
==> Administrivia

SIM's Insider Report free marketing newsletter

First, a warm WELCOME to all new subscribers.

Don't miss our Tip of the Month in this issue by Mr.Fire, Joe Vitale. It's titled "Mind Gaps" and promises to make you re-think everything you've ever learnt about copy writing.

I've got another report titled "How to Choose Your Own Domain Name" in our Feedback & Contributions section that you'll want to check out. It discusses a number of considerations you should be aware of before registering your domain name.

Dan Porteous

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Mind Gaps:
Or, How Wrod Illsuinos Can Imrpvoe Yuor Slaes

The mind is easily tricked by optical as well as literary illusions.

You're probably familiar with optical illusions. There are numerous books and sites showing pictures that can be seen in a variety of ways. One famous image looks like an old woman -- until you stare a little longer and suddenly see the profile of a young woman in the same image.

Something similar can happen with words. After all, words are images, too. They are subject to the blind spots in our brains. For proof, read the following.

Aoccdrnig to a rsceearcehr at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a total mses and you can sitll raed it wouthit a porbelm.

Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.

Fascinating, isn't it?

I'm not advocating mis-spelling words or intentionally misleading people. I'm demonstrating a principle. Your mind is vulnerable. It can see things that aren't there and miss things that are there. This is important information. It's what allows magicians the ability to fool us.

So, how does this fact help you with your sales letters, ads, emails, websites and any other writing you do?

Here's how: You can consciously weave your words in such a way that people fill in the blanks. In other words, you can help them imagine buying your product or service without asking them to get it. This is the sport of hypnotic writing. Here's an elementary example:

"Imagine driving this sleek car down a country road."

What did you see in your mind?

Most likely you imagined a sports car.

But why a sports car?

The word "sleek" led your mind to create a visual. That image came from your mind, not mine. I gave you a prompt and your mind leaped to a conclusion. Minds are like that.

Also, in the paragraph before that example, I planted the word "sport" in your mind.

Did you notice it?

It's where I wrote, "This is the sport of hypnotic writing."

The word "sport" was already in your consciousness, and was easy to bring up when I asked you to imagine a "sleek car."

I was talking with my hero Kevin Hogan (author of "The Psychology of Persuasion" and everything else about influence...) and he says that if you can actually get your customer to see themselves doing or using whatever it is your product does, you win big. The trick is, they have to imagine themselves with your product.

Showing how another person is going to experience something or has experienced something isn't enough to push the "yes" button in most people.

In other words, "Yeah, John felt the same way, then he tried this and found it worked" is a weak persuasion tool.

Kevin explains it this way:
"Joe, what you want your participants to do is see themselves writing ad copy and then have them see themselves getting the incredible results of Hypnotic Writing. Specifically. The orders racing into their email box. Not yours or mine."
I went to the MSN home page and saw a headline that read, "See a Ferrari laptop." I like sports cars, so I clicked. Imagine my surprise when I saw a picture of a laptop computer, not a convertible. My mind highlighted the word Ferrari and let me slide past the next word.

I could go on and on. For example, sometimes I end a letter with "Stop buy and see us." Few note I used the word "buy" instead of "by." The mind sees it as "stop and buy."

I learned that subtle method when a friend of mine out of town ended an email with the words, "Take Car." He meant to say, "Take Care." He slipped and wrote "Take Car" as a way to speak to my mind and urge me to drive and see him.

In short, these "mind gaps" can be cause for confusion, or for communication. I can't explain all the ins and outs of this rarely looked at subject here but let this article be a stimulus for your own thinking -- without the mind gaps.

. . .

© 2004 Joe Vitale. All rights reserved. Get his famous writing software from http://www.HypnoticWritingWizard.com
Dr. Joe Vitale is the world's first Hypnotic Marketer. He is President of Hypnotic Marketing, Inc., and author of way too many books to list here, including the #1 best-selling book "Spiritual Marketing," the best-selling e-book "Hypnotic Writing," and the best-selling Nightingale-Conant audioprogram, "The Power of Outrageous Marketing." His latest books are the best-selling "The Greatest Money-Making Secret in History" and "Adventures Within." He's being called "The Buddha of the Internet." His main website is at http://www.MrFire.com

SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines

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Expired and Pre-owned Domain Names Resources
In order to find expired and pre-owned domain names, you need to know where they’re listed. Here are 2 services that maintain large databases of expired domain names and they're FREE... http://www.pool.com/

The #1 Web site for all things Microsoft FrontPage, Web site design and Internet marketing. Questions about your Web site, HTML, e-commerce, ASP, affiliate marketing, Web templates or popup marketing? This is for you: http://www.frontpageworld.com

Here's a search tool that I keep it in my "QuickLaunch" so it's always handy. GGSeach allows you to search in all or in 27 different languages and see the result in one of the 66 available languages. Use one of the 20 search criteria to search in. Customize it to your needs. Download it free at... http://www.frysianfools.com/ggsearch/


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    The Birth of a Professional Website
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We have a large selection of free courses waiting for you at http://www.startupinternetmarketing.com/fc

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* For more great tips and tools, visit our website:

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How To Choose Your Own Domain Name

A domain name is a must have. To be taken seriously online you will need to have your own domain name...
(eg: www.yoursite.com).

