+=+=+=+= INSIDER REPORT =+=+=+=+

ISSN 1710-0747
E-Zine #145
October, 2004


The SIM INSIDER REPORT is dedicated to helping readers succeed online while saving time and money with cutting-
edge tools, tips and strategies for internet marketing,
online advertising and website promotion.


IN THIS ISSUE
==> Tip of the Month
==> Tips, Tools & Resources
==> Feedback & Contributions
==> Food for Thought
==> Classifieds
==> Administrivia

SIM's Insider Report free marketing newsletter

First, a warm WELCOME to all new subscribers.

A quick note on a couple of new products I'd like to share with you... the first is Armond Morin's Directory Generator.

This program has been almost two-years in the design and implementation stage. Armand has spent a year gathering information and statistics for this product...Then he spent 4-months developing it... and even more time tweaking, testing and fine tuning it before its release.

It's a good one! You can check it out here...
http://startupinternetmarketing.com/dg

~~~

The other product is a new search service that promises to revolutionize the search engine business. Mike Glaspie is gearing up to launch his brand new approach to search engines at Zabang.com real soon.

As a valued subscriber to the Insider Report, you have an opportunity to pre-register (registration is by invitation only).

Search engines have one big problem for people like you and me... they don't provide any incentive to the marketer. For example, if you tell someone to go look something up on Google, who benefits from that? Why, Google does! Google gets the traffic, the viewer sees their ads that their advertisers pay them for, and so on. What do you get? Squat!

Mike is about to change all of that. Zabang is built from the net marketer up, instead of from the "computer techs" down. Join his affiliate program and you'll get a full 10% commission on every pay-per-click or sponsor purchase made by those you refer - for the LIFE of the customer. AND it's a 2-tier program paying 5% on the second level.

So drop what you are doing right now and get pre-registered. At the very least, you'll get guaranteed "indexing."
Go here: http://startupinternetmarketing.com/zabang


Regards,
Dan Porteous




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TIP OF THE MONTH
------------------

5 Powerful Ways to Drive Loads of Targeted Traffic To Your Website

If you are involved with marketing on the Internet, you'll realize that getting visitors to your web site is one of the major problems. To have any chance of success and making sales on the Internet, you need to drive massive traffic to your web site.

TRAFFIC = SALES

There are many ways to bring visitors to your web site. However, there are three main problems:

(1) Paying to get traffic to your web site is Costly!

(2) The traffic generating strategies that you are using may not be effective.

(3) The traffic generated is not 'targeted visitors' and as a result the sale conversion rate is very low.

Traffic is the key ingredient to succeed in your online business. But not every type of traffic is right. It must be targeted meaning people must have a specific interest in your website's theme or topic. There are many ways you can drive targeted traffic to your site and I've listed 5 among the most powerful ways and they are FREE.

1. Search Engines

Search engines have always been popular for driving FREE targeted traffic. So it should not be ignored in any way. It does take time to get good search engine rankings but the long term rewards are worth it.

Building your link popularity has always been a fundamental aspect in attaining top search engine rankings. Google, the pioneer of link popularity and which generates about 35% of all searches made on the search engines, places a lot of importance on this, so you should work on it.

This involves contacting other webmasters for a possible link exchange partnership. All you have to do is locate websites that are related to yours but that are not in direct competition and contact the webmaster to swap links. Personalize if possible. It creates a better impression.

First and foremost, you need to build a link directory with a theme more or less related to your site. If your site is about "Web Hosting" - create several categories like Internet Marketing, Internet Business, Home Based Business, Web Design, Web Hosting, Search Engine Marketing, Webmaster Resources. You could also add a category called Miscellaneous in case you find link partners that you don't have a specific category.

You can do reciprocal link exchanges the manual way which takes more time or you can use a service called Linksmanager at http://www.linksmanager.com to manage your link activities and it gives you a FREE trial. After that, there is a monthly fee to use this service. But it does make your task easier.

A sample letter to request a link exchange can be:
First include an interesting subject line eg:

Subject: Our Partnership or Link Exchange Request

-------------------------------------------------
Hi [[firstname]],

My name is [[firstname]] [[lastname]] and I came across your nice website http://www.domain.com the other day. I am emailing you for a reciprocal link exchange.

