Subscribe to SIM's Free Monthly
Free business startup tools and services Free Stuff
Newbie internet marketing guide Newbie Guide
marketing tips for new business startups Marketing Tips
internet marketing products with reseller rights. Our Products
Startup Internet Marketing business services Our Services

 - Marketing
 - Business/Sales
 - Website Design
 - Site Development

Unique Product and Services in Northern Ontario Uniquely Northern
Link to the Startup Internet Marketing website Add URL
about Startup Internet Marketing About Us
Startup Internet Marketing Home

Startup Internet Marketing information products

The Real Gold Is In the List

Are you a one shot, hit-and-run marketer, or do you appreciate that the real gold in business is in the list?

Rather than focus on one-shot deals, savvy marketers realize the value of a good list, and seek ways to expand and derive more value from theirs.

What kind of lists am I talking about? On the Internet, an opt-in list of customers, or others who've agreed to receive regular communications from you. Or it may be an offline list of postal mailing addresses, telephone, or fax numbers.

The best list is a targeted one, comprised of those who are at least familiar with you; with whom you've already developed a relationship of trust. Ideally, it's made up of those who've already done business with you, or have at least expressed a sincere interest in similar types of goods you offer in the past. It's NOT a list of randomly gathered (untargeted) contact information, whether email addresses to which unsolicited spam messages are sent, or otherwise.

Once you've developed a good, targeted list, you have a valuable asset. For example:
  • Valuable time, effort and expense are invested in gaining customers. Customer acquisition is one of the largest marketing expenses. Many marketers toss this investment out the window by selling one thing to a customer, one time, and forgetting about them forever. A good list, on the other hand, lets you market your goods and services much less expensively.

  • Additional sales to previous customers are often easier to make and more profitable than the initial sale. A relationship of trust has been built, provided the customer is satisfied with his/her purchase and the service received.

  • You gain leverage. When you approach others to arrange joint ventures, for instance, ownership of a sizeable, properly targeted list is a bargaining tool worthy of consideration.

  • You can sell advertising to others who want to market to your list.

  • Repeat business is crucial to the success of virtually all businesses. With a good list you stand a much better chance of turning buyers into life-long customers.

  • You have a built-in audience to which you can quickly roll out new offers of products or services.
If your home or office caught on fire, and you were only allowed to save one business item, what would it be? For many marketers it would be their list. It would be the one thing that would best help them start over from scratch.

After reading this, perhaps you're now thinking "But Marty, I don't have a list." Well, now you know how valuable a properly developed and targeted list can be. And if you already have one, you've just been reminded of its value. Grow it, groom it well, and profit from it accordingly.

More Helpful Resources...

Marty Foley can help you rapidly grow your opt-in email subscriber list NOW with the Opt-In List Builder Service at:  Check out other proven resources and strategies he offers for building your low-risk, high-profit Internet biz, at: and the proven, winning affiliate programs he reveals, at:

Unique members-only web site reveals cutting-edge
Internet profit tools and resources, plus gives hands-on,
personal advice to help build & boost the profits of your
Internet business!

Free Insider Report
Receive free monthly marketing updates, tools, tips and strategies to help your online business succeed. Get immediate access to our bonus ebooks AND 150+ back issues.

Keep Informed with our Free Monthly "Insider Report"


To Top

Site Navigation Guide
Site updated daily

Startup Internet Marketing Resource Center Links
Home | Tools | eBooks | Email Tips | Search Tips | Services | Marketing | eCommerce | Classifieds | Newsletters | Resources | Website Promotion | Archives | Associates | Unique | Privacy | Contact

The Healthy Back Institute
Get Lasting Relief From Back Pain, Neck Pain and Sciatica…

Copyright © 2000-2009 by Startup Internet Marketing Services* All rights reserved
104 Main Street.  Kirkland Lake,  ON,  CA  P2N 3E8  705.567.5850
This site is powered by