+=+=+=+= INSIDER REPORT =+=+=+=+

ISSN 1710-0747
E-Zine #141
June, 2004


The SIM INSIDER REPORT is dedicated to helping readers succeed online while saving time and money with cutting-
edge tools, tips and strategies for internet marketing,
online advertising and website promotion.


IN THIS ISSUE
==> Tip of the Month
==> Best of Weekly Reports
==> Tips, Tools & Resources
==> Feedback & Contributions
==> Food for Thought
==> Classifieds
==> Administrivia

SIM's Insider Report free marketing newsletter

First, a warm WELCOME to all new subscribers.

Well, some major changes here. You can now download the Insider Report in digital web book format.

As far as I know, we are the only folks publishing their newsletter with the DTA technology at this time.

I'm sure you'll agree that the numerous advantages offered within this format are well worth the few moments required to familiarize yourself with it.

I really fond of this new format BUT it's how you folks feel that counts, so if you don't like it, please let me know.

*Download Web Book here:
    http://startupinternetmarketing.com/sir/141.exe

*Download in ZIP format here:
    http://startupinternetmarketing.com/sir/141.zip

Please note our "TXT" version will always be available for those that prefer the simplicity and speed of this format.


Regards,
Dan Porteous




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------------------
TIP OF THE MONTH
------------------

3 Super-tips To Build, Promote And Profit From Your Website!

Are you happy with your website? (Does your business even have one?)

Does it 'perform' as well as you'd like?

I'm a professional web designer and I always try to influence the design of a client site with the following three so-called super-tips. If I apply these tips to a new (or existing) site, I always feel that the site will 'deliver' much more.

So here are three super-tips, to help anyone get the most from their website:
  1. Make sure your website has a Most Wanted Response
  2. Use these six strategies to promote your website
  3. Build trust in you and your website
Tip 1. Make sure your website has a Most Wanted Response

"What do you mean by most wanted response?" Well, do you know what the main purpose of your website is?
  • Does your site sell goods? Then which items do you most want to sell?

  • Does your site offer content, supported by affiliate programs? Which affiliate programs do you most want to promote.

  • Does your site simply operate a newsletter or ezine? Then do you make it easy for people to subscribe, from any page on your website?

What is the 'point' of your website?

Dr Ken Evoy introduced the concept of Most Wanted Response (MWR) in his ebook called: Make Your Site Sell. In his words... MWR is what you most want your visitor to do after reviewing your content. It should always:
  • be reasonable
  • be measurable
  • be a good fit
  • qualify your visitor
Tip 2. Use these six strategies to promote your website

I think you should employ some (or all) of the following six strategies if you want to successfully promote your website:
  • Strategy 1: SUBMIT to search engines and directories
  • Strategy 2: BID at pay per click search engines
  • Strategy 3: SPREAD word of mouth
  • Strategy 4: PUBLISH a newsletter
  • Strategy 5: KNOW your visitor
  • Strategy 6: CONTINUE to learn more...!
I'll explain a little bit more about a few of the strategies below.

Strategy 1: SUBMIT to search engines and directories

As you may know, you do not need to submit your site to 10,000 search engines. Simply make sure you get your site listed on major search engines like Google. This link contains 'add your site' links to major search engines like Google. Use it. http://www.howipromotemywebsite.com/site-submit

   Strategy 2: BID at pay per click search engines

You must have heard about pay-per-click search engines like Overture, Espotting and Google AdWords.

Pay per click search engines can deliver guaranteed traffic to your site at pennies per click. To learn more about using pay-per-click search engines (which ones are worth bothering with, etc.) read my article called 'Pay Per Click To Guarantee Targeted Traffic!' http://www.howipromotemywebsite.com/pay-per-click

    Strategy 6: CONTINUE to learn more...!

No groaning, please - it's vital that you keep on learning about new ways to promote your website. Quite simply, you must always continue to learn.

These resources can help your 'quest to keep abreast': Tip 3. Build trust in you and your website

So you want to sell online? Well it isn't that easy, I'm afraid.

One of the first things you must do online is to get people to trust you and your online business. And there are a variety of methods of doing this. I'll cover one method here:
Offer invaluable (and relevant) information, free, via repeat contact if at all possible.
Or in other words, offer a free ebook, e-mail course or article. (a bit like the one you're reading right now ;-)

Here's an example...
   http://www.best-digital-cameras.co.uk/buying-guide

This is one of my affiliate mini-sites. Usually visitors take a quick look at the site and then head off to the main merchant site (in this case Amazon).

So I offer a brief guide to buying a DVD player online, in the hope that I can build a little bit of trust in my site, and collect my site visitors' e-mail addresses (that I may be able to use in the future, when they have long since forgotten my mini-site).