For your convenience, I've already added your site info at http://www.domain.com/web-hosting.htm

I would appreciate if you can reciprocate back thus helping both of us link popularity which as you know is becoming increasingly important for good search engine rankings.

Please kindly reciprocate back. My site info is below:

Title - Alpha Web Hosting Services
Description - Provides affordable and quality web hosting
URL - http://www.domain.com

Notify me when you are done with my link and send me the url. Thanks for trading links.

Best Regards,

[[firstname]] [[lastname]]

-------------------------------------------------
Keep the letter short. Just mention the most important things. Be aware that not all webmasters will accept to trade links with you. This is normal and expected for various reasons. If you don't get any response in about two weeks to 1 month, remove the link. But before check out whether that site has really not reciprocated. Sometimes some do, but they don't tell you although you did specify in the letter to notify you.

Now go to the search engines like
http://www.google.com
http://www.yahoo.com
http://www.msn.com
http://www.altavista.com
and type the keywords relevant to your business. And try to contact the webmasters appearing in the top 50 results or so. Check whether they have a links page. That's very important. If they don't, you'll just waste your time.

The Linksmanager service I mentioned earlier should ease your task for many things are automated.

2. Write Articles

Another effective way to promote your website is to write articles for ezine publishers and webmasters to use. If you write good content, your articles will be published and many readers who like your article will go on to visit your website.

Write articles related to your target audience and submit the articles to appropriate online publications. A nice ezine marketing software that allows you to market your articles as well as your ezine itself is Ezine Announcer.

With it, you'll be able to blast your article to hundreds of ezine publishers automatically at a click. So you may get your article picked up by a few instantly. That's massive exposure if you consider an ezine publisher having thousands of subscribers.

Ezine Announcer can also submit your articles to 30 article directories and 12 article announcement lists automatically. And your ezine to 100 ezine directories and 70 ezine announcement lists.

At the end of the article, include your Web site URL in the bio and make it a condition for publication that the article appear with bio and business link.

The bio simply gives information what you and what you do plus a link to your site. This can generate many links and can also help promote future business.

A good eBook where I started learning about article writing is Ezine Writer at http://www.zineguru.com/ewriter

It's really an effective way to market on the Internet. And did I told you it's FREE. And the traffic is targeted in general.

The good thing about writing this type of content is that it establishes you as the expert and therefore increases the chances of people visiting your website and signing up for whatever you're offering. This builds your credibility and brand your name which is important on the Internet.

3. Joint Ventures

If done correctly, joint venture marketing is one of the most effective ways to promote a product or service. A Joint venture can take many forms but it's generally an agreement for some kind of partnership between one or more parties working together to their mutual benefit.

It can be an ad swap either classified, top sponsor or solo ad or article swap. These terms are used for doing joint ventures between ezine publishers. Or it can simply be a reciprocal link exchange.

Also, it allows you to leverage highly targeted lists or traffic with no risk. Joint ventures are excellent for new product or service announcements because they allow you to reach a wide customer base very quickly. The traffic is FREE and very targeted.

4. Affiliate Programs

Affiliate programs are one of the most powerful ways to drive massive traffic to any website. You have a product and you recruit tons of affiliates to promote it for you. Imagine having an army of affiliates doing all the work for you and bringing you truckloads of traffic. This will skyrocket your sales.

But not only quantity counts but quality too. You can have a bunch of unproductive affiliates who can NEVER give you a single sale. On the other hand, just having a few very good affiliates also known as "Super Affiliates" is enough to give some good sales. The traffic is FREE and targeted in general.

5. Opt-In Email Marketing

This is another very lucrative strategy for generating laser targeted traffic to your website instantly. Having a list of subscribers with whom you keep regular contact is one of the most valuable assets for any marketer. Your goal is to help them by providing them with valuable content and useful resources.

When you have new products, services or resources that you think will benefit your subscribers, let them know about it. Of course running and managing a newsletter without the appropriate tools can become a nightmare.

