Promoting Your Website

There are many ways to promote your site and many more ways being invented every day. You have to stay on top of things. Changes on the internet happen very quickly and if you don't keep current you will find yourself left in the virtual dust, so to speak. Here are some resources for promoting your website: 


Search Engines

The best way to start promoting your website is to submit it to search engines. Start with the major search engines and work your way down. 

• Yahoo 
• Altavista 
• Lycos 
• Excite 
• Infoseek 
• Webcrawler 
• Hot Bot 

Addme  You fill out one form, then submit your site to 34 different search engines. You submit the information to each place individually, so you can decide where you want to send your site. You simply hit the submit button next to the search engine you want to submit to. Unfortunatly, they only put three search engines on a page so you have to go to more than 10 pages to submit to all the engines. 

AddURL Easy to use, you can get an ID and come back using it and a password, you submit your site to umpteen billion sites (I'm not sure just many.) It doesn't just submit to search engines, it also submits to other sites as well. 

Free Banner Exchanges

Trade Banners Like LE, however you get 2 impressions for every three banners you display. 

123 Banners Kinda like LE, same deal.  You display 2 banners, your banner is displayed. Slower server and less people involved. I'd go with LE over this. 

BannerSwap Almost the same thing as LE.  You get the ratio of 2:1 like LE, however clickthroughs are worth more than that.  It's actually better than LE in my opinion. 

Geocities They have a "link exchange" of their own for member pages.  You can also get free web space here 

Web Rings

The HomePage Club This is exactly what it sounds like.  Among the club they trade links, hints, etc.  They have a couple webrings. More or less, it's just a club to help each other out. 

Webring You join a webring, and put a ring graphic which allows people to navigate the ring on your page. There are tons and tons of webrings (including 13 (I think, is it more?) on Sailor Moon.) 

The Rail The Rail is basically a webring. It shuffles the order its in every day however, which is kind of neat. And they also have different catagories. 

Web Promotion News, Tips and Information

VirtualPROMOTE This site is the absolute best for learning how to promote your page. It doesn't have step by step directions, but more or less explains the idea, myths, do-not's, and other stuff. It's a lot to read, but it's well worth it. Before you join any banner swaps or buy any advertising, check this site out! 

Marketing Tips This section of the SIM site gives you lots of useful information on promoting your website. There's a section on guerrila marketing tactics that you should not miss! 

While were at it, you might want to consider starting your own mailing list. You can ask your visitors to "sign-up" to receive news and information about your website. One word of advice though, don't SPAM anyone! SPAM means that you just collect email addresses off the internet and then send unsolicited e-mail to promote your website (or whatever else). The problem is that this is generally frowned upon and (especially with free websites) is a good way to get your website kicked off their servers. 

Summary

As you can see, there are lots of free ways to promote your website. There are many more that you can pay for, if you so desire. All of the sites listed above will have plently of links to other promotional sites where you can look around and get a feel for the direction you want to go in. Keep in mind the following: 

• Never rely only any one way of promoting your site. Also, never rely on any one company exclusively. Always have a backup plan. Businesses on the internet can be here today and gone tomorrow! 
• Always try to have some fresh content on your site. This will give people a reson to come back, and may also get you a better placement with the search engines. 
• Include some free information or useful tips on your website that would be beneficial to the average person. You have a much better chance of selling them something if they like the free information they see on your site. 
• Never start promoting your site until it is actually up and running! Everyone is sick to death of landing on a site just to find construction signs or slightly tantalizing information of what is "coming soon". It has been proven again and again that grandiose claims of things yet to come almost never materialize, so anyone visiting your site in such a state will not be returning anytime soon. 
• Always leave an email address on your site and respond promptly to any inquiries you receive. Would you send money to someone who did not answer your questions about their product or service in a timely manner? I thought not. 

  Go To Website Promotion Tips

    Go To Website Promotion Tools