When done properly, offering valuable freebies can be powerful stuff. (Just ask Harvey Segal of Supertips.com, who bases much of his online business on providing invaluable freebies like this - http://www.anyonecansellonline.com/supertips.shtml.)

Hopefully, you can use the three super-tips in this article to boost the performance of your site. Or I may have given you some extra ideas for your next (or first) site!

Note: this article is an extract from my ebook: "3 Super-tactics I'd Tell *Anyone* - Yes, Even My Mum! - To Successfully Build, Promote And Profit From Their Website!"

It contains more examples, more links and more ideas to help you, and is available, free, by visiting http://www.wise-buys.info/bonus.shtml


. . .

Copyright Steve Nash - All Rights reserved
STEVE NASH is the author of many popular articles aimed at webmasters, affiliates, even complete beginners. Read them here! http://www.wise-buys.info/webmaster-articles.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


SIM's "Tip of the Week" back issues available at... http://www.startupinternetmarketing.com/ezines


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---------------------------
BEST OF WEEKLY REPORTS
---------------------------

How to Design a Search Engine Friendly Web Site
Many web site designers don't design their sites for the search engines. This is a huge mistake because they miss out on lots of free traffic. Your beautifully designed web site may have cost you thousands of dollars but it still needs to attract visitors to be profitable... full report

Is Your Search Engine Optimized Content Working?
Search engine copywriting should help improve rankings, deliver traffic, AND convert it. If you want to ensure that your web content is optimized correctly, here is a checklist to run on your copy after the keywords have been written in... full report

SSI: Why and How to Use Server Side Includes
If you are a webmaster or a website owner and have not yet used server side includes (SSI), I am about to make your life soooo much easier. SSI can save you a lot of time updating your site. Set them up right at the beginning and you will be forever grateful that somebody thought up SSI... full report

Today's Viruses and How To Protect Yourself
A recent study has shown that almost every computer connected to the internet is infected with an average of 19 spyware and/or trojan programs running in the background. Here's what you can do about it... full report

Forget Benefits, And You Will Sell More
The greatest word in copywriting is NOT "free." It's "focus." And what you focus on in your copy is often the single, greatest determinant of your copy's success. Similarly, the most common blunders I see being committed in copy is the lack of focus in a sales message on... full report

Web Page Easter Eggs
Easter eggs exist in computer programs, movies, books, and other creative works. This report discusses web page easter eggs and how to create them... full report


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----------------------------
TIPS, TOOLS & RESOURCES
----------------------------

Free Site Disclaimer
Your site disclaimer in effect limits what people can do with the content on your site. This free site disclaimer is pro webmaster and limits all content by copyright to be the sole property of *(your name inserted). All the typing is done for you. Just anwser a few questions and your on your way...  click here
NOTE: Free Privacy Policy also available
Niche-Bot
Niche-Bot is an excellent niche research tool that allows you to quickly and easily find out how often a specific keyword has been searched across the Net, using WordTracker's database of results...   check it out here

Spybot v.1.3
The latest version of Spybot - Search & Destroy adds some truly useful features to an already excellent app. The program still checks your system against a comprehensive database of adware and other system invaders, but it works much faster now and it features several interface improvements. (Highly recommended)...  click here

ZoneAlarm v.5.0
Zone Labs released a major update to its firewall software. ZoneAlarm's most basic feature causes your computer to reject external ping requests, a method hackers use to find targets. I also like that ZoneAlarm controls which programs get to contact the Internet, a feature that keeps Trojan horses and spyware from sending out your personal information...  click here


SIM WEB BOOKS

    Internet Marketing Basics
    If you're not TOTALLY familiar with the BASICS of marketing
    online then you owe it to yourself to grab AND read this
    dynamic 39-page report by Shelley Lowery. She discusses the
    many aspects involved with bringing your business online...
    http://startupinternetmarketing.com/shelley

    The Birth of a Professional Website
    This free download is brand new and available from the SIM
    site ONLY. It's a compilation of 10 articles by Shelley Lowery
    that completely covers the job of launching a professional
    website, as only Shelley can. HIGHLY recommended...
    http://startupinternetmarketing.com/birth.htm

    Syndicate Your Headlines Using RSS
    RSS is quickly becoming the standard choice for delivering
    syndicated web content. Have you ever wanted to syndicate
    your own content? RSS may be just what you've been looking
    for. This free report by Shelley Lowery will get you started...
    http://startupinternetmarketing.com/rss


FREE COURSES

We have a large selection of free courses waiting for you at http://www.startupinternetmarketing.com/fc

Courses:
    *Mastering Search Engine Placement
    *25 Secrets eBay Doesn't Want You To Know
    *Netwriting Masters Course
    *Affiliate Masters Course
    *Service Sellers Masters Course
    *Webmaster Business Masters Course
    *Make Your Net Auction Sell
    *Make Your Price Sell, The Masters Course
    http://www.startupinternetmarketing.com/fc


* For more great tips and tools, visit our website:
  http://startupinternetmarketing.com/free


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------------------------------
FEEDBACK & CONTRIBUTIONS
------------------------------

The most common form of communication on the Internet is eMail. While it may be the most common form it's also one of the most abused forms.