It's very effective. It takes care of adding your subscribers automatically in your online database, managing unsubscriptions and bounced emails automatically. There is also a nice feature which allows you to broadcast your newsletters on the server.

Also you can add sequential email messages in your autoresponder. Remember, automation is critical when building, running and managing a newsletter or ezine. You can try it for free but you won't get the majority of the features I've pointed out. Only adding subscribers and providing sequential messages.

There are tons of other ways you can get traffic to your site. If you want to learn more about traffic generating techniques, check out http://www.zineguru.com/traffic101

Consider these 5 powerful ways to get targeted traffic and you'll drive loads of them to your website.
. . .

Copyright 2004 By Jean Lam

Jean Lam is the author of the new eBook "Top Search Engine Ranking Secrets in Google Revealed" and has shown webmasters how to drive massive traffic to their websites from Google. Click here to find out more: http://www.top-google-ranking.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines


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----------------------------
TIPS, TOOLS & RESOURCES
----------------------------

Tiger: JAVA 5.0
Unlike previous releases, which were full of new classes and libraries but contained few changes to Java itself, most of what's new in Java 5.0 is low-level language stuff. As such, this is a release that affects all Java developers, whether they write for the desktop, the browser, or the server. http://java.sun.com/developer/technicalArticles/releases/j2se15

Honest SEO
Here's a new site designed to help consumers educate themselves before selecting a search engine marketing firm... http://www.honestseo.com

The ZDNet Script Library
ScriptLibrary has literally hundreds of JavaScripts, Perl Scripts, and Java Applets you can use on your site. http://www.zdnet.com/devhead/resources/scriptlibrary

Irfanview
Irfanview is perhaps one of the most versatile and powerful free image applications out there. With the ability to view images, convert between formats, optimize graphics, create slideshows and thumbnails, and perform batch processing, all while supporting Photoshop filters, there's little that Irfanview doesn't include. The program has no nag screens, installs no DLL file around your computer, and doesn't even modify the registry without your permission! (Windows Only) http://www.irfanview.com/


SIM WEB BOOKS

    Internet Marketing Basics
    If you're not TOTALLY familiar with the BASICS of marketing
    online then you owe it to yourself to grab AND read this
    dynamic 39-page report by Shelley Lowery. She discusses
    the many aspects involved with bringing your business
    online... http://startupinternetmarketing.com/shelley

    The Birth of a Professional Website
    This free download is brand new and available from the SIM
    site ONLY. It's a compilation of 10 articles by Shelley Lowery
    that completely covers the job of launching a professional
    website, as only Shelley can. HIGHLY recommended...
    http://startupinternetmarketing.com/birth.htm

    Syndicate Your Headlines Using RSS
    RSS is quickly becoming the standard choice for delivering
    syndicated web content. Have you ever wanted to syndicate
    your own content? RSS may be just what you've been looking
    for. This free report by Shelley Lowery will get you started...
    http://startupinternetmarketing.com/rss


FREE COURSES

We have a large selection of free courses waiting for you at http://www.startupinternetmarketing.com/fc

Courses:
    *Mastering Search Engine Placement
    *25 Secrets eBay Doesn't Want You To Know
    *Netwriting Masters Course
    *Affiliate Masters Course
    *Service Sellers Masters Course
    *Webmaster Business Masters Course
    *Make Your Net Auction Sell
    *Make Your Price Sell, The Masters Course
    http://www.startupinternetmarketing.com/fc


* For more great tips and tools, visit our website:
  http://startupinternetmarketing.com/free


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------------------------------
FEEDBACK & CONTRIBUTIONS
------------------------------

A Great Marketing Model - Utilizing the Power of OPM

Staying ahead of the marketing curve seems to be a never-ending quest. Marketing doesn't have to be as complex as some people make it out to be. It's simply a matter of understanding who you are marketing to - your ideal customers - and then coming up with a system that keeps your name in front of them. A huge part of the system is creating enough value for your customers that they want to hear from you.

Another aspect of marketing is knowing how to continually reach and increase your market in the most cost effective manner possible. One way to increase reach and do so cost effectively is to find other businesses who share a similar market. These can be complimentary businesses and even competitors. What better way to get your foot in the door of a new market than with the endorsement that comes from a joint venture?

