+=+=+=+= INSIDER REPORT =+=+=+=+

ISSN 1710-0747
E-Zine #142
July, 2004


The SIM INSIDER REPORT is dedicated to helping readers succeed online while saving time and money with cutting-
edge tools, tips and strategies for internet marketing,
online advertising and website promotion.


IN THIS ISSUE
==> Tip of the Month
==> Best of Weekly Reports
==> Tips, Tools & Resources
==> Feedback & Contributions
==> Food for Thought
==> Classifieds
==> Administrivia

SIM's Insider Report free marketing newsletter

First, a warm WELCOME to all new subscribers.

This months feature report comes to you compliments of Jim Daniels from make-a-living-online. I have the highest regard from Jim. He's been around for a while and is one of the most knowledgeable marketers online.

It's a fact - content drives the web. In this report Jim shares a simple 4-step plan you can copy and use to develop your own site content... Don't miss it.


Regards,
Dan Porteous




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------------------
TIP OF THE MONTH
------------------

Do You Have a Content Plan?

Do you have a plan in place to grow and share content at your website?

You'd better.

Because content is what drives the web. And it drives web business as well. If you have a plan to grow and share valuable content with your niche, you'll benefit in many ways...
  • Increased Visibility
  • Instant Credibility
  • A Stickier Website
  • More Inbound Links
  • Better Search Engine Ranking
  • More Website Visitors
  • Increased Sales
Would you like to see benefits like that?

It's not as difficult as you may think. This report shares a simple 4-step plan you can copy and use, starting right now.


Step 1: Write or acquire content.

The first thing you must do is continually create content. You can do that by simply writing articles or tips about your niche. Think of all the things people ask you regularly. Then answer those questions in a weekly or monthly article.

The key here is to stick strictly with your niche. If your site is about lumberjacks, write about lumberjack stuff. Every niche has endless possibilities. Lumberjacks could write about training, exercises, competitions, etc.

If you hate writing or just cannot do it, hire someone to ghost write for you. There are thousands of aspiring writers looking for work. These writers are more than happy to make money doing what they love, and will willingly churn out great articles for you. You may be surprised at how affordable this option can be.

A few websites where you can find writers include...
http://www.freelancewriting.com
http://www.guru.com/category.cfm/511
http://www.elance.com (In the Elance Online section)
Just make sure if you hire a ghost writer that YOU will own the content when they are done. Make that clear before hiring them.


Step 2: "Tag" your content with re-publishing rights.

Before you publish your content, take this important step. Add a small note with each tip or article, that invites all readers to re-publish your content. This gives them the right to publish your content on their related website or in their newsletter.

I call this "pre-licensing" and it is done by simply adding a small tag, or footer to the end of each article. The footer looks like this:
Need content? You may use this article at your website, or in your newsletter. The only requirement is inclusion of the following sentence - Article by Paul Bunyon of Lumberjack- Training.com - the definitive source for lumberjacks of all ages.
In your footer be sure to include a live link to your website. The link should contain your best keyword phrase as the anchor text. In other words, the sentence should contain a keyword based hyperlink to your website. This will help search engines determine what your site is about. As the links grow, your ranking will continue to improve for that keyword phrase.


Step 3: Publish your content internally.

Don't let the word "publish" scare you off. Dictionary.com tells us that "publish" simply means...
- To prepare and issue for public distribution or sale.
- To bring to public attention; announce
So the first place to publish to is internally. This means to your own resources.

The first place you start is with your own subscriber list, if you have one. If not, I suggest you grow one! Starting a newsletter is really as simple as signing up with an autoresponder service (http://bizweb2000.com/arservice.htm) that offers newsletter publishing.

The other "internal publishing" task is simply publishing your content at your website. Yes, every new article or tip you write for your niche, deserves a web page of its own. It takes literally five minutes to paste your article, with footers, into a web page template and upload it to your website.