This is your identity and how people will find you. People are more likely to trust you if you are john@mybusinessgoal.com rather than johnh@hotmail.com

Your domain is made up of a number of words and numbers. Now there are several options around like .biz .info .net .tv and others. Should you use one of these or even a country based one like Australia's .com.au ?

First question you need to ask before getting a country option is do I only want to sell to that one country? Even if you do you should look at getting a .com (dot-com) name as well as a country based name.

It gives you the look of a big trustworthy company. Dot com names have several advantages:
  1. Seen as the industry standard for big business
    -increases your image
  2. Search engines seem to like them better
  3. Public perception is better
Lets look at it this way, when you think of a site online, do you think of thesite.com (dot com) first? Most likely and probably so do your best possible customers.

Now we move on to what words you want to have in your domain. You need to look over potential "Keywords" to include in it.

Keywords (or keyword phases) are words people use to look for your type of business.

To choose the best keywords for your name you need to know what people are searching for online:

1. Good Keywords -This piece of free software will give you results of words and amounts per month being searched in Overture.com one of the bigger Pay Per Click search engines.

2. Digitalpoint.com -This site does a comparison to the two major tools for keywords, overture and wordtracker. (wordtracker.com is a paid keyword tool) Here are the results for news:


Lets do an example -Lets say I am doing a site on martial arts:

From overture here are the results:
martial art,143576
martial art supply,25797
art martial trickz,4461
martial art equipment,3716
martial art video,1837
martial art school,1595
So this gives me an idea of what searchers are looking for so possible domains would be:
MartialArtsupply.com or
The actual domain name would be based on what I was doing, and I'm selling equipment so maybe:
From here there are 3 other things to consider:
1. The use of hyphens
2. Availability of names
3. Listing in directory's vs Se-arch en-gines
Hyphens - hyphens gives more options with our choices. In our example above I could use:
Martial-Art-Equipment-4-Sale.com or
Just -Martial-Art-Equipment. com or
Hyphens are ok for businesses when you don't need to explain them in a verbal way, so if you plan to advertise on the radio then they are not for you. But if most of your visitors would click on a link online, then it's an easy way to read and helps with availability of names.

Availability - Sometimes you may need to search for variations on your keyword, so to keep your options open DirectNic allows you to search for a name and then generates a whole large list of similar available names.

Listing in directory's vs Search engines - Search engines seem to prefer keywords within the domain name, depending on which marketing expert you listen too, It helps your chances of a high ranking. (Links to sites are becoming a major feature in who comes up first but that's a whole new subject)

Directory's tend to be slightly different in their approach, normally listings are decided by alphabetical order, with numbers first.

Yahoo.com is the most well know of directories. (listings are decided by humans and then web search results follow) At the moment when you search at yahoo results directory results come up first followed by any web results.

Listings in directories have added bonuses in that these count as links to your site especially since these are prominent sites.

So using our example: Martial Art Equipment would be best using:
1-Martial-Art-Equipment.com or
1st -Martial-Art-Equipment.com would be the best option.
In this case we have a good keyword type name which should be listed first in Directory's like Yahoo and Dmoz.org. These directories are awake to this, so when you list your domain, its best to use the company name as the same as your domain. So when I am asked for a "registrant" I will use 1st -Martial-Art- Equipment.com as the name of the owner.

Yahoo explains more of this here:
Your domain is your presence online and should not be taken lightly so take some time to think about how you want to be seen.

Hope this helps.
. . .

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. . .

If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:

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Advertising Ideas

The most difficult part of advertising is often just coming up with the idea. Even the most successful writers can get stuck at times. Here are some ways to produce advertising ideas that SELL!

First of all, it is important to get the facts. You need to know specific facts about the product as well as facts about the audience you want to target. Get all of the information you can! Read magazines, flyers, newsletters, and even junk mail. Also, talk with people. Go to classes and seminars or attend meetings. You never know when the information you learn will be useful.

Try using a checklist. When you're stuck for an idea, a checklist can help you come up with different possibilities or strategies. You could make a checklist for headlines, or a checklist for why people buy products. This will help you get headed in the right direction.

Get feedback. The way you see your ideas may be completely different than the way others see them. Show your rough ideas to others. Or, have someone look at your finished copy and give you their opinion on how it might be improved.

Try teaming up. If you are a copywriter, you could team up with an art director. Or if you are an entrepreneur you might team up with a corporate manager. A partner can expand upon your ideas and could make them even better.

Sleep on it! Sometimes you need to just put the problem aside. You're probably thinking about it way too much. You might be surprised when the perfect idea comes to you "out of the blue."

About the Author:
Get long-term marketing with your own article sent to Ezine editors. Kevin writes your custom article, puts your name in the byline, your four line ad at the end, and sends it to 1,300 editors. Articles often get used over and over for months. Announce your new product, service, or idea with a press release. We write your release for you, get your approval, then email it to 5,000 media nationwide. Visit Dr.Nunley.com. Reach Kevin at kevin@drnunley.com

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Legal Stuff

We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within SIM's Insider Report.

Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.

The SIM's INSIDER REPORT is a production of Startup Internet Marketing and is owned by Dan Porteous

ISSN 1710-0739

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