Solo marketing efforts are no longer as effective as they were in the past. True strength lies in utilizing the power of joint ventures. It is probably one of the most compelling marketing strategies you can implement. With so many people competing in any given industry, an appropriate joint venture can stretch your marketing dollars and increase your market reach. And do so in a way that people want to do business with you. That is the power of utilizing OPM - Other People's Markets.

Most people refer to OPM as being Other People's Money. In reality, when you have been given permission by a person or an organization to reach their market, you are in essence using their money. However, this is also a give and take relationship. If you are using their market, you have to be willing to let them use yours.

Over the years I have been involved in numerous partnerships. Some were short term and one time projects, others very long term. I wish I could say that every venture I have been involved with has been successful and without incident, but that is not the case. However, with each situation, whether good or bad, I learned a valuable lesson that I have been able to apply to current and future opportunities.

Consider some key factors before establishing a partnership. First of all, what is the reputation of the person or company you are developing this relationship with? It is important to know that the people you are connecting your name with are reputable, have similar values when it comes to the way they view business, and they treat employees and customers with the kind of respect you would expect. If you have an established customer base that trusts you and you then partner with another company, you are in essence saying, "Do business with this company. I give you my word, they are reputable."

Additionally, is it an equitable relationship? Before making any commitments, determine what the benefit is for each party. What does each company bring to the table that will create a successful partnership? Are you creating a win/win relationship for all parties involved?

Be sure to test the waters. Do not make the mistake of blindly partnering with another company only to find out that the two companies are incompatible. Start with a small project rather than going in for a long-term commitment right away.

After finding a company you want to partner with, I highly recommend putting everything in writing. A written agreement will help both parties to become clear on how their partnership will work. In many cases, you will want an attorney to review the information and even draw up an agreement. Be sure to utilize the services of someone who has everyone's best interest in mind. When drawing up a written agreement, take into consideration the following: individual and joint roles, how new leads will be handled, and how expenses and revenues will be shared.

Think of your company vision. Who do you know that you could help to create a win/win relationship with? When you are clear on whom you can partner with you will be amazed at what can happen for you, your partners and most importantly, your customers and clients.
. . .

By Kathleen Gage - Copyright 2004

About the Author:
Kathleen Gage is a business advisor, keynote speaker and trainer who helps others gain marketing dominance and visibility within their market. She is the recipient of the 2004 Giant Step Award for Business of the Year in the State of Utah. Kathleen is currently co-authoring two books utilizing the power of OPM. Call 801.619.1514 or email Kathleen@turningpointpresents.com. Get Gage's online newsletter called Street Smarts Marketing and Promotions by visiting http://www.kathleengage.com


If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:
mailto:editor@startupinternetmarketing.com?subject=Q_&_A


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---------------------
FOOD FOR THOUGHT
---------------------

Instant Messaging Trends

Pew Internet (http://www.pewinternet.org/) recently released data that shows 42% of online adults in the US use instant messaging (IM).

A huge 24% of those IM users say that they now use the service more frequently than email!

This could herald the start of a move away from email, as spam continues unchecked. Keep an eye on the IM space for future developments!

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--------------
CLASSIFIEDS
--------------

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ADMINISTRIVIA
----------------

Thanks for reading our FREE "opt-in only" publication. Please forward this to any one whom you think would find this information useful or interesting. I'm sure they'll appreciate
it - I know I certainly will.

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Legal Stuff
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We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within SIM's Insider Report.

Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.

The SIM's INSIDER REPORT is a production of Startup Internet Marketing and is owned by Dan Porteous

ISSN 1710-0739

Startup Internet Marketing
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Kirkland lake, ON, CA.
P2N 2K6 Tel: 705.567.3519

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