Be sure that when adding your content to your website, you maintain a single web page that lists, and links to all your articles. This listing page, or archive makes navigation easier but more importantly it helps search engine spiders find your valuable content.


Step 4: Publish your content externally.

Finally, publish your content externally, or outside of your own site. You can do that by submitting your content to other websites and newsletters.

No matter what niche you are in, chances are there are other sites and newsletters about that topic. Seek them out by spending some time at a few email newsletter directories. A few of the better ones include...
http://www.ezinehub.com
http://www.ezine-dir.com
An email newsletter (also called ezine) directory can help you gather and grow a list of email newsletters, including editor names and email addresses. Contact editors in your niche once a month with your content. Let them share it with their readers. Of course, you'll include your footer with URL after each article.


Some final tips about your content before you get busy...
- Don't publish self-serving content. Keep it strictly informational.

- Always proof-read your content 3 times. If you have another pair of eyes available, have them read it too.

- Include references to clever and helpful websites when you find them. If readers find useful sites they'll be sure to read your content every time they come across it.

(It's OK to use affiliate links sometimes, but not always.)

- Keep your footer short and to the point, especially when you are sharing your content with editors in hopes of getting it re-published.
That's it! Four steps to an effective content growth and sharing plan. I've been using this very plan for 7 years so I know it works. I suggest you implement this plan or a similar one right away. It will pay huge dividends over time.

. . .

Copyright Jim Daniels - All Rights reserved
Jim Daniels is currently the 3rd most popular Internet marketing guru on the Internet, according to the GuruDaq Index. He is author of five Internet Marketing books and one of the few marketing experts that will consult with you personally. (And he's actually affordable.) You can hire him here. http://www.make-a-living-online.com/page5.shtml
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines


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---------------------------
BEST OF WEEKLY REPORTS
---------------------------

Bring Your Web Site to Life With PHP
PHP: Hypertext Preprocessor, better known as PHP, is a highly popular, server-side scripting language that can be embedded directly into HTML coding. PHP can do anything that CGI can do, such as process form data and auto generate dynamic content, but PHP can do much more...  full report

When Is A Niche Market Over-crowded?
By focusing on a very tight niche, and offering only products, services, and information within that niche, the market naturally gravitates to you. The world will begin recognizing you as the expert...  full report

How to Identify and Make the Most of Your Business's Special Something
Your unique selling proposition (USP) is what sets you apart from your competitors and answers your prospect's most pressing question: "Why should I buy from you and not them?" Ideally, establishing a USP should happen in the planning stages of any new enterprise. But it's never too late to do your homework...  full report

Simple Changes To Make Your Web Site Sell
Often some very simple changes to your web site can mean the difference between success and failure. Based on my own experience and extensive testing of what works and what does not, here is a quick list of simple changes you can make to turn your site around and rapidly improve your profit levels...  full report

10 Mistakes That Reduce Profitability
Improve your business' profitability by implementing the suggested solutions to these ten common mistakes. Together, these solutions will help you make more money and have more fun in your business...  full report

Lights! Camera! PROFITS!
A new trend has already begun to take hold on the Internet and you'd better take notice. The long-promised dream of using the Internet to broadcast television-like programming is finally here and it's taking off like a rocket among the marketing elite...  full report


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----------------------------
TIPS, TOOLS & RESOURCES
----------------------------

Spyware Center
The editors at Download.com have created a new Spyware Center, where you can find tips and tricks to prevent and remove these adware and spyware parasites...
http://download.com/spyware-center/2001-2023-0.html

Search Engine Simulator
This service allows web authors to see what their pages will look like (sort of) to a search engine. This service ignores the META tags that some search engines honor...
http://www.delorie.com//web/ses.cgi

Validation & Optimization Tools
More goodies from the above site include a number of handy and free optimization tools. Tools such as HTML validation, an image cruncher, a keyword popularity tool, a meta tag analyser, a check on your internal and external links.and a search engine optimization scorecard...
http://www.netwealthgroup.com/se-promotion.php

