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Our Internet Marketing Section has grown to the point
where we've had to split it up into 3 sections.
- The Top 10 Internet Marketing Blunders
We've talked to and observed literally thousands of online marketers, and the majority of them are making the same common mistakes. Are you committing one of the top 10 internet marketing blunders yourself? - from IMC Chronicles - this is a must-read for "new marketeers"!
- Promoting Your Site
There are many ways to promote your site and many more ways being invented every day. You have to stay on top of things. Changes on the internet happen very quickly and if you don't keep current you will find yourself left in the virtual dust, so to speak. Here are some free resources for promoting your website.
- How to Start and Promote Virtually Any Business, Product or Service on the Internet - by Corey Rudl
Corey is selling his "Insider Secrets" marketing course at this site BUT don't let that keep you from visiting... go to school on his presentation - it's a good read and well worth your time.
- Interview with Cory Rudl - by Marty Foley
Cory tells all about how he got started using the internet as a marketing tool and the innovative concepts and adaptations he came up with. Cory owns four different businesses that now generate over $5,200,000 in online sales every year.
- If You Want More Money Read This
I bet that headline really grabbed your attention. In this tip I will discuss the importance of capturing the reader's attention. The headlines you use in your ads should jump out at your prospects, secure their attention, and force them to read the rest of your ad or article.
- Profits Are The Holy Grail Of Marketing
Is good marketing enough to sell your products or services? Do creativity and inspiration automatically translate into profits? I give you a resounding "NO!" In this tip I will share with you a lesson I call "Varga Rule Number 19". Check it out!
- Ask for More and You Get More!
In this tip you will find out why you'll never get that next sale unless you ask for it - and ask in the right way! This tip will provide you with the precise details about the immense power of marketing systems and how to use them to maximize your sales and profits.
- How To Bribe Everyone To Greater Sales & Profit
Bribery can be a lot of fun and extremely profitable. That's right, bribe your customers to buy from you! Nothing underhanded or illegal, I'm talking about giving away something for free. It will increase your response rate by more than 300%. Many people have successfully used bribes for years, and you should too!
- How Problems Can Make You Rich
If you're thinking about going into business, find a problem and create a solution for that problem. Find out why it's easier to sell a solution to a problem than to sell a benefit to someone who is already comfortable. If that solution can be easily bottled, bagged, shipped, manufactured, or whatever, you've got a hit on your hands.
- How to Fish Where the Fish Swim
Portals generally attract a large numbers of netizens. They offer either a abundance of content or links to other sites on the Internet offering such content -- hence the name "portals to the web." But there is a difference between a portal and a vortal.
- Narrow Your Focus to Broaden Your Sales
For those who wish to find more effective and cost-efficient ways of selling online, then attracting a higher quality stream of web site visitors -- that is interested, pre-qualified visitors that are ready to buy -- is definitely a better alternative.
- Secrets of Online Success... Revealed!
Many aspiring marketers ignore the most important marketing strategies out there: The basics. Too many of them search high and low for specific tactics to achieve online success -- and to achieve it as quickly as possible too. Undeniably, achieving online success *quicker* is indeed possible. But the reality is that there are no real "secrets" to online success. There are no "get-rich-quick" solutions. There are no panacean "oases" ...
- Thinking "Global" in Global Terms
When we develop an online business we quickly realize that we're no longer subjected to the traditional limitations of location, slowness of communication and time-to-market. The Internet offers new opportunities and new tools that were once nonexistent in the brick-and-mortar world. However, while global marketing in the traditional sense requires a lot of planning, resources and time, and since online marketing cuts a lot of that fat, many tend to think that no careful thought is required when going "virtual." Not entirely so -- and here's why.
- Mastering Narrow Marketing-Mindedness
Web designers and Internet marketers alike will need to find innovative ways to streamline "vortal visibility" in order to make them more accessible and easy to use. Similar to the TV, which is comprised of hundreds of specialty channels, we will need a portal-like TV Guide to help us. "A search engine for search engines" you say? Maybe. Maybe a desktop or browser-integrated tool could do that -- and I know that some are currently in the works.
- Written Words Help Walk Your Talk
I can never emphasize enough that in order to create an endless stream of website business you must turn every single nook-and-cranny of your operations into an effective marketing system. One is to use written words, especially those of others. Why? It's because they appear to be more objective and credible.
- Killer Copy
This article by David Garfinkel is a great one that will show you how to write copy that will set people's souls on fire! David Garfinkel is widely recognized by many "marketing gurus" as their secret weapon. That is, he is known as "The World's Greatest Copywriting Coach"; because, he can, like no other, teach you how to turn words into cash. David is also the author and narrator of Killer Copy Tactics, the Web's first and only totally interactive audio/visual learning system for writing killer sales copy.
- Analysis Of A Winning Sales Letter
Many people say they can spot a good letter when they see it, but the problem is when it comes down to writing one, they simply freeze up. That's why I want to take you behind the scenes of a successful sales letter I wrote and illustrate the thinking that goes into writing a killer letter that generated a healthy 3810% ROI. This letter sold all of the clients overstock merchandise and they even created a waiting list.