I'm not just talking about all the junk email that hits your inbox...I'm also talking about the way people send emails.

We'll talk about the junk mail later...but, for now let's talk about how you can improve the quality and readability of your eMails.

Here are a few steps you should take...
  1. Only use plain text with no fancy backgrounds, colors, cute little graphics etc.

    You want black words on a white background...just like this email. Anything else is to hard to read and cannot be properly handled by some eMail clients.

  2. Only use a maximum of 60 characters per line.

    Don't type all the way across the page...it's to hard to read. And, some eMail Clients will automatically break the line off at 65 to 70 characters. This can really screw up the readability of your eMail.

  3. Use short sentences. Look at the sentences in this eMail...every one of them is short.

    This makes them much easier to read on your screen.

  4. Use short paragraphs...no more than 4 short sentences. Anything more is to hard to read and causes readers to delete without reading.

  5. Do not use all CAPS. There are a number of reasons for this one.

    A. All Caps is considered shouting at your reader.

    B. All Caps makes for difficult reading.

    C. Many of the email filters will bounce emails that use excessive caps.

  6. Keep the entire email short.
Why is all this important to know and use?

Well, if you're writing to family and friends...why not make it easier for them to read. It you make it to difficult... they may not read your emails no matter how much they love you.

If you are sending emails for business...you want people to read them.

Believe me...most of the people reading them will not read them out of love for you. You must make it compelling to read (use good headlines) and easy to read (see the 6 steps above)

The Internet has created a group of people with very short attention spans. If it's not compelling, short and easy... they'll just move on.

Now let's talk about Junk eMail.

Rule number one: Don't send it.

Rule number two: Don't read it or purchase from it. After all, you don't want to encourage the creeps to keep on sending it to you.

When you do business online and have websites that list your eMail address...you start getting buried with Junk eMail.

You need to cloak your on-line email addresses...check the MyAffiliateCenter Resource section for an eMail cloaker.

You need good Virus Protection. MaCaffe and Norton are two of the better known Virus scan programs.

You need a means to filter your emails before you read them...you need a means to Blacklist, Bounce and Delete emails without ever having them tarnish your In-box.

I highly recommend Mailwasher for this. It's what I use. http://www.adminder.com/c.cgi?Cyberdell&MailwashV6

. . .
Copyright George Callenss - All Rights reserved
George Callens
Director of Affiliate Services
507-380-9320
mailto:george@myaffiliatecenter.com
Website: http://startupinternetmarketing.com/mac

If you have a promotion tip to share (or an affiliate program that would be of interest to the rest of us) or if you have a web design tip, or a specific question, please feel free to post all tips, questions, or answers to posted questions here and I will add your email or URL with it. It's FREE promotion!

Send your tips, questions or answers to:
mailto:editor@startupinternetmarketing.com?subject=Q_&_A


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---------------------
FOOD FOR THOUGHT
---------------------

If you really want to create a business online, you must stop depending on free sources.
  • You need a unique domain name.
  • You need a reliable web host.
  • You need unique images.
  • You need good sales copy.
  • You need scripts that will run on YOUR server - otherwise, use remote scripts that will integrate with your site.
And above all, you need a product - YOUR product.

Make a Site that Sells, and if customers come, then affiliates will come too.

And then the big money will also come by the JV partners you'll meet. That's not a sci-fi scenario.

It's how I built my sites.

Source:
   John Delavera, Developer of Viral Marketing Software and
   Ebooks. You can visit his Ebook Seller site here...
   http://www.software4profit.com


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--------------
CLASSIFIEDS
--------------

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----------------
ADMINISTRIVIA
----------------

Thanks for reading our FREE "opt-in only" publication. Please forward this to any one whom you think would find this information useful or interesting. I'm sure they'll appreciate
it - I know I certainly will.

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-----------
Legal Stuff
-----------

We accept no responsibility whatsoever for the content, profitability or legality of any published articles or advertisements contained within SIM's Insider Report.

Although all of the articles have been selected for their content, the publishing of such articles within this newsletter does NOT constitute a recommendation of the products or services mentioned or advertised within those articles.

Be responsible! Always do your own Due Diligence before responding to any offer.

The SIM's INSIDER REPORT is a production of Startup Internet Marketing and is owned by Dan Porteous

ISSN 1710-0739

Startup Internet Marketing
53 McKelvie Avenue
Kirkland lake, ON, CA.
P2N 2K6 Tel: 705.567.3519

No part of this publication may be reproduced in whole, or
in part, without the express written consent of the publisher.



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