Dynamic Popup Generator
FREE download of this powerful NEW software! Ever heard of 'Pressure' Popups? How about 'Picto' Popups? Or 'Conditional' Popups? If you're not using these on your site yet, then go here to find out what all the excitement is about...
http://www.startupinternetmarketing.com/dpg


SIM WEB BOOKS

    Internet Marketing Basics
    If you're not TOTALLY familiar with the BASICS of marketing
    online then you owe it to yourself to grab AND read this
    dynamic 39-page report by Shelley Lowery. She discusses
    the many aspects involved with bringing your business
    online... http://startupinternetmarketing.com/shelley

    The Birth of a Professional Website
    This free download is brand new and available from the SIM
    site ONLY. It's a compilation of 10 articles by Shelley Lowery
    that completely covers the job of launching a professional
    website, as only Shelley can. HIGHLY recommended...
    http://startupinternetmarketing.com/birth.htm

    Syndicate Your Headlines Using RSS
    RSS is quickly becoming the standard choice for delivering
    syndicated web content. Have you ever wanted to syndicate
    your own content? RSS may be just what you've been looking
    for. This free report by Shelley Lowery will get you started...
    http://startupinternetmarketing.com/rss


FREE COURSES

We have a large selection of free courses waiting for you at http://www.startupinternetmarketing.com/fc

Courses:
    *Mastering Search Engine Placement
    *25 Secrets eBay Doesn't Want You To Know
    *Netwriting Masters Course
    *Affiliate Masters Course
    *Service Sellers Masters Course
    *Webmaster Business Masters Course
    *Make Your Net Auction Sell
    *Make Your Price Sell, The Masters Course
    http://www.startupinternetmarketing.com/fc


* For more great tips and tools, visit our website:
  http://startupinternetmarketing.com/free


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------------------------------
FEEDBACK & CONTRIBUTIONS
------------------------------

Keyword Research Tools

A crucial first step to niche marketing success is going after the right niche. Your market must have money to spend!

These tools can help you locate profitable niches. Here are a few I'm using effectively: Recently I came across this interesting application. It helps you locate niche markets online - and then tells you how profitable each is likely to be!

I've never seen anything quite like this program before and it's sure to help you build profitable niche marketing minisites.

It is NOT free - but costs a fraction of the real value it gives serious niche marketers. Check it out: http://www.ProductIdeaEvaluator.com/id?137789
. . .
Dr.Mani Sivasubramanian ... the Ezine ANTI Marketer ;) http://www.EzineMarketingCenter.com/anti

If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:
mailto:editor@startupinternetmarketing.com?subject=Q_&_A


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---------------------
FOOD FOR THOUGHT
---------------------

If you really want to create a business online, you must stop depending on free sources.
  • You need a unique domain name.
  • You need a reliable web host.
  • You need unique images.
  • You need good sales copy.
  • You need scripts that will run on YOUR server - otherwise, use remote scripts that will integrate with your site.
And above all, you need a product - YOUR product.

Make a Site that Sells, and if customers come, then affiliates will come too.

And then the big money will also come by the JV partners you'll meet. That's not a sci-fi scenario.

It's how I built my sites.
John Delavera, Developer of Viral Marketing Software
and Ebooks. You can visit his Ebook Seller site here
http://ebooks-made-easy.com/delavera.htm


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--------------
CLASSIFIEDS
--------------

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----------------
ADMINISTRIVIA
----------------

Thanks for reading our FREE "opt-in only" publication. Please forward this to any one whom you think would find this information useful or interesting. I'm sure they'll appreciate
it - I know I certainly will.

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-----------
Legal Stuff
-----------

We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within SIM's Insider Report.

Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.

The SIM's INSIDER REPORT is a production of Startup Internet Marketing and is owned by Dan Porteous

ISSN 1710-0739

Startup Internet Marketing
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Kirkland lake, ON, CA.
P2N 2K6 Tel: 705.567.3519

No part of this publication may be reproduced in whole, or
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