- Hiring, Inspiring and Firing
At some point in your business you're going to need additional help to take care of the many administrative and perfunctory tasks. Whether it's bookkeeping, filing, handling calls and emails, or scheduling appointments, admin support is a big plus because it enables you to concentrate on doing what you do best -- which also includes marketing your business online. Of course, you can hire staff. But if hiring employees is not something you want to consider at this stage, then there are several options open to you. First, let me advise you that the more employeeless you are the better it is. With staffing your business comes many new issues, risks and potential headaches.
- Top Ten Marketing Tips
Despite confusion about what marketing is, without it no business can succeed. The best definition of marketing is anything you do to get OR keep a customer. This means the most important forms of marketing are customer service and referrals. That's why in my books on marketing I focus on how to build relationships with customers and potential customers. You can build relationships in person or online. Even your advertising and brochures can help build relationships.
- Are You a Hacker or Tracker?
There is a fine line between Hacking and Tracking when marketing on the internet. One results in Sweet Success and the other results in Flat out Failure. Which one you choose is vital in determining your level of success on the internet.
- How to Do Business with a Big Company
Putting yourself in position to do business with the largest corporations takes motivation and perseverance, but the rewards can be considerable. No one has more money to spend than Fortune 1000-size companies. The key is to convince the right people that you can make their enterprise run more smoothly. Representing an emerging company, you have to show them that you're serious and reliable, that you can handle certain functions more efficiently, or that your product saves them time or money.
- How to Instantly Double the Response of Any Ad, Letter or Web Promotion
Masters of marketing know a secret that most business people don't. I'm going to share it with you now: You can go from losing money to making money - sometimes, a *lot* of money - just by changing a few words.
- How to Write Attention-Grabbing Headlines
When writing a sales letter or a print ad, your first step is to grab the readers attention. You do that by writing a killer headline. The purpose of the headline is to capture the attention of prospective buyers that want your product or service. This is the first step in persuading the reader to buy.
- Niche Your Way To Millions
When targeting a niche market, it is relatively easy to find out all the information that exists about the needs and wants of the market. By doing your homework, and learning all you can about a specific market, you can discover ways of improving existing products or updating old information and strategies.
- Prepare for the Proliferation of Personalization
Personalization, which is the obvious parallel in the field of ecommerce, will provide consumers with greater flexibility and choice, a more personalized online experience, and greater leverage when it comes to buying products on the Internet. Since the web is completely user-driven, and when compared to other types of interruption-based, broadcast media, it is no wonder that the demand for personalization is growing.
- Guerrilla Insights Into Direct Response Marketing
Direct response marketing is a lot different from indirect response marketing, although guerrillas like it best when the two are teamed up. The first is geared to obtain orders right here and right now. The second is geared to obtain orders eventually. Although a fair amount of standard, indirect marketing often is necessary to set the stage, to make prospects ready to buy, and to separate your company from strangers, it's when you initiate direct marketing that you first taste blood.
- Covert Personalization: Two Winning Models
Covert personalization is a bit like the old adage about the weather, "Everyone talks about it but no one seems to do anything about it." In fact, that's somewhat of an overstatement. I believe that most sites aren't making any substantial efforts at personalization, however, when personalization is done properly, it's difficult to tell that it's going on at all.
- The Top 7 Rules of Power Copywriting!
The biggest difference between good copywriters and great copywriters is research. Before you start writing your copy, do the work. Research the product or service. Research your (or your clients) product or service. More importantly though, research and study as many of the competitors as you can find for which realistic time allows. Gather as much data on you product (or service) and your market as possible. After researching the gathered material, ask questions.
- Guerrilla Insights into Technology
The very first insight is to realize that technology isn't what it was while you were growing up and isn't what it was when I was writing this sentence. The blurring speed of change in technology is so pervasive and dramatic that only a dunce would attempt to pin it down. Breakthroughs are reported every day and happening at a pace even faster than that. Your job is to be aware of the changes and to be grateful for technology.
- 50 Secrets For Making More Money in Network Marketing
Being successful in network marketing does not just happen. Success will not simply fall into your lap the minute you sign on with a company or program. However, success does happen, and it can happen to you. All you need is the drive and motivation it takes to invest just a small amount of time per day. You will need to learn some hints and tips that will make your few hours a week in network marketing more worthwhile and lucrative. To save you some time in finding these, here are the 50 most important hints and tips you will need to be a success.
- Marketing/Promotion "Tip of the Week"
Instant Internet Profits
If you're looking for a complete, step-by-step blueprint to Internet success you've got to check this out. You could waste months (and thousands of dollars) - trying to figure out what really works on the Internet. Or you could save yourself the frustration, time and mistakes by following Yanik's lead.
Instant Sales Letters
This package contains a ton of the most powerful sales letter templates I have ever seen for just about every industry and business situation you can think of. All you need to do is pick the template that fits your situation, fill in the blanks, and you have an instant sales letter written by a sales copy professional!
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